{"id":120538,"date":"2018-08-23T21:52:56","date_gmt":"2018-08-24T02:52:56","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/uncategorized\/best-google-analytics-reports\/"},"modified":"2022-01-26T14:05:07","modified_gmt":"2022-01-26T20:05:07","slug":"best-google-analytics-reports","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/best-google-analytics-reports\/","title":{"rendered":"3 Google Analytics Reports Every Business Should Monitor"},"content":{"rendered":"

You\u2019ve probably heard the phrase \u201cKnowledge is power.\u201d<\/p>\n

Well, that is absolutely true when it comes to your website.<\/p>\n

Without in-depth knowledge of what\u2019s happening on your website, you\u2019re basically flying blind. You don\u2019t know how people are finding your site. You don\u2019t know what they\u2019re doing once they get there. And you don\u2019t know which visitors are buying which products.<\/p>\n

In other words, you\u2019re powerless to actually improve your website\u2019s performance\u2026 because you don\u2019t know what\u2019s working and what isn\u2019t.<\/p>\n

That\u2019s where Google Analytics comes in.<\/p>\n

When you know how to use it, Google Analytics can tell you SO MUCH about your website and the people on it. Who are your users? Where are they coming from? What actions are they taking?<\/p>\n

This is the kind of information (power) you need to make smart, informed decisions to grow your profits and your business.<\/p>\n

But for many people, Google Analytics can seem overwhelming. Confusing. Complicated.<\/p>\n

And that\u2019s especially true if you\u2019re a beginner and you don\u2019t know where to start.<\/p>\n

That\u2019s why I\u2019m writing this post.<\/p>\n

You\u2019re about to learn the 3 Google Analytics reports that give you the most bang for your buck<\/strong>\u2014so you can gain the most valuable insight into what people are doing on your site, in the least amount of time and effort possible.<\/p>\n

By the time you\u2019re done, you\u2019ll know how to use these 3 reports to get a quick snapshot of your overall website performance<\/strong>. You\u2019ll also have a few tricks you can use to drill down and get more focused data that you can use to bring in more sales and revenue from your website visitors.<\/p>\n

NOTE:<\/strong> Throughout this post, I\u2019m going to be showing you a lot of screenshots. These screenshots come from the Google Test Account<\/a><\/u>, which is a publicly available analytics account you can use to play around and learn more.<\/p>\n

If you don\u2019t yet have a Google Analytics account\u2014or if you don\u2019t have much data yet\u2014feel free to open the test account in a separate tab or on a second monitor. If you do have a Google Analytics account, open your own dashboard instead.<\/p>\n

Either way, you\u2019ll get the most benefit from this post if you follow along at home as you read<\/strong>. So let\u2019s get started.<\/p>\n

Google Analytics Report #1: Source\/Medium Report<\/h2>\n

In my opinion, this is the most important report in Google Analytics.<\/strong><\/p>\n

It gives you an actionable, high-level overview of your website\u2019s performance broken down by traffic source.<\/p>\n

You\u2019ll find it under the \u201cAcquisitions\u201d tab, which contains all the reports that tell you about how people are getting to your website (How you are \u201cacquiring\u201d your traffic).<\/p>\n

To find it, first click \u201cAcquisition,\u201d then \u201cAll Traffic,\u201d then \u201cSource\/Medium\u201d:<\/p>\n

\"Report<\/p>\n

For the moment, you can ignore the graph at the top of the page. Instead, you\u2019ll want to scroll down to the table\u2014this is where you\u2019ll find the real meat of the report:<\/p>\n

\"view<\/p>\n

This table shows you all the different traffic sources for your website along with the performance details for each source. So you can see things like\u2026<\/p>\n