{"id":158686,"date":"2022-03-19T16:15:02","date_gmt":"2022-03-19T21:15:02","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=158686"},"modified":"2024-01-31T12:22:52","modified_gmt":"2024-01-31T18:22:52","slug":"number-one-mistake-running-paid-ads","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/number-one-mistake-running-paid-ads\/","title":{"rendered":"The #1 Mistake Most Marketers Make When Running Paid Ads"},"content":{"rendered":"\n
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Your ability to track conversions is one of the most important foundational pieces of knowledge you can have in the world of paid advertising. <\/p>\n\n\n\n

Biggest Mistake Marketers Make With Paid Ads<\/h2>\n\n\n\n

The number one mistake we see marketers make across all advertising networks is incomplete or non-existent conversion tracking.<\/strong> Google and Facebook are the closest things to artificial intelligence that humanity has publicly accessible to us. They are trillion dollar machine learning mechanisms. Believe it or not, they’re working towards trying to accomplish your goal!<\/p>\n\n\n\n

We want to make sure you have the principles that help you contend with any ad network regardless of what new ad networks pop up or what changes are made.<\/p>\n\n\n\n

If all we do is teach you how to push the buttons and build the specific conversion actions inside of a certain ad network\u2026that\u2019s going to be antiquated information the second we publish this video.<\/p>\n\n\n\n

Key Terms For Running Paid Traffic<\/h2>\n\n\n\n

Every landing page on your site should have a specific goal. What do you want each page to accomplish? This is true even if you\u2019re not running paid ads.<\/p>\n\n\n\n

On most pages, you should have a primary call to action.<\/strong> The primary call to action is the thing you want your potential customers to do. It is your conversion action. So the primary call to action is the same as the conversion action.<\/strong><\/p>\n\n\n\n

From a content marketing perspective, the call to action is the thing you want your customers to do. From a paid traffic perspective, the conversion action is the way you track it. <\/p>\n\n\n\n

Example: <\/p>\n\n\n\n

Call to action:<\/strong> Sign up for a free action plan<\/p>\n\n\n\n

Conversion action:<\/strong> Fill out the contact form<\/p>\n\n\n\n

A transitional call to action<\/strong> requires a smaller commitment from your customer. If the primary call to action requires a lot of time or money from your customer, include a transitional call to action. I would add these to the more important pages in your sales funnel.<\/p>\n\n\n\n

A lead magnet is a great way to capture the lead and makes a solid transitional call to action. <\/p>\n\n\n\n

With a primary call to action and a transitional call to action on the page, you have the opportunity to capture the most traffic.<\/strong> And identifying those conversion actions helps tell the search engines what kind of traffic you want.<\/p>\n\n\n\n

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Do You Want to Become A Master Media Buyer?<\/strong><\/p>\n\n\n\n

Become One Of The Most In-Demand Media Buyers On The Market<\/strong>. Get Certified \u00bb<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Examples Of Primary Conversion Actions<\/h2>\n\n\n\n

Different users engage in different ways. <\/p>\n\n\n\n