{"id":160400,"date":"2022-06-08T09:08:06","date_gmt":"2022-06-08T14:08:06","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?post_type=podcasts&#038;p=160400"},"modified":"2022-07-14T09:51:32","modified_gmt":"2022-07-14T14:51:32","slug":"social-selling-101","status":"publish","type":"podcasts","link":"https:\/\/www.digitalmarketer.com\/podcast\/digitalmarketer\/social-selling-101\/","title":{"rendered":"Episode 239: Social Selling 101 with Lauren Petrullo"},"content":{"rendered":"\n<p>Why do you need to expand your ecommerce business beyond the dot com\u2014and how?<\/p>\n\n\n\n<p>On today\u2019s episode, host Mark de Grasse sits down with Lauren Petrullo, one of the newest faculty members of the DigitalMarketer Academy to talk about the latest component of their ecommerce certification\u2014social selling. Social selling allows you to buy in-app (on Facebook, Instagram, etc.) and never even venture to someone\u2019s website. You\u2019re meeting people right where they are, already browsing and shopping. Lauren has got her finger on the pulse of the future of ecommerce and says one thing we can do is pay close attention to where the big tech brands are investing.<\/p>\n\n\n\n<p>Listen in to find out how you can get in on what Lauren calls \u201ca much more mature social media commerce experience.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Listen Now<\/h3>\n\n\n\n<div style=\"width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;\"><iframe style=\"width: 100%; height: 200px;\" frameborder=\"no\" scrolling=\"no\" seamless=\"\" src=\"https:\/\/player.captivate.fm\/episode\/4428389d-f4c7-42b0-8aee-60f7ba109884\"><\/iframe><\/div>\n\n\n\n<p>IN THIS EPISODE YOU\u2019LL LEARN:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Why social selling shouldn\u2019t replace your website<\/li><li>How Meta is incentivizing these social stores on different platforms<\/li><li>Why the U.S. is massively behind on social media trends<\/li><li>What kind of data\/analytics you\u2019ll have access to in your Meta shop<\/li><\/ul>\n\n\n\n<p>LINKS AND RESOURCES MENTIONED IN THIS EPISODE:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/mongoosemedia.us\/\">Mongoose Media<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/laurenpetrullo\/\">Connect with Lauren on LinkedIn<\/a><\/li><\/ul>\n\n\n\n<p>OUR PARTNERS:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"http:\/\/getscalable.com\/dm\" rel=\"noreferrer noopener\" target=\"_blank\">7 Levels of Scale Workbook<\/a><\/li><li>Find out your Leadership Trust Score at&nbsp;<a href=\"https:\/\/readytolead.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Ready to Lead<\/a>.<\/li><li>Listen to the #1 Digital Marketing Podcast,&nbsp;<a href=\"https:\/\/www.perpetualtraffic.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Perpetual Traffic<\/a><\/li><\/ul>\n\n\n\n<p>More Resources From DigitalMarketer:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.digitalmarketer.com\/ebooks\/customer-avatar-worksheet-download\/\">The Customer Avatar Worksheet<\/a><\/li><li><a href=\"https:\/\/www.digitalmarketer.com\/ebooks\/1-page-marketing-blueprint-download\/\">The 1-Page Marketing Blueprint<\/a><\/li><\/ul>\n\n\n\n<p>Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you\u2019d like to share?\u00a0<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/the-digitalmarketer-podcast\/id1397898498?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">Connect with us on Apple Podcasts and leave us a review!<\/a><\/p>\n\n\n\n<p>Mentioned in this episode:<\/p>\n\n\n\n<p><strong>Download Free DigitalMarketer Ebooks!<\/strong><\/p>\n\n\n\n<p>Useful digital marketing ebooks, worksheets, swipe files, and guides!<\/p>\n\n\n\n<p><a href=\"https:\/\/dm.captivate.fm\/ebooks\">DigitalMarketer Ebooks<\/a><\/p>\n\n\n\n<a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\">\n  <img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\">\n<\/a>\n","protected":false},"excerpt":{"rendered":"<p>On today\u2019s episode, host Mark de Grasse sits down with Lauren Petrullo, one of the newest faculty members of the DigitalMarketer Academy to talk about the latest component of their ecommerce certification\u2014social selling.<\/p>\n","protected":false},"author":6630,"featured_media":160432,"template":"","categories":[182],"tags":[55,770,629,773],"class_list":["post-160400","podcasts","type-podcasts","status-publish","has-post-thumbnail","hentry","category-digitalmarketer","tag-digital-marketing","tag-lauren-petrullo","tag-selling","tag-social-selling"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Selling 101 with Lauren Petrullo<\/title>\n<meta name=\"description\" content=\"On today\u2019s episode, host Mark de Grasse sits down with Lauren Petrullo, one of the newest faculty members of the DigitalMarketer Academy to talk about the latest component of their ecommerce certification\u2014social selling.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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