{"id":163002,"date":"2022-10-31T14:17:20","date_gmt":"2022-10-31T19:17:20","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=163002"},"modified":"2022-10-31T14:17:26","modified_gmt":"2022-10-31T19:17:26","slug":"is-email-marketing-dead","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/is-email-marketing-dead\/","title":{"rendered":"Is Email Marketing Dead?"},"content":{"rendered":"\n
\"Is<\/figure>\n\n\n\n

\u201cEmail marketing is DEAD!\u201d
\u201cAI is taking over the inbox!\u201d
\u201cWhy hire a copywriter when I can just use email templates?!\u201d
\u201cWho needs an email list when I have a large social following?\u201d<\/em><\/p>\n\n\n\n

Um\u2026.. stop right there and listen up, because I\u2019m going to let you in on a little secret\u2026<\/p>\n\n\n\n

THREE little secrets to be exact. <\/p>\n\n\n\n

Lately, I\u2019ve been hearing a lot of misconceptions floating around the cyberspace when it comes to email marketing. So in this blog, we\u2019re going to talk about the three biggest Email Marketing Myths & Misconceptions<\/strong>\u2026 <\/p>\n\n\n\n

AND I\u2019m going to fill you in on the SECRET WEAPON that\u2019ll give you a massive advantage and leg-up <\/strong>over any<\/em> competition. <\/p>\n\n\n\n

Alright, now let\u2019s get started with myth-busting. <\/p>\n\n\n\n

Myth #1 \u2013 Email Marketing Is DEAD<\/strong><\/h2>\n\n\n\n

This is a myth that I\u2019ve been hearing ever since I got my start in the online marketing industry\u2026 over a decade ago! And guess what?<\/p>\n\n\n\n

The rumours were wrong back then and they\u2019re STILL wrong today. <\/strong><\/p>\n\n\n\n

No matter what you heard at the latest online summit you attended\u2026 Email Marketing is STILL alive and well\u2014and it\u2019s not going anywhere anytime soon!<\/p>\n\n\n\n

In fact, Email Marketing is the single best way<\/strong> to market your brand or business, increase your revenue, and cash in on more conversions.<\/p>\n\n\n\n

That\u2019s right. It\u2019s better than ads, better than social media, and better than organic traffic\u2026<\/p>\n\n\n\n

I said it.

In fact, I did my FIRST launch back in 2020 and made almost 6-figures by sending just 8 emails to my list of 2300 subscribers. Yup.<\/p>\n\n\n\n

But don\u2019t just take my word for it, here are some stats to prove it. It is estimated that there are 4 BILLION active email users right now<\/a> (and that number is projected to go up, btw).<\/p>\n\n\n\n

Email marketing consistently delivers the highest ROI <\/strong>of all marketing channels \u2013 earning on average $42 for every dollar spent<\/a>\u2026 and in case you don\u2019t want to do the math on that\u2026<\/p>\n\n\n\n

That\u2019s an ROI of 4200%!!<\/strong> I don\u2019t know of a single brand or business that wouldn\u2019t love to see numbers like that. <\/p>\n\n\n\n

And just in case gaining a massive ROI isn\u2019t enough to convince you\u2026 this probably will:<\/p>\n\n\n\n

According to MarketingSherpa<\/a>, email is STILL the most preferred marketing channel that most consumers want businesses to communicate with them through. YES, even Millennials and gen-Z-ers prefer email to social media.<\/strong><\/p>\n\n\n\n

And not only is email your consumer\u2019s favorite way of communicating\u2026 it should be your favourite too! And that\u2019s because your list is YOURS. It belongs to YOU.<\/strong> Not Facebook, not Instagram. YOU. <\/p>\n\n\n\n

And when you use Email as your preferred method of communication, ALL you have to do to get your message heard is make sure your emails aren\u2019t landing in the spam folder. You\u2019re not held captive<\/strong> by the algorithm Gods, \u201cplatform rules,\u201d or having to keep up with the latest trends to get your content seen.  <\/p>\n\n\n\n

When you take just a moment to step back and look at the facts, it\u2019s crystal clear.<\/p>\n\n\n\n

While I still love and use other marketing channels\u2026<\/p>\n\n\n\n

My girl Email Marketing reigns supreme.<\/strong><\/p>\n\n\n\n

Myth #2 \u2013 Templates Work Better<\/strong><\/h2>\n\n\n\n

This is another myth I\u2019ve been hearing over and over again lately.<\/p>\n\n\n\n

Why hire a copywriter when I can just use email templates?! <\/em><\/p><\/blockquote>\n\n\n\n

Now for the sake of clarity, in this context, I\u2019m referring to fancy and impersonal emails that are all show and no substance. <\/strong>You know those fancy-looking HTML emails you commonly see from e-commerce sites or big corporate businesses\u2026<\/p>\n\n\n\n

Listen \u2013 they work for brands like Sephora or Apple, well, because they are Seophora and Apple\u2026<\/strong><\/p>\n\n\n\n

But as a personality-based brand (or as the real PERSON behind the brand), you don\u2019t want to get too fancy in your emails. <\/p>\n\n\n\n

Why? Well, because facts: Extensive A\/B testing has shown that the overwhelming majority<\/a> of consumers prefer simple, text-based emails (you know, just like those emails you send to your friends and family).<\/p>\n\n\n\n

Not only do consumers prefer<\/em> plain jane text-only emails, but templates come with a whole list of other cons to consider.<\/p>\n\n\n\n

Downsides of Email Templates<\/h4>\n\n\n\n