{"id":61202,"date":"2016-07-20T20:32:58","date_gmt":"2016-07-20T20:32:58","guid":{"rendered":"https:\/\/dmwsprod.wpengine.com\/?p=61202"},"modified":"2022-07-28T16:13:42","modified_gmt":"2022-07-28T21:13:42","slug":"seo-headline-templates","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/seo-headline-templates\/","title":{"rendered":"5 Blog Post Headline Templates for More Traffic From Google"},"content":{"rendered":"\n
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Smart marketers know that humans are creatures of habit.
Nowhere is this more evident than in our online search behavior (you know\u2026 the stuff we type into Google everyday).  Turns out that no matter what you’re selling — people tend to search in very similar ways.
As a result, some types of content (and some kinds of blog post headlines) attract more SEO traffic than others.
We\u2019ve been hard at work testing five headline templates built specifically to get more traffic from Google<\/strong>.
In fact, every six months, we\u2019ve seen our organic traffic 2X since we started using these templates that specifically speak to our Customer Avatars.
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Not only does this build the right kind of SEO for our content, but it brings in the right kind of organic traffic for our inbound marketing agency and clients.
They\u2019re working like gangbusters for all our clients. One in particular has seen their organic traffic almost 3X in six months\u2026
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Today, we\u2019re sharing all five headline templates, why they work, and variations of the headlines that keep things fresh.
Let\u2019s dive in.<\/p>\n\n\n\n

1. The Comparison Headline<\/strong><\/h2>\n\n\n\n

“[This] vs. [That]: Which is [Adverb\/Adjective]?”<\/strong>
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This is one of my favorite types of articles to write.
Not only is it great for SEO, but it’s also fun to pit multiple products or solutions against each other. And customers (cold, warm, or hot traffic) who are serious about buying love this type of information.
Two of the Top-3 articles on our blog right now are comparison articles.
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The HubSpot vs. WordPress article is responsible for landing our (currently) biggest client. He wasn’t even considering hiring a marketing agency when he read the article – he was trying to decide if he should build a website on HubSpot or WordPress.
Another client’s top-performing articles feature comparison headlines.
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Yale Appliance and their content marketing journey is a fun case study to read<\/a> by Marcus Sheridan at TheSalesLion.com if you’re interested. In short, they are sold on the power of blogging, and they are intense about continuing to provide honest content on their blog.
I checked their top performing articles, and this is the one with the most LinkedIn shares:
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More Examples<\/h4>\n\n\n\n