{"id":120415,"date":"2017-10-27T19:26:41","date_gmt":"2017-10-28T00:26:41","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/uncategorized\/use-youtube-end-screens\/"},"modified":"2022-02-11T06:47:06","modified_gmt":"2022-02-11T12:47:06","slug":"use-youtube-end-screens","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/use-youtube-end-screens\/","title":{"rendered":"How to Use YouTube End Screens to Get More Visitors, Sales, & Revenue From YouTube Traffic"},"content":{"rendered":"

Plenty of marketers think having a YouTube presence is enough. They’re wrong.<\/strong><\/p>\n

YouTube’s new feature called YouTube End Screens sees to it that if you’re not using End Screens\u2014and not using them well<\/em>\u2014 you’re leaving all that highly engaged potential YouTube traffic you could be generating out in the cold<\/strong>.<\/p>\n

YouTube has launched some huge companies. Take Six Pack Shortcuts, for example, an Austin company that started as a humble YouTube channel… and has grown into a thriving business with over 4.5 million subscribers.<\/p>\n

Another, Dollar Shave Club, a brand-new company that grew into a $1 billion acquisition thanks largely to a few great YouTube ads.\u00a0\""If<\/p>\n

As the world\u2019s second-biggest search engine, YouTube has the power to drive a MASSIVE amount of traffic to your content.<\/p>\n

Now, thanks to End Screens, you\u2019ll be able to send even more of your highly engaged YouTube traffic to your website\u2026<\/p>\n

…resulting in more visitors, sales, and revenue!<\/p>\n

Before we get into how you should be using YouTube End Screens to drive more visits and sales from YouTube, first I want to explain why you should care about this nifty feature.<\/p>\n

Why YouTube End Screens Are So Powerful<\/h2>\n

Until recently, the best way to include a clickable call-to-action (CTA) inside your video was to use YouTube Annotations. You\u2019ve probably seen these show up as a little rectangle\u00a0inside the video, like this one:<\/p>\n

\"An<\/p>\n

If you click anywhere inside the Annotation, it will take you to the Orabrush website.<\/p>\n

These Annotations worked just fine, for a while. But over time they became less and less effective.<\/p>\n

Why?<\/p>\n

Because Annotations only<\/em><\/strong> work for desktop users. And with YouTube users going more mobile every day (currently more than half of YouTube views come from smartphones), this means that Annotations were quickly becoming out-of-date.<\/p>\n

Another option was including a CTA overlay, which looks like this:<\/p>\n

\"An<\/p>\n

The good thing about these links is that they work on mobile. But unfortunately, they don\u2019t really stand out much \u2014 it\u2019s basically just a text link, with no option to add a large, eye-catching image.<\/p>\n

Secondly, they\u2019re a pain to set up. You have to create your video as an ad just to get access to CTA overlays.<\/p>\n

The last option was to use Cards, which also work on mobile, and look like this:<\/p>\n

\"An<\/p>\n

But our data shows that not many people click on Cards.<\/p>\n

Cards are very unobtrusive, with no image at all unless you click on that little \u201ci\u201d in the corner of the video. To make matters worse, the CTA only shows for a few seconds before it disappears.<\/p>\n

\""They'reLong story short, there really wasn’t a good way to insert a CTA button in your videos that would work for all<\/em> devices.<\/p>\n

But now with the introduction of End Screens, all that has changed.<\/p>\n

End Screens are the new way to insert clickable CTA buttons right inside your videos<\/strong>. They\u2019re easy to set up and use, they look great, and they work the same across all devices.<\/p>\n

Bottom line: if you\u2019re creating YouTube videos, and you want an easy way to send viewers right to your website<\/strong>, you need to start using End Screens.<\/p>\n

What Are YouTube End Screens?<\/h2>\n

End Screens are big, clickable buttons that appear at the very end of your videos. Here\u2019s what an End Screen looks like:<\/p>\n

\"An<\/p>\n

This End Screen has four elements (which are the maximum allowed). The two on the left include a Subscribe button and Link to Website button.<\/p>\n

When you hover over the top-left icon, information about the channel appears, along with a button that allows you to subscribe in one click:<\/p>\n

\"When<\/p>\n

Anyone with an interest in growing their YouTube channel should probably be using this End Screen element.<\/p>\n

When you hover over the lower-left icon, a description appears along with a link to a website:<\/p>\n

\"When<\/p>\n

The two buttons on the right are both links to relevant video playlists. When you click on them, it loads a new YouTube video or playlist.<\/p>\n

Now that you understand the power of End Screen and what they are, let’s look at…<\/p>\n

How to Use YouTube End Screens<\/h2>\n

To add an End Screen to a video on YouTube, go to your Creator Studio and click on \u201cVideo Manager\u201d on the left.<\/p>\n

Then click on the video where you want to add an End Screen. And finally, click \u201cEnd screens & Annotations\u201d along the top:<\/p>\n

\"To<\/p>\n

From here, you can add and configure End Screen elements, as well as preview the way your End Screen will appear to visitors.<\/p>\n

When you click the blue \u201cAdd element\u201d button, you\u2019ll see four different options available:<\/p>\n

\"When<\/p>\n

Let\u2019s quickly go through these options:<\/p>\n

Video or Playlist<\/h3>\n

This option allows you to suggest another video for the person to watch next. If they click on this button in your End Screen, the video you suggested will begin playing in the same tab immediately.<\/p>\n

When you click \u201cVideo or Playlist,\u201d YouTube gives you a few different options:<\/p>\n

\"When<\/p>\n