{"id":158137,"date":"2022-02-17T10:02:26","date_gmt":"2022-02-17T16:02:26","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=158137"},"modified":"2022-04-18T19:58:01","modified_gmt":"2022-04-19T00:58:01","slug":"email-marketing-in-2022","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/email-marketing-in-2022\/","title":{"rendered":"Why Email Marketing Is Still Crucial In 2022"},"content":{"rendered":"\n<div class=\"wp-block-image largeScreensOnly\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/DM_Emailin2022_Feature-1024x576.jpg\" alt=\"Email Marketing in 2022\" class=\"wp-image-158196\" width=\"1024\" height=\"576\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/02\/DM_Emailin2022_Feature-1024x576.jpg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/02\/DM_Emailin2022_Feature-300x169.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/02\/DM_Emailin2022_Feature-768x432.jpg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/02\/DM_Emailin2022_Feature-1536x864.jpg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/02\/DM_Emailin2022_Feature.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>With the rise of social media and digital technologies, marketers and businesses were expected to evolve from email marketing.&nbsp;<\/p>\n\n\n\n<p>However, email marketing is still a reliable tool. Various researches show that email will become some of the most widely used and popular communication platforms in the future.<\/p>\n\n\n\n<p>But before you utilize these free email marketing tools, find out how email marketing is used to interact with users and if it will remain a viable strategy in 2022.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Data Behind Email Marketing<\/strong><\/h2>\n\n\n\n<p>Here are a few stats to prove email marketing&#8217;s dominance in marketing strategies globally:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>In 2021 alone, the number of worldwide email users was about <a href=\"https:\/\/www.statista.com\/statistics\/255080\/number-of-e-mail-users-worldwide\/\">4 billion<\/a>, which is expected to increase to 4.6B users worldwide in 2025<\/li><li>More than <a href=\"https:\/\/www.oberlo.com\/blog\/email-marketing-statistics\">300B emails<\/a> are forecasted to be received and sent every day in 2022<\/li><\/ul>\n\n\n\n<p>But if you want to derive maximum benefits from email marketing campaigns, you have to take an all-inclusive approach towards making the right and fitting email marketing strategies.&nbsp;<\/p>\n\n\n\n<p>Luckily, there is a range of credible, effective, and <a href=\"https:\/\/www.sendinblue.com\/blog\/best-free-email-marketing-tools\/\">free email marketing tools<\/a> you can use to organize and schedule various email campaigns.&nbsp;<\/p>\n\n\n\n<p>What&#8217;s more, they even provide analytics to ensure success.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background has-background\" style=\"grid-template-columns:21% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/EmailMarketing-150x150.png\" alt=\"\" class=\"wp-image-155564 size-thumbnail\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-medium-font-size\" style=\"line-height:1.2\">GET CERTIFIED. Discover the proven plan for effortless, automated email marketing. <a href=\"https:\/\/www.digitalmarketer.com\/certifications\/email-marketing-mastery\/\">Click Here<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5 Reasons Why Email Marketing Is Still Vital In 2022&nbsp;<\/strong><\/h2>\n\n\n\n<p>And if you needed more convincing, here is why you should stick with email marketing:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Email Marketing Allows for Personalization<\/strong><\/h3>\n\n\n\n<p>Email marketing enables marketers to create customized content for customers according to their buying patterns, journeys, behaviors, and other factors.&nbsp;<\/p>\n\n\n\n<p>Utilize data trackers and analytics to know what interests consumers have. Plus, what sort of products or content do they like most.&nbsp;<\/p>\n\n\n\n<p>For instance, if your consumers like a particular clothing design from your catalog, you can personalize emails by including related products.&nbsp;<\/p>\n\n\n\n<p>Essentially, you can use email automation software tools to view where your consumers lie in a sales funnel stage and create content accordingly.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. It Produces Better Outcomes Than Most Other Marketing Channels<\/strong><\/h3>\n\n\n\n<p>Believe it or not, email marketing gives the highest ROI (return-on-investment) than several other marketing means.&nbsp;<\/p>\n\n\n\n<p>So for every one dollar spent, email marketing produces more than $40 in ROI.&nbsp;<\/p>\n\n\n\n<p>In addition to that, it provides improved conversion rates. Various studies show email generates 66% of conversions. It&#8217;s 40-times more efficient and successful than other social media channels.&nbsp;&nbsp;<\/p>\n\n\n\n<p>To get the best results, regularly monitor the metrics of your email marketing campaign, such as click-through rates, engagements, bounce rates, etc.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Email Marketing Cuts Costs<\/strong><\/h3>\n\n\n\n<p>Compared to conventional marketing approaches, email is both cost-effective and straightforward.&nbsp;<\/p>\n\n\n\n<p>To begin with, you don&#8217;t require a huge budget to advertise, produce, or print the ad. Therefore, it avoids the associated expense of hiring a digital and video production crew.&nbsp;<\/p>\n\n\n\n<p>In email marketing, all you&#8217;ve got to do is hire a professional graphic designer to create appealing visuals along with excellent content, and you&#8217;re all set.&nbsp;<\/p>\n\n\n\n<p>Additionally, as people increasingly rely on mobile phones now, email is an effective way to connect with potential customers.&nbsp;<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\" data-type=\"URL\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\"><\/a><\/pre>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. It Creates Brand Loyalty &amp; Connection<\/strong><\/h3>\n\n\n\n<p>Email marketing campaigns are among the most effective ways to boost brand awareness among customers.&nbsp;<\/p>\n\n\n\n<p>For example, you could send informational content regarding brands&#8217; mission, products, values and interact in a much healthy debate with your targeted groups.&nbsp;<\/p>\n\n\n\n<p>When your potential customers better understand what your business stands for, chances are, they can engage and connect with it much better.&nbsp;<\/p>\n\n\n\n<p>So to form a steady connection with users, create consistent, long-term email marketing strategies to keep consumers anxious for your next email.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Email Marketing Amalgamates with Other Marketing Means Seamlessly<\/strong><\/h3>\n\n\n\n<p>One of the best things about email is that you can integrate it seamlessly with various other social channels such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Facebook<\/li><li>Twitter<\/li><li>Instagram<\/li><li>LinkedIn&nbsp;<\/li><\/ul>\n\n\n\n<p>For instance, <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2021\/05\/03\/why-email-marketing-is-crucial-for-businesses\/?sh=217959f675a2\">businesses<\/a> can put social platform icons in emails and request readers to follow.&nbsp;<\/p>\n\n\n\n<p>In addition to that, you could display a collage of Instagram posts in your emails to show consumers a sneak peek of your business&#8217;s Instagram profile.&nbsp;<\/p>\n\n\n\n<p>Many marketers place &#8220;Pin it&#8221; options in emails to enable consumers to directly save images to their accounts.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center has-pale-ocean-gradient-background has-background\" style=\"grid-template-columns:17% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/CVJ_Icon_Convert-fdd04efa-300x300.png\" alt=\"\" class=\"wp-image-155337 size-full\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/02\/CVJ_Icon_Convert-fdd04efa-300x300.png 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/02\/CVJ_Icon_Convert-fdd04efa-300x300-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p style=\"font-size:14px;line-height:1.2\"><strong>Related Article<\/strong>s<\/p>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-167416 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-boost-conversions category-conversion-optimization-2 category-growth-marketing-resources category-management category-marketing-management tag-business-development tag-business-differentiation tag-business-growth tag-contract-negotiation tag-conversion-optimization tag-customer-acquisition tag-lead-qualification tag-marketing-strategy tag-negotiation-tactics tag-presentation-skills tag-sales-pipeline-management tag-sales-process tag-sales-strategy tag-sales-team-management tag-sales-techniques tag-sales-training tag-stakeholder-engagement tag-systematic-approach tag-value-proposition\">\n<h2 style=\"font-size:18px;font-style:normal;font-weight:400;\" class=\"wp-block-post-title\"><a href=\"https:\/\/www.digitalmarketer.com\/blog\/sales-process-boosts-overall-conversion\/\" target=\"_self\" >How Standardizing Your Sales Process Boosts Overall Conversion<\/a><\/h2>\n<\/li><li class=\"wp-block-post post-167389 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-content-marketing category-ecommerce category-entrepreneur-interviews category-marketing-agencies category-marketing-management category-seo category-social category-social-media category-social-media-marketing tag-bottom-line tag-business-control tag-business-strategy tag-competition tag-customer-relations tag-entrepreneurship tag-goal-setting tag-leadership tag-marketing tag-self-awareness\">\n<h2 style=\"font-size:18px;font-style:normal;font-weight:400;\" class=\"wp-block-post-title\"><a href=\"https:\/\/www.digitalmarketer.com\/blog\/2-ways-to-take-back-the-power-in-your-business-part-2\/\" target=\"_self\" >2 Ways to Take Back the Power in Your Business: Part 2<\/a><\/h2>\n<\/li><li class=\"wp-block-post post-167349 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-content-marketing category-ecommerce category-entrepreneur-interviews category-marketing-agencies category-marketing-management category-seo category-social category-social-media category-social-media-marketing tag-bottom-line tag-business-control tag-business-strategy tag-competition tag-customer-relations tag-entrepreneurship tag-goal-setting tag-leadership tag-marketing tag-self-awareness\">\n<h2 style=\"font-size:18px;font-style:normal;font-weight:400;\" class=\"wp-block-post-title\"><a href=\"https:\/\/www.digitalmarketer.com\/blog\/2-ways-to-take-back-the-power-in-your-business-part-1\/\" target=\"_self\" >2 Ways to Take Back the Power in Your Business: Part 1<\/a><\/h2>\n<\/li><\/ul>\n\n<nav class=\"wp-block-query-pagination is-layout-flex wp-block-query-pagination-is-layout-flex\" aria-label=\"Pagination\">\n\n\n<div class=\"wp-block-query-pagination-numbers\"><span aria-current=\"page\" class=\"page-numbers current\">1<\/span>\n<a class=\"page-numbers\" href=\"?query-26-page=2\">2<\/a>\n<a class=\"page-numbers\" href=\"?query-26-page=3\">3<\/a>\n<span class=\"page-numbers dots\">&hellip;<\/span>\n<a class=\"page-numbers\" href=\"?query-26-page=26\">26<\/a><\/div>\n\n<a href=\"\/wp-json\/wp\/v2\/posts\/158137?query-26-page=2\" class=\"wp-block-query-pagination-next\">Next Page<\/a>\n<\/nav><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Takeaway<\/strong><\/h2>\n\n\n\n<p>Email marketing strategies are a winning way to communicate with potential customers and collect valuable insights.<\/p>\n\n\n\n<p>And these resources will help you create a cohesive buyer journey and build brand awareness among the audience.&nbsp;<\/p>\n\n\n\n<p>The techniques mentioned above will help you create robust email marketing strategies that compel new customers to engage with the brand.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\" data-type=\"URL\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\"><\/a><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>With the rise of social media and digital technologies, marketers and businesses were expected to evolve from email marketing. However, email marketing is still a reliable tool. <\/p>\n","protected":false},"author":6631,"featured_media":158196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[179,178,34,176,76,174,177,199,180,175],"tags":[49,102,104,426],"class_list":["post-158137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advocate","category-ascend","category-blog","category-convert","category-email-marketing","category-engagement","category-excite","category-list-building","category-promote","category-subscribe","tag-digital-marketing-methods","tag-email","tag-email-marketing","tag-email-marketing-ideas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Email Marketing Is Still Crucial In 2022 - DigitalMarketer<\/title>\n<meta name=\"description\" content=\"With the rise of social media and digital technologies, marketers and businesses were expected to evolve from email marketing. 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