{"id":120995,"date":"2021-12-06T18:26:11","date_gmt":"2021-12-07T00:26:11","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/uncategorized\/188-kasim-aslam\/"},"modified":"2022-04-19T03:41:23","modified_gmt":"2022-04-19T08:41:23","slug":"188-kasim-aslam","status":"publish","type":"podcasts","link":"https:\/\/www.digitalmarketer.com\/podcast\/digitalmarketer\/188-kasim-aslam\/","title":{"rendered":"Episode 188: The Future of Google Ads and Content Marketing with Kasim Aslam"},"content":{"rendered":"\n<p>When it comes to the digital marketing ecosystem, recent developments have leveled the playing field, and the rules have changed.<\/p>\n\n\n\n<p>In today\u2019s episode, host Mark de Grasse sits down with the brilliant Kasim Aslam, founder of&nbsp;<a href=\"https:\/\/sol8.com\/\">Solutions 8<\/a>, one of the top Google ad agencies on the planet, and co-host of the&nbsp;<a href=\"https:\/\/perpetualtraffic.com\/\">Perpetual Traffic<\/a>&nbsp;podcast, a show for people who are running paid traffic campaigns. Kasim has been a part of the DigitalMarketer community for a long time, and he\u2019s an absolute wizard and prophet when it comes to Google ads, whether it\u2019s knowing what to do now or where the market is heading in the future.&nbsp;<\/p>\n\n\n\n<p>Listen in as Kasim explains why he believes we\u2019re living in a content-first world and how to take advantage of \u201cthe biggest opportunity of any industry ever.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Listen Now<\/h3>\n\n\n\n<div style=\"width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow: hidden;\"><iframe style=\"width: 100%; height: 200px;\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https:\/\/player.captivate.fm\/episode\/c5a9dad1-1a78-4b87-b163-4ffee62fa821\"><\/iframe><\/div>\n\n\n\n<p><strong>IN THIS EPISODE YOU\u2019LL LEARN:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Why creating an \u201cevergreen how-to\u201d is impossible and what to do instead<\/li><li>What trifecta of events has altered the digital marketing ecosystem (and how)<\/li><li>Why you have to deliver content and value (and how to do it)<\/li><li>What switch you need to make if you want to be a contender in digital marketing<\/li><\/ul>\n\n\n\n<p><strong>LINKS AND RESOURCES MENTIONED IN THIS EPISODE:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/sol8.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Solutions 8<\/a><\/li><li><a href=\"https:\/\/perpetualtraffic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Perpetual Traffic podcast<\/a><\/li><li><a href=\"https:\/\/www.youtube.com\/user\/solutionseight\" target=\"_blank\" rel=\"noreferrer noopener\">Kasim on YouTube<\/a><\/li><li><a href=\"http:\/\/twitter.com\/kasimaslam\" target=\"_blank\" rel=\"noreferrer noopener\">Tweet Kasim<\/a>&nbsp;your thoughts and feelings<\/li><\/ul>\n\n\n\n<p><strong>OUR PARTNERS:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.botbuilders.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Generate leads and improve sales with automated chatbots from&nbsp;<strong>Bot Builders<\/strong><\/a><\/li><li><a href=\"https:\/\/www.bkacontent.com\/digitalmarketer\/\" target=\"_blank\" rel=\"noreferrer noopener\">FREE trial of email and SMS marketing with&nbsp;<strong>Sendlane<\/strong><\/a><\/li><li>Find out your Leadership Trust Score at&nbsp;<a href=\"https:\/\/readytolead.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ready to Lead<\/a>.<\/li><\/ul>\n\n\n\n<p>Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you\u2019d like to share?&nbsp;<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/the-digitalmarketer-podcast\/id1397898498?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">Connect with us on Apple Podcasts and leave us a review!<\/a><\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\" data-type=\"URL\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\"><\/a><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Listen in as Kasim explains why he believes we\u2019re living in a content-first world and how to take advantage of \u201cthe biggest opportunity of any industry ever.\u201d<\/p>\n","protected":false},"author":6650,"featured_media":115194,"template":"","categories":[182,205],"tags":[80,158,475],"class_list":["post-120995","podcasts","type-podcasts","status-publish","has-post-thumbnail","hentry","category-digitalmarketer","category-google","tag-content-marketing","tag-google-ads","tag-kasim-aslam"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Episode 188: The Future of Google Ads and Content Marketing with Kasim Aslam<\/title>\n<meta name=\"description\" content=\"Listen in as Kasim explains why he believes we\u2019re living in a content-first world and how to take advantage of \u201cthe biggest opportunity of any industry ever.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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