{"id":159723,"date":"2022-04-28T10:00:00","date_gmt":"2022-04-28T15:00:00","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=159723"},"modified":"2022-04-28T09:41:01","modified_gmt":"2022-04-28T14:41:01","slug":"email-subject-lines-video","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/email-subject-lines-video\/","title":{"rendered":"8 Tips For Writing Effective Email Subject Lines [VIDEO]"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"8 Tips for Writing Effective Email Marketing Subject Lines\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Size5iAwS8U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>We\u2019ve created these 8 fundamental points to make writing effective email marketing subject lines quick and easy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Self-Interest Email Subject Line<\/h3>\n\n\n\n<p>These are your bread and butter subject lines\u2014you should be using them most frequently.<\/p>\n\n\n\n<p>They are usually direct and speak to a specific benefit your audience will gain by opening the email.<\/p>\n\n\n\n<p>Self-interest subject lines also help pre-qualify openers by giving them a clue about your email\u2019s body content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pique Curiosity <\/h3>\n\n\n\n<p>If self-interest subject lines work because they communicate a direct benefit, curiosity-based ones succeed for the exact opposite reason.<\/p>\n\n\n\n<p>They pique the interest of subscribers without giving away too much information, leading to higher opens.<\/p>\n\n\n\n<p>Be careful though, because curiosity-based subject lines can get old fast and are the most likely to miss their mark.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Offer <\/h3>\n\n\n\n<p>Do you like free stuff? Do you like to buy things when they\u2019re on sale?<\/p>\n\n\n\n<p>So does your email list.<\/p>\n\n\n\n<p>When you are giving something away or selling something your subscribers would be interested in, directly stating that in your subject line is a great way to convince them to open the email and learn more.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background has-background\" style=\"grid-template-columns:21% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/EmailMarketing-150x150.png\" alt=\"\" class=\"wp-image-155564 size-thumbnail\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-medium-font-size\" style=\"line-height:1.2\">GET CERTIFIED. Discover the proven plan for effortless, automated email marketing. <a href=\"https:\/\/www.digitalmarketer.com\/certifications\/email-marketing-mastery\/\">Click Here<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Urgency\/Scarcity Subject Line<\/h3>\n\n\n\n<p>This is the most powerful type of subject line you have at your disposal.<\/p>\n\n\n\n<p>Subject lines that communicate urgency and scarcity tell readers they must act now.<\/p>\n\n\n\n<p>But too many of these can lead to list exhaustion, so use sparingly and, of course, only when there is truly a deadline, limited quantity, or limited availability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Humanity Email Subject Line<\/h3>\n\n\n\n<p>Don\u2019t forget to remind your list about the person or people behind your products.<\/p>\n\n\n\n<p>Sometimes you need to thank your subscribers, tell them a story about yourself, or make a human appeal for their attention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Breaking News <\/h3>\n\n\n\n<p>Keeping your audience informed about new developments in your field builds authority and keeps your open rates high.<\/p>\n\n\n\n<p>These subject lines often work well when combined with a curiosity element.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Social Proof Email Subject Line<\/h3>\n\n\n\n<p>A fundamental characteristic of humans is that we look to the behavior of others when making decisions.<\/p>\n\n\n\n<p>You can leverage this in your email subject lines by mentioning individual\u2019s success stories, familiar names, or highlighting how many people are already using a product or service.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Story Time Subject Line<\/h3>\n\n\n\n<p>Telling a story, or at least teasing the beginning of one in your subject line is a unique way to highlight benefit and get the open rate you\u2019re looking for.<\/p>\n\n\n\n<a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\">\n  <img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\" \/>\n<\/a>\n","protected":false},"excerpt":{"rendered":"<p>These 8 email subject lines have been around for years and still work like crazy. Try them out today with your subscribers. Download the free swipe file.<\/p>\n","protected":false},"author":21,"featured_media":159724,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[34,76,63],"tags":[671,102,104,670,672,674,673,560,522],"class_list":["post-159723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-email-marketing","category-videos","tag-curiosity-subject-line","tag-email","tag-email-marketing","tag-email-subject-lines","tag-news-subject-line","tag-scarcity-email-subject-line","tag-social-proof","tag-subject-lines","tag-swipe-file"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Tips For Writing Effective Email Subject Lines [VIDEO] - DigitalMarketer<\/title>\n<meta name=\"description\" content=\"These 8 email subject lines have been around for years and still work like crazy. 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