{"id":121054,"date":"2022-01-06T20:52:47","date_gmt":"2022-01-07T02:52:47","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/uncategorized\/facebook-ads-in-2022\/"},"modified":"2022-02-22T10:13:17","modified_gmt":"2022-02-22T16:13:17","slug":"facebook-ads-in-2022","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/facebook-ads-in-2022\/","title":{"rendered":"How Facebook Ads Are Changing In 2022"},"content":{"rendered":"\n<div class=\"wp-block-image largeScreensOnly\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/1267814_Blog-Featured_IMG2_1280x720_122921-e1641830176843.jpg\" alt=\"\" class=\"wp-image-87847\"\/><\/figure><\/div>\n\n\n\n<p>Facebook ads are changing. Realistically, <em>who\u2019s surprised?<\/em><\/p>\n\n\n\n<p>Facebook ads and change are synonymous. It would take at least 3-digits to count all the updates Facebook has made to its advertising platform since its launch in 2007. As marketers, <strong>we\u2019re just riding the wave <\/strong>(including the biggest wave of their recent parent name change to Meta)<strong>.<\/strong><\/p>\n\n\n\n<p>With each advertising change, it\u2019s not our job to dramatically ask, \u201cWHY?!\u201d. Instead, we have to ask, \u201cHow?\u201d.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>How are ads changing?<\/li><li>How does this impact my business specifically (based on products and niche)?<\/li><li>How will I adapt?<\/li><\/ul>\n\n\n\n<p>Here\u2019s what you need to know about the latest changes launching on January 19th, 2022.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">*Some* Detailed Targeting Options Will be Removed<\/h3>\n\n\n\n<p>For those relying heavily on Facebook advertising for profits, <em>take note that Facebook said *some*\u2014not all.<\/em><\/p>\n\n\n\n<p>This isn\u2019t necessarily Facebook\u2019s opinion on how to make advertising better. The social media platform confidently says, \u201cWe strongly believe that the best advertising experiences are personalized.\u201d But, their consultants in the civil rights and policy sectors (and their stakeholders) are requesting the update.<\/p>\n\n\n\n<p>Facebook is agreeing to make some parts of their advertising platform less personalized to \u201cbetter match people\u2019s evolving expectations of how advertisers may reach them on our platform\u2026\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The detailed targeting options that will be removed involve topics that Facebook has categorized as sensitive like:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Health<\/li><li>Race<\/li><li>Ethnicity<\/li><li>Sexual orientation<\/li><li>Religion<\/li><li>Political beliefs<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">As of January 19th, 2022, advertisers will no longer be able to target users based interests like:<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Lung cancer awareness<\/li><li>LGBT culture<\/li><li>Jewish holidays<\/li><li>Social issues<\/li><\/ul>\n\n\n\n<p>And as usual, Facebook will also use this update to remove targeting options on interests advertisers haven\u2019t been opting for.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/business\/news\/removing-certain-ad-targeting-options-and-expanding-our-ad-controls\" target=\"_blank\" rel=\"noreferrer noopener\">Here\u2019s a rundown from the Meta for Business blog<\/a> on how advertisers can adapt to these new changes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What Does This Mean for the Marketing API?<\/h3>\n\n\n\n<p>The Marketing API will change on January 19th, 2022, but most campaigns can continue targeting the above options until March 17th, 2022.<\/p>\n\n\n\n<p>That doesn\u2019t mean you should wait until March to make changes, though. Facebook\u2019s recommendation is to \u201cthe list of ad set IDs targeted at affected objects via the <a href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/audiences\/reference\/deprecated-targeting-terms\" target=\"_blank\" rel=\"noreferrer noopener\">Deprecated targeting terms API<\/a>. Thereafter, partners can evaluate the ad sets&#8217; targeting specifications against <a href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/targeting-search\/#targetingstatus\" target=\"_blank\" rel=\"noreferrer noopener\">Targeting Status API<\/a> to identify the object IDs that may cause a pause in delivery.\u201d<\/p>\n\n\n\n<p>Before March 17th, you can make edits at the campaign level but Facebook warns some edits at the ad set level, like changes to placements and targeting options) could update your target audience. They\u2019re advising you to avoid editing your campaigns or ad sets if possible, after January 19th.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Know If You Chose a Removed Targeting Option<\/h3>\n\n\n\n<p>After March 17th, 2022, advertisers choosing a remove targeting option will see this message from Facebook:<\/p>\n\n\n\n<p>\u201cError code 100, sub code 18157520: Cannot Use Invalid Detailed Targeting Options: Some of Your Detailed Targeting Options Have Been Removed: This ad set includes detailed targeting options that are either no longer available or unavailable when excluding people from an audience. You may need to remove items from your ad set or confirm the changes to turn it back on.\u201d<\/p>\n\n\n\n<p>If you see this message, you\u2019ll need to update your targeting option outside of the mentioned interests above.<\/p>\n\n\n\n<p>Facebook advertising is changing, but we\u2019re not surprised. We\u2019re here to ride Facebook\u2019s wave\u2014which looks like it\u2019ll be taking us into the metaverse pretty soon. Using <a href=\"https:\/\/www.facebook.com\/business\/news\/removing-certain-ad-targeting-options-and-expanding-our-ad-controls\" target=\"_blank\" rel=\"noreferrer noopener\">their suggestions to help reach these audiences<\/a>, we can update our ad sets and campaigns to adapt.<\/p>\n\n\n\n<p>Because as marketers,<em> that\u2019s really our main job.&nbsp;<\/em><\/p>\n\n\n\n<p><a href=\"https:\/\/www.digitalmarketer.com\/lab-plus\" target=\"_blank\" rel=\"noreferrer noopener\">Master the marketing fundamentals<\/a>\u2014<strong>and adapt to the latest and greatest platform available to reach our audience.<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\" data-type=\"URL\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\"><\/a><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Facebook is agreeing to make some parts of their advertising platform less personalized in 2022 to \u201cbetter match people\u2019s evolving expectations of how advertisers may reach them on our platform\u2026\u201d.<\/p>\n","protected":false},"author":21,"featured_media":115264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[34,206,45,53,60,62,192],"tags":[86,87,72,353,330],"class_list":["post-121054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-facebook","category-marketing-skills","category-paid-media","category-social","category-social-media","category-social-media-marketing","tag-facebook","tag-facebook-ads","tag-facebook-advertising-2","tag-meta","tag-metaverse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - 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