{"id":120204,"date":"2019-09-06T00:00:58","date_gmt":"2019-09-06T05:00:58","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/uncategorized\/customer-value-optimization\/"},"modified":"2023-07-19T11:28:15","modified_gmt":"2023-07-19T16:28:15","slug":"customer-value-optimization","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/customer-value-optimization\/","title":{"rendered":"Customer Value Optimization: How to Build an Unstoppable Business"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

You\u2019ve finally found it\u2026<\/p>\n\n\n\n

The \u201ctreasure map\u201d to\nbuilding an unstoppable business.<\/p>\n\n\n\n

We call it the Customer\nValue Optimization <\/strong>process.<\/p>\n\n\n\n

(RELATED: Conversion Funnel Mastery<\/a>)<\/p>\n\n\n\n

If you\u2019re not\nfamiliar with how we do things here at DigitalMarketer, this is the first\narticle you should read. It teaches you the foundational\nprinciples of digital marketing.<\/p>\n\n\n\n

And even if you\u2019re a\nsalty DM veteran, you might still want to reread this from time to time as a\nrefresher. It\u2019s that important.<\/p>\n\n\n\n

What you\u2019re about to\nget in this post is a 10,000-foot view of how the marketing\nprocess works when it\u2019s done right.<\/strong><\/strong><\/p>\n\n\n\n

This is vital to\nunderstand because all marketers and entrepreneurs are\nat various levels of STUCK<\/strong>. There\u2019s so much to\nlearn\u2014and the marketing space is changing so rapidly\u2014that no one can keep up\nwith every little shift in the market.<\/p>\n\n\n\n

But when you\nunderstand the big-picture view\u2026<\/p>\n\n\n\n

When you can see how\nall the different pieces are meant to work together\u2026<\/p>\n\n\n\n

You\u2019ll know how to\ncreate a SYSTEM that works to efficiently and\nrepeatedly attract new prospects, convert them into customers, and <\/strong>get<\/strong>\nthe maximum profit out of them.<\/strong><\/strong><\/p>\n\n\n\n

Sound like something\nyou\u2019d like to have? Then let\u2019s get right to it.<\/p>\n\n\n\n

The System<\/h2>\n\n\n\n

This is the system\nStarbucks and McDonald\u2019s used to corner the coffee and hamburger markets. It\u2019s\nthe same system Amazon uses to dominate ecommerce. It\u2019s how Best Buy, Beachbody\n(selling workouts like P90X), and Sports Illustrated<\/em>\nhave become household names.<\/p>\n\n\n\n

It works for small,\nmedium, and enterprise-level businesses. It works for mom-and-pop shops and\nbillion-dollar retailers. It works whether you sell traditional products,\ndigital products, or services.<\/p>\n\n\n\n

This system works\nbecause it exploits each and every aspect of the irrefutable law of business\ngrowth put forth by legendary marketer Jay Abraham. He teaches that there are\nonly 3 ways to grow a business:<\/p>\n\n\n\n

    \n
  1. Increase the number of customers<\/strong><\/li>\n\n\n\n
  2. Increase the average transaction\nvalue per customer<\/strong><\/li>\n\n\n\n
  3. Increase\nthe number of transactions per customer<\/strong><\/li>\n<\/ol>\n\n\n\n

    If you think about\nit, this makes perfect sense.<\/p>\n\n\n\n

    And the system you\u2019re\nabout to learn\u2014we call it Customer Value\nOptimization <\/strong>or CVO<\/strong>\u2014leverages\nall 3 business growth methods. That\u2019s what makes it so powerful.<\/p>\n\n\n\n

    So read this page\ncarefully. Read it multiple times,\nand commit it to memory.<\/p>\n\n\n\n

    This is the stuff the world\u2019s best marketers and entrepreneurs know and use daily\u2014but it isn\u2019t taught in any business school.<\/p>\n\n\n\n

    Learn the Steps to Customer Value\nOptimization<\/h2>\n\n\n\n

    This handy flowchart outlines the CVO system: Download a PDF version of the chart here<\/a><\/p>\n\n\n\n

    Print this PDF and\ntack it to the wall next to your work station. If you intend to execute this\nplan, you\u2019ll need to reference it often.<\/p>\n\n\n\n

    This is your big-picture treasure map to building an unstoppable business. Anytime you\u2019re learning a new tactic\u2014whether it\u2019s Facebook marketing, Google Analytics, search engine optimization (SEO), and so on\u2014you\u2019ll want to check in to see which part of the Customer Value Optimization process that tactic fits into.<\/p>\n\n\n\n

    Otherwise, you\u2019re\nliable to end up wasting your time and money.<\/p>\n\n\n\n

    Take this as a WARNING:<\/strong>\nThere is little profit in understanding, for example, Pinterest advertising or\nemail marketing in and of itself. Because individual tactics like that\nrepresent just one piece of the whole.<\/p>\n\n\n\n

    But there is an ENORMOUS\nprofit in understanding how to apply these traffic strategies within the\ncontext of the CVO process.<\/strong><\/strong><\/p>\n\n\n\n

    Here is a flowchart\nof the entire Customer Value Optimization system:<\/p>\n\n\n

    \n
    \"Customer<\/figure><\/div>\n\n\n

    <\/p>\n\n\n\n

    When you break it down, there are 7 steps to Customer Value Optimization:<\/p>\n\n\n\n

      \n
    1. Determine Product\/Market Fit<\/li>\n\n\n\n
    2. Choose a Traffic Source<\/li>\n\n\n\n
    3. Offer a Lead Magnet<\/li>\n\n\n\n
    4. Offer a Tripwire<\/li>\n\n\n\n
    5. Offer a Core Product<\/li>\n\n\n\n
    6. Offer a Profit Maximizer<\/li>\n\n\n\n
    7. Create the Return Path<\/li>\n<\/ol>\n\n\n\n

      Lean into this\narticle and pay close attention\u2014we\u2019re about to reveal the\nEXACT process we use to sell products and services<\/strong> in\nmultiple niche markets and mainstream verticals including\u2026<\/p>\n\n\n\n