{"id":161907,"date":"2022-08-19T12:18:33","date_gmt":"2022-08-19T17:18:33","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=161907"},"modified":"2022-08-22T15:39:25","modified_gmt":"2022-08-22T20:39:25","slug":"million-dollar-funnels-arent-made-with-ads-yogev-almog","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/million-dollar-funnels-arent-made-with-ads-yogev-almog\/","title":{"rendered":"Million-Dollar Funnels Aren\u2019t Made With Ads"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Having a million-dollar marketing funnel is nothing to scoff at. <\/p>\n\n\n\n

It\u2019s a huge accomplishment that deserves its\u2019 kudos. There\u2019s a lot of automation, dedication, and ideation that goes into making something like that happen.<\/p>\n\n\n\n

It\u2019s the type of benchmark that says, \u201cHey, I was a serious business owner at 6-figures. But now? I turned my serious business into an EMPIRE.\u201d<\/em><\/p>\n\n\n\n

So listen, if you already have one: congrats, I commend you for the hard work. Feel free to kick back, put your feet up, and hang out.<\/p>\n\n\n\n

For anyone looking to scale their funnel to that million-dollar benchmark, you\u2019ll want to take a couple of notes.<\/strong><\/p>\n\n\n\n

But before I get into that, let\u2019s talk about me real quick\u2014just to make sure you know I\u2019m not some random schlub pretending to know a thing or two about marketing.<\/p>\n\n\n\n

My name\u2019s Yogev Almog, I\u2019m a marketing consultant and copywriting strategist for 6, 7, and 8-figure brands. <\/strong><\/p>\n\n\n\n

I\u2019ve written for and consulted on funnels ranging from fitness, coaching, eCommerce, business automation, CPG, financial institutions, telehealth services, done-for-you businesses, chiropractors\u2014name an industry and I\u2019ve likely written something or at the very least given some advice on it. <\/p>\n\n\n\n

And just to put the cherry on top, my work has been a direct contribution to a handful of million dollar funnels. <\/p>\n\n\n\n

So, now that you know a little about me and my credibility, I feel pretty comfortable saying this next part:<\/p>\n\n\n\n

If your end goal is simply \u201cThe Million-Dollar Funnel,\u201d everything I\u2019m about to say is probably going to upset you. <\/strong><\/p>\n\n\n\n

In fact, it definitely will. And you know who I\u2019m going to upset the most today? Ad experts. <\/em><\/p>\n\n\n\n

Dearest ad expert friends of mine: I love you, truly, I do. I promise this isn\u2019t a shot at you.\u00a0<\/em><\/p>\n\n\n\n

\"\"<\/figure>
\n
\n

Become a Certified Funnel Optimization Specialist<\/strong><\/p>\n\n\n\n

This Is The Most Profitable Customer-Getting Campaign We’ve Ever Created\u2026 And Now I Want To Show You How To Build One For Your Company<\/p>\n\n\n\n

Click here<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

<\/p>\n\n\n\n

The thing is, entrepreneurs are especially obsessed with social media ads right now.<\/p>\n\n\n\n

There\u2019s this instant gratification that comes with an ad campaign because you can pretty easily track where a sale is coming from.<\/p>\n\n\n\n

\u201cPerson sees ad. Person clicks on ad. Person spends time on site. Person buys.\u201d<\/em><\/p>\n\n\n\n

You can see how it might get addicting to watch as your phone blows up with sales confirmations but what people tend to be super quiet about is: <\/p>\n\n\n\n

  1. The amount of ad budget you need to kickstart a campaign<\/li>
  2. All the creative you constantly need to test (Both the visual and written) <\/li>
  3. Following community guidelines to make sure your account doesn\u2019t get shut down for saying the wrong thing<\/li>
  4. The inevitable upward trend of ad spend due to market saturation<\/li><\/ol>\n\n\n\n

    Talking about this often makes me think of a conversation I had with a client. <\/p>\n\n\n\n

    On a call, she mentioned a competitor of hers in the coaching space who paraded around their million-dollar funnel. <\/p>\n\n\n\n

    What\u2019s important to note is this competitor went on a podcast talking about the $1.2 million they made that year but admitted to spending over a million on just ads alone\u2026<\/strong><\/p>\n\n\n\n

    \u2026yea, that\u2019s not what you want. <\/p>\n\n\n\n

    Don\u2019t get me wrong, loss leaders can be helpful in business, and turning a $200,000 profit is nothing to be ashamed of but the fact of the matter is that\u2019s not $200,000 in profit. <\/em><\/p>\n\n\n\n

    They still had to pay out employees, cover operating expenses, and ONLY THEN could they pay themselves out\u2026  <\/p>\n\n\n\n

    \u2026That\u2019s a lot of work just to say you have a million-dollar funnel. <\/p>\n\n\n\n

    Still, we see a few industry leaders truly killing it with Meta and Google Ads and all of a sudden that means everyone flocks to it as \u201cthe way\u201d<\/em> for every business to grow. <\/p>\n\n\n\n

    Listen, there\u2019s some truth to this. Ads can definitely grow your business and reach audiences you wouldn\u2019t typically have access to. <\/p>\n\n\n\n

    And sure, taking a loss on the frontend makes plenty of sense if you\u2019re re-engaging repeat customers or people who didn\u2019t initially buy on the backend\u2014but how many people actually have that dialed? <\/p>\n\n\n\n

    How many have figured out exactly<\/em> what their ideal customer wants with organic traffic before putting money behind paid traffic? <\/p>\n\n\n\n

    Ads are great, but only<\/strong> when they\u2019re used the right way and only when you\u2019re ready. <\/strong><\/p>\n\n\n\n

    (There\u2019s nothing wrong with messy action, but if you\u2019re not careful messy can become a disaster.)<\/p>\n\n\n\n

    And the only way you\u2019re able to do that is if you recognize what is objective truth: ads aren\u2019t THE answer, ads are just a tool\u2014a piece of the bigger picture.\u00a0<\/strong><\/p>\n\n\n\n

    \"\"<\/figure>
    \n
    \n

    Get the Digital Marketing Blueprint<\/strong>…<\/p>\n\n\n\n

    With a Customer Value Journey that strategically builds a relationship with new prospects and converts them into loyal, repeat customers. Click here<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

    Once you see that, you\u2019re able to use them more effectively, efficiently, and you put power back into your hands. <\/p>\n\n\n\n

    Because when you rely solely on social media ads as your lead and revenue generator, you basically are at the mercy of Meta and how they want to run things. <\/p>\n\n\n\n

    So how do you put that power back into your hands and build a business not dependent on ads? You take a step back and look at all the pieces that make a successful million-dollar funnel. <\/p>\n\n\n\n

    There Are 3 Key Components To Any Successful Million-Dollar Funnel:<\/strong><\/p>\n\n\n\n

    1. Attention<\/em><\/li>
    2. Affection<\/em><\/li>
    3. Retention <\/em><\/li><\/ol>\n\n\n\n

      I can dig deeper into each one of these in a later post but for now let\u2019s just focus on the general idea.  <\/p>\n\n\n\n

      Attention is simply getting people to notice you. <\/strong>You\u2019re creating awareness of something interesting or important. <\/p>\n\n\n\n

      Typically this is where ads come into play but this can also be featured content, affiliate email programs, podcasts, you get the picture. <\/p>\n\n\n\n

      Affection is what happens after you\u2019ve grabbed their attention. <\/strong>The goal here is to connect with the audience and create a relationship that makes them want to buy from you.<\/p>\n\n\n\n

      This shows up as sales pages, email sequences, and even your everyday content on your social platforms but the bottom line is that you\u2019re nurturing<\/strong> these people.<\/p>\n\n\n\n

      The last part is retention.<\/strong><\/p>\n\n\n\n

      Now, whether or not this person has bought from you, they expressed interest in some form and you want to keep that person around. <\/p>\n\n\n\n

      Why? <\/p>\n\n\n\n

      Well, buyers will tell people how great your stuff is and anyone who didn\u2019t buy might just need a little more time to think before they decide to buy from you. <\/p>\n\n\n\n

      And again, even if they NEVER buy, best case<\/em> they refer someone to you, worst case <\/em>it doesn\u2019t hurt to have one other person that likes you.<\/p>\n\n\n\n

      This piece also is largely working in your email and in the content you\u2019re pushing out through your other channels. (Facebook, Instagram, podcast, blog, etc.) <\/p>\n\n\n\n

      Okay, so remember when I said that entrepreneurs are addicted to ads? What I mean is, they\u2019re so hyper-focused on making sure that Attention<\/em> works that there\u2019s little to no thought put into Affection <\/em>or Retention<\/em>\u2014which is a problem<\/strong>. <\/p>\n\n\n\n

      Those last 2 pieces of a successful million-dollar funnel can take time to build but are what can save you SOOOOO much time and money on cold ads and retargeting. <\/p>\n\n\n\n

      Plus, if you set them up and automate the processes correctly, they account for the highest ROI in any successful business. (And I mean ANY.)<\/p>\n\n\n\n

      What really stops entrepreneurs from focusing on these areas is pretty simple: <\/p>\n\n\n\n

      1. It\u2019s harder to track exactly where a sale came from<\/li>
      2. It takes more time to see the results<\/li>
      3. It\u2019s really not sexy<\/li><\/ol>\n\n\n\n

        And I sympathize with you, really, I do. <\/p>\n\n\n\n

        I want my results on demand like everyone else does. <\/p>\n\n\n\n

        The thing is, <\/em>that\u2019s not how you build a million-dollar funnel. <\/em><\/strong><\/p>\n\n\n\n

        You have to be willing to put in the time and effort to make it work. Not only that, you need a strategy that makes sense within your business that can effectively scale as you do. (Because trust me, that million-dollar funnel is NOT a one-person operation.) <\/p>\n\n\n\n

        SO am I saying don\u2019t use ads? Absolutely not.<\/strong> (My ad expert friends would kill me if I did.) <\/em><\/p>\n\n\n\n

        Ads are an important piece of a flourishing market strategy. <\/p>\n\n\n\n

        But remember, that\u2019s exactly what they are: a piece. <\/strong><\/p>\n\n\n\n

        And when you go back to edit or build your funnel, you should treat them as such\u2014just a piece of the bigger picture.<\/p>\n\n\n\n\n \n<\/a>\n\n","protected":false},"excerpt":{"rendered":"

        Community can decrease costs and increase revenue through higher retention, brand awareness, brand loyalty, ticket deflection, content development, and member advocacy.\u00a0<\/p>\n","protected":false},"author":6683,"featured_media":161966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[34,83],"tags":[549,100,81,116,246,247,114],"class_list":["post-161907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-copywriting","tag-conversion-funnel","tag-copywriters","tag-copywriting","tag-funnel","tag-funnels","tag-money-drip-funnels","tag-sales-funnel"],"acf":[],"yoast_head":"\nMillion-Dollar Funnels Aren\u2019t Made With Ads | DigitalMarketer<\/title>\n<meta name=\"description\" content=\"You need a strategy that makes sense within your business that can effectively scale as you do. 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