{"id":163918,"date":"2023-01-27T12:17:25","date_gmt":"2023-01-27T18:17:25","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=163918"},"modified":"2023-01-27T12:19:59","modified_gmt":"2023-01-27T18:19:59","slug":"cvj-excite","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/customer-value-journey-posts\/cvj-excite\/","title":{"rendered":"Excite"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large largeScreensOnly\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/01\/6-1-1024x576.png\" alt=\"\" class=\"wp-image-163971\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/01\/6-1-1024x576.png 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/01\/6-1-300x169.png 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/01\/6-1-768x432.png 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/01\/6-1.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Buying generates warm fuzzies. It\u2019s a scientific fact. The dopamine from a new purchase gets people excited\u2014which is why the fifth stage of the Customer Journey is to build on that excitement.<\/p>\n\n\n\n<p>How do you do that? By giving your new customer a memorable experience.<\/p>\n\n\n\n<p>Consider offering a quick-start guide\u2026 bonus features that surprise and delight\u2026 quick wins\u2026 any content that makes your new customers happy.<\/p>\n\n\n\n<p>What we talk a lot about in the Excite stage is \u201cThe AHA Moment.\u201d The AHA Moment is when you\u2019ve been talking to a prospect and something that you said made their eyes light up.&nbsp;<\/p>\n\n\n\n<p>If it\u2019s a piece of software, there\u2019s a moment in the demo when the value just rushes in and they go, \u201coh yeah, I know what it is\u201d and that\u2019s a huge deal.&nbsp;<\/p>\n\n\n\n<p>It\u2019s critical that we discover what that aha moment is for your business, so that we can build marketing and follow up to engineer towards that moment.&nbsp;<\/p>\n\n\n\n<p>Defined by Ryan Deiss, the AHA moment is when the true core value clicks with a customer. Transforming your product from a \u201cnice to have\u201d into a \u201cmust have NOW.\u201d The AHA Moment is a combination of relating to feelings and emotions. When you have wonder combined with understanding, you have the AHA.&nbsp;<\/p>\n\n\n\n<p>But the AHA moment is just a simple magic trick, people are amazed and impressed, but they\u2019re not necessarily motivated to move forward. Next we need to answer the questions that people are asking, that\u2019s how we get our client\u2019s understanding.&nbsp;<\/p>\n\n\n\n<p>When Twitter first got started they found that before someone could begin to see the value of Twitter, they needed to follow 30 people. The brand was starting to take shape, there was a kind of viral loop taking place by looking at other people\u2019s tweets.&nbsp;<\/p>\n\n\n\n<p>The subscribe stage was when they registered, set up the account, and started using. But what they realized is that if they couldn\u2019t get someone to follow 30 people they would bail. So they engineered the follow up, getting people to follow 30 accounts, that\u2019s where they had their AHA Moment.&nbsp;<\/p>\n\n\n\n<p>The best example of this by far is Tesla. If you have a Tesla, or have ridden in a Tesla, you know that these are very fast cars. Tesla owners will never forget the test drive.<br><br>If we go back to Tesla\u2019s customer journey, first thing we know off the bat is that they have brand positioning perfected. A lot of their marketing is in fact word of mouth, where this is happening engagement happens. All people have to do is go online, sign up (the subscribe stage) and do a test drive (the convert stage). Then, during the test drive, the AHA Moment happens.&nbsp;<\/p>\n\n\n\n<p>This is how Ryan Deiss\u2019 Tesla test drive went:<\/p>\n\n\n\n<p>\u201cI\u2019ll tell you how it happened for me. So the test drive started out like any other test drive. You get the car sales person next to you, a little weird, you\u2019re in a car you don\u2019t fully understand and a total stranger is sitting next to you judging your bad driving. So we\u2019re driving around, and I\u2019m like okay this is pretty good. I pretty much made up my decision that I\u2019m going to buy the car.&nbsp;<\/p>\n\n\n\n<p>So I\u2019m like, alright great let\u2019s head back. The salesman is like \u201cokay, but before we can head back you have to do a launch.\u201d I asked what you\u2019re all thinking, what\u2019s a launch? He said you\u2019re about to find out.&nbsp;<\/p>\n\n\n\n<p>So he took me back around to this back street where there weren\u2019t any other cars, and said \u201cokay the coast is clear \u2026 I want you to come to a complete stop, and then I want you to floor it.\u201d You\u2019re not supposed to do that in a car \u2026 but apparently in this one you are.&nbsp;<\/p>\n\n\n\n<p>I felt what 0-60 in 1.9 seconds could feel like. It was incredible. When we were done the salesman said \u201cpretty cool, huh? Kind of like having your own rollercoaster isn\u2019t it?\u201d Boom, the AHA moment. In that split second I experienced the AHA, this wasn\u2019t just a car it was my very own rollercoaster.\u201d<\/p>\n\n\n\n<p>So for Tesla, the AHA Moment is \u201cThe Launch.\u201d&nbsp;<\/p>\n\n\n\n<p>What is your Launch? What is your first 30 followers?&nbsp;<\/p>\n\n\n\n<p>Let\u2019s build some excitement for our example companies.<\/p>\n\n\n\n<p>When a customer purchases an item, Hazel &amp; Hems follows up with an email that thanks them for their order.&nbsp;<\/p>\n\n\n\n<p>They then go the extra mile by informing the new customer about their rewards program, and shows them that they have earned 100 points towards future product purchases.<\/p>\n\n\n\n<a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\">\n  <img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\">\n<\/a>\n","protected":false},"excerpt":{"rendered":"<p>Customer Value Journey Excite Stage Explained <\/p>\n","protected":false},"author":6607,"featured_media":163971,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[172,177],"tags":[320,321,55,117,113,114],"class_list":["post-163918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-value-journey-posts","category-excite","tag-customer-value-journey","tag-cvj","tag-digital-marketing","tag-lead-generation","tag-marketing-strategy","tag-sales-funnel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Excite | DigitalMarketer<\/title>\n<meta name=\"description\" content=\"Customer Value Journey Excite Stage Explained\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalmarketer.com\/customer-value-journey-posts\/cvj-excite\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Excite | DigitalMarketer\" \/>\n<meta property=\"og:description\" content=\"Customer Value Journey Excite Stage Explained\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalmarketer.com\/customer-value-journey-posts\/cvj-excite\/\" \/>\n<meta property=\"og:site_name\" content=\"DigitalMarketer\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-27T18:17:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-27T18:19:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/01\/6-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" 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