{"id":163830,"date":"2023-01-19T07:47:43","date_gmt":"2023-01-19T13:47:43","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=163830"},"modified":"2023-07-03T17:13:26","modified_gmt":"2023-07-03T22:13:26","slug":"10-metrics-every-marketing-leader-should-be-tracking","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/10-metrics-every-marketing-leader-should-be-tracking\/","title":{"rendered":"Top 10 Metrics Most Heads of Marketing Should Track"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large largeScreensOnly\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/07\/Top-10-Metrics-Most-Heads-of-Marketing-Should-Track-Banner-1024x576.jpg\" alt=\"\" class=\"wp-image-165840\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/07\/Top-10-Metrics-Most-Heads-of-Marketing-Should-Track-Banner-1024x576.jpg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/07\/Top-10-Metrics-Most-Heads-of-Marketing-Should-Track-Banner-300x169.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/07\/Top-10-Metrics-Most-Heads-of-Marketing-Should-Track-Banner-768x432.jpg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/07\/Top-10-Metrics-Most-Heads-of-Marketing-Should-Track-Banner-1536x864.jpg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/07\/Top-10-Metrics-Most-Heads-of-Marketing-Should-Track-Banner.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Understanding and tracking the performance of your marketing efforts is essential in order to grow your business. While there are dozens of metrics you can use to measure the success of your campaigns, some are more important than others. In this article, we\u2019ll provide an overview of the ten most important marketing metrics that everyone should be aware of, and most likely tracking on a weekly basis.<\/p>\n\n\n\n<p><em>(Before we dive in, if you want a shortcut to building your growth marketing scorecard that tracks all of your most important metrics in one place, <a href=\"https:\/\/www.digitalmarketer.com\/lp\/growth-scorecard\/\" target=\"_blank\" rel=\"noreferrer noopener\">you can steal our growth marketing scorecard here &gt;&gt;<\/a>)<\/em><\/p>\n\n\n\n<p>With the understanding that every business is different, and a couple of these metrics might not make sense for you to track, here are the top 10 metrics most Heads of Marketing should track:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#1: Unique Pageviews<\/h2>\n\n\n\n<p>Unique pageviews measure how many times a webpage has been visited by individual users over the course of a designated period. This metric helps you understand which content resonates with your audience and how often they view it. It also provides insight into user engagement and helps inform decisions about what kind of content to prioritize in future campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#2: % New Visitors<\/h2>\n\n\n\n<p>% new visitors measures how many unique visitors have come to your website for the first time during a given period. This metric is helpful in understanding whether or not you\u2019re successfully reaching new audiences with each campaign and can help inform decisions about where to allocate resources for maximum impact.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/07\/Top-10-Metrics-Most-Heads-of-Marketing-Should-Track-1-1024x576.jpg\" alt=\"\" class=\"wp-image-165845\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/07\/Top-10-Metrics-Most-Heads-of-Marketing-Should-Track-1-1024x576.jpg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/07\/Top-10-Metrics-Most-Heads-of-Marketing-Should-Track-1-300x169.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/07\/Top-10-Metrics-Most-Heads-of-Marketing-Should-Track-1-768x432.jpg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/07\/Top-10-Metrics-Most-Heads-of-Marketing-Should-Track-1-1536x864.jpg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/07\/Top-10-Metrics-Most-Heads-of-Marketing-Should-Track-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">#3: Video Watch %<\/h2>\n\n\n\n<p>Video watch % measures how often people watch a video all the way through, as opposed to how many times it\u2019s been viewed or clicked on. This metric gives you an indication of user interest and helps inform decisions about whether or not your audience is finding value in your videos or if they\u2019re being ignored.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#4: Click Through Rate (CTR)<\/h2>\n\n\n\n<p>CTR measures the number of clicks on a particular link compared to the number of impressions (how many times that link was seen). A high CTR indicates that users find the link interesting enough to click on it while low CTR numbers suggest there might be improvements needed within the content itself or its placement within a webpage or email message.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#5: Open Rate<\/h2>\n\n\n\n<p>Open rate measures how often people who receive an email open it, as opposed to leaving it unread in their inboxes, also known as \u201copens\u201d vs \u201cbounces\u201d rate. Understanding this metric helps marketers decide whether their messages are engaging enough for readers to take action on them and can help inform decisions about subject line wording, email length, and other aspects related to emails sent out through campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#6: Leads Generated<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/07\/Top-10-Metrics-Most-Heads-of-Marketing-Should-Track-2-1024x576.jpg\" alt=\"\" class=\"wp-image-165843\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/07\/Top-10-Metrics-Most-Heads-of-Marketing-Should-Track-2-1024x576.jpg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/07\/Top-10-Metrics-Most-Heads-of-Marketing-Should-Track-2-300x169.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/07\/Top-10-Metrics-Most-Heads-of-Marketing-Should-Track-2-768x432.jpg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/07\/Top-10-Metrics-Most-Heads-of-Marketing-Should-Track-2-1536x864.jpg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/07\/Top-10-Metrics-Most-Heads-of-Marketing-Should-Track-2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Leads generated measures how many individuals expressed interest in learning more about a product or service by taking an action such as filling out a form or signing up for an event. Tracking this metric is important for evaluating the effectiveness of various channels and campaigns used for lead-generation activities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#7: Revenue<\/h2>\n\n\n\n<p>Tracking total revenue generated from campaigns provides insight into overall performance and ROI from those efforts. It also helps marketers understand which channel offers more significant returns so they can adjust their strategy accordingly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#8: Number Of Lead Magnets Downloaded<\/h2>\n\n\n\n<p>Lead magnet downloads measure how many individuals downloaded a valuable piece of content offered by a company in exchange for contact information such as name, email address, etc. These metrics provide insight into user engagement with various lead magnets created by organizations so they can evaluate which ones resonate best with their target audiences and create more effective strategies going forward.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#9: North Star Metrics Performance<\/h2>\n\n\n\n<p>North Star Metrics are one high-level key performance indicator (KPI) designed to keep organizations focused on achieving their long-term goals regardless of short-term successes or failures \u2014 measuring performance against these metrics paints an accurate picture regarding progress towards achieving desired results over time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.digitalmarketer.com\/lp\/growth-scorecard\/\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/01\/Marketing-Metrics.png\" alt=\"\" class=\"wp-image-163832\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/01\/Marketing-Metrics.png 512w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/01\/Marketing-Metrics-300x300.png 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/01\/Marketing-Metrics-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">#10: Upsell Take Rate<\/h2>\n\n\n\n<p>Upsell take rate measures conversion rates when customers are presented with opportunities to purchase upgraded versions\/features after purchasing initial products\/services \u2014 understanding this metric helps companies identify areas where they could improve customer experience and increase the chances of customers taking advantage of upsell opportunities available.<\/p>\n\n\n\n<a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\">\n  <img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\">\n<\/a>\n","protected":false},"excerpt":{"rendered":"<p>What are the 10 metrics every marketing leader should be tracking? Click here to find out.<\/p>\n","protected":false},"author":21,"featured_media":165842,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[194,34,872,45],"tags":[494,145,117,658,893,679,514],"class_list":["post-163830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics-data","category-blog","category-management","category-marketing-skills","tag-ctr","tag-digitalmarketer","tag-lead-generation","tag-lead-magnets","tag-marketing-metrics","tag-revenue","tag-sales-offer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 10 Metrics Most Heads of Marketing Should Track - DigitalMarketer<\/title>\n<meta name=\"description\" content=\"What are the 10 metrics every marketing leader should be tracking? 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