{"id":160307,"date":"2022-05-27T08:29:13","date_gmt":"2022-05-27T13:29:13","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?post_type=podcasts&#038;p=160307"},"modified":"2022-05-27T08:42:15","modified_gmt":"2022-05-27T13:42:15","slug":"viral-marketing-campaign","status":"publish","type":"podcasts","link":"https:\/\/www.digitalmarketer.com\/podcast\/digitalmarketer\/viral-marketing-campaign\/","title":{"rendered":"Episode 237: Using Poop to Create a Viral Marketing Campaign?"},"content":{"rendered":"\n<p>Need some new and innovative ways to engage and grow your audience via an interactive cross-platform digital adventure?<\/p>\n\n\n\n<p>On today\u2019s episode, host Mark de Grasse sits down to chat with Lauren Petrullo, CEO of Mongoose Marketing, about a recent campaign for \u201cpoop containment\u201d her company ran successfully last month. The 10-day campaign for client Beau &amp; Belle Littles\u2014that sells reusable swim diapers for babies and toddlers\u2014crossed every single social media platform with amazing results. They kicked off their Easter Poop Hunt on a Facebook Live and released an egg a day, dropping a hidden letter that participants had to unscramble to make a word and win prizes. They spent just $350 and generated 1300+ leads, 20k views on their Facebook video, and 250k impressions on a single GIF. Absolutely brilliant.<\/p>\n\n\n\n<p>Listen in to find out how you can replicate this campaign (minus the poop) for your own business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Listen Now<\/h3>\n\n\n\n<div style=\"width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;\"><iframe style=\"width: 100%; height: 200px;\" frameborder=\"no\" scrolling=\"no\" seamless=\"\" src=\"https:\/\/player.captivate.fm\/episode\/8fbbc60b-e5c2-4ec3-9865-d563b445fd3d\"><\/iframe><\/div>\n\n\n\n<p>IN THIS EPISODE YOU\u2019LL LEARN:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>How they creatively introduced their campaign on April Fool\u2019s Day&nbsp;<\/li><li>What the pre-planning stage looked like<\/li><li>Which platforms performed best throughout the campaign<\/li><li>What they\u2019ll do differently the next time they run a similar campaign<\/li><\/ul>\n\n\n\n<p>LINKS AND RESOURCES MENTIONED IN THIS EPISODE:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/mongoosemedia.us\/\" rel=\"noreferrer noopener\" target=\"_blank\">Mongoose Media<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/laurenpetrullo\/\" rel=\"noreferrer noopener\" target=\"_blank\">Connect with Lauren on LinkedIn<\/a><\/li><li><a href=\"https:\/\/beauandbellelittles.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Beau &amp; Belle Littles<\/a>&nbsp;(reusable swim diapers)<\/li><\/ul>\n\n\n\n<p>OUR PARTNERS:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"http:\/\/getscalable.com\/dm\" rel=\"noreferrer noopener\" target=\"_blank\">7 Levels of Scale Workbook<\/a><\/li><li>Find out your Leadership Trust Score at&nbsp;<a href=\"https:\/\/readytolead.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Ready to Lead<\/a>.<\/li><li>Listen to the #1 Digital Marketing Podcast,&nbsp;<a href=\"https:\/\/www.perpetualtraffic.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Perpetual Traffic<\/a><\/li><\/ul>\n\n\n\n<p>Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you\u2019d like to share?&nbsp;<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/the-digitalmarketer-podcast\/id1397898498?mt=2\" rel=\"noreferrer noopener\" target=\"_blank\">Connect with us on Apple Podcasts and leave us a review!<\/a><\/p>\n\n\n\n<p>Mentioned in this episode:<\/p>\n\n\n\n<p><strong>Download Free DigitalMarketer Ebooks!<\/strong><\/p>\n\n\n\n<p>Useful digital marketing ebooks, worksheets, swipe files, and guides!<\/p>\n\n\n\n<p><a href=\"https:\/\/dm.captivate.fm\/ebooks\">DigitalMarketer Ebooks<\/a><\/p>\n\n\n\n<a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\">\n  <img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\">\n<\/a>\n","protected":false},"excerpt":{"rendered":"<p>On today\u2019s episode, host Mark de Grasse sits down to chat with Lauren Petrullo, CEO of Mongoose Marketing, about a recent campaign for \u201cpoop containment\u201d her company ran successfully last month.<\/p>\n","protected":false},"author":6630,"featured_media":160308,"template":"","categories":[215,182,219],"tags":[55,770,769],"class_list":["post-160307","podcasts","type-podcasts","status-publish","has-post-thumbnail","hentry","category-agencies-consultants","category-digitalmarketer","category-grow-your-practice","tag-digital-marketing","tag-lauren-petrullo","tag-viral-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Using Poop to Create a Viral Marketing Campaign?<\/title>\n<meta name=\"description\" content=\"On today\u2019s episode, host Mark de Grasse sits down to chat with Lauren Petrullo, CEO of Mongoose Marketing, about a recent campaign for \u201cpoop containment\u201d her company ran successfully last month.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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