{"id":166193,"date":"2023-08-09T10:35:05","date_gmt":"2023-08-09T15:35:05","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=166193"},"modified":"2023-08-09T13:12:36","modified_gmt":"2023-08-09T18:12:36","slug":"7-organic-marketing-strategies","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/7-organic-marketing-strategies\/","title":{"rendered":"7 Organic Marketing Strategies to Scale Faster in 2023"},"content":{"rendered":"<div class=\"wp-block-image largeScreensOnly\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/08\/7-Organic-Marketing-Strategies-to-Scale-Faster-in-2023-2-1024x576.jpg\" alt=\"\" class=\"wp-image-166198\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/08\/7-Organic-Marketing-Strategies-to-Scale-Faster-in-2023-2-1024x576.jpg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/08\/7-Organic-Marketing-Strategies-to-Scale-Faster-in-2023-2-300x169.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/08\/7-Organic-Marketing-Strategies-to-Scale-Faster-in-2023-2-768x432.jpg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/08\/7-Organic-Marketing-Strategies-to-Scale-Faster-in-2023-2-1536x864.jpg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/08\/7-Organic-Marketing-Strategies-to-Scale-Faster-in-2023-2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>Want to grow your business faster?\u2026without paying crazy amounts on paid advertising?<\/p>\n\n\n\n<p>Organic marketing is the answer. (Keep reading for my secrets).&nbsp;&nbsp;<\/p>\n\n\n\n<p>My name is <a href=\"https:\/\/connorgillivan.com\" target=\"_blank\" rel=\"noreferrer noopener\">Connor Gillivan<\/a>. I\u2019ve been an Entrepreneur for 12+ years scaling multiple businesses to 6, 7, and 8 figures w\/ an exit in 2019. Today, I run marketing for my portfolio of 4 businesses.&nbsp;<\/p>\n\n\n\n<p>The majority of my success in business has been through organic marketing.&nbsp;<\/p>\n\n\n\n<p>In this article, I\u2019ll share my top 7 organic marketing strategies.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>SEO<\/li>\n\n\n\n<li>Partnerships<\/li>\n\n\n\n<li>Podcast interviews<\/li>\n\n\n\n<li>Social media<\/li>\n\n\n\n<li>Content marketing<\/li>\n\n\n\n<li>CRO<\/li>\n\n\n\n<li>Email marketing<\/li>\n<\/ol>\n\n\n\n<p>By the end, you\u2019ll have a headful of ideas to execute for growing your business.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s dive into it!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">My 7 Organic Marketing Strategies<\/h2>\n\n\n\n<p>In this section, I\u2019ll define the 7 organic marketing strategies that I mentioned and give examples of each so that you can fully understand how they can help grow your business.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. SEO<\/h3>\n\n\n\n<p>SEO is the act of creating content on your website (pages &amp; blog articles) that rank for specific keywords your ideal customer is searching for on Google and other search engines.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/08\/7-Organic-Marketing-Strategies-to-Scale-Faster-in-2023-1-1024x576.jpg\" alt=\"\" class=\"wp-image-166200\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/08\/7-Organic-Marketing-Strategies-to-Scale-Faster-in-2023-1-1024x576.jpg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/08\/7-Organic-Marketing-Strategies-to-Scale-Faster-in-2023-1-300x169.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/08\/7-Organic-Marketing-Strategies-to-Scale-Faster-in-2023-1-768x432.jpg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/08\/7-Organic-Marketing-Strategies-to-Scale-Faster-in-2023-1-1536x864.jpg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/08\/7-Organic-Marketing-Strategies-to-Scale-Faster-in-2023-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>For example, let\u2019s say that you run an eCommerce business selling baby clothes. Your baby clothes are organic, custom-made, sourced from the US, and fashionable.&nbsp;<\/p>\n\n\n\n<p>With SEO, you\u2019d want to rank for keywords like:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cOrganic baby clothing\u201d<\/li>\n\n\n\n<li>\u201cBaby clothes made in the US\u201d<\/li>\n\n\n\n<li>\u201cFashionable baby clothing\u201d&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>By investing in SEO, you can optimize your website, pages, and content with the goal of ranking on the 1st page of search results.&nbsp;<\/p>\n\n\n\n<p>This will drive traffic to your website where you can convert users into email subscribers and customers.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Partnerships<\/h3>\n\n\n\n<p>Partnerships is a marketing strategy where you team up with other companies in your industry where you\u2019re not competing with one another, but you\u2019re targeting the same ideal customer profile (ICP).&nbsp;<\/p>\n\n\n\n<p>For example, one of my companies is <a href=\"https:\/\/accountsbalance.com\" target=\"_blank\" rel=\"noreferrer noopener\">AccountsBalance<\/a>, a monthly bookkeeping service for agencies, service providers, &amp; SAAS companies.&nbsp;<\/p>\n\n\n\n<p>We have a Partner Program where we partner with 100s of other digital service providers, softwares, tools, and influencers.&nbsp;<\/p>\n\n\n\n<p>To start, we add each other to our Partner pages (exchanging backlinks), we feature each other in our newsletters (brand awareness &amp; lead generation), then we find other ways to send leads both ways on a quarterly basis.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/08\/7-Organic-Marketing-Strategies-to-Scale-Faster-in-2023-2-1-1024x576.jpg\" alt=\"\" class=\"wp-image-166201\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/08\/7-Organic-Marketing-Strategies-to-Scale-Faster-in-2023-2-1-1024x576.jpg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/08\/7-Organic-Marketing-Strategies-to-Scale-Faster-in-2023-2-1-300x169.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/08\/7-Organic-Marketing-Strategies-to-Scale-Faster-in-2023-2-1-768x432.jpg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/08\/7-Organic-Marketing-Strategies-to-Scale-Faster-in-2023-2-1-1536x864.jpg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/08\/7-Organic-Marketing-Strategies-to-Scale-Faster-in-2023-2-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Relationship building turns into brand awareness, visitors to your website, referrals, leads, &amp; customers.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Podcast Interviews<\/h3>\n\n\n\n<p>Most people know podcasts for listening to them, but there\u2019s another side to it that is extremely beneficial for organic marketing.&nbsp;<\/p>\n\n\n\n<p>When I say \u201cpodcast interviews\u201d, I\u2019m referring to the marketing practice of getting interviewed on podcasts within your industry where you can share your expertise, establish yourself as a thought leader, and attract new customers to your business.&nbsp;<\/p>\n\n\n\n<p>For example, my business partner, <a href=\"https:\/\/www.linkedin.com\/in\/nathanhirsch\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nathan Hirsch<\/a>, has been interviewed on 500+ podcasts in the past 5 years. We have a system where we research top podcasts in our niches where our ideal customers are reading then we reach out and pitch them to interview Nathan. He goes on the podcast &amp; drives leads to our businesses.&nbsp;<\/p>\n\n\n\n<p>When you do this consistently for months, you create a lot of \u201cbuzz\u201d around you and your business.&nbsp;<\/p>\n\n\n\n<p>That \u201cbuzz\u201d turns into new website traffic, leads, and customers.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Social Media<\/h3>\n\n\n\n<p>Yes, we all know what social media is, but there\u2019s a specific way to do it for organic marketing that can drive lots of interested customers to your business.&nbsp;<\/p>\n\n\n\n<p>I encourage you to look at social media as a platform where you can establish yourself as a subject matter expert (SME), build a following, and turn followers into paying customers.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s an example. I own and run marketing for 4 businesses and I use LinkedIn as a social media channel to establish myself as an SEO expert &amp; entrepreneur, which drives customers to our companies.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/08\/7-Organic-Marketing-Strategies-to-Scale-Faster-in-2023-3-1024x576.jpg\" alt=\"\" class=\"wp-image-166202\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/08\/7-Organic-Marketing-Strategies-to-Scale-Faster-in-2023-3-1024x576.jpg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/08\/7-Organic-Marketing-Strategies-to-Scale-Faster-in-2023-3-300x169.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/08\/7-Organic-Marketing-Strategies-to-Scale-Faster-in-2023-3-768x432.jpg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/08\/7-Organic-Marketing-Strategies-to-Scale-Faster-in-2023-3-1536x864.jpg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/08\/7-Organic-Marketing-Strategies-to-Scale-Faster-in-2023-3.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>My ideal customer spends time on LinkedIn. I build trust with them through my daily posts &amp; teaching them the SEO &amp; marketing methods that are working best for me.&nbsp;<\/p>\n\n\n\n<p>It takes time, consistency, a good process, and dedication, but social media is an amazing place to reach your ideal customer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Content Marketing<\/h3>\n\n\n\n<p>Content marketing is the organic marketing practice of creating high value content that speaks directly to your ideal customer and pulls them into your email list so that you can continue \u201ctalking\u201d to them.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s some examples of content marketing:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Infographics<\/li>\n\n\n\n<li>Ebooks<\/li>\n\n\n\n<li>Checklists<\/li>\n\n\n\n<li>White papers<\/li>\n\n\n\n<li>Webinars<\/li>\n\n\n\n<li>Free trainings<\/li>\n<\/ul>\n\n\n\n<p>Content marketing helps to \u201cpull\u201d your ideal customer into your business so they know you\u2019re an option as they look to solve different problems they have.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. CRO<\/h3>\n\n\n\n<p>CRO stands for conversion rate optimization.<\/p>\n\n\n\n<p>CRO is the act of optimizing your website and all of its pages for converting as many website visitors as possible into email subscribers or paying customers.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center has-pale-ocean-gradient-background has-background\" style=\"grid-template-columns:25% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"650\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/SearchMarketing-Badge-650x650.png\" alt=\"\" class=\"wp-image-143753 size-thumbnail\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/02\/SearchMarketing-Badge-650x650.png 650w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/02\/SearchMarketing-Badge-650x650-300x300.png 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/02\/SearchMarketing-Badge-650x650-150x150.png 150w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p style=\"font-size:18px\"><strong>You&#8217;ve Been Taught SEO ALL WRONG<\/strong><\/p>\n\n\n\n<p>Become a Certified Search Marketing Specialist and Start Boosting Your Sales by Attracting and Converting Your Ideal Leads Everywhere They Are.<\/p>\n\n\n\n<p style=\"font-size:18px;line-height:1.2\"> <a href=\"https:\/\/www.digitalmarketer.com\/certifications\/search-marketing-mastery\/\">Click here<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Let\u2019s look at an example. You figure out the first 5 organic marketing channels and you start driving 1,000s of visitors to your website every month. Congrats on that first of all! But does it really matter if none of those people convert into email subscribers or customers?&nbsp;<\/p>\n\n\n\n<p><br>That\u2019s where CRO comes in. You dive into the design, content, and performance of each page on your website to see how you can convert more visitors into subscribers and customers.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Email Marketing<\/h3>\n\n\n\n<p>Last, but certainly not least is email marketing. Email marketing is building an owned email list of people that are interested in your business, you, and the products\/services that you offer. Then regularly communicating with those people through a newsletter and automated email campaigns to convert them into paying customers.&nbsp;<\/p>\n\n\n\n<p>It\u2019s great to get people to sign up for your email list or newsletter, but if you\u2019re not communicating with them, it\u2019s worthless. You need an email marketing strategy where you\u2019re communicating with them, getting to know them better, answering their questions, and building trust with them.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/08\/7-Organic-Marketing-Strategies-to-Scale-Faster-in-2023-4-1024x576.jpg\" alt=\"\" class=\"wp-image-166203\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/08\/7-Organic-Marketing-Strategies-to-Scale-Faster-in-2023-4-1024x576.jpg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/08\/7-Organic-Marketing-Strategies-to-Scale-Faster-in-2023-4-300x169.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/08\/7-Organic-Marketing-Strategies-to-Scale-Faster-in-2023-4-768x432.jpg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/08\/7-Organic-Marketing-Strategies-to-Scale-Faster-in-2023-4-1536x864.jpg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/08\/7-Organic-Marketing-Strategies-to-Scale-Faster-in-2023-4.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>For example, one of my companies, <a href=\"https:\/\/outsourceschool.com\" target=\"_blank\" rel=\"noreferrer noopener\">Outsource School<\/a>, is focused on teaching business owners how to hire and scale their business with virtual assistants and freelancers from the Philippines. We run a weekly newsletter that provides free advice and strategies on outsourcing to 5,000+ potential customers. We build additional trust with them each week and over time many of them become members.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Get Started (w\/ Each)&nbsp;<\/h2>\n\n\n\n<p>Now that you know the 7 organic marketing strategies that you can use to grow your business faster, let\u2019s talk about some simple, actionable steps you can take to get them started.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. SEO<\/h3>\n\n\n\n<p>Ideas to get started:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build a Blog page on your website.&nbsp;<\/li>\n\n\n\n<li>Commit to writing &amp; publishing 1 new blog each week.&nbsp;<\/li>\n\n\n\n<li>Target 1 keyword with each blog.&nbsp;<\/li>\n\n\n\n<li>Make your keywords what your ideal customer would search to find you.&nbsp;<\/li>\n\n\n\n<li>Make all of your content high quality &amp; value for your customer.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Partnerships<\/h3>\n\n\n\n<p>Ideas to get started:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Open a new Google Sheet or Trello board.<\/li>\n\n\n\n<li>Make a Partner 100. Your top 100 ideal partners.&nbsp;<\/li>\n\n\n\n<li>Find contact information for all 100. (Or have a VA do it)&nbsp;<\/li>\n\n\n\n<li>Reach out to them on social media &amp; email.&nbsp;<\/li>\n\n\n\n<li>Work to build a relationship with them.<\/li>\n\n\n\n<li>Run content exchanges together.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/08\/7-Organic-Marketing-Strategies-to-Scale-Faster-in-2023-5-1024x576.jpg\" alt=\"\" class=\"wp-image-166205\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/08\/7-Organic-Marketing-Strategies-to-Scale-Faster-in-2023-5-1024x576.jpg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/08\/7-Organic-Marketing-Strategies-to-Scale-Faster-in-2023-5-300x169.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/08\/7-Organic-Marketing-Strategies-to-Scale-Faster-in-2023-5-768x432.jpg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/08\/7-Organic-Marketing-Strategies-to-Scale-Faster-in-2023-5-1536x864.jpg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/08\/7-Organic-Marketing-Strategies-to-Scale-Faster-in-2023-5.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Podcast Interviews<\/h3>\n\n\n\n<p>Ideas to get started:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Similar to the Partner 100, make a Podcast 100.&nbsp;<\/li>\n\n\n\n<li>Research 100 top podcasts where your ideal customer is listening.&nbsp;<\/li>\n\n\n\n<li>List out your areas of expertise &amp; value you could add to the podcast.&nbsp;<\/li>\n\n\n\n<li>Reach out and pitch hosts to interview you.&nbsp;<\/li>\n\n\n\n<li>Record the interview with the host.&nbsp;<\/li>\n\n\n\n<li>Improve your interviewing skills as you practice.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Social Media<\/h3>\n\n\n\n<p>Ideas to get started:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choose 1 channel to start with.&nbsp;<\/li>\n\n\n\n<li>If looking for B2B customers, use Twitter or LinkedIn.&nbsp;<\/li>\n\n\n\n<li>If for B2C customers, Instagram, TikTok, or Facebook.&nbsp;<\/li>\n\n\n\n<li>Post 1x per day<\/li>\n\n\n\n<li>Reply to comments that people leave.&nbsp;<\/li>\n\n\n\n<li>Build a personal brand around your expertise.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. Content Marketing<\/h3>\n\n\n\n<p>Ideas to get started:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brainstorm a list of 5 lead magnets your ideal customer would like.&nbsp;<\/li>\n\n\n\n<li>Over 6-12 months, make the 5 lead magnets.<\/li>\n\n\n\n<li>Feature them on your site.&nbsp;<\/li>\n\n\n\n<li>Post about them on your social media.&nbsp;<\/li>\n\n\n\n<li>Ask your partners to share them.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center has-pale-ocean-gradient-background has-background\" style=\"grid-template-columns:25% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"246\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/ContentCertification_Header1-300x246.png\" alt=\"Content Marketing Certification\" class=\"wp-image-156628 size-thumbnail\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p><strong>Want to get certified in Content Marketing?<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\" style=\"line-height:1.2\">Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals\u2014EVERYTHING you need to know to become a true master of digital marketing.\u200b <a href=\"https:\/\/www.digitalmarketer.com\/certifications\/content-marketing-mastery\/\">Click Here<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">6. CRO<\/h3>\n\n\n\n<p>Ideas to get started:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Once you have website traffic, set up tracking with Google Analytics.&nbsp;<\/li>\n\n\n\n<li>Measure how many visitors you\u2019re converting to email subscribers.&nbsp;<\/li>\n\n\n\n<li>Once you have a baseline, make a list of improvements you could make.&nbsp;<\/li>\n\n\n\n<li>Implement them and repeat this every quarter.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">7. Email Marketing<\/h3>\n\n\n\n<p>Ideas to get started:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choose an email marketing software to use: Mailchimp, ActiveCampaign, Constant Contact, etc.&nbsp;<\/li>\n\n\n\n<li>Start a weekly newsletter that you send out. Same day, same time each week.&nbsp;<\/li>\n\n\n\n<li>Build a content calendar and get ahead of the schedule.&nbsp;<\/li>\n\n\n\n<li>Schedule newsletters and get feedback from your subscribers.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Take Action<\/h2>\n\n\n\n<p>Organic marketing is a valid and proven way to drive potential customers to your website that you can then work to convert into paying customers.&nbsp;<\/p>\n\n\n\n<p>I\u2019ve been using organic marketing strategies for scaling my businesses for the past 10 years and I continue to be a huge proponent of them today.&nbsp;<\/p>\n\n\n\n<p>You don\u2019t need huge marketing budgets to grow your business. All you need is proven processes, consistency, and the drive to keep at it for months on end.&nbsp;<\/p>\n\n\n\n<p>TL;DR:<\/p>\n\n\n\n<p>1. SEO<\/p>\n\n\n\n<p>2. Partnerships<\/p>\n\n\n\n<p>3. Podcast Interviews<\/p>\n\n\n\n<p>4. Social Media<\/p>\n\n\n\n<p>5. Content Marketing<\/p>\n\n\n\n<p>6. CRO<\/p>\n\n\n\n<p>7. Email Marketing<\/p>\n\n\n\n<p>Sit down and plan out how you\u2019ll get these started for your business.<\/p>\n\n\n\n<p>Take 1 at a time, perfect a process for it, delegate, and then move onto adding another.&nbsp;<\/p>\n\n\n\n<p>By the end of 1-2 years, you\u2019ll have a fully running organic marketing machine that is driving 1,000s of leads to your business every single month.&nbsp;<br>Have question? <a href=\"https:\/\/www.linkedin.com\/in\/connorgillivan\/\" target=\"_blank\" rel=\"noreferrer noopener\">Follow me on LinkedIn<\/a> and DM me with questions!<\/p>\n\n\n\n<a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\">\n  <img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\">\n<\/a>\n","protected":false},"excerpt":{"rendered":"<p>Want to grow your business faster?\u2026without paying crazy amounts on paid advertising?<\/p>\n<p>Organic marketing is the answer. (Keep reading for my secrets).<\/p>\n","protected":false},"author":6742,"featured_media":166199,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[34,40,93,76,867,62],"tags":[80,1000,104,228,318,118,288,61,46],"class_list":["post-166193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-content-marketing-2","category-content-marketing","category-email-marketing","category-seo","category-social-media","tag-content-marketing","tag-cro","tag-email-marketing","tag-podcast","tag-podcasting","tag-seo","tag-seo-strategy","tag-social-media","tag-social-media-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Organic Marketing Strategies to Scale Faster in 2023 - DigitalMarketer<\/title>\n<meta name=\"description\" content=\"Want to grow your business faster?\u2026without paying crazy amounts on paid advertising?Organic marketing is the answer. 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