{"id":120366,"date":"2017-05-30T22:27:59","date_gmt":"2017-05-31T03:27:59","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/uncategorized\/swipe-and-deploy-traffic-campaigns\/"},"modified":"2022-06-20T12:02:14","modified_gmt":"2022-06-20T17:02:14","slug":"swipe-and-deploy-traffic-campaigns","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/swipe-and-deploy-traffic-campaigns\/","title":{"rendered":"5 Killer Traffic Campaigns to Swipe and Deploy in Your Business"},"content":{"rendered":"\n
\"5<\/figure>\n\n\n

It\u2019s a scientific fact that marketers love traffic.<\/p>\n

(I saw it on the Discovery Channel.)<\/p>\n

The only bummer is the fact that creating a profitable traffic campaign takes time<\/em> and patience<\/em> to optimize.<\/p>\n

But what if it didn\u2019t have to be that way?<\/p>\n

What if you could set up a campaign and KNOW it was going to perform like gangbusters right out of the gate?<\/p>\n

That\u2019s the idea behind this blog post\u2014I’ve sourced five customer acquisition experts (AKA media buyers) to each share one of their best-performing campaigns<\/strong>.<\/p>\n

All you have to do is swipe and deploy in your business<\/strong>, then tweak as needed…<\/p>\n

Then sit back and watch as highly engaged traffic comes to your site in waves.<\/p>\n

Ready to get started?<\/p>\n

\"TomTom Breeze, Founder and CEO, Viewability<\/a><\/h2>\n

I\u2019ve always been blown away by the scale and return on investment (ROI) potential inherent in YouTube ads, and last year, I stumbled onto a YouTube campaign that increases leads by 33% and sales by 52%<\/strong>.<\/p>\n

I call it the \u201cChoose Your Own Adventure\u201d campaign.<\/p>\n

Here\u2019s how it works:<\/p>\n

This campaign involves creating an in-stream ad<\/strong> (a skippable video ad that runs before the video content on the page).<\/p>\n

(RELATED:<\/strong> 11 YouTube In-Stream Ad Tips (#2 increased conversions by 85.68%<\/a>)<\/p>\n

I\u2019m sure you\u2019ve seen these ads. Here\u2019s an example of one of our old in-stream ads:<\/p>\n

\"traffic-campaigns-to-deploy-in-your-business-img1\"<\/p>\n

Anyone who clicked on the ad was taken to a landing page<\/a> with a registration form:<\/p>\n

\"traffic-campaigns-to-deploy-in-your-business-img2\"<\/p>\n

This campaign performed well, but we were looking for ways to improve.<\/p>\n

And one day I got an idea after seeing this quote:<\/p>\n

\n

\u201cTell me and I forget, teach me and I remember, involve me and I learn.\u201d<\/em><\/p>\n

\u2014Benjamin Franklin<\/em><\/p>\n<\/blockquote>\n

According to good old Ben (who knew he was such a great marketer?), there are three levels of teaching\/involvement:<\/p>\n

    \n
  1. Telling<\/li>\n
  2. Teaching<\/li>\n
  3. Involving<\/li>\n<\/ol>\n

    Thinking about it, I realized the same is true of video ads. \"KillerTraffic_Tom\"<\/p>\n

    You can, of course, simply tell <\/em>the visitor about your product or service. And that works to a certain extent.<\/p>\n

    Better video ads actually teach <\/em>the visitor a little something, right there in the ad. These ads tend to perform better than those ads that simply tell.<\/em><\/p>\n

    But how could we reach that third level\u2014how could we involve <\/em>our viewers in our content?<\/p>\n

    The answer came to me when I stumbled across one of these old books from my childhood:<\/p>\n

    \"traffic-campaigns-to-deploy-in-your-business-img3\"<\/p>\n

    Those Choose Your Own Adventure <\/em>books were highly engaging because they actually INVOLVED you in the action. You weren\u2019t just passively absorbing the book\u2026<\/p>\n

    You were actually deciding how it would unfold.<\/strong><\/p>\n

    And I thought to myself: \u201cWouldn\u2019t it be awesome if we could do the same thing with a YouTube ad?\u201d<\/p>\n

    As it turns out, we can. And here\u2019s how.<\/p>\n

    (RELATED:<\/strong> Episode 24: 4 Ps of YouTube Advertising [Part One]<\/a>)<\/p>\n

    The Choose Your Own Adventure YouTube Campaign<\/h2>\n

    For this campaign, we knew that we tend to have two different kinds of consumers:<\/p>\n

      \n
    • People who are new to guitar, and<\/li>\n
    • People who are in a guitar rut\u2014they\u2019ve been playing for a while, but haven\u2019t seen much improvement lately and want to take their skills to the next level.<\/li>\n<\/ul>\n

      We used this information to give the viewer a chance to \u201cchoose their own adventure\u201d right in the ad.<\/p>\n

      Instead of putting one generic call-to-action (CTA) in the ad, we put two CTAs in there\u2014giving the viewer the opportunity to identify which type of guitar player they are.<\/p>\n

      The result was two clickable CTAs in the ad, which looked like this:<\/p>\n

      \"traffic-campaigns-to-deploy-in-your-business-img4\"<\/p>\n

      You can actually see the YouTube ad in its entirety here<\/a>:<\/p>\n