{"id":164898,"date":"2023-04-10T16:00:24","date_gmt":"2023-04-10T21:00:24","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=164898"},"modified":"2023-04-12T12:33:00","modified_gmt":"2023-04-12T17:33:00","slug":"three-ways-to-turn-prospects-into-instant-clients-or-leads","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/three-ways-to-turn-prospects-into-instant-clients-or-leads\/","title":{"rendered":"Three Ways to Turn Prospects into Instant Clients or Leads"},"content":{"rendered":"
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We\u2019ve said it before and we\u2019ll say it again: Conversions are your bottom line. You can have the best SEO, the best relationships, and more social shares than you\u2019d ever thought possible, but it all won\u2019t mean much if no one is converting. <\/p>\n\n\n\n

For many companies, conversions mean making a purchase, but the term can go far beyond just monetary value. The term \u201cconverting\u201d to you may mean completing a form, becoming a lead, calling your team, and more. <\/p>\n\n\n\n

Whatever your end conversion goal may be, it\u2019s crucial you get there if you want to continue to grow and evolve.<\/p>\n\n\n\n

1. Work on Those CTAs<\/h2>\n\n\n\n

A call-to-action is what drives people down your sales funnel. Make sure you take them seriously.<\/p>\n\n\n\n

There are hundreds of different ways that a company can create a call to action. Consider some of these tips as you create your own call to action on your website:<\/p>\n\n\n\n

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  1. Size:<\/strong> You want your call to action button to be easy to see, but not overwhelming. Websites with large call-to-action messages and links can seem like spam to many site visitors, but small calls to action can get lost (and potentially confuse a reader looking to follow through).<\/li>\n\n\n\n
  2. Frequency<\/strong>: It\u2019s important to have your call-to-action buttons and messages dispersed throughout the page. Many first-timers only include one call to action section, but it\u2019s best to give site visitors ample opportunity to follow through on your website. Do not be overbearing, but have at least three different ways someone can make a purchase or become active in your company.<\/li>\n\n\n\n
  3. Location:<\/strong> Make sure you put at least one call to action above the fold. This will ensure that people see the next steps they can take (especially if they don\u2019t read the content).<\/li>\n\n\n\n
  4. Images:<\/strong> Images always make content more exciting. This is where a reader\u2019s eyes are typically drawn, so you absolutely want to incorporate an image into your call to action. The image can be small and next to the text or be part of the text, just make sure it isn\u2019t too overbearing and visitors can still read the page content.<\/li>\n\n\n\n
  5. Color:<\/strong> The most important thing to remember about color is that the text can still be read. Make sure the background is in direct contrast with the text of the call to action button. Also, make sure that this button is a different color than the rest of your website (while still matching). This will help draw attention to your call to action.<\/li>\n\n\n\n
  6. Linking:<\/strong> You ideally want people to click on your call to action button, but there will always be people who click on an image or your logo. Make sure that these aspects of your website also send site visitors to your call to action page.<\/li>\n\n\n\n
  7. Voice: <\/strong>Try to avoid passive voice. <\/strong>Tell your site visitors what you want them to do in a clear and straightforward manner. If you have a deal that won\u2019t be around forever, let your site visitors know. Give as much information as possible in as few words as possible and you\u2019re sure to get more clicks.<\/li>\n\n\n\n
  8. Mobile Considerations: <\/strong>You should always consider that your website or email marketing message might be viewed through a mobile phone. <\/strong>Make sure that your call to action button is large enough for those clicking with their fingers, and make sure that your images can be loaded quickly and clearly on a mobile phone. There are quite a few CTA plugins<\/a> to make this step easier for you.<\/li>\n\n\n\n
  9.  Secondary Call to Action Buttons:<\/strong> Many site visitors are not ready to buy right away, so it\u2019s a good idea to have another option for these people. If there is a change that someone would need more information, have a \u201cmore information\u201d type button and put your primary call to action button on that page.<\/li>\n\n\n\n
  10. Use your CTAs across all your channel<\/strong>s. Consistency is key when it comes to conversions. People see the same colors and wording in two or three places, and they feel much more confident taking an action. Use your CTAs as end screens on Youtube, on your social media, and, of course, in your reps\u2019 email signatures when they reach out to your prospects. Have your salesperson create an email signature<\/a> including your main CTA and branding, and you will notice your company\u2019s emails convert much better.<\/li>\n<\/ol>\n\n\n\n
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    You can also use AI-powered tools<\/a> to come up with some ideas for creative CTAs if you feel stuck:<\/p>\n\n\n\n

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    2. Shorten Your Sales Funnels<\/h2>\n\n\n\n

    Do you know why you lose most of your site visitors or prospects?<\/p>\n\n\n\n

    Your conversion funnel is too long.<\/p>\n\n\n\n

    Email back-and-forth, waiting time spent waiting for a reply, manual invoicing, conflicting schedules – all of that can get lots of people to give up on your brand.<\/p>\n\n\n\n

    The solution: Shorten your sales funnel.<\/p>\n\n\n\n

    Automate what you can automate and let your site visitors convert instantly.<\/p>\n\n\n\n

    Here are a few ways to do that:<\/p>\n\n\n\n