{"id":161328,"date":"2022-07-20T10:51:52","date_gmt":"2022-07-20T15:51:52","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=161328"},"modified":"2022-08-01T16:16:35","modified_gmt":"2022-08-01T21:16:35","slug":"how-to-audit-your-existing-blog-content","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/how-to-audit-your-existing-blog-content\/","title":{"rendered":"Out With The Old, In With The New – How To Audit Your Existing Blog Content"},"content":{"rendered":"\n
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To achieve their content marketing goals, most businesses focus on creating new blog posts. According to a survey<\/a> by Statista, 22% of online bloggers stated that they published blog posts weekly, while 2% did so daily. While this approach to new content can bring in new traffic, it’s also important to analyze and update your existing blog content.<\/p>\n\n\n\n

Conducting content audits can come in handy in helping you identify blog posts that can be improved and updated. Investing in a content audit is key in developing a plan for blog growth.<\/p>\n\n\n\n

If you want to revamp your old content and give your blog posts a breath of fresh air, here are some tips on how to do so.<\/p>\n\n\n\n

What Is A Blog Content Audit?<\/h2>\n\n\n\n

A blog content audit involves collecting and analyzing content on your website to identify which blog posts need to be updated, re-written, or deleted to improve user experiences and boost traffic. <\/p>\n\n\n\n

Conducting an audit helps you identify your content strategy’s strengths and weaknesses, as well as adapt your editorial plan to your marketing goals. Doing a content audit can help you understand what’s working and what’s not, helping you make more informed content marketing decisions. This process allows you to fix issues such as outdated data, broken links, or focusing on wrong keywords which could be affecting the performance of your content.<\/p>\n\n\n\n

5 Tips to Audit Your Existing Blog Content<\/h2>\n\n\n\n

Auditing your existing blog content will take a significant amount of time; however, it\u2019s worth the effort. Here are some ways to refresh the content to be relevant to your audience, whether you are using Blogger, WordPress<\/a>, or Medium.<\/p>\n\n\n\n

Identify Your Goals<\/h3>\n\n\n\n

You need to start with clear and defined objectives to allow you to focus on what\u2019s important. Consider the goals for the audit \u2013 do you want to improve SEO, the conversion rate, or audience engagement? <\/p>\n\n\n\n

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