{"id":158803,"date":"2022-03-24T14:25:27","date_gmt":"2022-03-24T19:25:27","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?post_type=podcasts&#038;p=158803"},"modified":"2022-04-19T02:54:00","modified_gmt":"2022-04-19T07:54:00","slug":"getting-clients","status":"publish","type":"podcasts","link":"https:\/\/www.digitalmarketer.com\/podcast\/digitalmarketer\/getting-clients\/","title":{"rendered":"Episode 218: Are You Focusing On the Wrong Things When It Comes to Getting Clients?"},"content":{"rendered":"\n<p>Social media has made tracking more complicated. If you\u2019re only tracking&nbsp;<em>quantitative<\/em>&nbsp;data, you\u2019re missing a very important piece of the puzzle.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>On today\u2019s episode, host Mandy McEwen encourages marketers to get with the times. Ten years ago, marketing was very SEO-focused, and social media was just there to make your brand look good, not to generate leads. But things have shifted. Just because you can\u2019t always track your branding&nbsp;<em>quantitatively<\/em>&nbsp;doesn\u2019t mean it\u2019s not a huge part of ROI. You can\u2019t underestimate the power of posting valuable content, building relationships across social media channels, and word of mouth. It\u2019s the future of marketing. It\u2019s also trackable. You just have to get creative.<\/p>\n\n\n\n<p>Listen in as Mandy makes a compelling case for tracking qualitative ROI and practical tips for doing it well.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Listen Now<\/h3>\n\n\n\n<div style=\"width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow: hidden;\"><iframe style=\"width: 100%; height: 200px;\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https:\/\/player.captivate.fm\/episode\/28b340e5-70d2-4413-b48a-4896b36c49a6\"><\/iframe><\/div>\n\n\n\n<p><strong>IN THIS EPISODE YOU\u2019LL LEARN:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ways to creatively track your unquantifiable data on social media<\/li><li>How to generate revenue in unconventional ways<\/li><li>Why you shouldn\u2019t put links in your LinkedIn posts (and what to do instead)<\/li><li>How to help your team if they\u2019re struggling with tracking qualitatively<\/li><\/ul>\n\n\n\n<p><strong>LINKS AND RESOURCES MENTIONED IN THIS EPISODE:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.luminetics.io\/home\">Luminetics<\/a><\/li><li><a href=\"https:\/\/www.modgirlmarketing.com\/\">Mod Girl Marketing<\/a><\/li><\/ul>\n\n\n\n<p><strong>OUR PARTNERS:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"http:\/\/getscalable.com\/dm\">7 Levels of Scale Workbook<\/a><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Find out your Leadership Trust Score at&nbsp;<a href=\"https:\/\/readytolead.com\/\">Ready to Lead<\/a>.<\/li><li>Listen to the #1 Digital Marketing Podcast,&nbsp;<a href=\"https:\/\/www.perpetualtraffic.com\/\">Perpetual Traffic<\/a><\/li><\/ul>\n\n\n\n<p>Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you\u2019d like to share?&nbsp;<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/the-digitalmarketer-podcast\/id1397898498?mt=2\">Connect with us on Apple Podcasts and leave us a review!<\/a><\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\" data-type=\"URL\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\"><\/a><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>On today\u2019s episode, host Mandy McEwen encourages marketers to get with the times. Ten years ago, marketing was very SEO-focused, and social media was just there to make your brand look good, not to generate leads.<\/p>\n","protected":false},"author":6650,"featured_media":158805,"template":"","categories":[182],"tags":[432,55,428,437],"class_list":["post-158803","podcasts","type-podcasts","status-publish","has-post-thumbnail","hentry","category-digitalmarketer","tag-attracting-clients","tag-digital-marketing","tag-entrepreneurship","tag-mandy-mcewen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are You Focusing On the Wrong Things When It Comes to Getting Clients?<\/title>\n<meta name=\"description\" content=\"On today\u2019s episode, host Mandy McEwen encourages marketers to get with the times. 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Ten years ago, marketing was very SEO-focused, and social media was just there to make your brand look good, not to generate leads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalmarketer.com\/podcast\/digitalmarketer\/getting-clients\/\" \/>\n<meta property=\"og:site_name\" content=\"DigitalMarketer\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-19T07:54:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/03\/Podcast-Ep218-Getting-Clients.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalmarketer.com\/podcast\/digitalmarketer\/getting-clients\/\",\"url\":\"https:\/\/www.digitalmarketer.com\/podcast\/digitalmarketer\/getting-clients\/\",\"name\":\"Are You Focusing On the Wrong Things When It Comes to Getting Clients?\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/podcast\/digitalmarketer\/getting-clients\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/podcast\/digitalmarketer\/getting-clients\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/03\/Podcast-Ep218-Getting-Clients.jpg\",\"datePublished\":\"2022-03-24T19:25:27+00:00\",\"dateModified\":\"2022-04-19T07:54:00+00:00\",\"description\":\"On today\u2019s episode, host Mandy McEwen encourages marketers to get with the times. 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