{"id":120665,"date":"2019-05-07T20:15:53","date_gmt":"2019-05-08T01:15:53","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/uncategorized\/best-perpetual-traffic-2019\/"},"modified":"2022-01-26T15:09:33","modified_gmt":"2022-01-26T21:09:33","slug":"best-perpetual-traffic-2019","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/best-perpetual-traffic-2019\/","title":{"rendered":"Best of Perpetual Traffic\u2014The 10 Most Popular Episodes"},"content":{"rendered":"<p>If you&#8217;ve been running Facebook ads as long as Molly Pittman and Ralph Burns, you know just how much the platform and strategies have changed over the years.<\/p>\n<p>And if you have been listening to\u00a0<em>Perpetual Traffic<\/em>, the weekly paid traffic podcast produced by DigitalMarketer, for the last 4 years, then you would\u00a0<em>also<\/em> be in the know. Because\u00a0<em>Perpetual Traffic<\/em>\u00a0now has *gasp* <strong>200 episodes<\/strong> on the subject!<\/p>\n<p>Ralph and Molly have been informing their listeners about the happenings at the forefront of <a href=\"https:\/\/www.digitalmarketer.com\/blog\/digital-advertising\/\" target=\"_blank\" rel=\"noopener noreferrer\">digital advertising<\/a> since 2015 (yeah, you heard that right). And with nearly <strong>4.5 million downloads<\/strong>, it&#8217;s safe to say that the listeners are seeing a good ROI of their time.<\/p>\n<p>To celebrate crossing <a href=\"https:\/\/www.digitalmarketer.com\/podcast\/perpetual-traffic\/facebook-ads-strategies-may-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">the 200 marker<\/a>, we took a dive into our archives and collected the 10 most popular episodes of PT. Whether you\u2019re listening to these 10 for the first time or rediscovering them, you\u2019ll find a wealth of paid traffic wisdom in there.<\/p>\n<p>And don&#8217;t forget to check out Episode 200 <a href=\"https:\/\/www.digitalmarketer.com\/podcast\/perpetual-traffic\/facebook-ads-strategies-may-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">HERE<\/a>!<\/p>\n<h2>A Few Words from the Hosts<\/h2>\n<p>But before we dive into the episodes, our hosts had a few words of thanks that they wanted to share.<\/p>\n<h3><img decoding=\"async\" class=\"size-full wp-image-75311 alignleft\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2019\/05\/Molly-Pittman.jpg\" alt=\"\" width=\"150\" height=\"150\" \/>Molly Pittman<\/h3>\n<blockquote><p>&#8220;Ralph and I are so excited to celebrate episode 200 of <em>Perpetual Traffic<\/em>. Thank you to our listeners and everyone behind the scenes who works hard to make this podcast happen. <em>Perpetual Traffic<\/em> is one of the most rewarding experiences I&#8217;ve had in my life. To be able to help grow businesses and better the life of our listeners is truly an honor. We are committed to continue bringing you all the most up-to-date, actionable information about digital media buying out there. Thanks again for your support.&#8221;<\/p><\/blockquote>\n<h3><img decoding=\"async\" class=\"size-full wp-image-75310 alignleft\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/10\/ralph-burns.png\" alt=\"\" width=\"150\" height=\"150\" \/>Ralph Burns<\/h3>\n<blockquote><p>&#8220;It\u2019s hard to believe that we\u2019ve now done 200 episodes! Thank you to everyone who\u2019ve listened to us over the years and for all of those who have commented, given reviews, and shared their feedback. It means so much. It\u2019s really amazing to see how many people and their businesses have been touched by this little show we started 4 years ago. A special thanks goes to everyone from DigitalMarketer behind the scenes who makes the show possible\u2014especially our producer Darren Clarke. We couldn\u2019t do it without his technical wizardry, insights, help, and support. Here\u2019s to another 200 episodes!&#8221;<\/p><\/blockquote>\n<h2><em>Perpetual Traffic&#8217;s<\/em> Most-Popular Episodes<\/h2>\n<h3><a href=\"https:\/\/www.digitalmarketer.com\/podcast\/perpetual-traffic\/grow-ecommerce-business-with-facebook-ads\/\">Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads<\/a><\/h3>\n<p><a href=\"https:\/\/www.digitalmarketer.com\/podcast\/perpetual-traffic\/grow-ecommerce-business-with-facebook-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-75283 size-full\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2019\/05\/PT-Ep145.jpg\" alt=\"Perpetual Traffic Episode 145\" width=\"600\" height=\"319\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/PT-Ep145.jpg 600w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/PT-Ep145-300x160.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>Do you run an ecommerce company?<\/p>\n<p>If so, chances are that you\u2019re missing something. That thing is a holistic system for guiding people who have never heard of you through the buyer journey to become repeat customers.<\/p>\n<p>If you\u2019re looking for a system that will bring you more customers while eliminating wasted ad spend, you must listen to today\u2019s episode.<\/p>\n<h3><a href=\"https:\/\/www.digitalmarketer.com\/podcast\/perpetual-traffic\/social-media-leads-and-sales\/\">Episode 51: How to Generate Traffic, Leads, and Sales with Social Media<\/a><\/h3>\n<p><a href=\"https:\/\/www.digitalmarketer.com\/podcast\/perpetual-traffic\/social-media-leads-and-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-75284 size-full\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2019\/05\/PT-Ep51.jpg\" alt=\"Perpetual Traffic Episode 51\" width=\"600\" height=\"319\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/PT-Ep51.jpg 600w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/PT-Ep51-300x160.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>The\u00a0<em>Perpetual Traffic<\/em>\u00a0experts are joined by Jennifer Sheahan, founder at\u00a0<a href=\"https:\/\/www.thesocialguild.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Social Guild<\/a>, to discuss how you can build a thriving social media business. Social platforms are powerful traffic generators, but you have to know what to do and how to do them. Anybody can get Likes and engagement. But traffic, leads, and sales come when you follow a process, and that\u2019s what we\u2019re going to talk about today.<\/p>\n<h3><a href=\"https:\/\/www.digitalmarketer.com\/podcast\/perpetual-traffic\/generate-high-ticket-leads\/\">Episode 150: 3 Facebook Funnels to Drive More High-Ticket Leads<\/a><\/h3>\n<p><a href=\"https:\/\/www.digitalmarketer.com\/podcast\/perpetual-traffic\/generate-high-ticket-leads\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-75285 size-full\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2019\/05\/PT-ep150.jpg\" alt=\"Perpetual Traffic Episode 150\" width=\"600\" height=\"319\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/PT-ep150.jpg 600w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/PT-ep150-300x160.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>Special guest\u00a0<a href=\"https:\/\/www.oliverbillson.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Oli Billson<\/a>\u00a0joins the experts to teach you 3 Facebook funnels that start conversations with the prospects who want your services\u2014on the platform they\u2019re most likely to read and respond on.<\/p>\n<p>These funnels generate high-ticket leads whether you\u2019re a brick and mortar, SaaS, internet marketer, or anyone else who needs to have a conversation with their customer.<\/p>\n<h3><a href=\"https:\/\/www.digitalmarketer.com\/podcast\/perpetual-traffic\/the-ad-grid\/\" target=\"_blank\" rel=\"noopener noreferrer\">Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale<\/a><\/h3>\n<p><a href=\"https:\/\/www.digitalmarketer.com\/podcast\/perpetual-traffic\/the-ad-grid\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-75286 size-full\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2019\/05\/PT-ep33.jpg\" alt=\"Perpetual Traffic Episode 33\" width=\"600\" height=\"319\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/PT-ep33.jpg 600w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/PT-ep33-300x160.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>Fresh off of Traffic &amp; Conversion Summit 2016, Molly is sharing her 7-step system for campaign and marketing strategy creation.<\/p>\n<p>In this episode, Molly and Keith will walk through her T&amp;C presentation and how she\u2019s created and utilized this system within DigitalMarketer\u2019s own strategy.<\/p>\n<h3><a href=\"https:\/\/www.digitalmarketer.com\/podcast\/perpetual-traffic\/build-perpetual-traffic-machine\/\">Episode 132: 3 Steps to Build a Perpetual Traffic Machine<\/a><\/h3>\n<p><a href=\"https:\/\/www.digitalmarketer.com\/podcast\/perpetual-traffic\/build-perpetual-traffic-machine\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-75287 size-full\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2019\/05\/PT-Ep132.jpg\" alt=\"Perpetual Traffic Episode 132\" width=\"600\" height=\"319\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/PT-Ep132.jpg 600w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/PT-Ep132-300x160.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>Brand based advertising is essential to running a successful long-term <a href=\"https:\/\/www.digitalmarketer.com\/blog\/digital-advertising\/\" target=\"_blank\" rel=\"noopener noreferrer\">digital advertising strategy<\/a>.<\/p>\n<p>In fact, it\u2019s one of the three cornerstones of the \u201cBCS Triangle\u201d we\u2019re going to show you in today\u2019s episode. Implement the BCS system in your business, and you\u2019ll be able to activate the 90% of your market that most advertisers miss and build a perpetual traffic machine.<\/p>\n<h3><a href=\"https:\/\/www.digitalmarketer.com\/podcast\/perpetual-traffic\/frank-kern-paid-traffic-campaigns\/\">Episode 14: Frank Kern on Selling High-Dollar Products and Services with Paid Traffic Campaigns<\/a><\/h3>\n<p><a href=\"https:\/\/www.digitalmarketer.com\/podcast\/perpetual-traffic\/frank-kern-paid-traffic-campaigns\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-75288 size-full\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2019\/05\/PT-ep14.jpg\" alt=\"Perpetual Traffic Episode 14\" width=\"600\" height=\"319\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/PT-ep14.jpg 600w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/PT-ep14-300x160.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>Are you making offers that require an in-person meeting or consultative sales call?<\/p>\n<p>Frank Kern joins the\u00a0<em>Perpetual Traffic<\/em>\u00a0crew (Keith, Molly,\u00a0and Ralph) to reveal his 3-tiered system for creating paid traffic campaigns that sell high priced products and services.<\/p>\n<h3><a href=\"https:\/\/www.digitalmarketer.com\/podcast\/perpetual-traffic\/generate-leads-through-facebook-campaign\/\">Episode 158: How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign<\/a><\/h3>\n<p><a href=\"https:\/\/www.digitalmarketer.com\/podcast\/perpetual-traffic\/generate-leads-through-facebook-campaign\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-75289 size-full\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2019\/05\/PT-ep158.jpg\" alt=\"Perpetual Traffic Episode 158\" width=\"600\" height=\"319\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/PT-ep158.jpg 600w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/PT-ep158-300x160.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>157,362 leads generated. In 8 weeks. For just $1.08 per lead. All from 1 Facebook campaign!<\/p>\n<p>Join the experts as they share the\u00a0<em>exact<\/em>\u00a0strategy Molly used to achieve these results\u2026 and how you can apply it to your next Facebook ad campaign.<\/p>\n<p>We break down everything\u2014the research process, how the ad sets were set up, how Molly maximized the relevance score, why ad sets were removed or boosted, and what the results from the campaign were.<\/p>\n<p>If you want to improve how you\u2019re managing your own Facebook ad campaigns, grab a notebook and tune into this episode.<\/p>\n<h3><a href=\"https:\/\/www.digitalmarketer.com\/podcast\/perpetual-traffic\/ryan-deiss-4-step-offer\/\">Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer<\/a><\/h3>\n<p><a href=\"https:\/\/www.digitalmarketer.com\/podcast\/perpetual-traffic\/ryan-deiss-4-step-offer\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-75290 size-full\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2019\/05\/PT-Ep43.jpg\" alt=\"Perpetual Traffic Episode 43\" width=\"600\" height=\"319\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/PT-Ep43.jpg 600w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/PT-Ep43-300x160.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>Ryan Deiss, co-founder and CEO of DigitalMarketer, and the Perpetual Traffic crew break down how to create an offer that people actually want to buy.<\/p>\n<p>Follow the 4-Step process to get the biggest leverage points to turn a losing campaign into a winning campaign \u2013 without being the Don Draper of copy writing or having to change your bidding or targeting.<\/p>\n<h3><a href=\"https:\/\/www.digitalmarketer.com\/podcast\/perpetual-traffic\/leverage-googles-advertising-platform\/\">Episode 147: The 4 Pillars of Advertising on Google<\/a><\/h3>\n<p><a href=\"https:\/\/www.digitalmarketer.com\/podcast\/perpetual-traffic\/leverage-googles-advertising-platform\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-75291 size-full\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2019\/05\/PT-Ep147.jpg\" alt=\"Perpetual Traffic Episode 147\" width=\"600\" height=\"319\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/PT-Ep147.jpg 600w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/PT-Ep147-300x160.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>If you\u2019re advertising on Facebook but not on Google, you\u2019re missing out on a huge opportunity. (Especially if you run a product-based business.)<\/p>\n<p>After all, if someone sees a product they like, what\u2019s the first thing they\u2019re going to do? (Hint: Google it.)<\/p>\n<p>Join the experts and guest\u00a0<a href=\"https:\/\/omgcommerce.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Brett Curry<\/a>\u00a0as they dive into the 4 pillars of advertising on Google so you can leverage Google\u2019s advertising platform and reach your potential customers. You\u2019ll learn how to run ads not only on Google\u2019s search engine, but also on their shopping platform, their display network, and the pre-roll video ads on YouTube.<\/p>\n<h3><a href=\"https:\/\/www.digitalmarketer.com\/podcast\/perpetual-traffic\/facebook-boosted-posts\/\">Episode 49: Boosted Posts: Microtargeting and Other Advanced Uses of Facebook\u2019s \u201cEasy Button\u201d<\/a><\/h3>\n<p><a href=\"https:\/\/www.digitalmarketer.com\/podcast\/perpetual-traffic\/facebook-boosted-posts\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-75292 size-full\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2019\/05\/PT-Ep49.jpg\" alt=\"Perpetual Traffic Episode 49\" width=\"600\" height=\"319\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/PT-Ep49.jpg 600w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/PT-Ep49-300x160.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>Dennis Yu, Chief Technology Officer at BlitzMetrics, joins the\u00a0<em>Perpetual Traffic<\/em>\u00a0experts to discuss why keeping it simple on Facebook can go a long way for your business. We\u2019re going to talk about boosting posts, and why they are your bread and butter. Boosted posts work for B2B, for small businesses, for entrepreneurs, for freelancers, for consultants, and marketers on a small budget.<\/p>\n<p>For anyone that\u2019s ever thought they don\u2019t have the tools, or the audience, or the resources to advertise on Facebook, this is the episode that will help you get started.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To celebrate crossing our 200th episode, we took a dive into our archives and collected the 10 most popular episodes of Perpetual Traffic.<\/p>\n","protected":false},"author":53,"featured_media":75318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[34,201],"tags":[273,228],"class_list":["post-120665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-offer-funnel-creation","tag-perpetual-traffic","tag-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best of Perpetual Traffic\u2014The 10 Most Popular Episodes | DigitalMarketer<\/title>\n<meta name=\"description\" content=\"To celebrate crossing our 200th episode, we took a dive into our archives and collected the 10 most popular episodes of Perpetual Traffic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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