{"id":120224,"date":"2019-09-03T19:00:34","date_gmt":"2019-09-04T00:00:34","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/uncategorized\/customer-avatar-worksheet\/"},"modified":"2023-07-18T11:37:34","modified_gmt":"2023-07-18T16:37:34","slug":"customer-avatar-worksheet","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet\/","title":{"rendered":"The Customer Avatar Worksheet: Finally, Get Clear on WHO You Are Selling To!"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized largeScreensOnly\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2019\/09\/DM_CustomerAvatarWorksheet_Featured.jpg\" alt=\"customer avatar worksheet\" class=\"wp-image-86507\" width=\"1024\" height=\"576\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/09\/DM_CustomerAvatarWorksheet_Featured.jpg 1920w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/09\/DM_CustomerAvatarWorksheet_Featured-300x169.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/09\/DM_CustomerAvatarWorksheet_Featured-1024x576.jpg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/09\/DM_CustomerAvatarWorksheet_Featured-768x432.jpg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/09\/DM_CustomerAvatarWorksheet_Featured-1536x864.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>It\u2019s a <strong>huge mistake<\/strong>.<\/p>\n\n\n\n<p>And yet, I see it happen all the time.<\/p>\n\n\n\n<p>A marketer or business owner gets so focused on WHAT they\u2019re selling that they forget to think about WHO they\u2019re selling it to.<\/p>\n\n\n\n<p>This is the kiss of death for a marketing campaign, and sometimes even an entire business.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>You could have the greatest product on earth, but if you\u2019re trying to sell it to the wrong person\u2014you\u2019re never going to hit your sales numbers.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>That\u2019s why understanding your customer avatar (AKA buyer persona) is so important.<\/p>\n\n\n\n<p>That&#8217;s also why we created the <a rel=\"noreferrer noopener\" href=\"https:\/\/www.digitalmarketer.com\/lp\/customer-avatar-worksheet\/\" target=\"_blank\">Customer Avatar Worksheet<\/a> (that you can <a href=\"https:\/\/www.digitalmarketer.com\/lp\/customer-avatar-worksheet\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"download for FREE (opens in a new tab)\">download for FREE<\/a>), to help you document everything about your customer avatar.<\/p>\n\n\n\n<p>Before you can sell anything effectively, you need to understand\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WHO your ideal customer is<\/li>\n\n\n\n<li>WHERE they\u2019re hanging out online<\/li>\n\n\n\n<li>WHAT their challenges are<\/li>\n<\/ul>\n\n\n\n<p>But how do you actually <em>do <\/em>all that?<\/p>\n\n\n\n<p>Don\u2019t worry\u2014I\u2019ll dig into the details later on in this post. First, I want to make sure you understand why customer avatars are so important, and why I refer to them as the &#8220;Swiss army knife\u201d of marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Swiss Army Knife of Marketing<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.digitalmarketer.com\/blog\/what-is-digital-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital marketing<\/a> is composed of a lot of different disciplines.<\/p>\n\n\n\n<p>There\u2019s content marketing, email marketing, <a href=\"https:\/\/www.digitalmarketer.com\/blog\/digital-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"paid traffic (opens in a new tab)\">paid traffic<\/a>, product creation, social media, copywriting, analytics\u2026 the list goes on.<\/p>\n\n\n\n<p>Each of those disciplines has its own unique set of skills to master.<\/p>\n\n\n\n<p>But <strong>knowing how to identify your customer avatar is one of the few skills that applies to every marketing discipline<\/strong>. That\u2019s what makes it the Swiss army knife\u2014you can use it in every single marketing discipline.<\/p>\n\n\n\n<p>For example\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.digitalmarketer.com\/digital-marketing\/content-marketing-strategy\/\">Content Marketing<\/a>: Knowing your avatar helps you decide what blog posts, videos, podcasts, <a href=\"https:\/\/www.digitalmarketer.com\/blog\/lead-magnet-ideas-funnel\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lead Magnets<\/a>, etc. you should create to attract more leads and customers<\/li>\n\n\n\n<li><a href=\"https:\/\/www.digitalmarketer.com\/digital-marketing\/digital-advertising-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Paid Traffic<\/a>: Knowing your avatar helps you discover which ad platforms you should buy traffic from\u2014and what <a href=\"https:\/\/www.digitalmarketer.com\/blog\/facebook-advertising-targeting-options-social\/\" target=\"_blank\" rel=\"noreferrer noopener\">targeting options<\/a> you should use<\/li>\n\n\n\n<li><a href=\"https:\/\/www.digitalmarketer.com\/blog\/customer-value-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">Product Creation<\/a>: Knowing your avatar will help you create a product that your customer NEEDS<\/li>\n\n\n\n<li><a href=\"https:\/\/www.digitalmarketer.com\/blog\/what-is-copywriting\/\" target=\"_blank\" rel=\"noreferrer noopener\">Copywriting<\/a>: Knowing your avatar helps you describe your offers in a way that speaks to your avatar\u2019s problems and compels them to want to buy<\/li>\n\n\n\n<li><a href=\"https:\/\/www.digitalmarketer.com\/blog\/what-is-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Email Marketing<\/a>: Knowing your avatar helps you get more open rates and better conversion rates on your emails\u2026and can even be used to segment specific <a href=\"https:\/\/www.digitalmarketer.com\/blog\/email-marketing-machine\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing campaigns<\/a> to different avatars<\/li>\n<\/ul>\n\n\n\n<p>Any part of the marketing and sales process that \u201ctouches\u201d the customer (which is pretty much EVERYTHING) <strong>will improve when you get clear on your customer avatar.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center has-pale-ocean-gradient-background has-background\" style=\"grid-template-columns:25% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"988\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/blueprint-header2-1140x1100-1024x988.png\" alt=\"\" class=\"wp-image-153759 size-thumbnail\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/02\/blueprint-header2-1140x1100-1024x988.png 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/02\/blueprint-header2-1140x1100-300x289.png 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/02\/blueprint-header2-1140x1100-768x741.png 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/02\/blueprint-header2-1140x1100.png 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p style=\"font-size:18px\"><strong>Get the Digital Marketing Blueprint<\/strong>&#8230;<\/p>\n\n\n\n<p style=\"font-size:18px;line-height:1.2\">With a Customer Value Journey that strategically builds a relationship with new prospects and converts them into loyal, repeat customers. <a rel=\"noreferrer noopener\" href=\"https:\/\/www.digitalmarketer.com\/lp\/customer-value-journey\/\" target=\"_blank\">Click here<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>When you get clear on the characteristics of the person who is going to buy your products and services, it\u2019s a lot easier to <strong>find and present them with a message that moves them to action.<\/strong><\/p>\n\n\n\n<p>Let\u2019s look at one of our customer avatars as an example.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Customer Avatar Example: Meet Agency Eric<\/h2>\n\n\n\n<p>One of our products here at DigitalMarketer is our <a href=\"https:\/\/www.digitalmarketer.com\/products\/#certifications\" target=\"_blank\" rel=\"noreferrer noopener\">Certification Classes<\/a>. These trainings include exams, certificates, and badges\u2014plus, we also give you third-party credibility you can put on your website, on <a href=\"https:\/\/www.digitalmarketer.com\/blog\/perfect-linkedin-summary\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>, on a resume, and so on.<\/p>\n\n\n\n<p>So who would make a good customer for this product? We defined 4 distinct buyer personas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Marketing Freelancer:<\/strong> Interested in trainings and certifications to distinguish herself from competing freelancers<\/li>\n\n\n\n<li><strong>The Marketing Agency Owner:<\/strong> Interested in trainings and certifications to sharpen the marketing skills of her employees, so her agency can provide more\/better services to clients<\/li>\n\n\n\n<li><strong>The Employee: <\/strong>Interested in trainings and certifications to distinguish himself at work or to secure a new job or promotion within his existing company<\/li>\n\n\n\n<li><strong>The Business Owner:<\/strong> Interested in trainings and certifications to sharpen her own marketing skills and the skills of her internal marketing team members<\/li>\n<\/ul>\n\n\n\n<p>As a result, 4 new \u201cCustomer Avatars\u201d were born. Here\u2019s one of them, \u201cThe Marketing Agency Owner\u201d\u2014we call him <strong>Agency Eric<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"600\" height=\"464\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/Customer-avatar-img2.jpg\" alt=\"The Customer Avatar Worksheet: Agency Eric\" class=\"wp-image-70191\"\/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Let\u2019s walk through this <a href=\"https:\/\/www.digitalmarketer.com\/lp\/customer-avatar-worksheet\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customer Avatar Worksheet<\/a>, step by step.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Customer Avatars: What to Include<\/h2>\n\n\n\n<p>There are 5 major components to a customer avatar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Goals and Values<\/li>\n\n\n\n<li>Sources of Information<\/li>\n\n\n\n<li>Demographic Information<\/li>\n\n\n\n<li>Challenges and Pain Points<\/li>\n\n\n\n<li>Objections and Roles<\/li>\n<\/ul>\n\n\n\n<p>In some cases, you\u2019ll need to survey and <em>actually<\/em> <em>talk<\/em> with your existing customers to figure out who your customer avatar is and what they need from you.<\/p>\n\n\n\n<p>In other cases, you\u2019ll already be intimately familiar with the characteristics of your ideal customer.<\/p>\n\n\n\n<p>In any case, <strong>move forward. <\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Don\u2019t wait for surveys or interviews to be conducted to create your first draft of an avatar.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>Make assumptions where you have no data or feedback, and put it on your shortlist of to-dos to complete your research when you can.<\/p>\n\n\n\n<p>In the meantime, you\u2019ll benefit from having an avatar already built\u2014even if you have to go back and verify a few of the assumptions you made.<\/p>\n\n\n\n<p>Now, let\u2019s look at each section of the <a rel=\"noreferrer noopener\" href=\"https:\/\/www.digitalmarketer.com\/lp\/customer-avatar-worksheet\/\" target=\"_blank\">Customer Avatar Worksheet<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Goals and Values<\/strong><\/h3>\n\n\n\n<p>The best way to get started is to think about the goals and values that are important to your ideal customer.<\/p>\n\n\n\n<p><strong>Here\u2019s what we came up with for Agency Eric:<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"464\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/Customer-avatar-img3.jpg\" alt=\"Goals and Values on the Customer Avatar Worksheet\" class=\"wp-image-70193\"\/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Make a note of the goals and values that are <strong>relevant to the products and services you offer<\/strong>. You\u2019ll use this information to help guide\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product creation<\/li>\n\n\n\n<li>Copywriting<\/li>\n\n\n\n<li>Content marketing<\/li>\n\n\n\n<li>Email marketing<\/li>\n<\/ul>\n\n\n\n<p>For example, we know Agency Eric is interested in \u201cincreasing the capabilities of his team.\u201d<\/p>\n\n\n\n<p>We could draft an email to this avatar promoting our <a href=\"https:\/\/www.digitalmarketer.com\/lp\/content-marketing-mastery\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Content Marketing<\/a> certification with the subject line:<\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>Let us train your team in content marketing<\/em><\/p>\n\n\n\n<p>That should get Agency Eric\u2019s attention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sources of Information<\/strong><\/h3>\n\n\n\n<p>This section of the Customer Avatar Worksheet is critical to determining the \u201cwhere\u201d of your customer avatar.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Where do they hang out (both online and in person)?<\/li>\n\n\n\n<li>What materials do they read?<\/li>\n\n\n\n<li>What gurus do they follow?<\/li>\n<\/ul>\n\n\n\n<p>This information <strong>can help you determine the best places to <a href=\"https:\/\/www.digitalmarketer.com\/blog\/digital-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"advertise online  (opens in a new tab)\">advertise online <\/a>to your avatar.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"464\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/Customer-avatar-img4.jpg\" alt=\"Customer Avatar Worksheet: Sources of Information\" class=\"wp-image-70194\"\/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>To fill this section out, use the <em>\u201cbut no one else would\u201d<\/em> trick. You\u2019ll complete sentences like these:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>My ideal customer would read [BOOK], but no one else would.<\/li>\n\n\n\n<li>My ideal customer would subscribe to [MAGAZINE], but no one else would.<\/li>\n\n\n\n<li>My ideal customer would attend [CONFERENCE], but no one else would.<\/li>\n<\/ul>\n\n\n\n<p>Getting the picture?<\/p>\n\n\n\n<p>The idea is to find the niche books, magazines, blogs, conferences, gurus, etc. that ONLY your ideal customer would be attracted to.<\/p>\n\n\n\n<p>For example, if you are in the golf products market\u2014you wouldn\u2019t want to assign Tiger Woods as a guru. Tiger is someone golfers are familiar with\u2026 however,<strong> so is everyone else.<\/strong><\/p>\n\n\n\n<p>Instead, choose a more niche golfer like Rory McElroy. The average non-golfer won\u2019t know who he is\u2014but your customer avatar will.<\/p>\n\n\n\n<p>When <a href=\"https:\/\/www.digitalmarketer.com\/blog\/digital-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"buying traffic from ad platforms (opens in a new tab)\">buying traffic from ad platforms<\/a> like Facebook, you\u2019ll often be able to <strong>better target your audience by focusing on these niche interests<\/strong>\u2014while excluding less-than-ideal prospects.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Demographic Information<\/strong><\/h3>\n\n\n\n<p>Applying demographic information can really help <strong>bring your customer avatar to life.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"269\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/Customer-avatar-img7.jpg\" alt=\"Customer Avatar Worksheet: Demographic Information\" class=\"wp-image-70195\"\/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Of course, this section includes all the usual facts\u2014like the person\u2019s age, gender, marital status, income, job title, and so on.<\/p>\n\n\n\n<p>We find that filling in a \u201cQuote\u201d field is one of our favorite parts of this section. Giving your avatar a quote can be particularly helpful to get inside the head of your customer.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.digitalmarketer.com\/lp\/customer-avatar-worksheet\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Don't forget to download your Customer Avatar Worksheet for FREE. (opens in a new tab)\">Don&#8217;t forget to download your Customer Avatar Worksheet for FREE.<\/a><\/p>\n\n\n\n<p>This section can also be useful when choosing targeting options in ad platforms, like Facebook. In our case, we might want to narrow our targeting to include people with a college degree or people who earn at least $150,000\/year.<\/p>\n\n\n\n<p>Demographics can also help when you\u2019re writing <a href=\"https:\/\/www.digitalmarketer.com\/blog\/content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"content (opens in a new tab)\">content<\/a>, emails, or sales copy. Try this: pretend your avatar is sitting across the table from you. Write the words that you would say to them in a normal conversation.<\/p>\n\n\n\n<p>You\u2019ll find that demographic information like age, gender, and location will give your persona a look and feel that helps you talk to them more persuasively.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Challenges and Pain Points<\/strong><\/h3>\n\n\n\n<p>Next, think about the problems, challenges, and pain points in your customer avatar\u2019s life.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"464\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/Customer-avatar-img5.jpg\" alt=\"Customer Avatar Worksheet: Challenges and Pain Points\" class=\"wp-image-70196\"\/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>This information can help you in several ways.<\/p>\n\n\n\n<p>For one thing, it can help spur ideas for new products or services that can help solve your avatar\u2019s problems.<\/p>\n\n\n\n<p>It can also help you write copy and ad creative that speaks to their pain points, <strong>compelling them to take action.<\/strong><\/p>\n\n\n\n<p>For example, when selling certifications to Agency Eric, we want to hit on pain points such as\u2026<\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>Are you tired of losing proposals simply because you don\u2019t offer content marketing to your clients? Certify your team with DigitalMarketer\u2019s Content Marketing Mastery Course and Certification to help retain your clients while charging higher prices.<\/em><\/p>\n\n\n\n<p>Or\u2026<\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>Do you feel like your agency is constantly struggling to keep up with the rapidly evolving digital marketing scene? Sign up for DigitalMarketer HQ to automate the training process and keep your team up-to-date on the latest marketing strategies.<\/em><\/p>\n\n\n\n<p>Copy like this will <strong>get a response from Agency Eric because it talks directly about the challenges he\u2019s facing in his business.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Objections and Role in the Purchase Process<\/strong><\/h3>\n\n\n\n<p>Finally, think about the reasons why your customer avatar might choose NOT to buy your product or service. These are called \u201cobjections\u201d and <strong>they must be addressed in your marketing.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"464\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/Customer-avatar-img6.jpg\" alt=\"Customer Avatar: Objections &amp; Role in The Purchase Process\" class=\"wp-image-70197\"\/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>For example, if we know Agency Eric is concerned with the amount of time his team members will be \u201cout of pocket\u201d to receive the certification, we might send an email with a subject line like\u2026<\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>Content Marketing Certified (in one business day)<\/em><\/p>\n\n\n\n<p>The phrase \u201cin one business day\u201d helps to overcome his objection, by reassuring Agency Eric that his team will only need one day to finish the certification.<\/p>\n\n\n\n<p>You\u2019ll also need to determine your avatar\u2019s role in the purchasing process.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Are they the primary decision maker?<\/li>\n\n\n\n<li>Are they a decision influencer?<\/li>\n<\/ul>\n\n\n\n<p>If your avatar is NOT the primary decision maker, you\u2019ll need to come up with a strategy to appeal to whoever that person is. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Understanding your ideal customer\u2019s decision-making process is paramount to the success of your marketing and sales campaigns.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Build Multiple Avatars<\/h2>\n\n\n\n<p>Start by building a single avatar\u2014but don\u2019t stop there. Your business almost certainly has more than one ideal buyer.<\/p>\n\n\n\n<p>Once you get the hang of it, you\u2019ll start <strong>churning out multiple avatars representing the different segments of your market.<\/strong><\/p>\n\n\n\n<p>Any lucrative market segment with a distinct set of goals, information sources, pain points, etc. is deserving of a customer avatar.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.digitalmarketer.com\/lp\/customer-avatar-worksheet\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Don't forget to download your Customer Avatar Worksheet for FREE. (opens in a new tab)\">Don&#8217;t forget to download your Customer Avatar Worksheet for FREE.<\/a><\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\" data-type=\"URL\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\"><\/a><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Struggling to create a buyer persona? Use DigitalMarketer&#8217;s customer avatar worksheet to get clear on who you&#8217;re selling to so you can create a compelling marketing message.<\/p>\n","protected":false},"author":21,"featured_media":86507,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[34,90],"tags":[472,519,320,321,55,507],"class_list":["post-120224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-mostpopular","tag-customer-avatar","tag-customer-persona","tag-customer-value-journey","tag-cvj","tag-digital-marketing","tag-target-audience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Avatar Worksheet | Download the Free Template<\/title>\n<meta name=\"description\" content=\"Struggling to create a buyer persona? Use DigitalMarketer&#039;s customer avatar worksheet to get clear on who you&#039;re selling to.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Avatar Worksheet | Download the Free Template\" \/>\n<meta property=\"og:description\" content=\"Struggling to create a buyer persona? 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