{"id":60662,"date":"2017-08-08T12:50:13","date_gmt":"2017-08-08T17:50:13","guid":{"rendered":"https:\/\/dmwsprod.wpengine.com\/?p=60662"},"modified":"2023-01-10T10:33:35","modified_gmt":"2023-01-10T16:33:35","slug":"how-to-launch-a-podcast","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/how-to-launch-a-podcast\/","title":{"rendered":"How to Launch a Podcast, Drive it to the Top of the Charts, AND Keep it There in Just 4 Steps"},"content":{"rendered":"

You can only launch a podcast once.<\/p>\n

\""YouOnce iTunes approves your podcast, you have 8 weeks to make an impression in the New and Noteworthy section\u2014the coveted spot on the iTunes Store directory that allows you to be highly visible and gain the recognition of millions of users for 8 weeks.<\/p>\n

You need to get it right the first time\u2026 because the clock is ticking! \ud83d\ude42<\/p>\n

We launched our first podcast, Perpetual Traffic<\/em><\/a>, on July 28, 2015. To our surprise, within 8 hours we were Number 1 in the Business Category on iTunes<\/strong>!<\/p>\n

\"Perpetual<\/p>\n

We also hit iTunes\u2019 New and Noteworthy within a week<\/em>.<\/p>\n

\"Perpetual<\/p>\n

We achieved these rankings following a simple and consistent 4-step strategy<\/strong>.<\/p>\n

And that\u2019s what we\u2019re sharing today\u2014the EXACT 4-step strategy you can use to launch ANY podcast in ANY market.<\/p>\n

We\u2019re also sharing the big mistake<\/strong> we made with our podcast distribution<\/a> schedule (this was a big breakthrough for us), so you can avoid making it, too!<\/p>\n

We’ll start with…<\/p>\n

Step 1: Define Your Podcast’s Concept and Style<\/h2>\n

Successful podcasts have a consistent<\/strong> concept and style.<\/p>\n

You need to plan and decide WHAT your overall podcast will be about before you launch<\/strong>, or you run the risk of having a sloppy show.<\/p>\n

\"SuccessfulIt\u2019s important to decide what will be unique about your podcast. Think about why someone should listen, why they should care. Also, keep your business\u2019 culture in mind\u2014your podcast needs to align with your business.<\/p>\n

A podcast that\u2019s going to hit the top of the charts and stay there needs to be entertaining while<\/strong> providing valuable content on a specific topic<\/strong> that people want to listen to.<\/p>\n

You have several options to choose from when it comes to what\u00a0\u201cstyle\u201d your podcast will follow. These are some of the examples we considered when planning Perpetual Traffic<\/em>. Think about which would be the best fit to reach your audience:<\/p>\n

Interview Style Podcast<\/h3>\n

This is the most common style of podcasting.<\/p>\n

The host(s) conducts an interview in each episode of the podcast.<\/p>\n

For example, in each episode of I\u2019ll Drink to That!<\/em><\/a>, host Levi Dalton interviews a wine expert and names the episode after that particular interviewee.<\/p>\n

\"I'll<\/a><\/p>\n

Location Based Podcast<\/h3>\n

Here the podcast centers on the location it is recorded in.<\/p>\n

For instance, The MeatEater<\/em><\/a> is about hunting and outdoor activities and is recorded on the road from locations around the US Every episode is about a different location and the experience that follows.<\/p>\n

\"The<\/a><\/p>\n

Storytelling Podcast<\/h3>\n

Can you guess what flow this podcast follows? \ud83d\ude42<\/p>\n

This type of podcast tells a story.<\/p>\n

The first episode of the podcast is the beginning of the story, the last episode is the conclusion of the story, and each episode builds off the last and moves the story forward.<\/p>\n

There’s a good chance you’re familiar with one of the more popular storytelling podcasts\u2014Serial<\/a>.\u00a0<\/em>As the first podcast to hit 5 million downloads on iTunes (and that was in April 2015!), Serial<\/em> is a prime example of this.<\/p>\n

\"Serial<\/a><\/p>\n

Teaching Podcast<\/h3>\n

Each episode of a Teaching Podcast instructs its listeners on a particular topic.<\/p>\n

For instance, in Coffee Break Spanish<\/em><\/a>, the show gives listeners a Spanish lesson in the time it takes to drink a cup of coffee.<\/p>\n

\"Coffee<\/a><\/p>\n

A Mix: Teaching\/Interview\/Case Studies<\/h3>\n

This style is\u00a0a cross between…<\/p>\n