{"id":164596,"date":"2023-03-16T13:54:12","date_gmt":"2023-03-16T18:54:12","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=164596"},"modified":"2024-03-22T14:57:12","modified_gmt":"2024-03-22T19:57:12","slug":"2022-content-performance-report-results","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/2022-content-performance-report-results\/","title":{"rendered":"What We Didn’t Expect from Our 2022 Content Performance Report"},"content":{"rendered":"
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During 2022, DigitalMarketer generated 181 articles, 101 podcasts, and 141 youtube videos for public consumption (we also generated over 1,000 gated videos but we won’t include that data here).<\/p>\n\n\n\n

In our Content Marketing Certification<\/a> we teach you how to build the Content Performance Report. The point is to allow you to assess the performance of all of your content using simple metrics, then use those metrics to identify potential opportunities for new content.<\/p>\n\n\n\n

Surprisingly, the most consumed content was PODCASTS. <\/strong>Even though we produced less podcasts (101) than both articles (181) and videos (178), podcasts still accounted for 53% of total consumption.<\/p>\n\n\n\n

Quick note that “consumption” for our content strategy is “views” for for video, “unique pageviews” for articles, and “downloads” for podcasts.<\/p>\n\n\n\n

On average, each podcast was downloaded 2,491 times versus videos at 432 views, and articles at 781 pageviews.<\/p>\n\n\n\n

The following is a breakdown of the top performing content DigitalMarketer produced in 2022.<\/p>\n\n\n\n

The Best Performing Content<\/h2>\n\n\n\n

Here are the top performing pieces of content from each content type. <\/p>\n\n\n\n

TOP ARTICLE:<\/strong> How Facebook Ads Are Changing In 2022<\/a>
TOP PODCAST:<\/strong> Episode 231: Become A Certified Email Marketing Master<\/a>
TOP VIDEO:<\/strong> Paid Traffic Mastery Certification w\/Kasim Aslam<\/a><\/p>\n\n\n\n

Top Performing Articles<\/h2>\n\n\n\n

The article titles cover a variety of topics related to digital marketing, advertising, and related fields. Some articles focus on specific tactics or strategies, such as Facebook Ads, email marketing, or content marketing.<\/p>\n\n\n\n

Others cover broader topics like the skills marketers need to succeed or emerging trends like Web 3.0. Some articles also offer tips on building effective campaigns or optimizing sales funnels. <\/p>\n\n\n\n

Overall, the articles provide a range of insights and advice for marketers looking to improve their skills and stay up to date with the latest developments in the field. Here are some possible patterns that could be found with these results:<\/p>\n\n\n\n

Emerging Trend Articles<\/h3>\n\n\n\n

Several article titles mention new or emerging trends in the field of marketing, such as Web 3.0, post-digital marketing, and 2023 digital marketing trends.<\/p>\n\n\n\n