{"id":56928,"date":"2015-07-30T12:25:32","date_gmt":"2015-07-30T17:25:32","guid":{"rendered":"https:\/\/dmwsprod.wpengine.com\/?p=56928"},"modified":"2022-04-11T16:30:48","modified_gmt":"2022-04-11T21:30:48","slug":"conversion-funnel","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/conversion-funnel\/","title":{"rendered":"How To Architect The Perfect Conversion Funnel For Your Business"},"content":{"rendered":"<p>Allow\u00a0me to introduce you to the most misused and misunderstood word in all of sales and marketing\u2026<\/p>\n<p><strong>FUNNEL.<\/strong><\/p>\n<p>It&#8217;s not just for digital marketers&#8230; \u00a0online or offline, eCommerce store or dry-cleaner, if you have a business and you have customers then you have some type of funnel <em>(even if you call it something else).<\/em><\/p>\n<p>You might call it a &#8220;marketing funnel&#8221;, &#8220;conversion funnel&#8221;, &#8220;marketing pipeline&#8221;, &#8220;sales funnel&#8221;, &#8220;sales pipeline&#8221;, &#8220;sales process&#8221;, &#8220;sales cycle&#8221;\u2026\u00a0or any number of other terms that are all describing the exact same thing.<\/p>\n<p>Bottom line,\u00a0if you have a business it&#8217;s because you have processes in place to&#8230;<\/p>\n<ul>\n<li>Acquire new prospects and leads&#8230;<\/li>\n<li>Convert those\u00a0leads into buyers&#8230;<\/li>\n<li>Get those buyers to buy more or buy more often (or both)!<\/li>\n<\/ul>\n<p>Now, it might not be an optimized process (yet) but every business has some way of doing all the things listed above! So I&#8217;ll say it again&#8230; <strong>every business has a &#8220;funnel&#8221;.<\/strong><\/p>\n<p>For the sake of this article let&#8217;s give a clear and concise definition to the term once and for all.<\/p>\n<p>So&#8230;<\/p>\n<h2>What is a conversion funnel?<\/h2>\n<p>Here&#8217;s how we define a conversion funnel at Digital Marketer&#8230;<\/p>\n<blockquote><p><strong>Conversion Funnel<\/strong>\u00a0&#8211; A multi-step, multi-modality campaign that seamlessly and subtly leads a prospect toward a desired action.<\/p><\/blockquote>\n<p>Let&#8217;s break this definition down&#8230;<\/p>\n<ul>\n<li><strong>multi-step, multi-modality<\/strong>\u00a0&#8211;\u00a0You don&#8217;t turn cold prospects into leads, customers and multi-buyers all at once. \u00a0A solid conversion funnel\u00a0anticipates each step necessary to lead the prospect to the conversion.<\/li>\n<li><strong>campaign<\/strong> &#8211; Depending on your business and what you sell, a conversion\u00a0funnel can require all types of different elements&#8230;\u00a0sales appointments, consultations, landing pages, email follow-up, phone follow up, visits to your store and more to accomplish the ultimate goal. \u00a0The important thing to remember is that it&#8217;s a process, not a single event.<\/li>\n<li><strong>seamlessly and subtly<\/strong> &#8211; A well-oiled conversion funnel removes the friction between the prospect and the conversion.<\/li>\n<\/ul>\n<p>Here&#8217;s what a conversion funnel is NOT: \u00a0<strong>a silver bullet<\/strong>.<\/p>\n<p>It&#8217;s not easy &#8212; nothing worthwhile is. \u00a0But don&#8217;t worry&#8230; I&#8217;m going to show you a number of shortcuts that I wish I would have had when I was getting started.<\/p>\n<p>I&#8217;ve dedicated my career to the testing, optimization and execution of conversion funnels. \u00a0I&#8217;ve built hundreds of them for our internally owned companies and architected hundreds more for our mastermind members and clients&#8230; and I&#8217;m pretty dang good at it.<\/p>\n<p>If you choose to learn and apply what I&#8217;m about\u00a0to share with you &#8212; the knowledge will be life changing.<\/p>\n<p><em>(OK, maybe not &#8220;life changing&#8221; but definitely business changing)&#8230;<\/em><\/p>\n<p>I know that sounds <em>&#8220;hypey&#8221;<\/em> &#8212; but it&#8217;s true!<\/p>\n<p>Ready? \u00a0Here we go&#8230; there are only&#8230;<\/p>\n<h2>3 Types of Conversion Funnels<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-56939\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/conversion-funnel2.jpg\" alt=\"conversion-funnel2\" width=\"600\" height=\"320\" \/><\/p>\n<p>There are only 3 types of conversion funnels a business will employ&#8230; EVER. Maybe &#8220;types&#8221; is the wrong word, let&#8217;s call them categories. \u00a0Let me start again&#8230;<\/p>\n<p>There are only 3\u00a0CATEGORIES that every conversion funnel falls into&#8230;<\/p>\n<ul>\n<li><strong>CATEGORY #1:\u00a0&#8220;Acquisition&#8221;<\/strong><\/li>\n<li><strong>CATEGORY #2: &#8220;Activation&#8221;<\/strong><\/li>\n<li><strong><strong>CATEGORY #3: \u00a0&#8220;<\/strong>Monetization&#8221; Funnels<\/strong><\/li>\n<\/ul>\n<p>Each one has a very specific job in your business.<\/p>\n<p>An acquisition funnel should be designed and architected to help the business acquire as many new prospects and customers as possible (at breakeven or better)&#8230;<\/p>\n<p>An activation funnel should be\u00a0designed and architected to help the business convert as many of its prospects (or inactive buyers) into recent buyers&#8230;<\/p>\n<p>&#8230;And a monetization funnel should be\u00a0designed and architected to help the business generate revenue from its active buyers and indoctrinated subscribers.<\/p>\n<p>Now, I know what you&#8217;re probably thinking&#8230;<\/p>\n<blockquote><p><em><strong>&#8220;Which conversion funnel should I be using in my business?&#8221;<\/strong><\/em><\/p><\/blockquote>\n<p>&#8230; but this is the wrong question.<\/p>\n<p>The right\u00a0question is&#8230;<\/p>\n<blockquote><p><em><strong>&#8220;Which conversion funnel should I be using in my business, RIGHT NOW?&#8221;<\/strong><\/em><\/p><\/blockquote>\n<p>Every business should deploy\u00a0each funnel type at different times to different people.<\/p>\n<p>So let me ask you a question or two&#8230;<\/p>\n<p style=\"padding-left: 30px;\"><em><strong>&#8220;Do you need more leads in your business?&#8221;<\/strong><\/em><\/p>\n<p>Most people INSTANTLY and emphatically answer &#8220;YES!&#8221; but most of the time that&#8217;s not the right question<em> (more of that in a bit)<\/em>. \u00a0On to question number two&#8230;<\/p>\n<p style=\"padding-left: 30px;\"><em><strong>&#8220;Do you have a large prospect list but not a large list of buyers?&#8221;<\/strong><\/em><\/p>\n<p>Are you starting to see where I&#8217;m going with his line of questioning?&#8230;<\/p>\n<p>OK, on to question number three <em>(I know I said a &#8220;a question or two&#8221;, but I changed my mind&#8230; I have three&#8230; sorry)<\/em>.<\/p>\n<p style=\"padding-left: 30px;\"><em><strong>&#8220;Do you have an optimized back end sales process and want to generate a ton of revenue?&#8221;<\/strong><\/em><\/p>\n<p>The answer, of course, is yes, yes and yes.<\/p>\n<p><strong>But,\u00a0this is critical to understand:<\/strong> \u00a0A ______ Funnel can&#8217;t do the job of a ______ Funnel.<\/p>\n<p>An Acquisition Funnel can&#8217;t do the job of a Monetization Funnel. \u00a0A Monetization Funnel can&#8217;t do the job of an Activation Funnel. And so on&#8230;<\/p>\n<p>Each funnel excels at meeting one particular goal.<\/p>\n<p>So, where do you start? \u00a0I&#8217;m glad you asked&#8230;<\/p>\n<h2>Build ONE Funnel<\/h2>\n<p>Focus on building the funnel that will have the most impact on your business. Once you&#8217;ve built that funnel &#8212; you&#8217;ll add another&#8230; and another.<\/p>\n<p><strong>The goal is ONE FUNNEL. \u00a0<\/strong><\/p>\n<p>So, which best describes your immediate needs?&#8230;<\/p>\n<ul>\n<li><em>&#8220;I need to turn cold prospects into leads.&#8221;<\/em>\u00a0Build an Acquisition Funnel first.<\/li>\n<li><em>&#8220;I need to turn my existing leads into customers.&#8221;<\/em> Build an Activation Funnel first.<\/li>\n<li><em>&#8220;I need to turn my buyers into multi-buyers.&#8221;<\/em> Build a Monetization Funnel first.<\/li>\n<\/ul>\n<p>Let&#8217;s take a deep dive on each of these conversion funnels&#8230;<\/p>\n<h2>Conversion Funnel Type 1: The Acquisition Funnel<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-56948\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/conversion-funnel3.jpg\" alt=\"Conversion Funnel Type: Acquisition Funnel\" width=\"600\" height=\"168\" \/><\/p>\n<h3><strong>Acquisition Funnel Goal<\/strong><\/h3>\n<p>To acquire NEW prospects and customers for the business at break even or better.<\/p>\n<h3>Example Acquisition Funnel: The Splinter Offer Funnel<\/h3>\n<p>We use a number of Acquisition Funnels to generate new leads for the business including the&#8230;<\/p>\n<ul>\n<li>Free Book Funnel<\/li>\n<li>Football Phone Funnel<\/li>\n<li>Trial Upgrade Funnel<\/li>\n<li>Value In Advance Funnel<\/li>\n<\/ul>\n<p>&#8230; but none is more versatile than the Splinter Offer Funnel.<\/p>\n<p><em>(<strong>NOTE<\/strong>: \u00a0All of the above funnels are covered in detail in our <a href=\"https:\/\/funnelblueprint.com\/lets-get-started\/\" target=\"_blank\" rel=\"noopener noreferrer\">Funnel Blueprint 2.0 training<\/a>.)<\/em><\/p>\n<p>It begins by identifying a higher-priced offer (or continuity\/membership) offer\u00a0that can be &#8220;<a href=\"https:\/\/www.digitalmarketer.com\/funnel-product-splintering\/\" target=\"_blank\" rel=\"noopener noreferrer\">splintered<\/a>&#8221; into smaller chunks and offered to cold prospects.<\/p>\n<p>Why make a smaller offer?<\/p>\n<p>Because making a high-priced or continuity offer to a cold prospect is the business equivalent to walking into a bar, introducing yourself to a woman and promptly asking her to get married.<\/p>\n<p>First, that&#8217;s creepy. Second, the conversion rate on that offer is going to be pitifully low.<\/p>\n<p>You need an offer that is the equivalent of asking to buy that woman a drink. \u00a0You need an offer that is the equivalent of grabbing a cup of coffee.<\/p>\n<p>Low risk.<\/p>\n<p>Your eventual goal may be to get married &#8212; but there is a sequence that must be followed. \u00a0The easiest way to produce these low-risk &#8220;front end&#8221; offers is to &#8220;splinter&#8221; them from your core offer.<\/p>\n<p>As an example&#8230;<\/p>\n<ul>\n<li><em>You sell vintage guitars?<\/em> \u00a0&#8220;Splinter&#8221; guitar picks and offer them to cold prospects at cost. (We call this a <a href=\"https:\/\/www.digitalmarketer.com\/lead-magnet-ideas-funnel\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tripwire Offer<\/a>)<\/li>\n<li><em>You sell social media marketing services?<\/em> \u00a0&#8220;Splinter&#8221; the Facebook Page set up service and offer it to cold prospects in exchange for their contact information. (We call this a <a href=\"https:\/\/www.digitalmarketer.com\/lead-magnet-ideas-funnel\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lead Magnet<\/a>)<\/li>\n<li><em>You sell speed reading training videos?<\/em> \u00a0&#8220;Splinter&#8221; a single speed reading drill from your training and offer it to cold prospects in exchange for their contact information. (Another\u00a0<a href=\"https:\/\/www.digitalmarketer.com\/lead-magnet-ideas-funnel\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lead Magnet<\/a>)<\/li>\n<\/ul>\n<p>Our Core Offer at Digital Marketer is <a href=\"https:\/\/www.digitalmarketer.com\/the-ultimate-marketing-shortcut\/\" target=\"_blank\" rel=\"noopener noreferrer\">Digital Marketer Lab<\/a>. \u00a0It&#8217;s a membership site that offers digital marketing training for $38.60. \u00a0But it&#8217;s tough to sell Digital Marketer Lab to cold prospects.<\/p>\n<p>So, we &#8220;splinter.&#8221;<\/p>\n<p>One benefit\u00a0of Digital Marketer Lab is 30+ Execution Plans that take you step-by-step through virtually any process needed to market online. \u00a0One of those Execution Plans is called &#8220;The Content Engine&#8221; &#8212; it teaches business owners how to crank out high-quality blog content.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-56957\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/conversion-funnel6.jpg\" alt=\"Example &quot;Splinter&quot; Offer\" width=\"600\" height=\"797\" \/><\/p>\n<p>We &#8220;splinter&#8221; this single training from Digital Marketer Lab and offer it for just $7 when it&#8217;s regular price a la carte is $47. \u00a0(That&#8217;s 85% off for those scoring at home)&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-56959\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/conversion-funnel7.jpg\" alt=\"Another Example Splinter Offer\" width=\"600\" height=\"972\" \/><\/p>\n<p>But the &#8220;splintering&#8221; doesn&#8217;t stop there. \u00a0Inside &#8220;The Content Engine&#8221; Execution Plan there are 7 blog post templates that can be used to build great blog content with speed.<\/p>\n<p>So, we break one of those templates out and offer it in exchange for a prospect&#8217;s contact information&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-56960\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/conversion-funnel8.jpg\" alt=\"The Last Splinter Offer \" width=\"596\" height=\"632\" \/><\/p>\n<p>Does asking a cold prospect for their contact information in exchange for this Lead Magnet convert better than asking them to give me $38.60 every month?<\/p>\n<p>You betcha.<\/p>\n<p>And asking that new lead to give me $7 converts better than making the $38.60 membership offer right off the bat.<\/p>\n<p>The $7 offer is a &#8220;splinter&#8221; of the $38.60\/month offer. \u00a0And the free (Lead Magnet) offer is a &#8220;splinter&#8221; of the $7 offer.<\/p>\n<p>It looks like this&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-56961\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/conversion-funnel9.jpg\" alt=\"Acquisition Funnel: The Big Picture\" width=\"600\" height=\"376\" \/><\/p>\n<p>This funnel will ACQUIRE lots of leads and the\u00a0$7 and $38.60 sales made to these leads will help offset the cost of traffic.<\/p>\n<p>But this funnel isn&#8217;t going to MONETIZE your leads and customers. \u00a0And, it&#8217;s not best at ACTIVATING lots of new buyers.<\/p>\n<p>For that, you need an Activation Funnel&#8230;<\/p>\n<h2>Conversion Funnel Type 2: The Activation Funnel<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-56949\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/conversion-funnel4.jpg\" alt=\"Conversion Funnel Type: Activation Funnel\" width=\"600\" height=\"179\" \/><\/p>\n<h3><strong>Activation Funnel Goal<\/strong><\/h3>\n<p>To convert large chunks of leads into buyers.<\/p>\n<p>Unlike the Acquisition and Monetization Funnels, the Activation Funnel goal requires some explanation. \u00a0Why are we interested in &#8220;activating&#8221; buyers?<\/p>\n<p>Here&#8217;s why Activation Funnels are important&#8230;<\/p>\n<p><strong>Once a successful buying transaction has occured, the likelihood of a second (and third, fourth, etc) purchase is much higher<\/strong>.<\/p>\n<p>Understand that the goal of an Activation Funnel is QUANTITY of converted customers &#8212; NOT profit. \u00a0Profit comes later when these activated buyers enter a Monetization Funnel.<\/p>\n<h3>Example Activation Funnel: The Flash Sale\u00a0Funnel<\/h3>\n<p>We use a number of Activation Funnels to convert leads into\u00a0buyers including the&#8230;<\/p>\n<ul>\n<li>Simple Survey Funnel<\/li>\n<li>Velvet Rope Funnel<\/li>\n<li>Blog Launch Funnel<\/li>\n<\/ul>\n<p>&#8230; but my favorite funnel is The Flash Sale funnel.<\/p>\n<p>To activate buyers you must answer this important question in the prospect&#8217;s mind&#8230;<\/p>\n<blockquote><p><em>&#8220;Why should I buy NOW?&#8221;<\/em><\/p><\/blockquote>\n<p>Is the price going up? \u00a0Is their a limited quantity? Is there a sale?<\/p>\n<p>The Flash Sale Funnel employs two conversion triggers proven to activate buyers&#8230;<\/p>\n<ul>\n<li>A deep discount<\/li>\n<li>A limited time<\/li>\n<\/ul>\n<p>Think Groupon. Think Black Friday Sale. Remember, the goal is not profit &#8212; the goal is ACTIVATION. Offer as much value as you can at the lowest price you can stomach.<\/p>\n<p>Consider the Splinter Offer Funnel we reviewed in the Acquisition section of this article.<\/p>\n<p>What would happen if we removed the Lead Magnet from this funnel and made a limited time (3-5 days) offer to get The Content Engine Execution Plan for just $7?.<\/p>\n<p>In fact, we could leverage the same assets (products\/sales pages, etc) we built for the Acquisition Funnel and instead of directing traffic to the free Lead Magnet, we send our existing leads directly to the Flash Sale page&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-56964\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/conversion-funnel10.jpg\" alt=\"conversion-funnel10\" width=\"600\" height=\"586\" \/><\/p>\n<p>While this Flash Sale offer isn&#8217;t likely to convert well to ice cold prospects &#8212; this limited time deep discount (the &#8220;why&#8221;) is very likely to ACTIVATE large numbers of our existing leads.<\/p>\n<p>So, just by repositioning the offers we made in our Acquisition Funnel, we have built an entirely new funnel that meets a different business goal: ACTIVATION.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-56965\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/conversion-funnel11.jpg\" alt=\"Example Activation Conversion Funnel\" width=\"598\" height=\"368\" \/><\/p>\n<p>But we still haven&#8217;t MONETIZED these leads and customers. \u00a0For that, we need to build a Monetization Funnel&#8230;<\/p>\n<h2>Conversion Funnel Type 3: The Monetization Funnel<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-56950\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/conversion-funnel5.jpg\" alt=\"Conversion Funnel Type: Monetization Funnel\" width=\"600\" height=\"164\" \/><\/p>\n<h3><strong>Monetization\u00a0Funnel Goal<\/strong><\/h3>\n<p>To generate as much revenue (gross sales) as possible.<\/p>\n<h3>Example Monetization\u00a0Funnel: The\u00a0&#8220;Magic Question Funnel&#8221;<\/h3>\n<p>We use a number of Monetization\u00a0Funnels to monetize existing buyers and indoctrinated leads,\u00a0including the&#8230;<\/p>\n<ul>\n<li>Perpetual Webinar Formula<\/li>\n<li>The &#8220;Mini-Class Launch&#8221;<\/li>\n<li>Paid Webinar Funnel<\/li>\n<li>Live Event Funnel<\/li>\n<\/ul>\n<p>&#8230; but one of the most versatile Monetization Funnels is The Magic Question Funnel.<\/p>\n<p>Any time you want existing customers and leads (think hot prospects) on a consultative sales call to sell high-dollar products or services &#8212; employ the Magic Question Funnel.<\/p>\n<p><b>Here&#8217;s the &#8220;magic question&#8221;&#8230;<\/b><\/p>\n<blockquote><p><em>&#8220;Want some help?&#8221;<\/em><\/p><\/blockquote>\n<p>This works\u00a0in virtually any niche or vertical&#8230;<\/p>\n<ul>\n<li>&#8220;Want some help putting together a retirement plan?<\/li>\n<li>&#8220;Want some help building your website?&#8221;<\/li>\n<li>&#8220;Want some help repairing your roof?&#8221;<\/li>\n<\/ul>\n<p>Simply set up a page like this one we used to sell a $25,000 &#8220;Done-For-Me&#8221; service&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-56979\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/conversion-funnel12.jpg\" alt=\"Want Some Help Landing Page\" width=\"600\" height=\"393\" \/><\/p>\n<p>From this opt-in form you can take them to a video that explains a bit about your high-ticket product or service and either&#8230;<\/p>\n<ol>\n<li>Asks them to make a deposit to hold their place for the consultation;<\/li>\n<li>Takes them to a questionnaire to get the information you&#8217;ll need to qualify and close them on the consultative sales call.<\/li>\n<\/ol>\n<p>Ours looks like this&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-56980\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/conversion-funnel13.jpg\" alt=\"Magic Question Funnel Page\" width=\"600\" height=\"491\" \/><\/p>\n<p>Can you see how this &#8220;Want Some Help&#8221; offer would fail miserably to cold prospects?<\/p>\n<p>It&#8217;s just too soon to make a marriage proposal.<\/p>\n<p>Eventually, you&#8217;ll want all 3 funnel types in place: Acquisition, Activation and Monetization.<\/p>\n<p>Begin with the type of funnel that will have the most impact NOW, but put the other two funnel types on your short list of things to do.<\/p>\n<p>Because once you&#8217;re leveraging\u00a0the strength of each type of conversion funnel you&#8217;ll be acquiring new leads, activating buyers and seamlessly transforming them into high-ticket, multi-buyers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Allow\u00a0me to introduce you to the most misused and misunderstood word in all of sales and marketing\u2026 FUNNEL. It&#8217;s not just for digital marketers&#8230; \u00a0online or offline, eCommerce store or dry-cleaner, if you have a business and you have customers then you have some type of funnel (even if you call it something else). You [&hellip;]<\/p>\n","protected":false},"author":6621,"featured_media":69875,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[34,75],"tags":[],"class_list":["post-56928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-funnels"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Build The Perfect Conversion Funnel | Three Types of Conversion Funnels<\/title>\n<meta name=\"description\" content=\"Richard Lindner explains how to create a multi-step, multi-modality campaign that seamlessly and subtly leads a prospect toward a desired action.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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