{"id":120902,"date":"2020-05-27T21:09:29","date_gmt":"2020-05-28T02:09:29","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/uncategorized\/marketing-certifications-level-up\/"},"modified":"2022-04-04T12:07:21","modified_gmt":"2022-04-04T17:07:21","slug":"marketing-certifications-level-up","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/marketing-certifications-level-up\/","title":{"rendered":"How Marketing Certifications Will Level You Up"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized largeScreens Only\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/04\/How_Marketing_Certifications_Will_Level_You_Up-1024x576.png\" alt=\"How Marketing Certifications Will Level You Up\" class=\"wp-image-159039\" width=\"1024\" height=\"576\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/04\/How_Marketing_Certifications_Will_Level_You_Up-1024x576.png 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/04\/How_Marketing_Certifications_Will_Level_You_Up-300x169.png 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/04\/How_Marketing_Certifications_Will_Level_You_Up-768x432.png 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/04\/How_Marketing_Certifications_Will_Level_You_Up-1536x864.png 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/04\/How_Marketing_Certifications_Will_Level_You_Up.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>If you had a way to take yourself to the next level\u2026<\/p>\n\n\n\n<p>In your career, in your business, in your relationships\u2014okay, maybe not that last one, unless marketing skills are really important to your relationships&#8230;<\/p>\n\n\n\n<p>Would you do it?<\/p>\n\n\n\n<p>See, here\u2019s the thing. It doesn\u2019t matter what job you have or what kind of business you run. <strong>There is one skill that will help you with all of them.<\/strong><\/p>\n\n\n\n<p>Marketing.<\/p>\n\n\n\n<p>Marketing is the connection between a business and their customers.<\/p>\n\n\n\n<p>It\u2019s the reason people fall in love with brands like RXBAR, a protein bar company with such a fanbase that it <a href=\"https:\/\/www.entrepreneur.com\/article\/308136\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">sold to Kellogg for $600 million<\/a> or Native, a natural deodorant company with so many customers willing to pay $12 per deodorant stick that it <a href=\"https:\/\/techcrunch.com\/2017\/11\/15\/procter-gamble-just-bought-this-venture-backed-deodorant-startup-for-100-million-cash\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">sold to Procter &amp; Gamble for $100 million<\/a>.<\/p>\n\n\n\n<p>But odds are, the LAST thing you want to do right now is drop everything and enroll in a marketing degree.<\/p>\n\n\n\n<p>And honestly, you don\u2019t need to.<\/p>\n\n\n\n<p>See, degree programs and college classes have a few major downfalls when it comes to learning marketing.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>You\u2019re listening to <strong>one person\u2019s advice,<\/strong> not the advice of several industry leaders<\/li><li><strong>You don\u2019t have time for hands on experience,<\/strong> just studying for your next test<\/li><li>By the time you\u2019ve graduated, <strong>everything you\u2019ve learned is out-of-date<\/strong><\/li><\/ul>\n\n\n\n<p>The marketing world is moving too fast for you to not be listening to marketing leaders, practicing your new skills, and using everything you\u2019re learning right now before the next technology wave changes the industry.<\/p>\n\n\n\n<p>This is why certifications can take your marketing skills to the next level.<\/p>\n\n\n\n<p>Here\u2019s why online certifications are a better alternative to traditional marketing degree programs and college classes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Online Marketing Certifications are Better<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#1: You\u2019ll be learning about what strategies to use in marketing right now<\/strong><\/h3>\n\n\n\n<p>Not what worked when the required textbook was published. Marketing is moving fast. A few years ago, nobody was talking about chatbots and today\u2014almost every startup is figuring out how to enable chatbots on their website.<\/p>\n\n\n\n<p>What was taught in marketing 2 years ago isn\u2019t nearly as relevant as it was. While some marketing foundations are timeless, like <a href=\"https:\/\/www.digitalmarketer.com\/blog\/customer-value-journey\/\" target=\"_blank\" rel=\"noreferrer noopener\">the customer value journey<\/a>, not everything ages as well.<\/p>\n\n\n\n<p>Spending an entire semester learning about how to use paid ads on Facebook isn\u2019t productive if Facebook changes their policy the day after you hand in your final exam.<\/p>\n\n\n\n<p><strong>Being up-to-date in marketing is essential to leveling up your marketing skills.<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\" data-type=\"URL\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\"><\/a><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#2: You\u2019ll hear advice from industry leaders on the strategies that are currently driving traffic and conversions for them<\/strong><\/h3>\n\n\n\n<p>What\u2019s better than having top marketers show you their email templates, copy strategies, and paid ads settings?<\/p>\n\n\n\n<p>Not much.<\/p>\n\n\n\n<p>What we love about being DigitalMarketer is that we\u2019re able to <strong>lead by example.<\/strong><\/p>\n\n\n\n<p>We\u2019re going to tell you about the email template that we used to drive $100,000+ in sales. Then, we\u2019re going to bring in a copywriting expert to show you exactly what to put in that email template so you can get conversions too.<\/p>\n\n\n\n<p>And, you guessed it\u2014afterwards we\u2019ll have one of the top paid ad experts show you exactly how to set your ads up to drive the traffic that will turn into those email subscribers.<\/p>\n\n\n\n<p>Learning from industry leaders (who are currently creating and executing on <a href=\"https:\/\/www.digitalmarketer.com\/blog\/digital-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital marketing strategies<\/a>) is like having a fireside chat with your mentors where they spill all of their secrets.<\/p>\n\n\n\n<p>In this case, their secrets are within the certification that will level up your marketing ability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#3: You\u2019ll be able to apply that knowledge immediately<\/strong><\/h3>\n\n\n\n<p>What\u2019s better than spending 12 hours studying for a final exam?<\/p>\n\n\n\n<p>Spending 12 hours practicing your new marketing skills in the real world.<\/p>\n\n\n\n<p>Online marketing certifications teach you what <strong>strategies to use right now,<\/strong> how industry leaders are using them, and then give you the freedom to practice these strategies.<\/p>\n\n\n\n<p>They don\u2019t reduce the amount of time you have to craft yourself into an expert marketer by forcing you to study for a two hour long exam.<\/p>\n\n\n\n<p>That\u2019s not productive and as a marketer you\u2019ll learn <strong>efficiency is everything.<\/strong><\/p>\n\n\n\n<p>Why not practice what you\u2019re learning, as you\u2019re learning it?<\/p>\n\n\n\n<p>The beauty of the Internet right now is that you\u2019re able to learn copywriting techniques, and then apply them on your own articles and social media posts to see how they convert.<\/p>\n\n\n\n<p>Practice makes perfect as a marketer and the sooner you can start, the faster you\u2019ll become a great marketer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#4: You can do your online marketing certification at your own pace<\/strong><\/h3>\n\n\n\n<p>If you\u2019re building your marketing skill set as a side hustle\u2014\ud83d\udc4f\ud83d\udc4f\ud83d\udc4f.<\/p>\n\n\n\n<p>There\u2019s a lot that goes into marketing, from learning the basics of SEO, to the emotional triggers that <a href=\"https:\/\/www.digitalmarketer.com\/blog\/increase-email-click-through-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">drive email click-through rates<\/a>, to retargeting. Nobody expects you to cut all ties with the outside world, find a cave in the middle of nowhere and not come out until you\u2019ve become a master at every single aspect of marketing.<\/p>\n\n\n\n<p>Your life can continue on while you\u2019re becoming a marketing expert.<\/p>\n\n\n\n<p>Online marketing certifications <em>fit<\/em> into your current life. You can finish each certification on your own time, pausing when you have to focus on family or work, and hopping right back in when you\u2019re ready to continue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Makes a Good Marketing Certification<\/h2>\n\n\n\n<p>All marketing certifications are not made equal. If you\u2019re investing in a marketing certification, you want to make sure that it\u2019s going to give <em>you<\/em> an ROI.<\/p>\n\n\n\n<p>Ask yourself these 3 questions about the online marketing certification that you\u2019re considering and make sure the answer to each question is a confident, \u201cYes.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Question #1: Is the instructor active in their field?<\/strong><\/h3>\n\n\n\n<p>Remember, marketing is changing fast. While someone may have been the best ecommerce marketer 2 years ago, if they\u2019re not actively <a href=\"https:\/\/www.digitalmarketer.com\/blog\/ecommerce-strategies-used-by-cutting-edge-brands\/\">marketing ecommerce products<\/a> TODAY, their strategies are going to be outdated. While some fundamentals are still going to be relevant, you\u2019ll end up paying for information that isn\u2019t relevant today.<\/p>\n\n\n\n<p>That isn\u2019t going to give you an ROI.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Question #2: Has the content in the certification been updated recently?<\/strong><\/h3>\n\n\n\n<p>Let\u2019s say the online marketing certification that you\u2019re considering passes the first test, the instructor is currently working as a marketer. Now, you need to make sure the content in this certification has been updated recently.<\/p>\n\n\n\n<p>Some online marketing certifications have been around for a few years. While the marketing strategies worked great in the past, these strategies aren\u2019t going to be relevant to you now. Even if the marketer is working full-time right now, if they\u2019re not talking about what\u2019s working for them TODAY, then you\u2019re not getting useful information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Question #3: Is there a test to showcase your expertise?<\/strong><\/h3>\n\n\n\n<p>You might have read this answer and thought, \u201cewwww.\u201d We know the feeling\u2014does anybody actually like taking tests?<\/p>\n\n\n\n<p>The reason you need a test in your online marketing certification is that without it, there\u2019s no credibility around the certification. Someone could buy the certification, never watch a single video or read any of the content and then say they\u2019re an accredited marketer.<\/p>\n\n\n\n<p>Would you want to hire this marketer for your business? No. And you don\u2019t want to be that marketer either.<\/p>\n\n\n\n<p><strong>You want to be the marketer that <em>proves<\/em> their knowledge.<\/strong> By having a test at the end of your certification, you\u2019ll prove your marketing knowledge because if you didn\u2019t have this knowledge, you wouldn\u2019t have been able to get the certification.<\/p>\n\n\n\n<p>Sometimes tests are a good thing. Sometimes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Will Marketing Certifications ACTUALLY Help?<\/h2>\n\n\n\n<p>Online marketing certifications are better than degree programs and college classes because they are up-to-date, led by experienced experts currently executing marketing strategies, and give you the time freedom to be able to start practicing your skills immediately.<\/p>\n\n\n\n<p>Once you\u2019ve found the online marketing certification you\u2019re interested in, you might find yourself hovering over the Buy button wondering\u2014is this actually going to help me?<\/p>\n\n\n\n<p>And that\u2019s why you want to make sure you can confidently answer yes on the above 3 questions, because if you can your marketing certification WILL actually help.<\/p>\n\n\n\n<p><strong>Your online marketing certification will:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Train you in critical marketing tactics\/disciplines<\/li><li>Keep you up-to-date on the latest in marketing<\/li><li>Build your resume out to impress any prospective employer OR client\/customer<\/li><li>Give you new skills and boost your abilities<\/li><li>Make you a better marketer<\/li><\/ul>\n\n\n\n<p>If you\u2019re looking to become a certified marketer, DigitalMarketer offers certifications and masterclasses from industry leaders on content marketing, paid traffic, social media, and more. Our teachers are active marketers, our content is updated regularly, and each certification ends with a test to showcase your expertise.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\" data-type=\"URL\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\"><\/a><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Online marketing certifications are hands down the best way to get trained on marketing. Here are a few ways they can level you up.<\/p>\n","protected":false},"author":21,"featured_media":159039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[34,45],"tags":[541,55,543,58,572,571,113,573,540,574],"class_list":["post-120902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing-skills","tag-certification-course","tag-digital-marketing","tag-elearning","tag-marketing-careers","tag-marketing-certification","tag-marketing-education","tag-marketing-strategy","tag-master-of-marketing","tag-online-learning","tag-online-marketing-certification-course"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Marketing Certifications Will Level You Up | DigitalMarketer<\/title>\n<meta name=\"description\" content=\"Online marketing certifications are hands down the best way to get trained on marketing. 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