{"id":166451,"date":"2023-09-11T17:23:07","date_gmt":"2023-09-11T22:23:07","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=166451"},"modified":"2023-12-11T16:30:17","modified_gmt":"2023-12-11T22:30:17","slug":"marketing-science-crucial-for-success","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/marketing-science-crucial-for-success\/","title":{"rendered":"How Marketing Science Yields Success for Agencies"},"content":{"rendered":"<div class=\"wp-block-image largeScreensOnly\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2023\/09\/Why-marketing-science-is-crucial-for-success-today-1024x576.jpg\" alt=\"\" class=\"wp-image-166453\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/09\/Why-marketing-science-is-crucial-for-success-today-1024x576.jpg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/09\/Why-marketing-science-is-crucial-for-success-today-300x169.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/09\/Why-marketing-science-is-crucial-for-success-today-768x432.jpg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/09\/Why-marketing-science-is-crucial-for-success-today-1536x864.jpg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2023\/09\/Why-marketing-science-is-crucial-for-success-today.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p>As a marketing pro, you know how tough it can be to capture the attention of potential clients and keep them. There are more than <a href=\"https:\/\/www.ibisworld.com\/industry-statistics\/number-of-businesses\/digital-advertising-agencies-united-states\/\" target=\"_blank\" rel=\"noreferrer noopener\">10,700 digital advertising agencies in the U.S.<\/a>, giving business owners a lot of options. So, if you want to stand out, you need to be more than an expert in digital marketing. You need to be an expert in <em>marketing science<\/em>.<\/p>\n\n\n\n<p>If you\u2019ve spent years promoting your agency as the go-to for all things digital marketing, this can be a hard pill to swallow. But the fact is the landscape has changed. To be successful, you have to position yourself as a true marketer\u2014who happens to love digital marketing.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Digital Marketing Expertise Isn\u2019t Enough<\/h2>\n\n\n\n<p>No marketer wants to hear that their digital marketing expertise isn\u2019t enough. I get it. You\u2019ve likely put a lot of effort into studying proven frameworks, staying on top of trends, and even <a href=\"https:\/\/www.digitalmarketer.com\/blog\/find-qualified-candidates-for-agency\/\" target=\"_blank\" rel=\"noreferrer noopener\">recruiting top talent<\/a> for your agency. And chances are, that effort <em>has <\/em>paid off. However, having an agency adept at digital marketing won\u2019t bring you to the pinnacle of success\u2014not without marketing science savvy.<\/p>\n\n\n\n<p><em>Here\u2019s why\u2026<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Digital marketing has been around for a long time.&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Although digital marketing has evolved, it\u2019s not a new concept. The <a href=\"https:\/\/digitalscholar.in\/history-and-evolution-of-digital-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">history of digital marketing<\/a> spans more than 30 years. In fact, the term was introduced back in 1990, around the time the first search engine (Archie) was launched.&nbsp;<\/p>\n\n\n\n<p>In short, everyone knows about it by now. And many agencies are doing it. Unfortunately, that means your digital marketing know-how isn\u2019t anything novel or unique.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Business owners get digital marketing (for the most part).&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Today\u2019s business owners are more knowledgeable about digital marketing. Of course, they don\u2019t necessarily have a clear grasp of it. And there are still plenty of <a href=\"http:\/\/viralsolutions.net\/MarketingMisconceptions\" target=\"_blank\" rel=\"noreferrer noopener\">marketing misconceptions<\/a> out there. But research shows that <a href=\"https:\/\/www.nerdwallet.com\/article\/small-business\/marketing-statistics-for-small-business\" target=\"_blank\" rel=\"noreferrer noopener\">47% of small business owners<\/a> handle their marketing efforts themselves. So, it\u2019s fair to say they get it\u2014more or less.&nbsp;<\/p>\n\n\n\n<p>In most cases, potential clients aren\u2019t impressed by an agency\u2019s ability to handle social media, implement SEO tactics, manage paid advertising, etc. They\u2019ve heard it all before. Even if you can do it better, that may not be reason enough to outsource to your agency.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marketers have to work extra hard to earn respect.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>DigitalMarketer\u2019s own Mark de Grasse has talked about how <a href=\"https:\/\/www.digitalmarketer.com\/blog\/dont-respect-marketers\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketers don\u2019t get the respect they deserve<\/a>, and it\u2019s true. As marketers, we have to work harder than other professionals to demonstrate our worth and prove we know what we\u2019re doing. Claiming digital marketing expertise\u2014even if you do have it\u2014just won\u2019t cut it. You need to have broad marketing knowledge and use marketing science to back up your recommendations.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tools and tactics change, but the principles of good marketing don\u2019t.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>As touched on previously, digital marketing is constantly evolving. New tools and channels are constantly being introduced, resulting in new tactics to adopt. But if you focus too much on what\u2019s changing, you lose sight of what doesn\u2019t. Being on top of every new \u201cshiny object\u201d doesn\u2019t matter much if you can\u2019t follow the principles of good marketing. And that only comes with an understanding of marketing science.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Do We Mean by Marketing Science?<\/h2>\n\n\n\n<p>Many believe that <a href=\"https:\/\/pipeline.zoominfo.com\/marketing\/art-science-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">marketing is both an art and a science<\/a>. And they\u2019re right. But for now, we\u2019re focusing on the latter. After all, it\u2019s the piece of the puzzle your digital marketing agency is likely missing.&nbsp;<\/p>\n\n\n\n<p>There are several different takes on marketing science out there. But when we talk about it, this is what we mean\u2026<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center has-pale-ocean-gradient-background has-background\" style=\"grid-template-columns:25% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"650\" height=\"650\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/SearchMarketing-Badge-650x650.png\" alt=\"\" class=\"wp-image-143753 size-thumbnail\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/02\/SearchMarketing-Badge-650x650.png 650w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/02\/SearchMarketing-Badge-650x650-300x300.png 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/02\/SearchMarketing-Badge-650x650-150x150.png 150w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p style=\"font-size:18px\"><strong>You&#8217;ve Been Taught SEO ALL WRONG<\/strong><\/p>\n\n\n\n<p>Become a Certified Search Marketing Specialist and Start Boosting Your Sales by Attracting and Converting Your Ideal Leads Everywhere They Are.<\/p>\n\n\n\n<p style=\"font-size:18px;line-height:1.2\"> <a href=\"https:\/\/www.digitalmarketer.com\/certifications\/search-marketing-mastery\/\">Click here<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Making Decisions Based on Data\u2014Not Guesswork<\/h3>\n\n\n\n<p>Those who embrace marketing science know that data is key. That doesn\u2019t mean a marketer\u2019s knowledge and experience should be tossed aside. However, data should play a critical role in decision-making.<\/p>\n\n\n\n<p><strong>Leveraging data just makes sense.&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It allows us to see what\u2019s working and what\u2019s not.&nbsp;<\/li>\n\n\n\n<li>It provides valuable insights that help us answer tough questions.<\/li>\n\n\n\n<li>It ensures we\u2019re making the right decisions for each client.<\/li>\n<\/ul>\n\n\n\n<p>Science-driven marketers are skilled at compiling, analyzing, and interpreting data from various sources. They apply their findings accordingly, using facts and figures to support their choices. As a result, they can serve their clients better\u2014and with more confidence.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Applying Techniques from Other Disciplines<\/h3>\n\n\n\n<p>Digital marketing can be bolstered by other practices. Science-driven marketers know that. They see the value in disciplines like psychology, sociology, economics, and neuroscience (the last of which is combined with marketing to create <a href=\"https:\/\/blog.hubspot.com\/marketing\/neuromarketing\" target=\"_blank\" rel=\"noreferrer noopener\">neuromarketing<\/a>). That\u2019s why they look at research from those disciplines to see what they can leverage. Then, they apply techniques to make their marketing efforts even stronger.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conducting Well-Designed Experiments<\/h3>\n\n\n\n<p>Experts in marketing science realize that experimentation is essential to improvement. After all, you can\u2019t ensure the best result if you don\u2019t do some testing first. So, they conduct experiments using <a href=\"https:\/\/www.acquia.com\/blog\/applying-the-scientific-method-to-marketing-analytics\" target=\"_blank\" rel=\"noreferrer noopener\">the scientific method<\/a> to determine if their initial choice (or hypothesis) is correct.&nbsp;<\/p>\n\n\n\n<p>The most successful marketers tend to be those who are constantly testing. On a granular level, they create different variations of assets, analyze the data, and make improvements as needed. They view every test as a source of valuable information and use it to their clients\u2019 advantage.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Using Technology Wisely<\/h3>\n\n\n\n<p>True marketers who understand the science side use technology to their advantage. They don\u2019t get hung up on every new tool that arrives on the scene. Instead, they conduct in-depth research to create a marketing technology stack that benefits them and their clients.&nbsp;<\/p>\n\n\n\n<p>At the most basic level, they find technology to assist with the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Data tracking<\/li>\n\n\n\n<li>Automation<\/li>\n\n\n\n<li>Keyword research<\/li>\n\n\n\n<li>Model building<\/li>\n\n\n\n<li>Wireframing<\/li>\n<\/ul>\n\n\n\n<p>Although most marketers understand the importance of marketing technology in serving their clients, scientific ones don\u2019t suffer waste. They only invest in tools that will enhance their efforts. And they strive to get the most out of each one they use.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Taking a Holistic Approach to Marketing<\/h3>\n\n\n\n<p>There are <em>many <\/em>different facets of marketing\u2014social media, paid advertising, SEO, email, copywriting, web design, etc. But science-savvy marketers don\u2019t see them as individual pieces. Instead, they view them as parts of a much larger whole. They know that each one contributes to a business\u2019s online presence.&nbsp;<\/p>\n\n\n\n<p><strong>That\u2019s why they take a holistic approach.&nbsp;<\/strong><\/p>\n\n\n\n<p>They ensure consistency in all assets across all channels, connecting them for maximum impact. Every part is working together to promote the client\u2019s business. More than that, every team member is doing the same.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Marketing Science Yields Success for Agencies<\/h2>\n\n\n\n<p>When you\u2019re an expert not only in digital marketing but also in marketing science, you position your agency for success. It helps set the stage for being known as unique and smart.<\/p>\n\n\n\n<p><em>Here\u2019s how\u2026<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You can frame your agency as an authority in the space.<\/li>\n\n\n\n<li>You can demonstrate your understanding of marketing as a whole.&nbsp;<\/li>\n\n\n\n<li>You can encourage your team to start thinking about the big picture.&nbsp;<\/li>\n\n\n\n<li>You become more strategic in marketing for each individual client.<\/li>\n\n\n\n<li>You can provide proof that your efforts are yielding results.&nbsp;<\/li>\n\n\n\n<li>You can gain a competitive advantage over tactical marketers.<\/li>\n<\/ul>\n\n\n\n<p><strong>Ultimately, it doesn\u2019t just make your agency better. It makes your agency <\/strong><strong><em>appear <\/em><\/strong><strong>better to current and potential clients.&nbsp;<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Takeaway<\/h2>\n\n\n\n<p>These days, digital marketing expertise isn\u2019t enough to stand out from the crowd. If you really want to take your agency to the next level, you need to embrace marketing science. You need to show you have what it takes to build a business, develop a brand, and achieve long-term results. By convincing clients you\u2019re a true marketer who offers digital marketing services, you\u2019ll have an easier time acquiring and retaining them.<\/p>\n\n\n\n<a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\">\n  <img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\">\n<\/a>\n","protected":false},"excerpt":{"rendered":"<p>These days, digital marketing expertise isn\u2019t enough. Discover why you need to embrace marketing science and how it can increase your agency\u2019s success.<\/p>\n","protected":false},"author":6718,"featured_media":166903,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[34,190,89,45,870,259],"tags":[55,113],"class_list":["post-166451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-digital-advertising","category-marketing-management","category-marketing-skills","category-marketing-strategies","category-trending-marketing-news","tag-digital-marketing","tag-marketing-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Marketing Science Yields Success for Agencies - DigitalMarketer<\/title>\n<meta name=\"description\" content=\"These days, digital marketing expertise isn\u2019t enough. 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