{"id":59484,"date":"2016-02-12T18:48:35","date_gmt":"2016-02-12T23:48:35","guid":{"rendered":"https:\/\/dmwsprod.wpengine.com\/?p=59484"},"modified":"2016-02-12T18:48:35","modified_gmt":"2016-02-12T23:48:35","slug":"digital-marketing-secrets","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/digital-marketing-secrets\/","title":{"rendered":"[DECLASSIFIED] 27 Notes from DigitalMarketer’s 2016 Planning Meeting"},"content":{"rendered":"

2015 was an explosive year of learning for me.
\nSo I decided to document and share my 27 biggest business and marketing takeaways with you all in hopes some of these things will be helpful to the DigitalMarketer community in 2016.
\nThese lessons were gleaned from all of our business holdings including Native Commerce<\/a> brands and, of course, the DigitalMarketer brand.
\nI would be very excited to hear everyone else’s biggest 2015 takeaways as well, so feel free to share your own in the DigitalMarketer Engage Facebook group! (If you\u2019re not a member, you can learn about joining here<\/a>.)
\nHere are mine…<\/p>\n

1. Structured Data Markup<\/h2>\n

Structured Data Markup<\/a>\u00a0for web content, video search and local business will become increasingly important for SEO by making your content eligible for 2 important kinds of Google features:<\/p>\n

    \n
  1. Enhanced presentation in search results<\/strong> with Rich Snippets (enhanced info about Product, recipe, review, events, software apps), Breadcrumbs and Sitelinks Search Box\u2026<\/li>\n<\/ol>\n

    Here\u2019s an example of how this works for ties.com when someone Google\u2019s \u201chow to tie a tie.\u201d Try it yourself and you should see the following\u2026
    \n\"27-takeaways-2015-img1\"
    \nNow, here\u2019s what\u2019s really cool about this. It actually lets you get around the no-pop-ups rule that keeps you from being able to put lead capture pop-ups on search ad pages. Check it out. If you click on the link to ties.com in the results about (shown by the red arrow), you are taken to ties.com and see the following lead-gen pop-up\u2026
    \n\"27-takeaways-2015-img2\"
    \nHow-to searches commonly return rich snippet search results. So do recipes\u2026
    \n\"27-takeaways-2015-img3\"
    \nAnd reviews\u2026
    \n\"27-takeaways-2015-img4\"
    \nEvents\u2026
    \n\"27-takeaways-2015-img5\"
    \nSitelinks Search Box\u2026
    \n\"27-takeaways-2015-img6\"
    \nBreadcrumbs\u2026
    \n\"27-takeaways-2015-img7\"<\/p>\n

      \n
    1. Answers from the Knowledge Graph<\/a> for use with Google answers, maps and Google Now.<\/li>\n<\/ol>\n

      \"27-takeaways-2015-img8\"
      \n\"27-takeaways-2015-img9\"<\/p>\n

      2. App Indexing and Deep Linking<\/h2>\n

      App Indexing and deep linking will drive app installs and use by making content within apps available to existing and new users by promoting search results from\u2026<\/p>\n