{"id":120705,"date":"2019-07-23T15:28:09","date_gmt":"2019-07-23T20:28:09","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/uncategorized\/high-rankings-low-traffic-fix\/"},"modified":"2022-02-11T06:47:05","modified_gmt":"2022-02-11T12:47:05","slug":"high-rankings-low-traffic-fix","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/high-rankings-low-traffic-fix\/","title":{"rendered":"High Rankings &#038; Low Traffic: How to Fix It"},"content":{"rendered":"<p>A recent <a href=\"https:\/\/www.brightedge.com\/resources\/research-reports\/content-optimization\" target=\"_blank\" rel=\"noopener noreferrer\">BrightEdge report<\/a> said that organic search drives 51% of all website traffic. That means organic traffic is the best traffic source for almost any business. And there are several reasons for this:<\/p>\n<ul>\n<li>With organic search, you can get the most targeted traffic<\/li>\n<li>It\u2019s more affordable than paid advertising (I don\u2019t say it\u2019s free, because SEO may also require some costs)<\/li>\n<li>Unlike traffic from paid advertising, the organic search usually results in long-term traffic<\/li>\n<\/ul>\n<p>But even without knowing that stat, it\u2019s likely that you\u2019ve taken efforts to make organic search work for you, and maybe the results have appeared to be impressive: now your page is ranking on the first page of Google search results.<\/p>\n<p>But your ranking is not the final goal. Often, when you are tracking your traffic, you\u2019ll notice it doesn\u2019t always improve with higher search rankings. How\u2019s that possible?<\/p>\n<p>In this post, I\u2019ll tell you 3 possible reasons why your high rankings didn\u2019t result in high traffic and help you fix the issues.<\/p>\n<h2>1. Your Content is Ranking for the Wrong Keywords<\/h2>\n<p>This is the most common reason. But what does the concept of \u201cwrong keywords\u201d mean? It means that in the process of keyword research, you collected the terms that wouldn\u2019t bring you any profit.<\/p>\n<p>There are 2 ways this could have happened.<\/p>\n<h3>1. You selected too specific keywords<\/h3>\n<p>Long-tail keywords are trending these days. These phrases are longer and more specific than 1 and 2 keyword phrases. Because they are less generic, long-tail keywords also have lower search volume than \u201chead\u201d terms. However, this is their main advantage. Using these keywords, you avoid competing with niche giants that are unlikely to lose their positions.<\/p>\n<p>That\u2019s why you are focusing on long-tail keywords. But there\u2019s always the flip side of the coin. You might have selected very specific keywords.<\/p>\n<p>Ranking high for keywords almost nobody is searching for is the same as not ranking at all. For instance, showing up on the first page of Google for \u201cblack superman t shirt with red logo\u201d is pretty useless.<\/p>\n<h3>Solution: Check search volume<\/h3>\n<p>When selecting the right keywords, always consider their search volume\u2013a number of searches for a particular keyword in a given period. Most <a href=\"https:\/\/www.digitalmarketer.com\/blog\/keyword-research-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">keyword research tools<\/a> provide this score for every queried keyword.<\/p>\n<p>In case you don\u2019t use any, you can go with <a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Trends<\/a>. This website analyzes the popularity of search queries in Google Search across various regions and languages. Moreover, with this tool, you can compare several terms. If you aren\u2019t sure which topic or keyword is more popular, you can check it with Google Trends:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-76407\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2019\/07\/High-rankings-low-traffic-img1.jpg\" alt=\"Graph showing traffic for certain keywords\" width=\"700\" height=\"338\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/07\/High-rankings-low-traffic-img1.jpg 700w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/07\/High-rankings-low-traffic-img1-300x145.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<h3>2. You didn\u2019t consider search intent<\/h3>\n<p>Is your page ranking for keywords that don\u2019t match searchers\u2019 intent? To answer this question, let\u2019s look into the concept of search intent.<\/p>\n<p>People conduct searches for different reasons. The ultimate goal of a person searching for a specific keyword is called search intent.<\/p>\n<p>Google has learned to determine the search intent of a queried phrase and show results that meet this search intent. That\u2019s why if you search for \u201chow to shoelace shoes,\u201d you don\u2019t necessarily see the exact keyword match in the results. The search engine understands what kind of information you need and provides you with relevant content:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-76406\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2019\/07\/High-rankings-low-traffic-img2.jpg\" alt=\"Example of search query with Google understanding intent rather than specific words\" width=\"800\" height=\"216\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/07\/High-rankings-low-traffic-img2.jpg 800w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/07\/High-rankings-low-traffic-img2-300x81.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/07\/High-rankings-low-traffic-img2-768x207.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>There are 4 types of search intent:<\/p>\n<ul>\n<li><strong>Informational:<\/strong> to learn something new. The following modifiers are specific to this type of search intent: how to, what, why, guide, tips, learn, etc.<\/li>\n<li><strong>Navigational:<\/strong> to find particular information on a specific website. These queries usually contain branded keywords.<\/li>\n<li><strong>Commercial:<\/strong> to find the best solution. The searcher is going to take action, but he or she is still trying to make a final decision. Commercial queries are followed by such words as best, review, top, vs., etc.<\/li>\n<li><strong>Transactional:<\/strong> to take action. Transactional intent is the intent of making a purchase. The modifiers are: buy, order, price, purchase, etc.<\/li>\n<\/ul>\n<p>So if you didn\u2019t denote your page\u2019s intent with keywords, Google could have started to rank your e-commerce website for informational queries (and vice versa). In the result, people seeing your snippet won\u2019t click and your target audience won\u2019t see it in the search results.<\/p>\n<h3>Solution: Denote search intent<\/h3>\n<p>To make your <a href=\"https:\/\/www.digitalmarketer.com\/blog\/content-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">content<\/a> rank for the relevant queries, denote the specific intent with your keywords. For instance, if your product page contains a long description, add the modifiers specific to transactional search intent.<\/p>\n<p>To avoid this problem in the future, Google your selected keywords before implementing them. Check every top snippet to understand the majority intent.<\/p>\n<h2>2. There are Too Many Special Elements in the Search Results<\/h2>\n<p>According to <a href=\"https:\/\/www.orbitmedia.com\/blog\/biggest-trend-in-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Andy Crestodina<\/a>, the more features there are on search results pages, the lower the click-through rate is.<\/p>\n<p>If there are too many special elements (featured snippets, ads, \u201cpeople also ask\u201d box, etc.) in the search results, there\u2019s a chance that users simply don\u2019t scroll down to your number 3 post.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-76408\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2019\/07\/High-rankings-low-traffic-img3.jpg\" alt=\"Breakdown of search result page layout with location of the fold\" width=\"546\" height=\"800\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/07\/High-rankings-low-traffic-img3.jpg 546w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/07\/High-rankings-low-traffic-img3-205x300.jpg 205w\" sizes=\"(max-width: 546px) 100vw, 546px\" \/><\/p>\n<h2>Solution: Adapt to the changes<\/h2>\n<p>You shouldn\u2019t despair. Trends are changing, and so should we. There are various techniques to increase your search traffic, and I\u2019ll highlight 2 that work the best:<\/p>\n<h4>1. Target keywords with fewer SERP features<\/h4>\n<p>You can optimize your <a href=\"https:\/\/www.digitalmarketer.com\/blog\/content-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">content<\/a> for keywords that result in fewer special elements. Your <a href=\"https:\/\/www.digitalmarketer.com\/blog\/best-seo-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO tool<\/a> of choice will help you cope with this task. To illustrate the process, I\u2019ll go with <a href=\"https:\/\/serpstat.com\/keywords\/search\/\" target=\"_blank\" rel=\"noopener noreferrer\">Serpstat<\/a>.<\/p>\n<p>First of all, enter your target keyword into the tool\u2019s search bar and select your country. In the <em>Keyword Selection<\/em> section, apply filter<em> Special elements in SERP &gt; Does not include &gt; *here you should select any feature you don\u2019t want to appear in search results for your query*. <\/em>I selected 3 of the most popular (and massive) elements: featured snippets, related questions, and top PPC block.<\/p>\n<p>When you see the list of keywords filtered by the specific criteria, you can either export it or select only the most suitable for your goals.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-76409\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2019\/07\/High-rankings-low-traffic-img4.jpg\" alt=\"Serpstat breakdown of keywords\" width=\"800\" height=\"329\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/07\/High-rankings-low-traffic-img4.jpg 800w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/07\/High-rankings-low-traffic-img4-300x123.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/07\/High-rankings-low-traffic-img4-768x316.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h4>2. Try to win featured snippets<\/h4>\n<p>Featured snippets usually take up a bunch of space in the search results. By winning these snippets, you will increase the visibility of your page significantly (and steal some traffic from #1 ranking page). But how to win them? Although nobody can guarantee winning Google\u2019s featured snippets, you can increase your chances significantly with these simple steps:<\/p>\n<ul>\n<li>Among all the keywords your page is ranking for, identify those with featured snippets in the search results. If you use Serpstat, the algorithm is pretty much the same as when we were filtering out specific SERP elements. But this time, the condition is just the opposite, and the filter should be: <em>Special elements in SERP &gt; Includes &gt; Featured snippet. <\/em><\/li>\n<li>Analyze your competitors\u2019 featured snippets to have an idea on the most efficient content structure.<\/li>\n<li>Provide clear content structure with H1\u2013H3 subheads, lists, and bullet points.<\/li>\n<li>Implement the keywords you selected into your subheads.<\/li>\n<\/ul>\n<p>Check my recent post to find a <a href=\"https:\/\/www.digitalmarketer.com\/blog\/featured-snippets\/\" target=\"_blank\" rel=\"noopener noreferrer\">detailed guide on optimizing for featured snippets<\/a>.<\/p>\n<h2>3. Your Meta Data Doesn\u2019t Make People Click<\/h2>\n<p>Last but not least. What if your meta descriptions simply don\u2019t look appealing enough?<\/p>\n<p>Your meta data is the first thing users judge your page content by. If your headline and meta description don\u2019t provide a clear description of your page content, people don\u2019t see what they should expect. In the result, they give their clicks to your more compelling competitors.<\/p>\n<h2>Solution: Improve your meta data<\/h2>\n<p>Here are the simple rules for creating efficient meta data:<\/p>\n<ul>\n<li>Don\u2019t ignore meta tags. Google will build a description for you using some random text abstracts<\/li>\n<li>Titles should contain no more than 65 characters. Search engines cut long lines. For your potential visitors to see the full title of your page, make sure its length lets them do it<\/li>\n<li>Place the keywords at the beginning\u2014this will help you attract people\u2019s attention right from the start<\/li>\n<li>Denote competitive advantage<\/li>\n<li>Add call to action (CTA). Such invitations as \u201cLearn more,\u201d \u201cOrder now,\u201d \u201cRead here,\u201d etc. will help people better understand what your page offers them<\/li>\n<\/ul>\n<h2>Organic search isn\u2019t the only traffic source<\/h2>\n<p>Search is a great source of long-term traffic, but it\u2019s not a panacea. Experiment with new potential traffic sources, and you can find channels that also drive a significant number of visits and links to your website. Moreover, diversify your traffic channels to reduce your risks of losing all your traffic when your site is affected by some <a href=\"https:\/\/www.digitalmarketer.com\/blog\/google-algorithm-update\/\" target=\"_blank\" rel=\"noopener noreferrer\">new Google update<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Organic search is one of the biggest traffic drivers. But what happens when you rank high in the SERPs, but your traffic just isn&#8217;t there? In this post, I\u2019ll tell you 3 possible reasons why your high rankings didn\u2019t result in high traffic, and then I&#8217;ll help you fix the issues.<\/p>\n","protected":false},"author":127,"featured_media":76413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[34,198],"tags":[80,118],"class_list":["post-120705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-traffic-generation","tag-content-marketing","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>High Rankings &amp; Low Traffic: How to Fix It | DigitalMarketer<\/title>\n<meta name=\"description\" content=\"Organic search is one of the biggest traffic drivers. But what happens when you rank high in the SERPs, but your traffic just isn&#039;t there? In this post, I\u2019ll tell you 3 possible reasons why your high rankings didn\u2019t result in high traffic, and then I&#039;ll help you fix the issues.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalmarketer.com\/blog\/high-rankings-low-traffic-fix\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"High Rankings &amp; Low Traffic: How to Fix It | DigitalMarketer\" \/>\n<meta property=\"og:description\" content=\"Organic search is one of the biggest traffic drivers. But what happens when you rank high in the SERPs, but your traffic just isn&#039;t there? In this post, I\u2019ll tell you 3 possible reasons why your high rankings didn\u2019t result in high traffic, and then I&#039;ll help you fix the issues.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalmarketer.com\/blog\/high-rankings-low-traffic-fix\/\" \/>\n<meta property=\"og:site_name\" content=\"DigitalMarketer\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-23T20:28:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-11T12:47:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2019\/07\/09-07_featured_image_01.jpg\" \/>\n<meta name=\"author\" content=\"Adelina Karpenkova\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adelina Karpenkova\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/high-rankings-low-traffic-fix\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/high-rankings-low-traffic-fix\/\"},\"author\":{\"name\":\"Adelina Karpenkova\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/d9383aad6683b6d91b0c4222f975971c\"},\"headline\":\"High Rankings &#038; Low Traffic: How to Fix It\",\"datePublished\":\"2019-07-23T20:28:09+00:00\",\"dateModified\":\"2022-02-11T12:47:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/high-rankings-low-traffic-fix\/\"},\"wordCount\":1430,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/high-rankings-low-traffic-fix\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2019\/07\/High-Rankings-Low-Traffic-How-to-Fix-It.png\",\"keywords\":[\"content marketing\",\"seo\"],\"articleSection\":[\"Blog\",\"Traffic Generation\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.digitalmarketer.com\/blog\/high-rankings-low-traffic-fix\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/high-rankings-low-traffic-fix\/\",\"url\":\"https:\/\/www.digitalmarketer.com\/blog\/high-rankings-low-traffic-fix\/\",\"name\":\"High Rankings & Low Traffic: How to Fix It | DigitalMarketer\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/high-rankings-low-traffic-fix\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/high-rankings-low-traffic-fix\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2019\/07\/High-Rankings-Low-Traffic-How-to-Fix-It.png\",\"datePublished\":\"2019-07-23T20:28:09+00:00\",\"dateModified\":\"2022-02-11T12:47:05+00:00\",\"description\":\"Organic search is one of the biggest traffic drivers. 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