{"id":167480,"date":"2024-04-22T14:59:37","date_gmt":"2024-04-22T19:59:37","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=167480"},"modified":"2024-04-22T14:59:41","modified_gmt":"2024-04-22T19:59:41","slug":"why-the-sales-team-hates-your-leads-and-how-to-fix-it","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/why-the-sales-team-hates-your-leads-and-how-to-fix-it\/","title":{"rendered":"Why The Sales Team Hates Your Leads (And How To Fix It)"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2024\/04\/2-3-1024x576.jpg\" alt=\"\" class=\"wp-image-167482\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/2-3-1024x576.jpg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/2-3-300x169.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/2-3-768x432.jpg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/2-3-1536x864.jpg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/2-3.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>You ask the head of marketing how the team is doing and get a giant thumbs up. \ud83d\udc4d<\/p>\n\n\n\n<p><em>\u201cOur MQLs are up!\u201d<\/em><\/p>\n\n\n\n<p><em>\u201cWebsite conversion rates are at an all-time high!\u201d<\/em><\/p>\n\n\n\n<p><em>\u201cEmail click rates have never been this good!\u201d<\/em><\/p>\n\n\n\n<p>But when you ask the head of sales the same question, you get the response that echoes across sales desks worldwide \u2014 <strong>the leads from marketing suck.<\/strong>&nbsp;<\/p>\n\n\n\n<p>If you\u2019re in this boat, you\u2019re not alone. The issue of \u201cleads from marketing suck\u201d is a common situation in most organizations. In a <a href=\"https:\/\/blog.hubspot.com\/sales\/stats-that-prove-the-power-of-smarketing-slideshare\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot survey<\/a>, only 9.1% of salespeople said leads they received from marketing were of very high quality.<\/p>\n\n\n\n<p>Why do sales teams hate marketing-generated leads? And how can marketers help their sales peers fall in love with their leads?&nbsp;<\/p>\n\n\n\n<p>Let\u2019s dive into the answers to these questions. Then, I\u2019ll give you my <strong>secret lead gen kung-fu<\/strong> to ensure your sales team loves their marketing leads.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketers Must Take Ownership<\/h2>\n\n\n\n<p><em>\u201cI\u2019ve hit the lead goal. If sales can\u2019t close them, it\u2019s their problem.\u201d<\/em><\/p>\n\n\n\n<p>How many times have you heard one of your marketers say something like this? When your teams are heavily siloed, it\u2019s not hard to see how they get to this mindset \u2014 after all, if your marketing metrics look strong, they\u2019ve done their part, right?<\/p>\n\n\n\n<p>Not necessarily.\u00a0<\/p>\n\n\n\n<p><strong>The job of a marketer is not to drive traffic or even leads<\/strong>. The job of the marketer is to create messaging and offers that lead to revenue. Marketing is not a 100-meter sprint \u2014 it\u2019s a relay race. The marketing team runs the first leg and hands the baton to sales to sprint to the finish.<\/p>\n\n\n\n\u200b\u200b<iframe src=\"https:\/\/giphy.com\/embed\/glqdZPHSpcMNTbhCxs\" width=\"480\" height=\"270\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe><p><a href=\"https:\/\/giphy.com\/gifs\/valparaiso-university-track-valparaiso-valpo-glqdZPHSpcMNTbhCxs\">via GIPHY<\/a><\/p>\n\n\n\n<p>To make leads valuable beyond the vanity metric of watching your MQLs tick up, you need to segment and nurture them. Screen the leads to see if they meet the parameters of your ideal customer profile. If yes, nurture them to find out how close their intent is to a sale. Only <em>then<\/em> should you pass the leads to sales.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lead Quality Control is a Bitter Pill that Works<\/h2>\n\n\n\n<p>Tighter quality control might reduce your overall MQLs. Still,<strong> <\/strong>it will ensure only the relevant leads go to sales, which is a win for your team and your organization.<\/p>\n\n\n\n<p>This shift will require a mindset shift for your marketing team: instead of living and dying by the sheer number of MQLs, you need to create a collaborative culture between sales and marketing. Reinforce that <strong>\u201cstrong\u201d marketing metrics that result in poor leads going to sales aren\u2019t really strong at all.<\/strong>&nbsp;&nbsp;<\/p>\n\n\n\n<p>When you foster this culture of collaboration and accountability, it will be easier for the marketing team to receive feedback from sales about lead quality without getting defensive.&nbsp;<\/p>\n\n\n\n<p>Remember, the sales team is only holding marketing accountable so the entire organization can achieve the right results. It\u2019s not sales vs marketing \u2014 it\u2019s sales and marketing working together to get a great result. Nothing more, nothing less.&nbsp;<\/p>\n\n\n\n<p>We\u2019ve identified the problem and where we need to go. So, how you do you get there?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fix #1: Focus On High ROI Marketing Activities First<\/h2>\n\n\n\n<p>What is more valuable to you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>One more blog post for a few more views?&nbsp;<\/li>\n\n\n\n<li>One great review that prospective buyers strongly relate to?<\/li>\n<\/ul>\n\n\n\n<p>Hopefully, you\u2019ll choose the latter. After all, talking to customers and getting a solid testimonial can help your sales team close leads <em>today.<\/em>&nbsp; Current customers talking about their previous issues, the other solutions they tried, why they chose you, and the results you helped them achieve is marketing gold.<\/p>\n\n\n\n<p>On the other hand, even the best blog content will take months to gain enough traction to impact your revenue.<\/p>\n\n\n\n<p>Still, many marketers who <em>say<\/em> they want to prioritize customer reviews focus all their efforts on blog content and other \u201ctop of the funnel\u201d (Awareness, Acquisition, and Activation) efforts.\u00a0<\/p>\n\n\n\n<p>The bottom half of the growth marketing funnel (Retention, Reputation, and Revenue) often gets ignored, <strong>even though it\u2019s where you\u2019ll find some of the highest ROI activities.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2024\/04\/3-4-1024x576.jpg\" alt=\"\" class=\"wp-image-167484\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/3-4-1024x576.jpg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/3-4-300x169.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/3-4-768x432.jpg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/3-4-1536x864.jpg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/3-4.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Most marketers know retaining a customer is easier than acquiring a new one. But knowing this and working with sales on retention and account expansion are two different things.&nbsp;<\/p>\n\n\n\n<p>When you start focusing on retention, upselling, and expansion, your entire organization will feel it, from sales to customer success. These happier customers will increase your average account value and drive awareness through strong word of mouth, giving you one heck of a win\/win.<\/p>\n\n\n\n<p>Winning the Retention, Reputation, and Referral game also helps feed your Awareness, Acquisition, and Activation activities:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increasing customer retention means more dollars stay within your organization to help achieve revenue goals and fund lead gen initiatives.<\/li>\n\n\n\n<li>A fully functioning referral system lowers your customer acquisition cost (CAC) because these leads are already warm coming in the door.<\/li>\n\n\n\n<li>Case studies and reviews are powerful marketing assets for lead gen and nurture activities as they demonstrate how you\u2019ve solved identical issues for other companies.<\/li>\n<\/ul>\n\n\n\n<p><strong>Remember that the bottom half of your marketing and sales funnel is just as important as the top half<\/strong>. After all, there\u2019s no point pouring leads into a leaky funnel. Instead, you want to build a frictionless, powerful growth engine that brings in the right leads, nurtures them into customers, and then delights those customers to the point that they can\u2019t help but rave about you.<\/p>\n\n\n\n<p>So, build a strong foundation and start from the bottom up. You\u2019ll find a better return on your investment.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fix #2: Join Sales Calls to Better Understand Your Target Audience<\/h2>\n\n\n\n<p><strong>You can\u2019t market well what you don\u2019t know how to sell.<\/strong><\/p>\n\n\n\n<p>Your sales team speaks directly to customers, understands their pain points, and knows the language they use to talk about those pains. Your marketing team needs this information to craft the perfect marketing messaging your target audience will identify with.<\/p>\n\n\n\n<p>When marketers join sales calls or speak to existing customers, they get firsthand introductions to these pain points. Often, <strong>marketers realize that customers\u2019 pain points and reservations are very different from those they address in their messaging.&nbsp;<\/strong><\/p>\n\n\n\n<p>Once you understand your ideal customers\u2019 objections, anxieties, and pressing questions, you can create content and messaging to remove some of these reservations before the sales call. This effort removes a barrier for your sales team, resulting in more SQLs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fix #3: Create Collateral That Closes Deals<\/h2>\n\n\n\n<p>One-pagers, landing pages, PDFs, decks \u2014\u00a0sales collateral could be anything that helps increase the chance of closing a deal. Let me share an example from Lean Labs.\u00a0<\/p>\n\n\n\n<p>Our<a href=\"https:\/\/www.lean-labs.com\/webinars\" target=\"_blank\" rel=\"noreferrer noopener\"> webinar page<\/a> has a CTA form that allows visitors to talk to our team. Instead of a simple \u201cget in touch\u201d form, we created a drop-down segmentation based on the user\u2019s challenge and need. This step helps the reader feel seen, gives them hope that they\u2019ll receive real value from the interaction, and provides unique content to users based on their selection.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2024\/04\/4-4-1024x576.jpg\" alt=\"\" class=\"wp-image-167485\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/4-4-1024x576.jpg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/4-4-300x169.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/4-4-768x432.jpg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/4-4-1536x864.jpg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/4-4.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>So, if they select <em>I need help with crushing it on HubSpot,<\/em> they\u2019ll get a landing page with HubSpot-specific content (including a video) and a meeting scheduler.&nbsp;<\/p>\n\n\n\n<p>Speaking directly to your audience\u2019s needs and pain points through these steps dramatically increases the chances of them booking a call. Why? Because instead of trusting that a generic \u201cexpert\u201d will be able to help them with their highly specific problem, they can see through our content and our form design that Lean Labs can solve their most pressing pain point.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fix #4: Focus On Reviews and Create an Impact Loop<\/h2>\n\n\n\n<p><strong>A lot of people think good marketing is expensive. You know what\u2019s even more expensive? <em>Bad marketing<\/em>.\u00a0<\/strong><\/p>\n\n\n\n<p>To get the best ROI on your marketing efforts, you need to create a marketing machine that pays for itself. When you create this machine, you need to think about two loops: the <strong>growth loop<\/strong> and the<strong> impact loop<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2024\/04\/5-3-1024x576.jpg\" alt=\"\" class=\"wp-image-167486\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/5-3-1024x576.jpg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/5-3-300x169.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/5-3-768x432.jpg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/5-3-1536x864.jpg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/5-3.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Growth loop<\/strong>&nbsp;\u2014 Awareness \u27a1 Acquisition \u27a1 Activation \u27a1 Revenue \u27a1 Awareness: This is where <em>most<\/em> marketers start.&nbsp;<\/li>\n\n\n\n<li><strong>Impact loop<\/strong> \u2014 Results \u27a1 Reviews \u27a1 Retention \u27a1 Referrals \u27a1 Results: This is where <em>great<\/em> marketers start.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Most marketers start with their growth loop and then hope that traction feeds into their impact loop. However, the reality is that <strong>starting with your impact loop is going to be far more likely to set your marketing engine up for success<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Let me share a client story to show you what this looks like in real life.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Client Story: 4X Website Leads In A Single Quarter<\/h3>\n\n\n\n<p>We partnered with a health tech startup looking to grow their website leads. One way to grow website leads is to boost organic traffic, of course, but any organic play is going to take time. If you\u2019re playing the SEO game alone, quadrupling conversions can take up to a year or longer.<\/p>\n\n\n\n<p><strong>But we did it in a single quarter. Here\u2019s how.<\/strong><\/p>\n\n\n\n<p>We realized that the startup\u2019s demos were converting lower than industry standards. A little more digging showed us why: our client was new enough to the market that the average person didn\u2019t trust them enough yet to want to invest in checking out a demo. So, what did we do?<\/p>\n\n\n\n<p>We prioritized the last part of the funnel: <strong>reputation<\/strong>.<\/p>\n\n\n\n<p>We ran a 5-star reputation campaign to collect reviews. Once we had the reviews we needed, we showcased them at critical parts of the website and then made sure those same reviews were posted and shown on other third-party review platforms.&nbsp;<\/p>\n\n\n\n<p>Remember that reputation plays are vital, and they\u2019re one of the plays startups often neglect at best and ignore at worst. <strong>What others say about your business is ten times more important than what you say about yourself<\/strong>.&nbsp;<\/p>\n\n\n\n<p>By providing customer validation at critical points in the buyer journey, we were able to <strong>4X the website leads in a single quarter!<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2024\/04\/6-2-1024x576.jpg\" alt=\"\" class=\"wp-image-167487\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/6-2-1024x576.jpg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/6-2-300x169.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/6-2-768x432.jpg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/6-2-1536x864.jpg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/6-2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>So, when you talk to customers, always look for opportunities to drive review\/referral conversations and use them in marketing collateral throughout the buyer journey.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fix #5: Launch Phantom Offers for Higher Quality Leads&nbsp;<\/h2>\n\n\n\n<p>You may be reading this post thinking, <em>okay, my lead magnets and offers might be way off the mark, but how will I get the budget to create a new one that might not even work?<\/em><\/p>\n\n\n\n<p>It\u2019s an age-old issue: <strong>marketing teams invest way too much time and resources into creating lead magnets that fail to generate quality leads<\/strong>.&nbsp;<\/p>\n\n\n\n<p>One way to improve your chances of success, remain nimble, and stay aligned with your audience without breaking the bank is to create <strong>phantom offers<\/strong>, i.e., gauge the audience interest in your lead magnet before you create them.<\/p>\n\n\n\n<p>For example, if you want to create a \u201cWorld Security Report\u201d for Chief Security Officers, don\u2019t do all the research and complete the report as Step One. Instead, tease the offer to your audience <em>before you spend time making it<\/em>. Put an offer on your site asking visitors to join the waitlist for this report. Then wait and see how that phantom offer converts.\u00a0<\/p>\n\n\n\n<p>This is precisely what we did for a report by Allied Universal that ended up <strong>generating 80 conversions before its release.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2024\/04\/DM-Article-Images-1-1024x576.jpg\" alt=\"\" class=\"wp-image-167489\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/DM-Article-Images-1-1024x576.jpg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/DM-Article-Images-1-300x169.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/DM-Article-Images-1-768x432.jpg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/DM-Article-Images-1-1536x864.jpg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2024\/04\/DM-Article-Images-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The best thing about a phantom offer is that it\u2019s a win\/win scenario:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Best case<\/strong>: You get conversions even before you create your lead magnet.<\/li>\n\n\n\n<li><strong>Worst case<\/strong>: You save resources by not creating a lead magnet no one wants.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Remember, You\u2019re On The Same Team&nbsp;<\/h2>\n\n\n\n<p>We\u2019ve talked a lot about the reasons your marketing leads might suck. However, remember that it\u2019s not all on marketers, either. At the end of the day, marketing and sales professionals are on the same team. They are not in competition with each other. They are allies working together toward a common goal.&nbsp;<\/p>\n\n\n\n<p>Smaller companies \u2014 or anyone under $10M in net new revenue \u2014 shouldn\u2019t even separate sales and marketing into different departments. These teams need to be so in sync with one another that your best bet is to align them into a single <a href=\"https:\/\/www.lean-labs.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">growth team<\/a>, one cohesive front with a single goal: <strong>profitable customer acquisition<\/strong>.<\/p>\n\n\n\n<p>Interested in learning more about the growth marketing mindset? Check out the<a href=\"https:\/\/www.lean-labs.com\/playbook\" target=\"_blank\" rel=\"noreferrer noopener\"> Lean Labs Growth Playbook<\/a> that\u2019s helped 25+ B2B SaaS marketing teams plan, budget, and accelerate growth.<\/p>\n\n\n\n<a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\">\n  <img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\">\n<\/a>\n","protected":false},"excerpt":{"rendered":"<p>Navigate the turbulent waters of 2024 election year advertising with our expert insights. Discover strategies to thrive amidst the digital campaign chaos and maximize ROI in this changing landscape.<\/p>\n","protected":false},"author":6756,"featured_media":167483,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[34,866],"tags":[1124,1121,1122,1123,1120,69,341],"class_list":["post-167480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-brand-awareness","tag-b2bmarketing","tag-collaboration","tag-customerretention-customerreviews","tag-growthmarketing","tag-leadgeneration","tag-marketing","tag-sales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why The Sales Team Hates Your Leads (And How To Fix It) - DigitalMarketer<\/title>\n<meta name=\"description\" content=\"Discover why the sales team often feels frustrated with marketing-generated leads and learn practical strategies to improve lead quality and collaboration between sales and marketing teams.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalmarketer.com\/blog\/why-the-sales-team-hates-your-leads-and-how-to-fix-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why The Sales Team Hates Your Leads (And How To Fix It) - DigitalMarketer\" \/>\n<meta property=\"og:description\" content=\"Discover why the sales team often feels frustrated with marketing-generated leads and learn practical strategies to improve lead quality and collaboration between sales and marketing teams.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalmarketer.com\/blog\/why-the-sales-team-hates-your-leads-and-how-to-fix-it\/\" \/>\n<meta property=\"og:site_name\" content=\"DigitalMarketer\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/TheKevinBarber\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-22T19:59:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-22T19:59:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2024\/04\/1-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kevin Barber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thekevinbarber\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin Barber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/why-the-sales-team-hates-your-leads-and-how-to-fix-it\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/why-the-sales-team-hates-your-leads-and-how-to-fix-it\/\"},\"author\":{\"name\":\"Kevin Barber\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/5a1ad480bb1412170a74a6916cb15536\"},\"headline\":\"Why The Sales Team Hates Your Leads (And How To Fix It)\",\"datePublished\":\"2024-04-22T19:59:37+00:00\",\"dateModified\":\"2024-04-22T19:59:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/why-the-sales-team-hates-your-leads-and-how-to-fix-it\/\"},\"wordCount\":2080,\"publisher\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/why-the-sales-team-hates-your-leads-and-how-to-fix-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2024\/04\/1-2.jpg\",\"keywords\":[\"B2BMarketing\",\"Collaboration\",\"CustomerRetention. 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