{"id":120535,"date":"2018-08-16T19:14:31","date_gmt":"2018-08-17T00:14:31","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/uncategorized\/community-building-content\/"},"modified":"2023-08-11T15:21:47","modified_gmt":"2023-08-11T20:21:47","slug":"community-building-content","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/community-building-content\/","title":{"rendered":"5 Types of Community-Building Content DigitalMarketer Used to Engage an 11K+ Member Facebook Group"},"content":{"rendered":"\n
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Do you know how to create content that builds community<\/em>?<\/p>\n

If you are already approaching community content with an incredible degree of strategy around relationship-building, stop reading now.<\/p>\n

This post isn\u2019t for you.<\/p>\n

But if you\u2019re like most people, getting your community members to have meaningful conversations with each other is a difficult puzzle to solve.<\/p>\n

Not anymore! \ud83d\ude42<\/p>\n

I\u2019m about to reveal the top 5 pieces of community-building content<\/strong> that I used in DigitalMarketer\u2019s Facebook Group, DigitalMarketer Engage<\/a>. I\u2019ll outline exactly why these pieces worked and hopefully inspire you to create your own engaging content.<\/p>\n

(RELATED:\u00a0<\/strong>8 Essential Strategies to Build a Thriving Customer Community<\/a>)<\/p>\n

But first, we need to lay a strong foundation by defining exactly what we mean when we say \u201ccommunity-building content.\u201d<\/p>\n

Community-Building Content Builds Relationships<\/h2>\n

In order for a group of people to be a true community<\/em>\u2014that is, members are forming emotional relationships with each other\u2014it\u2019s important that your content helps those connections happen.<\/p>\n

To do that, it\u2019s helpful to understand how emotional relationships start in the first place.<\/p>\n

Enter Levinger\u2019s Relationship Model:<\/p>\n

\"5<\/p>\n

Developed by George Levinger, a prominent scientist in interpersonal relationships, this model outlines the exact steps that people take in order to form a strong emotional relationship.<\/p>\n

Let\u2019s do a quick breakdown:<\/p>\n

Stage 1: Acquaintance<\/h2>\n

\"Step<\/p>\n

The first step of any relationship\u2014professional, personal, or romantic\u2014is all about identifying a mutual interest.<\/p>\n

This means that you have enough in common with someone else to start a conversation. It usually isn\u2019t a strong<\/em> common interest, and the conversation at this stage is mostly small talk (think questions like, \u201cNice weather today, isn\u2019t it?\u201d).<\/p>\n

These surface-level common interests can be anything from sharing a mutual attraction to just being at the same location at the same time.<\/p>\n

Let\u2019s say you\u2019re sitting at a local bar enjoying a beverage, and a complete stranger sits down next to you. Congrats! You are both now in the Acquaintance stage\u2014you already have enough in common to start a conversation (we humans are passionately social creatures, after all).

The first step of any relationship is all about identifying a mutual interest.<\/em><\/p><\/blockquote><\/div><\/p>\n

Imagine what kinds of things you\u2019d bring up to start the conversation…<\/p>\n