{"id":120875,"date":"2020-04-27T20:44:02","date_gmt":"2020-04-28T01:44:02","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/uncategorized\/rapid-customer-acquisition-strategies\/"},"modified":"2023-10-19T13:47:32","modified_gmt":"2023-10-19T18:47:32","slug":"rapid-customer-acquisition-strategies","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/rapid-customer-acquisition-strategies\/","title":{"rendered":"Achieving Unicorn Growth: 5 Rapid Customer Acquisition Strategies Guaranteed To Drive Massive Results"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large largeScreensOnly\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/10\/Achieving-Unicorn-Growth-2-1024x576.jpg\" alt=\"\" class=\"wp-image-166701\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/10\/Achieving-Unicorn-Growth-2-1024x576.jpg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/10\/Achieving-Unicorn-Growth-2-300x169.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/10\/Achieving-Unicorn-Growth-2-768x432.jpg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/10\/Achieving-Unicorn-Growth-2-1536x864.jpg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/10\/Achieving-Unicorn-Growth-2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Editor&#8217;s Note: This post was pulled from one of Roland Frasier&#8217;s <a href=\"https:\/\/trafficandconversionsummit.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Traffic &amp; Conversion Summit<\/a> talks. <\/p>\n\n\n\n<p>There are 5 things you can do in your business to grow really fast.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Achieving Unicorn Growth: 5 Rapid Customer Acquisition Strategies Guaranteed To Drive Results\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/dS2zqUlni5Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>#1: Co-Branding with Product Integration Partnerships&nbsp;<\/strong><\/h2>\n\n\n\n<p>Tap into a businesses network of customers to build your own customer base.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dominos partners with Days Inn &amp; Travel Lodge and put Domino\u2019s cards in each hotel room&nbsp;<\/li>\n\n\n\n<li>Rolls Royce partners with Country Clubs\n<ul class=\"wp-block-list\">\n<li>Rolls Royce doesn\u2019t pay them anything, the benefit for the country club is the experience they can give to their customers&nbsp;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Casper and West Elm Furniture Company\n<ul class=\"wp-block-list\">\n<li>They\u2019re the mattresses on all of the beds because West Elm doesn\u2019t sell mattresses&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Increase the value of their business to their customers (like Rolls Royce) or have a fee to promote it (Dominos), or have a revenue share. You can also look for companies that are already in these partnerships and make a better deal for them.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For example, another mattress company could give West Elm Furniture Company more revenue share and replace Casper<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2020\/06\/image.png\" alt=\"\" class=\"wp-image-80914\" style=\"width:475px;height:282px\" width=\"475\" height=\"282\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>#2: Tap The Curiously Powerful Effect of Butterfly Leverage&nbsp;<\/strong><\/h2>\n\n\n\n<p>Butterfly leverage is all about finding ways to make more money off of one product or service.&nbsp;<\/p>\n\n\n\n<p>What are all of the ways you can monetize something that you\u2019re doing? Each time you\u2019re going to do something, look for other opportunities to monetize.&nbsp;<\/p>\n\n\n\n<p>For example, you can turn one event into several events and create a 7-figure ROI. T&amp;C did this with Richard Branson.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hire Richard Branson to speak at T&amp;C&nbsp;<\/li>\n\n\n\n<li>Offer a private reception with Branson at $15,000\/ticket\n<ul class=\"wp-block-list\">\n<li>$300,000 in profit that goes to Richard Branson\u2019s foundation (we didn\u2019t have to pay out-of-pocket to get him here)&nbsp;<\/li>\n\n\n\n<li>Anyone who got a ticket becomes a War Room prospect (20 prospects added)&nbsp;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Offer a private business lunch with Branson\n<ul class=\"wp-block-list\">\n<li>We offered a win a seat at lunch with Richard Branson contests&nbsp;<\/li>\n\n\n\n<li>Got 1,522 pixels<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Business Lunch Live Podcast Episode featuring Branson\n<ul class=\"wp-block-list\">\n<li>Led to 2,372 podcast subscribers&nbsp;<\/li>\n\n\n\n<li>Put us in the Top 200 Worldwide Charts&nbsp;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Sold 619 T&#038;C tickets via Sir Richard Branson coupon code\n<ul class=\"wp-block-list\">\n<li>$330,000 in revenue&nbsp;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Sold 728 more via speaker announcements\n<ul class=\"wp-block-list\">\n<li>Every speaker at the show wanted to be identified as sharing the stage with Richard Branson&nbsp;<\/li>\n\n\n\n<li>They all emailed their list to show this off&nbsp;<\/li>\n\n\n\n<li>$720,000 in revenue&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>The end effect of all of this was an additional $1.5 million dollars.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>#3: Structure To \u201cSell The Eggs\u201d And Keep The Geese&nbsp;<\/strong><\/h2>\n\n\n\n<p>This allows us to sell one part of our business without losing all of the momentum we\u2019ve created over the past few years. Essentially, we\u2019re spinning off of our operation assets and keeping our platform.&nbsp;<\/p>\n\n\n\n<p>For example: T&amp;C sold a domain name, an attendee list, and a trademark to Clarion Partners. We kept the sponsorship sales company, the media company (DigitalMarketer), our mastermind (War Room), and our staffing company (no employees went with the sale of the company).&nbsp;<\/p>\n\n\n\n<p>Our next step in the event world is to partner with Brendon Burchard to acquire half of his Expert\u2019s Academy. Our leverage was to bring our sponsorship company, media company, and event staffing to the partnership. What did we do? Took T&amp;C out of the picture and replaced it with Expert\u2019s Academy. Next year, we can do the same thing with a different event. It\u2019s not a formula of selling our eggs but keeping our goose.&nbsp;<\/p>\n\n\n\n<p>Clarion Partners is already interested in buying that event. We have a machine that can turn itself on to event after event to create new assets.&nbsp;<\/p>\n\n\n\n<p>Structure like this so you never end up without a platform.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>#4: Scale Most Impactful Activities, Eliminate Least Impactful Activities, And Verticalize&nbsp;<\/strong><\/h2>\n\n\n\n<p>First think about the kinds of businesses that you have. There are 4 types:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2020\/06\/image-1.png\" alt=\"\" class=\"wp-image-80915\" style=\"width:475px;height:276px\" width=\"475\" height=\"276\"\/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2016\/08\/image-2.png\" alt=\"\" class=\"wp-image-80916\" style=\"width:471px;height:265px\" width=\"471\" height=\"265\"\/><\/figure><\/div>\n\n\n<p>When you systemize and analyze what you\u2019re doing like this it helps you make good decisions around what to focus on for leverage in the future.&nbsp;<\/p>\n\n\n\n<p><strong>Questions to ask yourself:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What are the most impactful activities you enjoy right now?&nbsp;<\/li>\n\n\n\n<li>What least impactful activities can we eliminate?&nbsp;<\/li>\n\n\n\n<li>What additional vertical can you expand your most impactful activities into?&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>#5: Grow Through Acquisitions&nbsp;<\/strong><\/h2>\n\n\n\n<p>There are 4 steps to acquire for growth.&nbsp;<\/p>\n\n\n\n<p><strong>Step 1: <\/strong>Decide which types of businesses to acquire.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Acquire your competitor to get them out of the market&nbsp;<\/li>\n\n\n\n<li>Acquire media\n<ul class=\"wp-block-list\">\n<li>Facebook group&nbsp;<\/li>\n\n\n\n<li>LinkedIn account&nbsp;<\/li>\n\n\n\n<li>YouTube account&nbsp;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Acquire for a team&nbsp;<\/li>\n\n\n\n<li>Buy a company with products or services&nbsp;<\/li>\n\n\n\n<li>Consolidate the supply and distribution chain&nbsp;<\/li>\n\n\n\n<li>Acquire intellectual property (IP)\n<ul class=\"wp-block-list\">\n<li>Customer list<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/image-3.png\" alt=\"\" class=\"wp-image-80918\" style=\"width:475px;height:283px\" width=\"475\" height=\"283\"\/><\/figure><\/div>\n\n\n<p><strong>Step 2: <\/strong>Buy businesses for nothing down.&nbsp;<\/p>\n\n\n\n<p>8 Business Purchase Strategies:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Owner carry\n<ul class=\"wp-block-list\">\n<li>Buy a company for $X if they will carry back the financing and let you pay it back over time&nbsp;<\/li>\n\n\n\n<li>You can add the option of giving interest&nbsp;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Earn-out\n<ul class=\"wp-block-list\">\n<li>Based on the performance going forward you can get additional money for the company you sold&nbsp;<\/li>\n\n\n\n<li>If you\u2019re buying the company it reduces the risk&nbsp;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Swaps\n<ul class=\"wp-block-list\">\n<li>Swap stock or assets in one company&nbsp;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Asset-based lending\n<ul class=\"wp-block-list\">\n<li>Buy the company but have the company pay for itself through assets they already have&nbsp;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Split equity<\/li>\n\n\n\n<li>Self-liquidating payments\n<ul class=\"wp-block-list\">\n<li>Payment equal to what you know you can make back&nbsp;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Baseline\n<ul class=\"wp-block-list\">\n<li>Offer the first $3 million that comes in as the baseline and after you do your magic, everything on top is split 50\/50 and after 3 years if the 50\/50 is equal we throw away that baseline&nbsp;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Pipe wrench\n<ul class=\"wp-block-list\">\n<li>If you contribute more than 10% of the customers to another company <\/li>\n\n\n\n<li>Don\u2019t build their brand for them&nbsp;<\/li>\n\n\n\n<li>Give me equity in your company&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>Step 3: <\/strong>Find the exit multiple for each profit center.&nbsp;<\/p>\n\n\n\n<p>Find the multiple for your industry and pivot your business to the highest multiple possible. Here\u2019s a #V\/sales business valuation chart that shows what multiple your business is:&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2020\/09\/image-4.png\" alt=\"\" class=\"wp-image-80919\" style=\"width:475px;height:265px\" width=\"475\" height=\"265\"\/><\/figure><\/div>\n\n\n<p><strong>Step 4: <\/strong>Reposition toward the highest exit multiple.&nbsp;<\/p>\n\n\n\n<p>Which exit multiple creates the greatest exit value? For example, 584&nbsp;<\/p>\n\n\n\n<p>DigitalMarketer\u2019s looks this:&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/image-5.png\" alt=\"\" class=\"wp-image-80920\" style=\"width:472px;height:270px\" width=\"472\" height=\"270\"\/><\/figure><\/div>\n\n\n<p>Our multiple went from 0.91 in 2014 to 7.73 just by changing what we did.<\/p>\n\n\n\n<a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\">\n  <img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\">\n<\/a>\n","protected":false},"excerpt":{"rendered":"<p>Learn the step-by-step hyper-growth strategies that DigitalMarketer, Google, and Facebook use to generate tens of thousands of new customers<\/p>\n","protected":false},"author":60,"featured_media":166702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[34,149],"tags":[739,710,738,132,91],"class_list":["post-120875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-growth-marketing-resources","tag-acquisition-strategy","tag-agency-growth","tag-customer-acquisition","tag-growth","tag-traffic-conversion-summit"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Rapid Customer Acquisition Strategies | DigitalMarketer<\/title>\n<meta name=\"description\" content=\"Learn the step-by-step hyper-growth strategies that DigitalMarketer, Google, and Facebook use to generate tens of thousands of new customers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalmarketer.com\/blog\/rapid-customer-acquisition-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Rapid Customer Acquisition Strategies | DigitalMarketer\" \/>\n<meta property=\"og:description\" content=\"Learn the step-by-step hyper-growth strategies that DigitalMarketer, Google, and Facebook use to generate tens of thousands of new customers\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalmarketer.com\/blog\/rapid-customer-acquisition-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"DigitalMarketer\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-28T01:44:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-19T18:47:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2020\/04\/grow_business_fast.png\" \/>\n<meta name=\"author\" content=\"Roland Frasier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roland Frasier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/rapid-customer-acquisition-strategies\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/rapid-customer-acquisition-strategies\/\"},\"author\":{\"name\":\"Roland Frasier\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/37fef47a76e2b47e5c2d499ed946cb6c\"},\"headline\":\"Achieving Unicorn Growth: 5 Rapid Customer Acquisition Strategies Guaranteed To Drive Massive Results\",\"datePublished\":\"2020-04-28T01:44:02+00:00\",\"dateModified\":\"2023-10-19T18:47:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/rapid-customer-acquisition-strategies\/\"},\"wordCount\":1061,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/rapid-customer-acquisition-strategies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2020\/04\/Achieving-Unicorn-Growth.jpg\",\"keywords\":[\"acquisition strategy\",\"agency growth\",\"customer acquisition\",\"growth\",\"traffic &amp; 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Magazine fastest growing companies in the e-commerce, e-learning, real estate and SaaS spaces. He is a serial entrepreneur who has founded, scaled or sold over two dozen different businesses ranging from consumer products to live events to manufacturing companies with sales ranging from $3 million to to just under $4 billion. Roland has been featured in Entrepreneur, Forbes, Money, Business Insider, Fast Company and on major television networks. He has interviewed Sir Richard Branson, Spanx founder Sarah Blakely and many other industry leaders on his award winning Business Lunch podcast. He has produced infomercials with Guthy-Renker, completed publishing deals with Simon &amp; Schuster and Random House, negotiated shows with major hotels on the Las Vegas strip, funded over 100 private and public offerings, run an international hedge fund, and advised major brands (from PepsiCo to Uber to MacDonald's) on a variety of business issues. He currently lives in Rancho Santa Fe, California and invests in and advises business owners on how to leverage, grow, scale and exit their companies. 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