{"id":160836,"date":"2022-06-21T15:57:54","date_gmt":"2022-06-21T20:57:54","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=160836"},"modified":"2022-06-21T15:58:02","modified_gmt":"2022-06-21T20:58:02","slug":"ecom-kpis-scott-cunningham","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/ecom-kpis-scott-cunningham\/","title":{"rendered":"3 eCommerce KPI&#8217;s to Master with Scott Cunningham [VIDEO]"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Who is &quot;Lake Dad Daryl?&quot; Customer Avatar Canvas with Scott Cunningham\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/bZgTGmk5N4E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen title=\"Who is \"Lake Dad Daryl?\" Customer Avatar Canvas with Scott Cunningham\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Learn more about your Customer Avatar Canvas in our new and improved eCommerce Marketing Mastery course: <a href=\"https:\/\/www.digitalmarketer.com\/certifications\/ecommerce-marketing-mastery\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.digitalmarketer.com\/certifications\/ecommerce-marketing-mastery\/<\/a><\/p>\n\n\n\n<p>There\u2019s only really 3 KPI\u2019s that matter: Customer Acquisition Cost, Average Order Value, and Customer Lifetime Value. If you can master these you are well on your way to building a profitable eCommerce business!<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center has-pale-ocean-gradient-background has-background\" style=\"grid-template-columns:25% auto\"><figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"988\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/blueprint-header2-1140x1100-1024x988.png\" alt=\"\" class=\"wp-image-153759 size-thumbnail\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/02\/blueprint-header2-1140x1100-1024x988.png 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/02\/blueprint-header2-1140x1100-300x289.png 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/02\/blueprint-header2-1140x1100-768x741.png 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/02\/blueprint-header2-1140x1100.png 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p style=\"font-size:18px\"><strong>Get the Digital Marketing Blueprint<\/strong>&#8230;<\/p>\n\n\n\n<p style=\"font-size:18px;line-height:1.2\">With a Customer Value Journey that strategically builds a relationship with new prospects and converts them into loyal, repeat customers. <a rel=\"noreferrer noopener\" href=\"https:\/\/www.digitalmarketer.com\/lp\/customer-value-journey\/\" target=\"_blank\">Click here<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>With this course, we kept out all the distractions and stripped it down to the precise ingredients and steps needed to launch a sales-generating eCommerce campaign, stuff that would take years to master through trial and error without proper guidance. We will be&nbsp;helping build your campaign using specific strategies along 8 stages of your customer journey, to ensure you are moving your customer from someone who has never heard of your products, to someone who tells all their friends about how your products changed their life. <\/p>\n\n\n\n<p>Scott is the Founder and CEO of Social Lite, a Shopify Partner sales and marketing agency that has helped hundreds of Shopify merchants around the globe scale their revenue with Facebook Ads, Google Ads, email marketing, and Conversion Rate Optimization (CRO). Scott is one of our three subject matter experts who will be teaching this course. <\/p>\n\n\n\n<p>The all new \u201cBecome A Certified Ecommerce Marketing Master\u201d course launches June 11, 2022! Sign up for early access here: <a href=\"https:\/\/www.youtube.com\/redirect?event=video_description&amp;redir_token=QUFFLUhqbDNOV0VmYXZOc29RRk5jY0paaHhuX0NPekFxQXxBQ3Jtc0tsa2Z5aENDcF90RDVfZ1lpRHpGU1o0RWFEQ2dDUjkyR2FlYVp3RExKSDJoeXRUTmFOeWtTWkxHZnBaWkMyanRTODczWlh3ZVptcXM2UUF2Z0xnbDBXcW90Z2tSRHBlUFE4bmRpb3N5OFlSaFMyYVVmNA&amp;q=https%3A%2F%2Fwww.digitalmarketer.com%2Fecom-cert%2F&amp;v=bZgTGmk5N4E\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.digitalmarketer.com\/certifications\/ecommerce-marketing-mastery\/<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">EXTRA ECOMMERCE RESOURCES:<\/h2>\n\n\n\n<p>The Future of Ecommerce is THIS with Ryan Diess (VIDEO) &#8211; <a href=\"https:\/\/www.digitalmarketer.com\/blog\/future-of-ecommerce-marketing\/\">https:\/\/www.digitalmarketer.com\/blog\/future-of-ecommerce-marketing\/<\/a><br>Mobile Ecommerce: 15 Ways to Optimize to Increase Conversions &#8211; <a href=\"https:\/\/www.digitalmarketer.com\/blog\/mobile-ecommerce-optimization\/\">https:\/\/www.digitalmarketer.com\/blog\/mobile-ecommerce-optimization\/<\/a><br>The Best Way to Connect With Your Ecommerce Customers with Scott Cunningham (VIDEO) &#8211; <a href=\"https:\/\/www.digitalmarketer.com\/blog\/ecommerce-customers-scott-cunningham\/\">https:\/\/www.digitalmarketer.com\/blog\/ecommerce-customers-scott-cunningham\/<\/a><\/p>\n\n\n\n<a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\">\n  <img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\">\n<\/a>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s only really 3 KPI\u2019s that matter, and if you can master these you are well on your way to building a profitable eCommerce business!<\/p>\n","protected":false},"author":6647,"featured_media":160837,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[34,193,63],"tags":[84,159,741,745,753,87,750,69,749,748,746,752,729,751,747],"class_list":["post-160836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-ecommerce-marketing","category-videos","tag-advertising","tag-ecommerce","tag-ecommerce-marketing","tag-ecommerce-sales","tag-ecommerce-sellers","tag-facebook-ads","tag-facebook-for-ecommerce","tag-marketing","tag-marketing-your-ecommerce-product","tag-merchant-mastery","tag-online-marketing","tag-online-seller","tag-product-market-fit","tag-product-marketing","tag-shopify-store"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - 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