{"id":160402,"date":"2022-06-08T09:13:25","date_gmt":"2022-06-08T14:13:25","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?post_type=podcasts&#038;p=160402"},"modified":"2022-07-13T10:09:32","modified_gmt":"2022-07-13T15:09:32","slug":"ecommerce-strategies-for-2022","status":"publish","type":"podcasts","link":"https:\/\/www.digitalmarketer.com\/podcast\/digitalmarketer\/ecommerce-strategies-for-2022\/","title":{"rendered":"Episode 240: E-Commerce Strategies for 2022 with Scott Cunningham and Simon Trafford"},"content":{"rendered":"\n<p>Are you keeping up with the ever-changing trends in eCommerce? Is your brand ready for the future of online selling?<\/p>\n\n\n\n<p>In today\u2019s episode, host Mark de Grasse talks to Scott Cunningham and Simon Trafford from Social Lite, a leading Shopify partner and top-notch eCommerce marketing agency. Scott and Simon are our subject matter experts for the brand-new e-commerce certification.<\/p>\n\n\n\n<p>eCommerce is changing. Buyers are adopting new buying habits and businesses now have to develop new strategies to meet the needs of the post-pandemic buyer. The good news is that there have never been as many eCommerce opportunities as we\u2019re seeing right now. On the flip side, competition is also at an all-time high. So how can you level up and stay ahead of the competition?<\/p>\n\n\n\n<p>Tune in as we discuss what is going on in the eCommerce space, why we created a brand-new eCommerce certification, and how you can prepare for the future of online selling.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Listen Now<\/h3>\n\n\n\n<div style=\"width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;\"><iframe style=\"width: 100%; height: 200px;\" frameborder=\"no\" scrolling=\"no\" seamless=\"\" src=\"https:\/\/player.captivate.fm\/episode\/0fa0e669-827a-4d19-b59a-730669853096\"><\/iframe><\/div>\n\n\n\n<p>IN THIS EPISODE YOU\u2019LL LEARN:<\/p>\n\n\n\n<p>[01:42] Post-Pandemic eCommerce: Is Your Brand Ready?<\/p>\n\n\n\n<p>[05:22] What to Expect From The New Ecommerce Certification<\/p>\n\n\n\n<p>[07:40] How to Differentiate Your Brand In a Crowded Marketplace<\/p>\n\n\n\n<p>[11:09] How to Work Out Your Ideal Customer Avatar<\/p>\n\n\n\n<p>[13:03] What is Customer Research and Why is it Important?<\/p>\n\n\n\n<p>[15:40] Who the New eCommerce Certification is Designed For<\/p>\n\n\n\n<p>[18:17] Why You Need to Set Up an Online Store, If You Haven\u2019t Already<\/p>\n\n\n\n<p>LINKS AND RESOURCES MENTIONED IN THIS EPISODE:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/merchantmastery.io\/\">Social Lite Communications<\/a><\/li><li><a href=\"https:\/\/merchantmastery.io\/\">Merchantmastery.io<\/a><\/li><\/ul>\n\n\n\n<p>OUR PARTNERS:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"http:\/\/getscalable.com\/dm\" rel=\"noreferrer noopener\" target=\"_blank\">7 Levels of Scale Workbook<\/a><\/li><li>Find out your Leadership Trust Score at&nbsp;<a href=\"https:\/\/readytolead.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Ready to Lead<\/a>.<\/li><li>Listen to the #1 Digital Marketing Podcast,&nbsp;<a href=\"https:\/\/www.perpetualtraffic.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Perpetual Traffic<\/a><\/li><\/ul>\n\n\n\n<p>More Resources From DigitalMarketer:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.digitalmarketer.com\/ebooks\/customer-avatar-worksheet-download\/\">The Customer Avatar Worksheet<\/a><\/li><li><a href=\"https:\/\/www.digitalmarketer.com\/ebooks\/1-page-marketing-blueprint-download\/\">The 1-Page Marketing Blueprint<\/a><\/li><\/ul>\n\n\n\n<p>Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you\u2019d like to share?\u00a0<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/the-digitalmarketer-podcast\/id1397898498?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">Connect with us on Apple Podcasts and leave us a review!<\/a><\/p>\n\n\n\n<p>Mentioned in this episode:<\/p>\n\n\n\n<p><strong>Download Free DigitalMarketer Ebooks!<\/strong><\/p>\n\n\n\n<p>Useful digital marketing ebooks, worksheets, swipe files, and guides!<\/p>\n\n\n\n<p><a href=\"https:\/\/dm.captivate.fm\/ebooks\">DigitalMarketer Ebooks<\/a><\/p>\n\n\n\n<a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\">\n  <img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\">\n<\/a>\n","protected":false},"excerpt":{"rendered":"<p>Are you keeping up with the ever-changing trends in eCommerce? Is your brand ready for the future of online selling?<\/p>\n<p>In today\u2019s episode, host Mark de Grasse talks to Scott Cunningham and Simon Trafford from Social Lite, a leading Shopify partner and top-notch eCommerce marketing agency. Scott and Simon are our subject matter experts for the brand-new e-commerce certification. <\/p>\n","protected":false},"author":6630,"featured_media":160433,"template":"","categories":[182],"tags":[55,159,474,774],"class_list":["post-160402","podcasts","type-podcasts","status-publish","has-post-thumbnail","hentry","category-digitalmarketer","tag-digital-marketing","tag-ecommerce","tag-scott-cunningham","tag-simon-trafford"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-Commerce Strategies for 2022 with Scott Cunningham and Simon Trafford<\/title>\n<meta name=\"description\" content=\"Are you keeping up with the ever-changing trends in eCommerce? 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