{"id":120742,"date":"2019-10-01T19:50:27","date_gmt":"2019-10-02T00:50:27","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/uncategorized\/retargeting-ads-in-500-words\/"},"modified":"2019-10-01T19:50:27","modified_gmt":"2019-10-02T00:50:27","slug":"retargeting-ads-in-500-words","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/retargeting-ads-in-500-words\/","title":{"rendered":"Retargeting Ads in 500 Words or Less (Plus 3 Bonus Retargeting Tips)"},"content":{"rendered":"\n<p>Did you know that <strong>96 out of every 100 people who visit your website will leave without\nmaking a purchase?<\/strong><\/p>\n\n\n\n<p>According to research from Forrester, it\u2019s\ntrue. Just as it\u2019s true that 70% of people who add a product to their shopping\ncart will leave without completing their order.<\/p>\n\n\n\n<p>These are some depressing statistics. But\ndon\u2019t give in to despair\u2014there\u2019s good news here, too.<\/p>\n\n\n\n<p>By using <em>retargeting\nads, <\/em>you can bring many of those visitors back to your website and increase\nthe chances that they will buy your product or sign up for your mailing list.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Are Retargeting Ads?<\/h2>\n\n\n\n<p>You\u2019ve probably heard of retargeting ads before.\nAnd you\u2019ve almost certainly been retargeted by other advertisers, so you\nshouldn\u2019t have any trouble grasping the concept.<\/p>\n\n\n\n<p>Generally speaking, <strong>retargeting is the practice of serving <a href=\"https:\/\/www.digitalmarketer.com\/blog\/digital-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"online ads (opens in a new tab)\">online ads<\/a> to people who have already visited your website.<\/strong><\/p>\n\n\n\n<p>So for example, if you happened to visit this\nproduct page for the clothing company Buttercloth\u2026<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"442\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2019\/10\/Retargeting-ads-500-img1.jpg\" alt=\"Buttercloth clothing on their website\" class=\"wp-image-77181\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/10\/Retargeting-ads-500-img1.jpg 600w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/10\/Retargeting-ads-500-img1-300x221.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<p>Then you might notice Buttercloth ads\nfollowing you around as you browse the Internet. Like this one on ESPN:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"351\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2019\/10\/Retargeting-ads-500-img2.jpg\" alt=\"A retargeting ad for Buttercloth\" class=\"wp-image-77182\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/10\/Retargeting-ads-500-img2.jpg 700w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/10\/Retargeting-ads-500-img2-300x150.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p>You can retarget on many different ad\nplatforms, which explains how you might also see their ad in your Facebook\nnewsfeed:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"539\" height=\"604\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2019\/10\/Retargeting-ads-500-img3.jpg\" alt=\"Another retargeting ad for Buttercloth on Facebook\" class=\"wp-image-77183\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/10\/Retargeting-ads-500-img3.jpg 539w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/10\/Retargeting-ads-500-img3-268x300.jpg 268w\" sizes=\"(max-width: 539px) 100vw, 539px\" \/><\/figure><\/div>\n\n\n\n<p>Or on the right-hand side of Facebook:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"352\" height=\"600\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2019\/10\/Retargeting-ads-500-img4.jpg\" alt=\"\" class=\"wp-image-77184\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/10\/Retargeting-ads-500-img4.jpg 352w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2019\/10\/Retargeting-ads-500-img4-176x300.jpg 176w\" sizes=\"(max-width: 352px) 100vw, 352px\" \/><\/figure><\/div>\n\n\n\n<p>As you can probably guess, the goal of retargeting <a href=\"https:\/\/www.digitalmarketer.com\/blog\/digital-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"paid ads (opens in a new tab)\">paid ads<\/a> is pretty straightforward: their intention is to bring visitors back to your website, where they will hopefully make a purchase.<\/p>\n\n\n\n<p>(<strong>RELATED:<\/strong> Learn how to <a href=\"https:\/\/www.digitalmarketer.com\/blog\/perfect-facebook-ad\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">create the perfect Facebook ad<\/a>)<\/p>\n\n\n\n<p>It\u2019s a smart advertising strategy for a couple reasons. In fact, let\u2019s dig into some of the benefits of retargeting ads and talk about why this is such an essential element of any effective digital marketing strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5 Big Benefits of Using\nRetargeting Ads<\/h2>\n\n\n\n<p>So why should you be using retargeting\ncampaigns? Here are 5 of the biggest reasons to include retargeting ads in your\npaid traffic strategy:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>It helps you convert more of your visitors into customers<\/strong>. This, in a nutshell, is the main reason to use retargeting ads. If\n96% of visitors leave without making a purchase, retargeting gives you another\nchance to convince those people to come back to your website and buy something.<\/li><li><strong>It improves the effectiveness of other traffic sources<\/strong>. It\u2019s difficult to make a profit serving ads to cold traffic. But when\nyou reinforce cold traffic campaigns with retargeting ads, you can improve the\nROI of those ads\u2014sometimes by a huge margin.<\/li><li><strong>It reinforces your brand<\/strong>. By reminding people\nabout your company, you can help cement your brand. Some studies have shown\nthat retargeting has the additional benefit of improving brand recall.<\/li><li><strong>It can follow people across devices<\/strong>. Some\nplatforms, like Facebook and Google, can show retargeting ads to people across\nmultiple devices\u2014which means that you can serve ads to visitors on their phone,\ntheir work computer, their home laptop, and anywhere else they happen to log\nin.<\/li><li><strong>It\u2019s a cost-effective way to generate new customers<\/strong>. Retargeting ads generally have a high ROI, in part because you\u2019re\ntargeting people who have already demonstrated an interest in your product or\nservice.<\/li><\/ul>\n\n\n\n<p>Hopefully you\u2019re starting to see the light and\nrealizing why retargeting is such an important strategy. But since &nbsp;read on for some retargeting tips to help you\nget the best results out of these ads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">BONUS: 3 Retargeting Tips to\nGenerate More Sales<\/h2>\n\n\n\n<p>There are plenty of traffic platforms out\nthere that can provide retargeting. Some of the biggest include Google Ads,\nFacebook, PerfectAudience, and AdRoll, but there are many more.<\/p>\n\n\n\n<p>And while the exact implementation of\nretargeting ads will vary from platform to platform, the basic strategy behind\nthem will apply no matter where you choose to serve your retargeting ads.<\/p>\n\n\n\n<p>Here are a few tips to help you get the most\nfrom your next retargeting campaign:<\/p>\n\n\n\n<p>(RELATED: <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.digitalmarketer.com\/blog\/3-tips-set-up-retargeting-campaign\/\" target=\"_blank\">3 Tips to Set Up a Retargeting Campaign in 24 Hours<\/a>)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Target the people who are most likely to convert<\/strong><\/h3>\n\n\n\n<p>With retargeting, you can get specific about\nwhich visitors you want to bring back to your website. Keep in mind that some\nbehaviors show greater buying intent than others. For example, take these two\nvisitors:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Person A: Added a product to their\ncart, then abandoned it.<\/li><li>Person B: Visited a product page,\nthen bounced.<\/li><\/ul>\n\n\n\n<p>Here, Person A is a more valuable visitor than\nPerson B.<\/p>\n\n\n\n<p>That\u2019s not to say that Person B isn\u2019t worth\nretargeting. But when you\u2019re prioritizing your campaigns and setting your bids,\nyou\u2019ll want to put more effort into retargeting Person A because they are more\nlikely to complete their purchase than Person B.<\/p>\n\n\n\n<p>So what should you look for to signal a high\nbuying intent? In addition to adding a product to their cart, you might also\nwant to focus on people who have bought from you in the past (previous customers)\nor highly engaged visitors who\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Spent a long time on your website<\/li><li>Visited your website multiple\ntimes<\/li><li>Visited multiple pages on your\nwebsite<\/li><\/ul>\n\n\n\n<p>Focus on these visitors to get the most bang\nfor your retargeting buck.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Segment your audiences<\/strong><\/h3>\n\n\n\n<p>Some marketers take the easy way out and set\nup their retargeting campaigns to target all website visitors. And sure, that\u2019s\nan easy way to get started\u2026 like it\u2019s not the most effective method.<\/p>\n\n\n\n<p>Instead, you\u2019ll get the best results if you\nsegment your audiences. For example, you might create an audience of people who\nvisited your blog, another audience of people who visited your sales page, and\na third audience of people who added your product to their cart.<\/p>\n\n\n\n<p>Or, if you offer multiple different types of\nproducts, you might create a separate audience for each product category. A\nclothing store, for example, might have a \u201cMen\u2019s Shirts\u201d audience, a \u201cMen\u2019s\nShoes\u201d audience, a \u201cWomen\u2019s Shoes\u201d audience, and so on.<\/p>\n\n\n\n<p>Doing this will allow you to create more\nhighly targeted retargeting campaigns. You\u2019ll also be able to send each\naudience to a more relevant landing page.<\/p>\n\n\n\n<p>If you want to learn a savvy way to segment your audiences, check out the <a href=\"https:\/\/www.digitalmarketer.com\/blog\/remarketing-grid\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Remarketing Grid<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Use compelling ad creative<\/strong><\/h3>\n\n\n\n<p>Finally, remember that all the fundamentals of good ad creative still apply. You still need to use eye-catching imagery with compelling ad copy to create retargeting ads that grab the viewer\u2019s attention and persuade them to click.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You may have heard of retargeting ads before, but we decided to break it down for you. Plus, we&#8217;ve included 3 bonus retargeting tips to help you make more sales.<\/p>\n","protected":false},"author":21,"featured_media":77188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[34],"tags":[],"class_list":["post-120742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Retargeting Ads in 500 Words or Less | DigitalMarketer<\/title>\n<meta name=\"description\" content=\"You may have heard of retargeting ads before, but we decided to break it down for you. 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