{"id":162923,"date":"2022-10-24T11:35:56","date_gmt":"2022-10-24T16:35:56","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=162923"},"modified":"2022-10-24T11:48:11","modified_gmt":"2022-10-24T16:48:11","slug":"start-marketing-in-2023","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/start-marketing-in-2023\/","title":{"rendered":"Why 2023 Is The Best Time to Begin Your Digital Marketing Career"},"content":{"rendered":"\n
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Resilience, flexibility and creative thinking under pressure are all traits that digital marketers innately possess. And these also just happen to be the ingredients for success during times of uncertainty, which is why the demand for passionate people in this space has never been higher.<\/p>\n\n\n\n

In this article, you will learn why this is the best time to start your digital marketing career (even as a complete beginner).<\/p>\n\n\n\n

Why Digital Marketing and Why Now?<\/h2>\n\n\n\n

Digital marketing has drastically evolved<\/a> over the last decade and continues to change with each new iteration of our favorite platforms and analysis tools. But no matter what changes may come in the future, one thing is clear, digital marketing will continue to thrive. <\/p>\n\n\n\n

This is due to a lot of factors, but one main one is the large number of new businesses being created every single day. The U.S. Census Bureau states that on average there are about 2-4 million new business applications<\/a> filed every single year. <\/p>\n\n\n

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But as you\u2019ll see from the image above, this average has increased dramatically since the start of the pandemic. In fact, in 2021 there were 5.4 million new business applications in the U.S<\/a>. which was the highest of any year and a 53% increase from 2019. <\/p>\n\n\n\n

That\u2019s millions of new businesses which now need help with creating and growing their digital presence.<\/p>\n\n\n\n

And in knowing this, it\u2019s no surprise that interest in this career path<\/a> has also been on the rise.<\/p>\n\n\n

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Digital Marketing Is An In-Demand Skillset<\/h2>\n\n\n\n

So we now know there\u2019s an increase in interest in learning these skills. But what about the demand from employers?<\/p>\n\n\n\n

Well, over the past year we\u2019ve seen a 12.2% marketing job growth<\/a> according to data presented by Deloitte. Companies surveyed by Deloitte also estimated a further 10.5% marketing hire increase over the next year.<\/p>\n\n\n\n

Not to mention that LinkedIn reported<\/a> \u2018Digital Marketing Specialist\u2019 as the most in-demand job title based on volume of postings on the platform.<\/p>\n\n\n

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But these roles don\u2019t look the way they used to.<\/p>\n\n\n\n

According to a study done by Upwork, it\u2019s predicted that 36.2 million workers in the U.S. will be fully remote by 2025<\/a>. That\u2019s an 87% increase from pre-pandemic rates.<\/p>\n\n\n\n

This means that not only is there an increase in demand for people working in digital marketing, but employers are significantly more open to people working for them in whatever way suits them best. <\/p>\n\n\n\n

We\u2019re no longer (necessarily) bound by the 9-5 workday, full-time working relationships, or even being in the same geographic location as our employers. We can work when we want, how we want, and from wherever we want. <\/p>\n\n\n\n

So we now know there\u2019s demand and flexibility – next, let\u2019s get into what it really means to be a beginner in the world of digital marketing.<\/p>\n\n\n\n

Digital Marketing is Incredibly Beginner-Friendly<\/h2>\n\n\n\n

Some of the most brilliant digital marketers you\u2019ll come across have no formal qualifications in the marketing field. But what they do have are skills, passion, and practical experience built through determination and a willingness to work from the ground up. <\/p>\n\n\n\n

And that\u2019s because unlike in many other fields, people looking for talent in this space don\u2019t place nearly as much importance on having decades of experience or years of formal training on your resume. <\/p>\n\n\n\n

Digital marketing itself hasn\u2019t even been around for that long, and many universities and colleges still don\u2019t offer practical training on the subject. The marketing world is evolving so quickly that by the time you finish a four-year degree on the subject, you would have to begin all over again to learn about all the changes.\u00a0<\/p>\n\n\n\n

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Instead, employers are a lot more interested in well-rounded soft skills<\/a>. So this might just be the career path for you if you are able to:<\/p>\n\n\n\n