{"id":120889,"date":"2020-05-08T19:08:10","date_gmt":"2020-05-09T00:08:10","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/uncategorized\/create-customer-avatar-youtube\/"},"modified":"2023-07-19T11:42:57","modified_gmt":"2023-07-19T16:42:57","slug":"create-customer-avatar-youtube","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/create-customer-avatar-youtube\/","title":{"rendered":"Create a Customer Avatar in 5 Easy Steps"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/07\/Create-a-Customer-Avatar-in-5-Easy-Steps-Banner-1024x576.jpg\" alt=\"\" class=\"wp-image-166000\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/07\/Create-a-Customer-Avatar-in-5-Easy-Steps-Banner-1024x576.jpg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/07\/Create-a-Customer-Avatar-in-5-Easy-Steps-Banner-300x169.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/07\/Create-a-Customer-Avatar-in-5-Easy-Steps-Banner-768x432.jpg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/07\/Create-a-Customer-Avatar-in-5-Easy-Steps-Banner-1536x864.jpg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/07\/Create-a-Customer-Avatar-in-5-Easy-Steps-Banner.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>A lot of you like to jump right in and start building ads, writing copy, creating landing pages, and doing all that other fun marketing stuff.\u00a0<\/p>\n\n\n\n<p>BUT if you don\u2019t have a <a href=\"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer avatar<\/a>, you\u2019re seriously hurting your results. If you don\u2019t know who your customer is, then how in the heck can you market to them?! Getting a clear understanding of your customer will impact virtually EVERY aspect of your marketing and sales process.<\/p>\n\n\n\n<p>One caveat\u2014as you\u2019re creating this avatar you may need to actually reach out to your customers and buyers, don\u2019t let that stop you from starting this process.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Create a Customer Avatar in 5 Steps | Marketing Mastery with Justin Rondeau\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/37XOJJOMDpU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Number 1: Identify the Goals &amp; Values<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"600\" height=\"406\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/Picture1.jpg\" alt=\"\" class=\"wp-image-81078\"\/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Now, these aren\u2019t YOUR goals and values so don\u2019t project them onto your ideal customer!\u00a0<\/p>\n\n\n\n<p>Let\u2019s start with goals:<\/p>\n\n\n\n<p>What are the goals of your ideal customer that YOUR business, service, or offering can help them achieve?&nbsp;<\/p>\n\n\n\n<p>To take this out of the abstract, I\u2019ll use one of our Avatars: \u201cAgency Eric\u201d&nbsp;<\/p>\n\n\n\n<p>What are Eric\u2019s \u201cwant\u201d statements? This will make it abundantly clear what his goals are:<\/p>\n\n\n\n<p>\u201cEric wants to\u2026\u201d<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increase his agency business<\/li>\n\n\n\n<li>Increase the capabilities of his team<\/li>\n\n\n\n<li>Scale his business<\/li>\n<\/ul>\n\n\n\n<p>Having someone who can help you achieve their goals doesn\u2019t mean a whole lot if you don\u2019t have matching values. I could have an offering that will supercharge your traffic, but if I\u2019m a shady dude doing all of the black hat tricks in the book, you likely will stay away.&nbsp;<\/p>\n\n\n\n<p>That\u2019s why you have to list out values at the same time as goals.&nbsp;<\/p>\n\n\n\n<p>A good way to start this exercise is to phrase it like this:<\/p>\n\n\n\n<p>\u201c[Customer Avatar name] is committed to\u2026\u201d<\/p>\n\n\n\n<p>What are his\/her personal or professional commitments? What does she want to achieve? By what means is she willing to achieve these things?&nbsp;<\/p>\n\n\n\n<p>Using our Avatar:<\/p>\n\n\n\n<p>Agency Eric is committed to\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Professional Development<\/li>\n\n\n\n<li>Providing value for his clients<\/li>\n\n\n\n<li>Using white hat marketing tactics<\/li>\n<\/ul>\n\n\n\n<p>This type of information will help you drive product creation, offer copy, content, and more.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center has-pale-ocean-gradient-background has-background\" style=\"grid-template-columns:25% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"988\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/blueprint-header2-1140x1100-1024x988.png\" alt=\"\" class=\"wp-image-153759 size-thumbnail\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/02\/blueprint-header2-1140x1100-1024x988.png 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/02\/blueprint-header2-1140x1100-300x289.png 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/02\/blueprint-header2-1140x1100-768x741.png 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/02\/blueprint-header2-1140x1100.png 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p style=\"font-size:18px\"><strong>Get the Digital Marketing Blueprint<\/strong>&#8230;<\/p>\n\n\n\n<p style=\"font-size:18px;line-height:1.2\">With a Customer Value Journey that strategically builds a relationship with new prospects and converts them into loyal, repeat customers. <a rel=\"noreferrer noopener\" href=\"https:\/\/www.digitalmarketer.com\/lp\/customer-value-journey\/\" target=\"_blank\">Click here<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Number 2: Find Their Sources of Information<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"464\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/Picture2.jpg\" alt=\"\" class=\"wp-image-81077\"\/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Marketing at its core is just getting the right message in front of the right person at the right time.<\/p>\n\n\n\n<p>This understanding misses one other important factor: Marketing to them in the right place.<\/p>\n\n\n\n<p>What books are your customers reading? What magazines?&nbsp;<\/p>\n\n\n\n<p>Do they frequent particular types of blogs? What about specific blogs?&nbsp;<\/p>\n\n\n\n<p>What conferences or trade shoes to they go to?&nbsp;<\/p>\n\n\n\n<p>Who are their \u201cgurus\u201d?<\/p>\n\n\n\n<p>This will help you nail down where you can advertise and how to speak to them in a language they understand.&nbsp;<\/p>\n\n\n\n<p>The BEST and EASIEST way to answer these questions without it becoming this massive list of nonsense is to use the \u201cBut no one else would\u201d trick\u2026 &nbsp;<\/p>\n\n\n\n<p>\u201cMy ideal customer would read [BOOK], but no one else would.\u201d<\/p>\n\n\n\n<p>\u201cMy ideal customer would attend [CONFERENCE], but no one else would.\u201d<\/p>\n\n\n\n<p>This is mission critical for figuring out WHERE to target your audience, what to talk to them about, and in what way.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Number 3: Write Out Their Demographic Information<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"598\" height=\"377\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/Picture3.jpg\" alt=\"\" class=\"wp-image-81076\"\/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>This section always felt weird to me and I honestly thought it was lame. Creating this fictional person seems odd, but it really does give you a complete picture of your customer. It makes them \u201creal\u201d or as real as a fake avatar can be\u2026<\/p>\n\n\n\n<p>You\u2019ll want to name your avatar\u2014just like we have Agency Eric.&nbsp;<\/p>\n\n\n\n<p>How old, what\u2019s his or her gender\u2026 does it matter? What about their marital status? Do they have kids? Where do the live?&nbsp;<\/p>\n\n\n\n<p>Next, you\u2019ll want to fill in the more baseline data\u2014occupation, title, income, education.&nbsp;<\/p>\n\n\n\n<p>One other thing you\u2019ll want to do is try to list out a \u201cquote\u201d they\u2019d use. This helps you get into their head.&nbsp;<\/p>\n\n\n\n<p>For us, Agency Eric is a 40-year-old married male with 2 children living in Orlando, Florida. He\u2019s the CEO &amp; Founder of a digital marketing agency making ~$150k per year. He\u2019s been known to say, \u201cI surround myself with people smarter than me\u201d more than a few times.&nbsp;<\/p>\n\n\n\n<p>That paints a way prettier picture than just saying \u201cOh, our main prospect is an agency owner.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Number 4: List Out Their Challenges &amp; Pain Points\u00a0<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"464\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/Picture4.jpg\" alt=\"\" class=\"wp-image-81075\"\/><\/figure>\n\n\n\n<p>Now that your avatar is a bit more real, you want to dig into what their challenges are and their main pain points (or in some cases their fears).&nbsp;<\/p>\n\n\n\n<p>Obviously, you should limit these to challenges and pain points your business or service can help with!&nbsp;<\/p>\n\n\n\n<p>This step will help you identify your main copy hooks and help you out in filling any holes in your product catalog.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Number 5: Identify the Objections to the Sale &amp; Their Role in the Purchase Process<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"464\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/Picture5.jpg\" alt=\"\" class=\"wp-image-81074\"\/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>These are often overlooked, specifically the objection part. Nobody has a product or service <em>so<\/em> great that literally everyone will want to use it if they become aware of it. That just doesn\u2019t happen.\u00a0<\/p>\n\n\n\n<p>The important thing is WHY wouldn\u2019t your ideal customer want to work with YOU at this point in TIME.&nbsp;<\/p>\n\n\n\n<p>Asking this question will get you into their head more and will help you better anticipate objections in your marketing copy and sales scripts.&nbsp;<\/p>\n\n\n\n<p>Finally, and this is more on the B2B side, are they the decision maker or an advocate? If they\u2019re a decision maker, then you can push for the sale. If they\u2019re an advocate who would need approval, you\u2019ll need to switch up copy and likely provide other types of content like, pitch decks, proposal templates, etc.\u2026<\/p>\n\n\n\n<p>So, to recap, in order to build a customer avatar, you need to:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\">\n<li>Identify their Goals and Values<\/li>\n\n\n\n<li>Find their Sources of Information<\/li>\n\n\n\n<li>Fill in their Demographic Info (and NAME them)<\/li>\n\n\n\n<li>Identify Challenges &amp; Pain Points<\/li>\n\n\n\n<li>List out their Objections &amp; Role in the Purchase Process<\/li>\n<\/ol>\n\n\n\n<p>If you want to dive into more details, get a downloadable customer avatar worksheet, and see some examples of our customer avatars\u2014click <a href=\"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>HERE<\/strong><\/a>. Seriously. Do it. This is the most important thing you could do for your business today.<\/p>\n\n\n\n<p>And head over to our&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/channel\/UCWkaYdz5OWL_z1Ij96sYmhQ\/\" target=\"_blank\">YouTube channel<\/a>&nbsp;for more Marketing Mastery tips.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\" data-type=\"URL\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\"><\/a><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Getting a clear understanding of your customer avatar will impact virtually EVERY aspect of your marketing. Here&#8217;s how to create one in 5 easy steps.<\/p>\n","protected":false},"author":14,"featured_media":166001,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[873,34],"tags":[71,472],"class_list":["post-120889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ads","category-blog","tag-ads","tag-customer-avatar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Create a Customer Avatar in 5 Easy Steps | DigitalMarketer<\/title>\n<meta name=\"description\" content=\"Getting a clear understanding of your customer avatar will impact virtually EVERY aspect of your marketing. 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