{"id":159578,"date":"2022-04-22T12:46:38","date_gmt":"2022-04-22T17:46:38","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?page_id=159578"},"modified":"2022-07-13T15:14:03","modified_gmt":"2022-07-13T20:14:03","slug":"alex-cattoni","status":"publish","type":"page","link":"https:\/\/www.digitalmarketer.com\/faculty\/alex-cattoni\/","title":{"rendered":"Alex Cattoni"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"159578\" class=\"elementor elementor-159578\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-dce-background-image-url=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/10\/DigitalMarketer_Gear_bg1-fb6a38f6-5.png\" class=\"elementor-section elementor-top-section elementor-element elementor-element-41f0d72 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41f0d72\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-77d54ea\" data-id=\"77d54ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9fd123 e-transform elementor-widget elementor-widget-image\" data-id=\"e9fd123\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"781\" height=\"1080\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/06\/Alex-Cattoni-2.png\" class=\"attachment-full size-full wp-image-161011\" alt=\"Alex Cattoni Digital Marketing\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Alex-Cattoni-2.png 781w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Alex-Cattoni-2-217x300.png 217w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Alex-Cattoni-2-741x1024.png 741w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/06\/Alex-Cattoni-2-768x1062.png 768w\" sizes=\"(max-width: 781px) 100vw, 781px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-95cbc10\" data-id=\"95cbc10\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3aec4ab elementor-widget elementor-widget-text-editor\" data-id=\"3aec4ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Academy Subject Matter Expert<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc37bc7 elementor-widget elementor-widget-heading\" data-id=\"dc37bc7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Alex Cattoni<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cea6c7 elementor-widget elementor-widget-text-editor\" data-id=\"1cea6c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alex Cattoni is a copywriter, speaker, and the Founder of the Copy Posse; a global army of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording. Alex has 10+ years experience in online marketing and branding. She is the Co-host of the Flight Club Mastermind and the creator of the Copy Posse Launch Pad Coaching Program.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-background-color=\"#0482B4\" class=\"elementor-element elementor-element-241dab3 elementor-align-left icon-btn elementor-widget elementor-widget-button\" data-id=\"241dab3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#learn-more\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><polyline fill=\"none\" stroke=\"#fff\" stroke-width=\"1.03\" points=\"10 6 14 10 10 14\"><\/polyline><polyline fill=\"none\" stroke=\"#fff\" stroke-width=\"1.03\" points=\"6 6 10 10 6 14\"><\/polyline><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5c63c12 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5c63c12\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e56eb2\" data-id=\"8e56eb2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-dce-background-image-url=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/04\/Alex-Banner.jpeg\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-1474338 elementor-section-full_width elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"1474338\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a199829\" data-id=\"a199829\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b71060 elementor-widget elementor-widget-spacer\" data-id=\"0b71060\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-f04f1d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f04f1d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b332126\" data-id=\"b332126\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c63940 elementor-widget elementor-widget-text-editor\" data-id=\"0c63940\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.digitalmarketer.com\/our-coaches\/\">DigitalMarketer Coach<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d18bee elementor-widget elementor-widget-menu-anchor\" data-id=\"5d18bee\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"learn-more\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bccd521 elementor-widget elementor-widget-heading\" data-id=\"bccd521\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Alex Cattoni <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e4324c elementor-widget elementor-widget-text-editor\" data-id=\"2e4324c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alex Cattoni is the Founder of the Copy Posse, a global army of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording. She has 10+ years experience in online marketing and branding.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-091f135 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"091f135\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div data-dce-background-color=\"#FFFFFF\" class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d1482ca\" data-id=\"d1482ca\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-494e3c4 elementor-widget elementor-widget-text-editor\" data-id=\"494e3c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tInstructor Since\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe07c7f elementor-widget elementor-widget-text-editor\" data-id=\"fe07c7f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2022<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div data-dce-background-color=\"#FFFFFF\" class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ad045c2\" data-id=\"ad045c2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2af4055 elementor-widget elementor-widget-text-editor\" data-id=\"2af4055\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCertification\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3911e6 elementor-widget elementor-widget-text-editor\" data-id=\"b3911e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.digitalmarketer.com\/certifications\/email-marketing-mastery\/\">Email Marketing Mastery<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div data-dce-background-color=\"#FFFFFF\" class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e03e0e8\" data-id=\"e03e0e8\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8235fee elementor-widget elementor-widget-text-editor\" data-id=\"8235fee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tConnect\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a018d19 elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"a018d19\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-0a09cf4\" href=\"https:\/\/www.linkedin.com\/in\/alexcattoni\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-28a6c19\" href=\"https:\/\/www.facebook.com\/AlexCattoni\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-facebook\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-f188d17\" href=\"https:\/\/www.instagram.com\/copyposse\/?hl=en\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-globe elementor-repeater-item-47c40f5\" href=\"https:\/\/www.alexcattoni.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Globe<\/span>\n\t\t\t\t\t\t<i class=\"fas fa-globe\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-repeater-item-4eafc45\" href=\"https:\/\/twitter.com\/AlexCattoni\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Twitter<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-twitter\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-8fa02ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8fa02ca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-778bff3\" data-id=\"778bff3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a94ad57 elementor-widget elementor-widget-text-editor\" data-id=\"a94ad57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Since 2011, I\u2019ve helped launch several successful brands and have proudly partnered with many of the hottest transformational authors and businesses on the planet, writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns.<\/p><p>After over a decade in the online marketing world, it is my conviction that connection and conversion are not mutually exclusive. Effective copywriting today must combine proven marketing principles of the past with modern-day branding and authentic storytelling.<\/p><p>That\u2019s why in 2019 I launched The Copy Posse \u2014 a boutique agency, online academy and now 100,000+ strong global crew of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording.<\/p><p>My goal is to redefine what it means to be a copywriter and marketer today and share the techniques and strategies I\u2019ve used to build a heart-centered 7-figure business from the ground up.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ecb38f elementor-widget elementor-widget-image\" data-id=\"8ecb38f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/04\/Alex-Banner-2-1024x683.jpeg\" class=\"attachment-large size-large wp-image-159590\" alt=\"\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/04\/Alex-Banner-2-1024x683.jpeg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/04\/Alex-Banner-2-300x200.jpeg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/04\/Alex-Banner-2-768x512.jpeg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/04\/Alex-Banner-2-1536x1024.jpeg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/04\/Alex-Banner-2.jpeg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-dce-background-color=\"#0482B4\" class=\"elementor-section elementor-top-section elementor-element elementor-element-cf35725 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf35725\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5db3d9f\" data-id=\"5db3d9f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af29587 elementor-widget elementor-widget-heading\" data-id=\"af29587\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Top Articles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6c9f62 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"a6c9f62\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-163376 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-copywriting tag-copywriting\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.digitalmarketer.com\/blog\/copywriting-services\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/11\/ART_WhatCopywritingServices_Title-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-163585\" alt=\"What services should I offer as a copywriter?\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/11\/ART_WhatCopywritingServices_Title-768x432.jpg 768w, 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has-post-thumbnail hentry category-blog category-email-marketing tag-copywriters tag-copywriting tag-email tag-email-campaign tag-email-copy tag-email-marketing tag-marketing-agencies tag-sales tag-sales-funnel tag-sales-tips tag-write-ad-copy\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.digitalmarketer.com\/blog\/is-email-marketing-dead\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/10\/8-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-163048\" alt=\"Is email marketing dead?\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/10\/8-768x432.jpg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/10\/8-300x169.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/10\/8-1024x576.jpg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/10\/8-1536x864.jpg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/10\/8.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.digitalmarketer.com\/blog\/is-email-marketing-dead\/\" target=&quot;_blank&quot;>\n\t\t\t\tIs Email Marketing Dead?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-162800 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-marketing-agencies category-marketing-management category-marketing-skills category-search-marketing tag-copywriters tag-copywriting tag-marketing-agencies tag-sales tag-sales-funnel tag-sales-tips tag-write-ad-copy\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.digitalmarketer.com\/blog\/how-to-write-a-sales-page-alex-cattoni\/\" tabindex=\"-1\" target=&quot;_blank&quot;>\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/10\/The-10-Must-Have-Elements-for-a-High-Converting-Sales-Page-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-166014\" alt=\"The 10 Must-Have Elements for a High-Converting Sales Page\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/10\/The-10-Must-Have-Elements-for-a-High-Converting-Sales-Page-768x432.jpg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/10\/The-10-Must-Have-Elements-for-a-High-Converting-Sales-Page-300x169.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/10\/The-10-Must-Have-Elements-for-a-High-Converting-Sales-Page-1024x576.jpg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/10\/The-10-Must-Have-Elements-for-a-High-Converting-Sales-Page-1536x864.jpg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/10\/The-10-Must-Have-Elements-for-a-High-Converting-Sales-Page.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.digitalmarketer.com\/blog\/how-to-write-a-sales-page-alex-cattoni\/\" target=&quot;_blank&quot;>\n\t\t\t\tThe 10 Must-Have Elements for a High-Converting Sales Page\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0e827da elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0e827da\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-166bc38\" data-id=\"166bc38\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a471a97 elementor-widget elementor-widget-template\" data-id=\"a471a97\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"1551\" class=\"elementor elementor-1551\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e6efd83 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e6efd83\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-01eb333\" data-id=\"01eb333\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-dce-background-color=\"#FAFAFA\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d4bb518 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4bb518\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a17e84c\" data-id=\"a17e84c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3920809 elementor-widget elementor-widget-heading\" data-id=\"3920809\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Subscribe to the DM Insider Newsletter<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-270f477\" data-id=\"270f477\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32d53e5 elementor-widget elementor-widget-text-editor\" data-id=\"32d53e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSubscribe to our weekly newsletter that delivers the most actionable, tactical, and timely marketing tips you actually need in 7 minutes or less. Get an edge over the competition, for free.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3698145 elementor-widget elementor-widget-html\" data-id=\"3698145\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\n\njQuery( document ).ready(function( $ ){\n\n\t$('#newsletterForm').on('submit_success', function() {\n    \n    \n      dataLayer.push({\n        'event': 'Newsletter Opt-In',\n        'category': 'Lead',\n        'action': 'Newsletter Opt-In',\n        'label': 'Newsletter Opt-In'\n    });\n         \n});\n\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1f605c1\" data-id=\"1f605c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21e4821 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"21e4821\" data-element_type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"newsletterForm\" name=\"Newsletter Footer Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"1551\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"21e4821\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"DigitalMarketer\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Your E-Mail\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><polyline fill=\"none\" stroke=\"#000\" points=\"10 5 15 9.5 10 14\"><\/polyline><line fill=\"none\" stroke=\"#000\" x1=\"4\" y1=\"9.5\" x2=\"15\" y2=\"9.5\"><\/line><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Submit<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Academy Subject Matter Expert Alex Cattoni Alex Cattoni is a copywriter, speaker, and the Founder of the Copy Posse; a global army of authentic copywriters<\/p>\n","protected":false},"author":6641,"featured_media":159612,"parent":122725,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-159578","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alex Cattoni - DigitalMarketer<\/title>\n<meta name=\"description\" content=\"Alex Cattoni is a copywriter, speaker, and the Founder of the Copy Posse; a global army of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording. Alex has 10+ years experience in online marketing and branding. She is the Co-host of the Flight Club Mastermind and the creator of the Copy Posse Launch Pad Coaching Program.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalmarketer.com\/faculty\/alex-cattoni\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alex Cattoni - DigitalMarketer\" \/>\n<meta property=\"og:description\" content=\"Alex Cattoni is a copywriter, speaker, and the Founder of the Copy Posse; a global army of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording. Alex has 10+ years experience in online marketing and branding. 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