{"id":118866,"date":"2022-01-24T15:00:00","date_gmt":"2022-01-24T21:00:00","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=87343"},"modified":"2022-05-19T08:02:34","modified_gmt":"2022-05-19T13:02:34","slug":"google-ads-for-ecommerce-2","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/google-ads-for-ecommerce-2\/","title":{"rendered":"An Intensive Guide to Google Ads for Ecommerce"},"content":{"rendered":"\n<div class=\"wp-block-image largeScreensOnly\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/DM_GoogleAdsforEcommerce_Feature-1024x576.jpg\" alt=\"Intensive Guide Google Ads for Ecommerce\" class=\"wp-image-87404\" width=\"1024\" height=\"576\"\/><\/figure><\/div>\n\n\n\n<p>When it comes to digital marketing for eCommerce businesses, there are a whole lot of channels to choose from:<\/p>\n\n\n\n<p><strong>Social media<\/strong> can boost brand awareness and make connections.&nbsp;<\/p>\n\n\n\n<p><strong>Email marketing<\/strong> can keep your community active.&nbsp;<\/p>\n\n\n\n<p>&#8230;And <strong>PPC<\/strong> (specifically Google Ads) can enable steady growth and sales.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/image9-1024x334.png\" alt=\"\" class=\"wp-image-87344\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why PPC for eCommerce?<\/strong><\/h2>\n\n\n\n<p>PPC (pay per click) advertising is a favorite among eCommerce marketers\u2014and for good reason.&nbsp;<\/p>\n\n\n\n<p><strong><em>Reminder:&nbsp;<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>PPC Advertising = Ads that appear on search engine result pages, videos, apps, websites, and social media.<\/em><\/strong><\/p>\n\n\n\n<p>These ads appear everywhere, so they get a whole lot of views (like a billboard on the side of the highway). But the business owner doesn\u2019t pay for <strong><em>views, <\/em><\/strong>they only pay when a user <strong><em>clicks<\/em><\/strong>.<\/p>\n\n\n\n<p>The best part? PPC advertising is about finding customers who are<strong> ready to buy<\/strong> through search history, audience type, and a whole lot of data.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/image11.png\" alt=\"\" class=\"wp-image-87345\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why <\/strong><strong><em>Google Ads <\/em><\/strong><strong>for eCommerce, Specifically?<\/strong><\/h2>\n\n\n\n<p>Google Ads is the most effective form of PPC (pay per click) advertising on the planet.<\/p>\n\n\n\n<p>Think about it:&nbsp;<\/p>\n\n\n\n<p>The term <em>\u201c<\/em>Google\u201d has become so synonymous with \u201c<strong><em>answer.<\/em><\/strong>\u201d<\/p>\n\n\n\n<p>We\u2019re been trained to turn to Google with every question we have. And Google is so much more than a search engine, it is also YouTube, email, apps (like Google Calendar), Google Maps, and Android.<\/p>\n\n\n\n<p>&#8230;And, Google collects information about us all, and can therefore<strong> predict <\/strong><strong><em>intent<\/em><\/strong>\u2014which means Google can put somebody who\u2019s willing to buy your product in front of your ad (sometimes before the user even knows they want to buy).<\/p>\n\n\n\n<h5 class=\"has-text-align-center wp-block-heading\">In fact, <strong>67%<\/strong> of all <em>high commercial intent keyphrases<\/em> go to a paid ad.<\/h5>\n\n\n\n<p>We\u2019ll reiterate:&nbsp;<\/p>\n\n\n\n<p>When someone <strong>wants to buy, <\/strong>two out of three(!) of those Google searches result in clicking on an ad.<\/p>\n\n\n\n<p>That tells us that when people are in the learning phase of the buying process, they go for organic search results.&nbsp;<\/p>\n\n\n\n<p>But when they are ready to buy\u2014<strong>customers click the ads<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Is Google Ads Right for Your Business?<\/strong><\/h2>\n\n\n\n<p>One more thing before we go any further:&nbsp;<\/p>\n\n\n\n<p>While Google Ads is the most effective marketing platform on the planet, it isn\u2019t right for everyone.&nbsp;<\/p>\n\n\n\n<p>So, it\u2019s imperative to determine <a href=\"https:\/\/sol8.com\/is-google-ads-right-for-my-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads is right for your eCommerce business<\/a> before you can hit the ground running.<\/p>\n\n\n\n<p>It takes time to build, launch, and optimize campaigns\u2014and ultimately, see results.&nbsp;<\/p>\n\n\n\n<p>That means you need to have realistic expectations. Here are seven quick questions to consider first:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Are you ready to commit?<\/strong> It typically takes about 90 days to determine if there\u2019s potential for a predictable, scalable growth schedule.&nbsp;<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li><strong>Can you afford the cost to get the ball rolling? <\/strong>You\u2019ll want to spend <em>at least<\/em> $1,000-$1,500 per month at the bare minimum; but I recommend starting at a $2000 minimum.<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li><strong>What are your business goals? <\/strong>Ask yourself:<\/li><\/ol>\n\n\n\n<ul class=\"wp-block-list\"><li>Do I know my close rates?<\/li><li>Do I know how many leads I need to make a sale?<\/li><li>Do I know how many leads each month I need to make a profit?<\/li><\/ul>\n\n\n\n<p>By establishing your specific goals, you can determine if you can successfully run a Google Ads campaign in the long-term.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\"><li><strong>How is the quality and speed of your website? <\/strong>Your website should be:<\/li><\/ol>\n\n\n\n<ul class=\"wp-block-list\"><li>Fast<\/li><li>Mobile responsive<\/li><li>Informative<\/li><li>Easy to use<\/li><\/ul>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\"><li><strong>Can you handle an influx of traffic?&nbsp;<\/strong><\/li><\/ol>\n\n\n\n<ul class=\"wp-block-list\"><li>Are you going to answer your phone when customers call?&nbsp;<\/li><li>Will people call you directly, or will you have a sales team that\u2019s trained and ready to take calls?<\/li><li>Are you fully stocked and ready to ship?&nbsp;<\/li><li>Can you accurately forecast how much product you need?<\/li><\/ul>\n\n\n\n<ol class=\"wp-block-list\" start=\"6\"><li><strong>What is your audience size and location? <\/strong>If you\u2019re local and rural\u2014with only a handful of people nearby\u2014your audience size might be too small. In this case, Google Ads probably doesn\u2019t make sense for your business.<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"7\"><li><strong>Are you ready to be competitive? <\/strong>Make sure your ad spend is competitive enough to get enough clicks; Otherwise, Google Ads won\u2019t work in your favor.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Google Ads Works Inside The Google Network<\/strong><\/h2>\n\n\n\n<p>In order to be successful with Google Ads (or any marketing platform), it\u2019s important to understand how the entire network functions.<\/p>\n\n\n\n<p>Now, we tend to think of Google as the search engine, right?<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/image8-1024x558.png\" alt=\"\" class=\"wp-image-87346\"\/><\/figure><\/div>\n\n\n\n<p>But the Google ecosystem is massive and includes:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>YouTube<\/strong><\/li><li><strong>Gmail<\/strong><\/li><li><strong>Apps (think Google Calendar)<\/strong><\/li><li><strong>Google Maps<\/strong><\/li><li><strong>Android<\/strong><\/li><li><strong>The Google Display Network<\/strong><\/li><\/ul>\n\n\n\n<p>And for every piece of \u201creal estate\u201d owned by Google (email, search engines, YouTube, apps) there is a way to advertise (i.e. a campaign type).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Different Types of Campaigns<\/strong><\/h3>\n\n\n\n<p>Let\u2019s briefly cover the <strong>different types of Google Ads<\/strong> campaigns:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Google Search Campaigns<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/image5-1024x299.png\" alt=\"\" class=\"wp-image-87347\"\/><\/figure><\/div>\n\n\n\n<p>This is the campaign we generally refer to when we talk about Google Ads.&nbsp;<\/p>\n\n\n\n<p>Again, you\u2019ll recognize these ads as the first results that pop up on the top of a Google search results page:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Google Shopping Campaigns<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/image12-1024x511.png\" alt=\"\" class=\"wp-image-87348\"\/><\/figure><\/div>\n\n\n\n<p>This campaign type exists inside Google\u2019s shopping ecosystem but can also be expanded to <a href=\"https:\/\/www.youtube.com\/watch?v=UayjUR-H51Q&amp;t=784s\" target=\"_blank\" rel=\"noreferrer noopener\">Smart Shopping<\/a> and other types of responsive display ads.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Google Display Campaigns<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/image3.jpg\" alt=\"\" class=\"wp-image-87349\"\/><\/figure><\/div>\n\n\n\n<p>Websites that allow advertisements to take up space on their pages. The ads are usually an image (see: \u201cdisplay\u201d).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Video Campaigns<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/1_image4.png\" alt=\"\" class=\"wp-image-87350\"\/><\/figure><\/div>\n\n\n\n<p>Video ads that pop up before, after, or in the middle of a YouTube video.<\/p>\n\n\n\n<p>These video ads can also appear at the top of a YouTube search:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/image2.jpg\" alt=\"\" class=\"wp-image-87351\"\/><\/figure><\/div>\n\n\n\n<p>But! Video campaigns are not just for YouTube. These types of ads can appear through Google display network (see above) and other areas of Google\u2019s ecosystem.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>App Campaigns<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/image1-1024x571.png\" alt=\"\" class=\"wp-image-87352\" width=\"840\" height=\"468\"\/><\/figure>\n\n\n\n<p>Promote your app across Google\u2019s networks, including Google Search, Display, YouTube, and Google Play (the app, game, ebook, and general entertainment store for Android devices).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Google Smart Shopping Campaigns<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/image7.jpg\" alt=\"\" class=\"wp-image-87353\"\/><\/figure><\/div>\n\n\n\n<p>Algorithmically controlled automated ads on Google and across the web.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Google Discovery Campaigns<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/1_image6.png\" alt=\"\" class=\"wp-image-87354\"\/><\/figure><\/div>\n\n\n\n<p>These ads are pushed across the entire Google ecosystem.<\/p>\n\n\n\n<p><strong>Believe it or not, there\u2019s <\/strong><strong><em>more.<\/em><\/strong><\/p>\n\n\n\n<p>But for the sake of this guide, our sanity, and your business, we\u2019re going to put most of our focus on <strong>Google Smart Shopping<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/sol8.com\/smart-shopping-campaigns-why-they-outperform-normal-shopping-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Standard Shopping vs. Smart Shopping<\/strong><\/a><strong>: What\u2019s the Difference?<\/strong><\/h3>\n\n\n\n<p>You might be wondering what the difference is between Standard Shopping campaigns and Smart Shopping campaigns inside Google Ads.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/image10-1024x517.png\" alt=\"\" class=\"wp-image-87355\"\/><\/figure><\/div>\n\n\n\n<p>Here\u2019s a quick overview of <a href=\"https:\/\/sol8.com\/smart-shopping-campaigns-why-they-outperform-normal-shopping-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">how Standard Shopping campaigns work<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>You (the business owner) send your <strong>product feed<\/strong> (the listing of all the products on your website) to Google using a <strong>Merchant Center account<\/strong>.<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li>You set your budget.<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li>Google uses your feed to create \u201cplacement shopping ads\u201d that appear on relevant search results pages.<\/li><\/ol>\n\n\n\n<p>These ads include a photo of the product and its correlating information\u2014<em>a step above standard text ads.<\/em><\/p>\n\n\n\n<p>These ads ensure the user sees all the important \u201cmust-know\u201d details about your product before clicking\u2014therefore, each click is (in theory) made by a more qualified lead.<\/p>\n\n\n\n<p><strong><em>However, Smart Shopping campaigns take standard Shopping campaigns a giant step further.<\/em><\/strong><\/p>\n\n\n\n<p>With <strong>Smart Shopping<\/strong>, you still:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Send your product feed to Google via a Merchant Center Account.<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li>Create a campaign and set your budget.<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li>&nbsp;&#8230;And Google still pulls your product information to create placement ads that appear when a shopper searches for a relevant product.<\/li><\/ol>\n\n\n\n<p>But, that\u2019s just where it begins.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why <\/strong><a href=\"https:\/\/sol8.com\/why-google-smart-shopping-is-the-most-powerful-ecommerce-advertising-tool-and-how-to-use-it\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Google Smart Shopping<\/strong><\/a><strong> Is The Most Powerful eCommerce Advertising Tool on the Planet<\/strong><\/h3>\n\n\n\n<p>Unlike Standard Shopping, Smart Shopping uses <a href=\"https:\/\/sol8.com\/why-google-smart-shopping-is-the-most-powerful-ecommerce-advertising-tool-and-how-to-use-it\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>algorithmic targeting<\/strong><\/a> to show ads to very specific users.&nbsp;<\/p>\n\n\n\n<p>How specific? We\u2019re talking about <strong>users who have shown high intent and interest in a product based on their past search activity<\/strong>.<\/p>\n\n\n\n<p>Smart Shopping uses all <strong>five channels <\/strong>to advertise: Search, display, youtube, gsp, and shopping.&nbsp;<\/p>\n\n\n\n<p>And with such powerful algorithm targeting, that means you no longer have to do the heavy lifting of pushing prospects strategically from the top of the funnel to the bottom.<\/p>\n\n\n\n<p>Instead, Smart Shopping goes through their massive user database and matches your ad with the best user<strong> who\u2019s ready to buy from you right now<\/strong>.<\/p>\n\n\n\n<p>How? <strong>Dynamic Prospecting.<\/strong><\/p>\n\n\n\n<p>Dynamic Prospecting uses information about <strong>your current users<\/strong> and <strong>your products<\/strong> to find<strong> new <\/strong>prospective customers.<\/p>\n\n\n\n<p>On the other hand, <em>Dynamic Remarketing<\/em> shows ads to those who previously visited your website or engaged in your ads.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Feeling Psyched on Google Ads?<\/strong><\/h2>\n\n\n\n<p>Hey, me too.&nbsp;<\/p>\n\n\n\n<p>Next time I pop in, I\u2019ll go over the prerequisites every eCommerce business needs <em>before<\/em> building and launching a campaign.<\/p>\n\n\n\n<p>But if you\u2019re feeling eager, you can check out this <a href=\"https:\/\/www.digitalmarketer.com\/lp\/workshop-kasim-aslam\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads Mastery Workshop<\/a> that has you covered.<\/p>\n\n\n\n<p>Or, you can check out my entire guide to Google Ads for eCommerce <a href=\"https:\/\/sol8.com\/google-ads-for-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\" data-type=\"URL\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\"><\/a><\/pre>\n\n\n\n<p>Happy campaign building!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In order to be successful with Google Ads for Ecommerce, it\u2019s important to understand how the entire network functions. This will guide you.<\/p>\n","protected":false},"author":151,"featured_media":87404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[34,193,53,336],"tags":[525,159,741,158,129,131,726],"class_list":["post-118866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-ecommerce-marketing","category-paid-media","category-traffic-generation-marketing-topics","tag-ad-campaign","tag-ecommerce","tag-ecommerce-marketing","tag-google-ads","tag-paid-ads","tag-ppc","tag-video-ads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>An Intensive Guide to Google Ads for Ecommerce - DigitalMarketer<\/title>\n<meta name=\"description\" content=\"In order to be successful with Google Ads for Ecommerce, it\u2019s important to understand how the entire network functions. 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