{"id":163948,"date":"2023-01-27T12:31:52","date_gmt":"2023-01-27T18:31:52","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?page_id=163948"},"modified":"2023-01-27T12:37:57","modified_gmt":"2023-01-27T18:37:57","slug":"customer-value-journey-4","status":"publish","type":"page","link":"https:\/\/www.digitalmarketer.com\/series\/customer-value-journey-4\/","title":{"rendered":"The Customer Value Journey"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"163948\" class=\"elementor elementor-163948\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" 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elementor-section-height-default\" data-id=\"30414c0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-69164987\" data-id=\"69164987\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b5d3227 elementor-widget elementor-widget-image\" data-id=\"7b5d3227\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1800\" height=\"1800\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/10\/DigitalMarketer_Gear_bg1-fb6a38f6.png\" class=\"attachment-full size-full wp-image-1973\" alt=\"\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2021\/10\/DigitalMarketer_Gear_bg1-fb6a38f6.png 1800w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2021\/10\/DigitalMarketer_Gear_bg1-fb6a38f6-300x300.png 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2021\/10\/DigitalMarketer_Gear_bg1-fb6a38f6-1024x1024.png 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2021\/10\/DigitalMarketer_Gear_bg1-fb6a38f6-150x150.png 150w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2021\/10\/DigitalMarketer_Gear_bg1-fb6a38f6-768x768.png 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2021\/10\/DigitalMarketer_Gear_bg1-fb6a38f6-1536x1536.png 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-67c93134 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67c93134\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5a77c316\" data-id=\"5a77c316\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-663a9576 elementor-widget elementor-widget-image\" data-id=\"663a9576\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1800\" height=\"1800\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/10\/DigitalMarketer_Gear_bg1-fb6a38f6-1.png\" class=\"attachment-full size-full wp-image-1977\" alt=\"\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2021\/10\/DigitalMarketer_Gear_bg1-fb6a38f6-1.png 1800w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2021\/10\/DigitalMarketer_Gear_bg1-fb6a38f6-1-300x300.png 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2021\/10\/DigitalMarketer_Gear_bg1-fb6a38f6-1-1024x1024.png 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2021\/10\/DigitalMarketer_Gear_bg1-fb6a38f6-1-150x150.png 150w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2021\/10\/DigitalMarketer_Gear_bg1-fb6a38f6-1-768x768.png 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2021\/10\/DigitalMarketer_Gear_bg1-fb6a38f6-1-1536x1536.png 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-2abac498 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2abac498\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-68fd8609\" data-id=\"68fd8609\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ec5c490 elementor-widget__width-auto elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2ec5c490\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13a0f902 no-m elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"13a0f902\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DigitalMarketer Series<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16394417 elementor-widget__width-auto elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"16394417\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11a8a57d elementor-widget elementor-widget-heading\" data-id=\"11a8a57d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The Customer Value Journey<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68b40f0a elementor-widget elementor-widget-text-editor\" data-id=\"68b40f0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-667ff8a animated-fast elementor-widget elementor-widget-text-editor animated fadeInUp\" data-id=\"667ff8a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p>DigitalMarketer\u2019s step-by-step process for attracting, converting, and keeping your best customers.<\/p><\/div><\/div><\/div><section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0e2d97b animated-fast elementor-section-boxed elementor-section-height-default elementor-section-height-default animated fadeInUp\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" data-id=\"0e2d97b\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:200}\"><div class=\"elementor-container elementor-column-gap-narrow\"><div class=\"elementor-row\"><div class=\"elementor-column elementor-col-12 elementor-inner-column elementor-element elementor-element-2c9f4c8\" data-id=\"2c9f4c8\" data-element_type=\"column\"><div class=\"elementor-column-wrap elementor-element-populated\"><div class=\"elementor-widget-wrap\"><div class=\"elementor-element elementor-element-9443789 elementor-position-top elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"9443789\" data-element_type=\"widget\" data-widget_type=\"image-box.default\"><div class=\"elementor-widget-container\">\u00a0<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7c5d29fb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7c5d29fb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4a2f04f1\" data-id=\"4a2f04f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78ae20f7 eael-fg-card-content-align-left elementor-widget elementor-widget-eael-filterable-gallery\" data-id=\"78ae20f7\" data-element_type=\"widget\" data-settings=\"{&quot;photo_gallery&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;false&quot;}\" data-widget_type=\"eael-filterable-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style id=\"eael-fg-inline-css-78ae20f7\">@media only screen and (max-width: 2399px) {\n\t\t\t\t\t.elementor-element.elementor-element-78ae20f7 .eael-filterable-gallery-item-wrap {\n\t\t\t\t\t        width: 33.3333333333%;\n\t\t\t\t\t    }\n\t\t\t\t\t}@media only screen and (max-width: 1024px) {\n\t\t\t\t\t.elementor-element.elementor-element-78ae20f7  .eael-filterable-gallery-item-wrap {\n\t\t\t\t\t        width: 50%;\n\t\t\t\t\t    }\n\t\t\t\t\t}@media only screen and (max-width: 767px) {\n\t\t\t\t\t.elementor-element.elementor-element-78ae20f7  .eael-filterable-gallery-item-wrap {\n\t\t\t\t\t        width: 100%;\n\t\t\t\t\t    }\n\t\t\t\t\t}<\/style>        <div id=\"eael-filter-gallery-wrapper-78ae20f7\" class=\"eael-filter-gallery-wrapper\" data-layout-mode=\"card\" data-breakpoints=\"{&quot;mobile&quot;:{&quot;label&quot;:&quot;Mobile Portrait&quot;,&quot;value&quot;:767,&quot;default_value&quot;:767,&quot;direction&quot;:&quot;max&quot;,&quot;is_enabled&quot;:true},&quot;mobile_extra&quot;:{&quot;label&quot;:&quot;Mobile Landscape&quot;,&quot;value&quot;:880,&quot;default_value&quot;:880,&quot;direction&quot;:&quot;max&quot;,&quot;is_enabled&quot;:false},&quot;tablet&quot;:{&quot;label&quot;:&quot;Tablet Portrait&quot;,&quot;value&quot;:1024,&quot;default_value&quot;:1024,&quot;direction&quot;:&quot;max&quot;,&quot;is_enabled&quot;:true},&quot;tablet_extra&quot;:{&quot;label&quot;:&quot;Tablet Landscape&quot;,&quot;value&quot;:1200,&quot;default_value&quot;:1200,&quot;direction&quot;:&quot;max&quot;,&quot;is_enabled&quot;:false},&quot;laptop&quot;:{&quot;label&quot;:&quot;Laptop&quot;,&quot;value&quot;:1366,&quot;default_value&quot;:1366,&quot;direction&quot;:&quot;max&quot;,&quot;is_enabled&quot;:false},&quot;widescreen&quot;:{&quot;label&quot;:&quot;Widescreen&quot;,&quot;value&quot;:2400,&quot;default_value&quot;:2400,&quot;direction&quot;:&quot;min&quot;,&quot;is_enabled&quot;:false}}\" data-default_control_key=\"0\" data-custom_default_control=\"1\">\n            \n            \n            <div class=\"eael-filter-gallery-container eael-filter-gallery-grid\" data-images-per-page=\"\" data-total-gallery-items=\"9\" data-nomore-item-text=\"\" data-is-randomize=\"no\" data-settings=\"{&quot;grid_style&quot;:&quot;grid&quot;,&quot;popup&quot;:&quot;buttons&quot;,&quot;duration&quot;:500,&quot;gallery_enabled&quot;:&quot;yes&quot;,&quot;video_gallery_yt_privacy&quot;:&quot;&quot;,&quot;control_all_text&quot;:null,&quot;post_id&quot;:163948,&quot;widget_id&quot;:&quot;78ae20f7&quot;}\" data-search-all=\"\" data-gallery-items=\"["<div class=\"eael-filterable-gallery-item-wrap\">\n\t\t\t\t<div class=\"eael-gallery-grid-item\"><a href=\"https:\/\/www.digitalmarketer.com\/customer-value-journey-posts\/awareness\/cvj-aware\/\"><div class=\"gallery-item-thumbnail-wrap\"><img src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/01\/2-1.png\" data-lazy-src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/01\/2-1.png\" alt=\"Step 1: Awareness\" class=\"gallery-item-thumbnail\"><\/div><div class=\"gallery-item-caption-wrap caption-style-card \"><div class=\"gallery-item-caption-over\"><h2 class=\"fg-item-title\">Step 1: Awareness<\/h2><div class=\"fg-item-content\"><p>The Awareness Stage is where the person becomes aware of you. After all, nobody is born knowing who Apple or Amazon are. At some point they have to become aware of these companies if they are to become a customer.<\/p>\n<\/div><\/div><\/div><\/a><\/a><\/div><\/div>","<div class=\"eael-filterable-gallery-item-wrap\">\n\t\t\t\t<div class=\"eael-gallery-grid-item\"><a href=\"https:\/\/www.digitalmarketer.com\/customer-value-journey-posts\/cvj-engage\/\"><div class=\"gallery-item-thumbnail-wrap\"><img src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/01\/3-1.png\" data-lazy-src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/01\/3-1.png\" alt=\"Step 2: Engagement\" class=\"gallery-item-thumbnail\"><\/div><div class=\"gallery-item-caption-wrap caption-style-card \"><div class=\"gallery-item-caption-over\"><h2 class=\"fg-item-title\">Step 2: Engagement<\/h2><div class=\"fg-item-content\"><p>Your prospect is now aware of you\u2014they know who you are\u2014but you\u2019re still in the early stages of a relationship with them. They don\u2019t yet know you, like you, or trust you.<\/p>\n<\/div><\/div><\/div><\/a><\/a><\/div><\/div>","<div class=\"eael-filterable-gallery-item-wrap\">\n\t\t\t\t<div class=\"eael-gallery-grid-item\"><a href=\"https:\/\/www.digitalmarketer.com\/customer-value-journey-posts\/cvj-subscribe\/\"><div class=\"gallery-item-thumbnail-wrap\"><img src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/01\/4-1.png\" data-lazy-src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/01\/4-1.png\" alt=\"Step 3: Subscribe\" class=\"gallery-item-thumbnail\"><\/div><div class=\"gallery-item-caption-wrap caption-style-card \"><div class=\"gallery-item-caption-over\"><h2 class=\"fg-item-title\">Step 3: Subscribe<\/h2><div class=\"fg-item-content\"><p>You promote a valuable offer, but instead of asking for money, you ask for the prospect\u2019s contact information. And when they give it to you, not only do you give them access to the content, product, or service you promised, you also add them to your subscriber list.<\/p>\n<\/div><\/div><\/div><\/a><\/a><\/div><\/div>","<div class=\"eael-filterable-gallery-item-wrap\">\n\t\t\t\t<div class=\"eael-gallery-grid-item\"><a href=\"https:\/\/www.digitalmarketer.com\/customer-value-journey-posts\/convert\/cvj-convert\/\"><div class=\"gallery-item-thumbnail-wrap\"><img src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/01\/5-1.png\" data-lazy-src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/01\/5-1.png\" alt=\"Step 4: Convert\" class=\"gallery-item-thumbnail\"><\/div><div class=\"gallery-item-caption-wrap caption-style-card \"><div class=\"gallery-item-caption-over\"><h2 class=\"fg-item-title\">Step 4: Convert<\/h2><div class=\"fg-item-content\"><p>This is a critical stage in the Customer Journey and one that frustrates many business owners. The key to success in this stage is to employ what we call \u201centry-point offers.\u201d These offers are designed to give the new prospect tremendous value without forcing them to put too much \u201cskin in the game.\u201d<\/p>\n<\/div><\/div><\/div><\/a><\/a><\/div><\/div>","<div class=\"eael-filterable-gallery-item-wrap\">\n\t\t\t\t<div class=\"eael-gallery-grid-item\"><a href=\"https:\/\/www.digitalmarketer.com\/customer-value-journey-posts\/cvj-excite\/\"><div class=\"gallery-item-thumbnail-wrap\"><img src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/01\/6-1.png\" data-lazy-src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/01\/6-1.png\" alt=\"Step 5: Excite\" class=\"gallery-item-thumbnail\"><\/div><div class=\"gallery-item-caption-wrap caption-style-card \"><div class=\"gallery-item-caption-over\"><h2 class=\"fg-item-title\">Step 5: Excite<\/h2><div class=\"fg-item-content\"><p>Whenever a customer or prospect does what you ask them to do (attend this webinar, buy this product, hire me for this service), you should engineer your marketing to maximize the chances they\u2019ll get tangible value from the experience.<\/p>\n<\/div><\/div><\/div><\/a><\/a><\/div><\/div>","<div class=\"eael-filterable-gallery-item-wrap\">\n\t\t\t\t<div class=\"eael-gallery-grid-item\"><a href=\"https:\/\/www.digitalmarketer.com\/customer-value-journey-posts\/cvj-ascend\/\"><div class=\"gallery-item-thumbnail-wrap\"><img src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/01\/7-1.png\" data-lazy-src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/01\/7-1.png\" alt=\"Step 6: Ascend\" class=\"gallery-item-thumbnail\"><\/div><div class=\"gallery-item-caption-wrap caption-style-card \"><div class=\"gallery-item-caption-over\"><h2 class=\"fg-item-title\">Step 6: Ascend<\/h2><div class=\"fg-item-content\"><p>The Ascend stage of the Value Journey is where your customer will be ready to buy more and more often. If your business has a core offer, this is the place to make that offer. Then once your customer purchases that core offer, it\u2019s time to present them with other relevant offers.<\/p>\n<\/div><\/div><\/div><\/a><\/a><\/div><\/div>","<div class=\"eael-filterable-gallery-item-wrap\">\n\t\t\t\t<div class=\"eael-gallery-grid-item\"><a href=\"https:\/\/www.digitalmarketer.com\/customer-value-journey-posts\/cvj-advocate\/\"><div class=\"gallery-item-thumbnail-wrap\"><img src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/01\/8-1.png\" data-lazy-src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/01\/8-1.png\" alt=\"Step 7: Advocate\" class=\"gallery-item-thumbnail\"><\/div><div class=\"gallery-item-caption-wrap caption-style-card \"><div class=\"gallery-item-caption-over\"><h2 class=\"fg-item-title\">Step 7: Advocate<\/h2><div class=\"fg-item-content\"><p>An advocate is what you might call a \u201cpassive promoter.\u201d They won\u2019t necessarily promote your business in an active way, but when asked about you, they will respond favorably.<\/p>\n<\/div><\/div><\/div><\/a><\/a><\/div><\/div>","<div class=\"eael-filterable-gallery-item-wrap\">\n\t\t\t\t<div class=\"eael-gallery-grid-item\"><a href=\"https:\/\/www.digitalmarketer.com\/customer-value-journey-posts\/cvj-promote\/\"><div class=\"gallery-item-thumbnail-wrap\"><img src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/01\/9-1.png\" data-lazy-src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/01\/9-1.png\" alt=\"Step 8: Promote\" class=\"gallery-item-thumbnail\"><\/div><div class=\"gallery-item-caption-wrap caption-style-card \"><div class=\"gallery-item-caption-over\"><h2 class=\"fg-item-title\">Step 8: Promote<\/h2><div class=\"fg-item-content\"><p>This puts your message in front of a new audience, the fans, followers, and friends of the promoter. And because this new audience is hearing about you from a trusted source who they already know, they\u2019re much more likely to become customers themselves.<\/p>\n<\/div><\/div><\/div><\/a><\/a><\/div><\/div>","<div class=\"eael-filterable-gallery-item-wrap eael-cf-what-is-content-marketing\">\n\t\t\t\t<div class=\"eael-gallery-grid-item\"><a href=\"#\"><div class=\"gallery-item-thumbnail-wrap\"><img src=\"https:\/\/www.digitalmarketer.com\/wp-content\/plugins\/essential-addons-for-elementor-lite\/\/assets\/front-end\/img\/flexia-preview.jpg\" data-lazy-src=\"https:\/\/www.digitalmarketer.com\/wp-content\/plugins\/essential-addons-for-elementor-lite\/\/assets\/front-end\/img\/flexia-preview.jpg\" alt=\"Gallery item name\" class=\"gallery-item-thumbnail\"><\/div><div class=\"gallery-item-caption-wrap caption-style-card \"><div class=\"gallery-item-caption-over\"><h2 class=\"fg-item-title\">Gallery item name<\/h2><div class=\"fg-item-content\"><p>Lorem ipsum dolor sit amet, consectetur adipisicing elit. Quidem, provident.<\/p>\n<\/div><\/div><\/div><\/a><\/a><\/div><\/div>"]\" data-init-show=\"8\">\n                <div class=\"eael-filterable-gallery-item-wrap\">\n\t\t\t\t<div class=\"eael-gallery-grid-item\"><a href=\"https:\/\/www.digitalmarketer.com\/customer-value-journey-posts\/awareness\/cvj-aware\/\"><div class=\"gallery-item-thumbnail-wrap\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/01\/2-1.png\" data-lazy-src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/01\/2-1.png\" alt=\"Step 1: Awareness\" class=\"gallery-item-thumbnail\"><\/div><div class=\"gallery-item-caption-wrap caption-style-card \"><div class=\"gallery-item-caption-over\"><h2 class=\"fg-item-title\">Step 1: Awareness<\/h2><div class=\"fg-item-content\"><p>The Awareness Stage is where the person becomes aware of you. After all, nobody is born knowing who Apple or Amazon are. At some point they have to become aware of these companies if they are to become a customer.<\/p>\n<\/div><\/div><\/div><\/a><\/a><\/div><\/div><div class=\"eael-filterable-gallery-item-wrap\">\n\t\t\t\t<div class=\"eael-gallery-grid-item\"><a href=\"https:\/\/www.digitalmarketer.com\/customer-value-journey-posts\/cvj-engage\/\"><div class=\"gallery-item-thumbnail-wrap\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/01\/3-1.png\" data-lazy-src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/01\/3-1.png\" alt=\"Step 2: Engagement\" class=\"gallery-item-thumbnail\"><\/div><div class=\"gallery-item-caption-wrap caption-style-card \"><div class=\"gallery-item-caption-over\"><h2 class=\"fg-item-title\">Step 2: Engagement<\/h2><div class=\"fg-item-content\"><p>Your prospect is now aware of you\u2014they know who you are\u2014but you\u2019re still in the early stages of a relationship with them. They don\u2019t yet know you, like you, or trust you.<\/p>\n<\/div><\/div><\/div><\/a><\/a><\/div><\/div><div class=\"eael-filterable-gallery-item-wrap\">\n\t\t\t\t<div class=\"eael-gallery-grid-item\"><a href=\"https:\/\/www.digitalmarketer.com\/customer-value-journey-posts\/cvj-subscribe\/\"><div class=\"gallery-item-thumbnail-wrap\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/01\/4-1.png\" data-lazy-src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/01\/4-1.png\" alt=\"Step 3: Subscribe\" class=\"gallery-item-thumbnail\"><\/div><div class=\"gallery-item-caption-wrap caption-style-card \"><div class=\"gallery-item-caption-over\"><h2 class=\"fg-item-title\">Step 3: Subscribe<\/h2><div class=\"fg-item-content\"><p>You promote a valuable offer, but instead of asking for money, you ask for the prospect\u2019s contact information. And when they give it to you, not only do you give them access to the content, product, or service you promised, you also add them to your subscriber list.<\/p>\n<\/div><\/div><\/div><\/a><\/a><\/div><\/div><div class=\"eael-filterable-gallery-item-wrap\">\n\t\t\t\t<div class=\"eael-gallery-grid-item\"><a href=\"https:\/\/www.digitalmarketer.com\/customer-value-journey-posts\/convert\/cvj-convert\/\"><div class=\"gallery-item-thumbnail-wrap\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/01\/5-1.png\" data-lazy-src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/01\/5-1.png\" alt=\"Step 4: Convert\" class=\"gallery-item-thumbnail\"><\/div><div class=\"gallery-item-caption-wrap caption-style-card \"><div class=\"gallery-item-caption-over\"><h2 class=\"fg-item-title\">Step 4: Convert<\/h2><div class=\"fg-item-content\"><p>This is a critical stage in the Customer Journey and one that frustrates many business owners. The key to success in this stage is to employ what we call \u201centry-point offers.\u201d These offers are designed to give the new prospect tremendous value without forcing them to put too much \u201cskin in the game.\u201d<\/p>\n<\/div><\/div><\/div><\/a><\/a><\/div><\/div><div class=\"eael-filterable-gallery-item-wrap\">\n\t\t\t\t<div class=\"eael-gallery-grid-item\"><a href=\"https:\/\/www.digitalmarketer.com\/customer-value-journey-posts\/cvj-excite\/\"><div class=\"gallery-item-thumbnail-wrap\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/01\/6-1.png\" data-lazy-src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/01\/6-1.png\" alt=\"Step 5: Excite\" class=\"gallery-item-thumbnail\"><\/div><div class=\"gallery-item-caption-wrap caption-style-card \"><div class=\"gallery-item-caption-over\"><h2 class=\"fg-item-title\">Step 5: Excite<\/h2><div class=\"fg-item-content\"><p>Whenever a customer or prospect does what you ask them to do (attend this webinar, buy this product, hire me for this service), you should engineer your marketing to maximize the chances they\u2019ll get tangible value from the experience.<\/p>\n<\/div><\/div><\/div><\/a><\/a><\/div><\/div><div class=\"eael-filterable-gallery-item-wrap\">\n\t\t\t\t<div class=\"eael-gallery-grid-item\"><a href=\"https:\/\/www.digitalmarketer.com\/customer-value-journey-posts\/cvj-ascend\/\"><div class=\"gallery-item-thumbnail-wrap\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/01\/7-1.png\" data-lazy-src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/01\/7-1.png\" alt=\"Step 6: Ascend\" class=\"gallery-item-thumbnail\"><\/div><div class=\"gallery-item-caption-wrap caption-style-card \"><div class=\"gallery-item-caption-over\"><h2 class=\"fg-item-title\">Step 6: Ascend<\/h2><div class=\"fg-item-content\"><p>The Ascend stage of the Value Journey is where your customer will be ready to buy more and more often. If your business has a core offer, this is the place to make that offer. Then once your customer purchases that core offer, it\u2019s time to present them with other relevant offers.<\/p>\n<\/div><\/div><\/div><\/a><\/a><\/div><\/div><div class=\"eael-filterable-gallery-item-wrap\">\n\t\t\t\t<div class=\"eael-gallery-grid-item\"><a href=\"https:\/\/www.digitalmarketer.com\/customer-value-journey-posts\/cvj-advocate\/\"><div class=\"gallery-item-thumbnail-wrap\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/01\/8-1.png\" data-lazy-src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/01\/8-1.png\" alt=\"Step 7: Advocate\" class=\"gallery-item-thumbnail\"><\/div><div class=\"gallery-item-caption-wrap caption-style-card \"><div class=\"gallery-item-caption-over\"><h2 class=\"fg-item-title\">Step 7: Advocate<\/h2><div class=\"fg-item-content\"><p>An advocate is what you might call a \u201cpassive promoter.\u201d They won\u2019t necessarily promote your business in an active way, but when asked about you, they will respond favorably.<\/p>\n<\/div><\/div><\/div><\/a><\/a><\/div><\/div><div class=\"eael-filterable-gallery-item-wrap\">\n\t\t\t\t<div class=\"eael-gallery-grid-item\"><a href=\"https:\/\/www.digitalmarketer.com\/customer-value-journey-posts\/cvj-promote\/\"><div class=\"gallery-item-thumbnail-wrap\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/01\/9-1.png\" data-lazy-src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/01\/9-1.png\" alt=\"Step 8: Promote\" class=\"gallery-item-thumbnail\"><\/div><div class=\"gallery-item-caption-wrap caption-style-card \"><div class=\"gallery-item-caption-over\"><h2 class=\"fg-item-title\">Step 8: Promote<\/h2><div class=\"fg-item-content\"><p>This puts your message in front of a new audience, the fans, followers, and friends of the promoter. And because this new audience is hearing about you from a trusted source who they already know, they\u2019re much more likely to become customers themselves.<\/p>\n<\/div><\/div><\/div><\/a><\/a><\/div><\/div>            <\/div>\n            \n                    <\/div>\n        \n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>DigitalMarketer Series The Customer Value Journey DigitalMarketer\u2019s step-by-step process for attracting, converting, and keeping your best customers. \u00a0 Step 1: Awareness The Awareness Stage is where the person becomes aware of you. After all, nobody is born knowing who Apple or Amazon are. At some point they have to become aware of these companies if [&hellip;]<\/p>\n","protected":false},"author":6607,"featured_media":0,"parent":163698,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-163948","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Customer Value Journey - DigitalMarketer<\/title>\n<meta name=\"description\" content=\"View our collection of article, podcast, and video series created to excel your digital marketing career and results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalmarketer.com\/series\/customer-value-journey-4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Customer Value Journey - 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