{"id":120672,"date":"2019-05-21T21:20:46","date_gmt":"2019-05-22T02:20:46","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/uncategorized\/mobile-ecommerce-optimization\/"},"modified":"2023-07-20T11:33:56","modified_gmt":"2023-07-20T16:33:56","slug":"mobile-ecommerce-optimization","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/mobile-ecommerce-optimization\/","title":{"rendered":"Mobile Ecommerce: 15 Ways to Optimize to Increase Conversions"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized largeScreensOnly\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/03\/15_Ways_To_Optimize_To_Increase_Conversions-1024x576.png\" alt=\"Mobile Ecommerce: 15 Ways to Optimize to Increase Conversions\" class=\"wp-image-158869\" width=\"1024\" height=\"576\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/03\/15_Ways_To_Optimize_To_Increase_Conversions-1024x576.png 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/03\/15_Ways_To_Optimize_To_Increase_Conversions-300x169.png 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/03\/15_Ways_To_Optimize_To_Increase_Conversions-768x432.png 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/03\/15_Ways_To_Optimize_To_Increase_Conversions-1536x864.png 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/03\/15_Ways_To_Optimize_To_Increase_Conversions.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Quick quiz: What\u2019s the most dominant device for online activity?<\/p>\n\n\n\n<p>Yes indeed, it\u2019s the smartphone. And that\u2019s been the case for 3 years now.<\/p>\n\n\n\n<p>Second question: What device do shoppers prefer to use when spending their money?<\/p>\n\n\n\n<p>It\u2019s still the computer.<\/p>\n\n\n\n<p>Mobile retail trends show mobile ecommerce will continue carving a <a href=\"https:\/\/www.statista.com\/statistics\/249863\/us-mobile-retail-commerce-sales-as-percentage-of-e-commerce-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\">slightly larger percentage<\/a> of the pie each year.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"600\" height=\"397\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2019\/05\/ecommerce-mobile-optimization-img1.jpg\" alt=\"Mobile ecommerce is on the rise, as shown in this Statistica graph\" class=\"wp-image-75597\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/ecommerce-mobile-optimization-img1.jpg 600w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/ecommerce-mobile-optimization-img1-300x199.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>However, a large gap still exists between the share of <em>time<\/em> spent on mobile, 69%, and the share of <em>dollars<\/em> spent, 20%.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"600\" height=\"214\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2019\/05\/ecommerce-mobile-optimization-img2.jpg\" alt=\"5 reasons people don't convert on mobile\" class=\"wp-image-75598\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/ecommerce-mobile-optimization-img2.jpg 600w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/ecommerce-mobile-optimization-img2-300x107.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Look closely at the donut charts and you\u2019ll learn <a href=\"https:\/\/www.comscore.com\/Insights\/Presentations-and-Whitepapers\/2017\/Mobiles-Hierarchy-of-Needs\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Comscore\u2019s study<\/a> reveals 5 reasons conversion on mobile suffers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Security concerns<\/li>\n\n\n\n<li>Cannot see product detail<\/li>\n\n\n\n<li>Navigating is difficult<\/li>\n\n\n\n<li>Can&#8217;t browse multiple screens\/compare<\/li>\n\n\n\n<li>Too difficult to input details<\/li>\n<\/ul>\n\n\n\n<p>Clearly, brands bound to thrive in a <a href=\"https:\/\/www.digitalmarketer.com\/blog\/infusionsoft-mobile-marketing-for-brick-and-mortar-businesses\/\">mobile-first world<\/a> going forward will want to equip themselves to overcome these issues.<\/p>\n\n\n\n<p>Let\u2019s dive into 15 ways you can make the cash register ring more often with smart approaches to ecommerce mobile optimization.<\/p>\n\n\n\n<p>(<strong>RELATED:<\/strong> <a href=\"https:\/\/www.digitalmarketer.com\/blog\/online-retailer-lessons\/\" target=\"_blank\" rel=\"noopener noreferrer\">21 Lessons the World\u2019s Largest Online Retailers Spent Millions to Learn<\/a>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Create a Speedy Site<\/h2>\n\n\n\n<p>It\u2019s simple. Slow loading sites <a href=\"https:\/\/neilpatel.com\/blog\/how-to-optimize-your-ecommerce-website-for-mobile-devices\/\" target=\"_blank\" rel=\"noopener noreferrer\">repel shoppers<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"380\" height=\"600\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2019\/05\/ecommerce-mobile-optimization-img3.jpg\" alt=\"How website performance affects shopping behavior\" class=\"wp-image-75599\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/ecommerce-mobile-optimization-img3.jpg 380w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/ecommerce-mobile-optimization-img3-190x300.jpg 190w\" sizes=\"(max-width: 380px) 100vw, 380px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Remove any unnecessary images and compress the images you do present. Use automated mobile acceleration solutions and put your website to the test with <a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u2019s free mobile-friendly testing tool.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Nix the Pop-Ups and Sidebars<\/h2>\n\n\n\n<p>Anything that distracts or annoys shoppers will backfire. Pop-ups, which are often difficult to close on mobile, are a common culprit. Also, if your pages still use a sidebar, it\u2019s time to consider revisiting that strategy.<strong>&nbsp;<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Make Navigation Simple and Intuitive<\/h2>\n\n\n\n<p>Give customers the intuitive browsing experience they expect with a <strong>fixed navigation bar<\/strong> that stays on screen. Make it easy to find products with search and buy with some form of checkout or \u201cadd to cart\u201d button.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"600\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2019\/05\/ecommerce-mobile-optimization-img4.jpg\" alt=\"this is what an optimized mobile ecommerce experience can look like\" class=\"wp-image-75600\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/ecommerce-mobile-optimization-img4.jpg 400w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/ecommerce-mobile-optimization-img4-200x300.jpg 200w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure><\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cIt\u2019s official: mobile ecommerce on-site search experiences are abysmal,\u201d writes <a href=\"https:\/\/www.bigcommerce.com\/blog\/ecommerce-site-search\/#3-ways-to-optimize-mobile-search-for-increased-sales\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BigCommerce in an article about the topic<\/a>. However, it\u2019s the preferred product-finding tactic of mobile shoppers. Make it visible, open, and easily accessible. <\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">4. Create Finger-Friendly Buttons<\/h2>\n\n\n\n<p>In addition to considering the creative elements of your call to action button, consider its size and location. Fingers are larger than mouse pointers.<\/p>\n\n\n\n<p>Make sure the button has adequate spacing and is wide enough so shoppers can easily click on it without having to change their hand position. Don\u2019t make would-be buyers work hard.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"279\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2019\/05\/ecommerce-mobile-optimization-img5.jpg\" alt=\"A heat map of where people can reach on a phone screen\" class=\"wp-image-75601\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/ecommerce-mobile-optimization-img5.jpg 600w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/ecommerce-mobile-optimization-img5-300x140.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em><a href=\"https:\/\/www.smashingmagazine.com\/2018\/04\/increasing-mobile-checkout-conversions\/?utm_source=zest.is&amp;utm_medium=referral&amp;utm_term=zst.5ae6409f5410e#why-are-mobile-checkout-conversions-lagging-\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Smashing Magazine gives an interesting lesson<\/a> on the good and bad zones on mobile devices for those that use their thumbs or \u201ccradlers\u201d who click with their pointer finger.&nbsp;<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">5. Make a Sticky Buy Button<\/h2>\n\n\n\n<p>Don\u2019t make shoppers hunt for the buy button. Ensure the all-important button remains on screen regardless of where the shopper is on the page.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"377\" height=\"600\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2019\/05\/ecommerce-mobile-optimization-img6.jpg\" alt=\"Sticky buttons like this one on the apple site help with mobile ecommerce optimization\" class=\"wp-image-75603\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/ecommerce-mobile-optimization-img6.jpg 377w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/ecommerce-mobile-optimization-img6-189x300.jpg 189w\" sizes=\"(max-width: 377px) 100vw, 377px\" \/><\/figure><\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>However you navigate around product pages on Apple\u2019s mobile website, the buy button will remain on-screen. <\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">6. Display great images<\/h2>\n\n\n\n<p>The success of image-based social networks reflects the mobile user\u2019s preference for visual content. <a href=\"https:\/\/www.digitalmarketer.com\/blog\/landing-page-image-elements\/\" target=\"_blank\" rel=\"noopener noreferrer\">Engage your audience visually<\/a> with compelling photos positioned strategically on the page. Offer different angles of the product and the ability to see close-ups when possible.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"377\" height=\"600\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2019\/05\/ecommerce-mobile-optimization-img7.jpg\" alt=\"mobile ecommerce site example\" class=\"wp-image-75604\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/ecommerce-mobile-optimization-img7.jpg 377w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/ecommerce-mobile-optimization-img7-189x300.jpg 189w\" sizes=\"(max-width: 377px) 100vw, 377px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>Warby Parker makes it easy to look at the frames the customer is considering from multiple angles. <\/em><\/p>\n\n\n\n<p><strong>67% of consumers say that the quality of a product image is \u201cvery important\u201d<\/strong> in selecting and purchasing a product (compared to 54% who feel the same way about long product descriptions and 53% who give ratings and reviews the same credence).<br><a href=\"https:\/\/www.mdgadvertising.com\/marketing-insights\/infographics\/its-all-about-the-images-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Source: MDG Advertising<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Keep the Products Descriptions Concise<\/h2>\n\n\n\n<p>Product page design should factor in the limited display space and feature short and to-the-point copy. Add detail where you must, but when a product name, price, and call to action works, keep it simple.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8. Inject Personality<\/h2>\n\n\n\n<p>There\u2019s no reason to be dry and predictable. Make shopping fun and personable with enticing descriptions that <strong>represent your brand\u2019s voice<\/strong> and differentiates it. Too much text will take the emphasis off the product. Let your product photos do the rest of the work.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9. Present Thematic Product Browsing<\/h2>\n\n\n\n<p>As the name suggests, thematic product browsing allows users to browse by a theme, such as a season, occasion, style, etc. Thematic browsing can widen the users shopping experience. Consider creating features such as finders, assessments, or guides to help users find relevant products.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"600\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2019\/05\/ecommerce-mobile-optimization-img8.jpg\" alt=\"example of mobile ecommerce grouping\" class=\"wp-image-75613\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/ecommerce-mobile-optimization-img8.jpg 360w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/ecommerce-mobile-optimization-img8-180x300.jpg 180w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/><\/figure><\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Target\u2019s ecommerce mobile optimization is honed and perfected. The website offers \u201cBullseye\u2019s Playground\u201d where you can select thematic paths for d\u00e9cor, toys, education, classroom storage, and supplies.<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">10. Make it Easy to Save Orders<\/h2>\n\n\n\n<p>Understand your potential mobile customer may be on the move and is also likely to be multitasking. They may find the product they\u2019re looking for but don\u2019t have the time or availability to make the purchase there and then. Therefore, you want to make it easy for would-be buyers to easily save their orders to complete later.<strong>&nbsp;<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">11. Design Friendly Forms<\/h2>\n\n\n\n<p>Obviously, making the sale requires that your checkout form doesn\u2019t chase away the buyer. Remember, fields that are difficult to engage with will threaten your sales.<\/p>\n\n\n\n<p>Build your forms more effectively with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Essential fields only<\/li>\n\n\n\n<li>Full-width fields<\/li>\n\n\n\n<li>Clearly labeled fields<\/li>\n\n\n\n<li>Legible type<\/li>\n\n\n\n<li>Marks to indicate required fields<\/li>\n\n\n\n<li>Immediate response to errors<\/li>\n\n\n\n<li>A call to action immediately below the form<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">12. Make Orders Easy to Edit<\/h2>\n\n\n\n<p>Some ecommerce checkout processes invite buyers to edit the choices they&#8217;ve made: colors, sizes, quantity, shipping options, etc. That&#8217;s fine, but it&#8217;s dangerous to send them backtracking.<\/p>\n\n\n\n<p>Instead, make order editing easy. Think about introducing &#8220;edit&#8221; buttons beside each item that invoke a simple lightbox to the product variations. The idea is to give shoppers the ability to change their choices and save their changes without having to leave the page.<strong>&nbsp;<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">13. Offer Multiple, Modern, Flexible Payment Options<\/h2>\n\n\n\n<p>Customers want it to be <strong>fast and easy to pay.<\/strong> You want it to be fast and easy to collect. Look into digital wallet options offered by advanced ecommerce software platforms that make it simple to offer Amazon Pay, Apple Pay, and PayPal into your sites\u2014without taxing coding professionals.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"388\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2019\/05\/ecommerce-mobile-optimization-img9.jpg\" alt=\"chart showing that complicated checkout is a big reason why conversions don't happen\" class=\"wp-image-75614\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/ecommerce-mobile-optimization-img9.jpg 600w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/ecommerce-mobile-optimization-img9-300x194.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>A <\/em><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Bayrmard study<\/em><\/a><em> shows a complicated checkout process is the third highest cause of cart abandonment.<\/em><\/p>\n\n\n\n<p>\u201cWhen we introduced Amazon Pay and an expedited checkout process in our BigCommerce store, we saw a significant lift in conversions\u2014more than 10%\u2014almost immediately,\u201d said BigCommerce customer Rick Culleton, CEO of Discount Electronics, in <a href=\"https:\/\/www.bigcommerce.com\/case-study\/skullcandy-inc\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a case study<\/a>.<\/p>\n\n\n\n<p>\u201cIt made our checkout process even simpler and faster for those customers who were ready to buy and didn\u2019t want to wrestle with form fields or credit card data entry.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">14. Set Up SSL<\/h2>\n\n\n\n<p>If security tops the list of conversion killers, overcoming it must be a priority. Make sure your website is secured by SSL to display a lock sign in the address bar, which indicates your website employs advanced encryption.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"506\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2019\/05\/ecommerce-mobile-optimization-img10.jpg\" alt=\"Form with security info showcased\" class=\"wp-image-75621\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/ecommerce-mobile-optimization-img10.jpg 600w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/ecommerce-mobile-optimization-img10-300x253.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>The address bar on NastyGal.com shows a standard security lock indicating the mobile ecommerce website uses HTTPS for encryption and doubles down with an SSL secure site seal.<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">15. Display Trust Marks<\/h2>\n\n\n\n<p>Trust marks are symbols designed to indicate your information will be transmitted and stored safely. Consider trust marks such as Norton Security and other security software to assure customers your website is protected.<\/p>\n\n\n\n<p>You may want to also consider partnering with highly trusted brands to include options such as \u201cLogin with Amazon\u201d or a PayPal option.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"450\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2019\/05\/ecommerce-mobile-optimization-img11.jpg\" alt=\"Having PayPal as a checkout option increases trust\" class=\"wp-image-75622\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/ecommerce-mobile-optimization-img11.jpg 600w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/05\/ecommerce-mobile-optimization-img11-300x225.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>NastyGal.com also offers customers a PayPal checkout option, which many buyers are bound to know and trust. <\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Make Mobile Optimization Easy<\/h2>\n\n\n\n<p>Even in a mobile-first world, mobile ecommerce sales have yet to eclipse desktop. To foster continued success for your ecommerce brand, you now need to evaluate the nuances of the customer experience, identify any factors that send shoppers packing, and optimize your mobile experience accordingly.<\/p>\n\n\n\n<p>Raise your conversion rates by giving your mobile ecommerce website a once-over and look for opportunities to employ the tips and tactics presented here.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\" data-type=\"URL\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\"><\/a><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Raise your conversion rates by giving your mobile ecommerce website a once-over and look for opportunities to optimize with these tips and tactics.<\/p>\n","protected":false},"author":126,"featured_media":158869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[34,200,175],"tags":[365,159,298,299,551,552,553,533],"class_list":["post-120672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-conversion-optimization-2","category-subscribe","tag-brand-strategy","tag-ecommerce","tag-mobile","tag-mobile-optimization","tag-mobile-ready","tag-mobile-first","tag-optimization","tag-user-experience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile Ecommerce: 15 Ways to Optimize to Increase Conversions | DigitalMarketer<\/title>\n<meta name=\"description\" content=\"Raise your conversion rates by giving your mobile ecommerce website a once-over and look 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