{"id":61711,"date":"2016-08-24T21:07:23","date_gmt":"2016-08-25T02:07:23","guid":{"rendered":"https:\/\/dmwsprod.wpengine.com\/?p=61711"},"modified":"2022-01-26T14:07:56","modified_gmt":"2022-01-26T20:07:56","slug":"google-analytics-custom-segments","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/google-analytics-custom-segments\/","title":{"rendered":"Import These 8 Google Analytics Custom Segments to Make Your Data More Useful"},"content":{"rendered":"<p>Google Analytics is the <em>math class<\/em> of digital marketing.<br \/>\nIt\u00a0has its devout followers (nerds), but still has a vast number of people desperately trying to avoid it.<br \/>\nThe\u00a0learning curve isn\u2019t that steep, and once marketers get to know\u00a0the tool\u2026they wonder how they ever lived without it.<br \/>\nToday we&#8217;ll get more marketers into the know with eight\u00a0really cool segments that will make their data WAY more useful.<br \/>\nLet&#8217;s start with a quick&#8230;<\/p>\n<h2>Google Analytics Overview<\/h2>\n<p><a href=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img1.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-61731 size-full\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img1.jpg\" alt=\"google-analytics-reports-img1\" width=\"700\" height=\"292\" \/><\/a><br \/>\nThis, my friends, is the segment list. When you open up your analytics view, it automatically defaults to <strong>All Users<\/strong> so you are getting the aggregate data of every visitor on your site.<br \/>\nThis information can be very useful and help you see some basic stats to make sure that everything is going hunky dory. However, this average data hides some very powerful gems. You can uncover these gems by digging into the user segments.<br \/>\nOn the left hand navigation you can pick a few options:<br \/>\n<a href=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img2.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone wp-image-61732\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img2.jpg\" alt=\"google-analytics-reports-img2\" width=\"400\" height=\"962\" \/><\/a><\/p>\n<ul>\n<li><strong>All<\/strong>\u00a0shows each segment in your list.<\/li>\n<li><strong>System<\/strong> includes the default segments provided by Google.<\/li>\n<li><strong>Custom<\/strong> includes the segments you\u2019ve created or imported.<\/li>\n<li><strong>Shared<\/strong> includes the segments you\u2019ve\u2026well\u2026shared.<\/li>\n<li><strong>Starred<\/strong> includes the segments you\u2019ve favorite with a nice yellow star.<\/li>\n<li><strong>Selected<\/strong> includes the segments you\u2019re currently looking at (you can look at a maximum of 4 at a time).<\/li>\n<\/ul>\n<p>Today, we\u2019re going to really focus on that <strong>Custom<\/strong> section. Don\u2019t worry, I\u2019m not going to have you build your own segments. In fact, I\u2019m going to share eight\u00a0of the best custom segments that you can <strong>import directly<\/strong> into your Google Analytics account \u2014 all you have to do is click the linked segment heading and you&#8217;ll be taken to the page to import them into your account.<br \/>\nThat said, for most segments you will have to do some <em>minor<\/em> tweaks in order to improve accuracy &#8212; don&#8217;t worry, it&#8217;s pretty simple as the segment creators did all the heavy lifting already!<br \/>\n<strong>Important:<\/strong>\u00a0Before we get started, it&#8217;s important to note that\u00a0the<strong> System<\/strong> segments are extremely powerful. Some of my favorites include&#8230;<\/p>\n<ul>\n<li>Used Site Search<\/li>\n<li>Converters<\/li>\n<li>Non-Converters<\/li>\n<li>Single Session Users<\/li>\n<\/ul>\n<p>Custom segments are best used when you need to answer a particular question about your audience, so the Custom section becomes very important if the more generic segments aren\u2019t quite giving you the data you need.<br \/>\nAll right, let\u2019s dig in!<\/p>\n<h2><strong>Acquisition Segments<\/strong><\/h2>\n<p>For the most part, the <strong>System<\/strong> segments can cover your main acquisition channels. However, the two segments below are really useful and don\u2019t just focus on breaking down traffic by source!<\/p>\n<h3><a href=\"https:\/\/analytics.google.com\/analytics\/gallery\/#posts\/search\/%3F_.term%3Dkeyword%26_.start%3D0%26_.type%3DADVANCED_SEGMENT%26_.count%3D50%26_.viewId%3D79IlTJFjS6OfgHdpI4Sj4A\/\" target=\"_blank\" rel=\"noopener noreferrer\">Keyword Length<\/a><\/h3>\n<p>We\u2019ve heard it time and time again, that the money is in the long tail keywords \u2014 because it&#8217;s true. Anyone utilizing good SEO knows that content that ranks for long-tail keywords is king.<br \/>\nHowever, some traffic may go against this rule.<br \/>\nSo, don\u2019t you want to see if people who access your site from short keywords actually act differently than those that access your site from long tail keywords? This set of segments will help you do just that.<br \/>\n<a href=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img3.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone wp-image-61733 size-full\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img3.jpg\" alt=\"google-analytics-reports-img3\" width=\"720\" height=\"206\" \/><\/a><br \/>\nI imported five\u00a0keyword length reports. Once you have those in your analytics account, apply them to your analytics view.<br \/>\n<a href=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img4.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-61734 size-full\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img4.jpg\" alt=\"google-analytics-reports-img4\" width=\"720\" height=\"402\" \/><\/a><br \/>\nThis is just the \u2018Audience Overview\u2019 report, but you can see that there are a few differences in how each audience interacts with the page.<\/p>\n<h4><strong>How to Use This Report<\/strong><\/h4>\n<p>Once you\u2019ve applied this report, I recommend taking a look at&#8230;<\/p>\n<ul>\n<li>How each segment interacts with your site&#8230;<\/li>\n<li>How much time they spend&#8230;<\/li>\n<li>How many pageviews&#8230;<\/li>\n<li>How many of them convert (you can do this by setting goals or having ecommerce set up in GA)&#8230;<\/li>\n<\/ul>\n<p>The most powerful report to look at is your content. Look at the pages\u00a0your visitors\u00a0are accessing to see if long or short keywords are driving the bulk of your traffic.<br \/>\nFor us\u2026well, the long tail keyword doesn\u2019t really stack up (3 to 4 keywords get us the most views).<br \/>\n<a href=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img5.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-61735 size-full\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img5.jpg\" alt=\"google-analytics-reports-img5\" width=\"720\" height=\"404\" \/><\/a><br \/>\nObviously this is dealing with organic traffic, so you\u2019re not going to get that much interesting data when you dig in to traffic source or any similar reports.<\/p>\n<h3><a href=\"https:\/\/analytics.google.com\/analytics\/gallery\/#posts\/search\/%3F_.tab%3DMy%26_.sort%3DDATE%26_.viewId%3DO5QdbsouTlWyTrAU-uVSaA\/\" target=\"_blank\" rel=\"noopener noreferrer\">Question Oriented Keywords<\/a><\/h3>\n<p>This one is a heck of a lot of fun.<br \/>\nAt DigitalMarketer, we don\u2019t get a lot of question keywords, but the ones we do are eye opening.<br \/>\nA lot of people type questions into Google and click on a link looking for a solution to that problem. Wouldn\u2019t you want to know which pages your visitors find when they have a problem they want solved?<br \/>\n<a href=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img6.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-61736 size-full\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img6.jpg\" alt=\"google-analytics-reports-img6\" width=\"720\" height=\"354\" \/><\/a><\/p>\n<h4><strong>How to Use This Report<\/strong><\/h4>\n<p>I recommend you dig into your organic keyword report and your landing page report. The former will tell you the actual questions people are asking to get to your site and the latter will tell you where they\u2019ve landed.<br \/>\n<a href=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img7.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-61737 size-full\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img7.jpg\" alt=\"google-analytics-reports-img7\" width=\"720\" height=\"297\" \/><\/a><br \/>\nHere\u2019s an example of one of our keyword reports with this segment.\u00a0 It looks like we want to make sure we have enough content surrounding&#8230;<\/p>\n<ul>\n<li>\u00a0<a href=\"https:\/\/www.digitalmarketer.com\/lead-magnet-ideas-funnel\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lead Magnets<\/a><\/li>\n<li><a href=\"https:\/\/www.digitalmarketer.com\/facebook-advertising-pixels\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook pixels<\/a><\/li>\n<li><a href=\"https:\/\/www.digitalmarketer.com\/what-is-native-advertising\/\" target=\"_blank\" rel=\"noopener noreferrer\">Native Ads<\/a><\/li>\n<li><a href=\"https:\/\/www.digitalmarketer.com\/facebook-flex-targeting\/\" target=\"_blank\" rel=\"noopener noreferrer\">Flex Targeting<\/a><\/li>\n<li><a href=\"https:\/\/www.digitalmarketer.com\/email-marketing-machine\/\" target=\"_blank\" rel=\"noopener noreferrer\">Email Marketing<\/a><\/li>\n<\/ul>\n<p>If you add \u2018Landing Page\u2019 to the secondary dimension you can make sure that the questions being asked are answered on the page.<br \/>\n<a href=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img8.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-61738 size-full\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img8.jpg\" alt=\"google-analytics-reports-img8\" width=\"720\" height=\"301\" \/><\/a><\/p>\n<h2><strong>Engagement Segments<\/strong><\/h2>\n<h3><a href=\"https:\/\/analytics.google.com\/analytics\/gallery\/#posts\/search\/%3F_.type%3DADVANCED_SEGMENT%26_.start%3D0%26_.count%3D100%26_.label%3DMOBILE%26_.viewId%3D7cSdmxi4TC24RMab4GYWlw\/\">Active User Segments<\/a><\/h3>\n<p><a href=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img9.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-61739 size-full\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img9.jpg\" alt=\"google-analytics-reports-img9\" width=\"720\" height=\"301\" \/><\/a><br \/>\nWe all want to see who our most active users are and what they do on the site. This report is especially useful if you have a membership site or SaaS application that you want to get detailed user behavior information.<br \/>\nFurthermore, you should see if there is any difference in content consumption between people that return more frequently vs. less frequently.<\/p>\n<h4><strong>How to Use This Report<\/strong><\/h4>\n<p>Currently this report doesn\u2019t provide our team at DM too much insight. However, as we begin to scale out <a href=\"hq.digitalmarketer.com\" target=\"_blank\" rel=\"noopener noreferrer\">DigitalMarketer HQ<\/a>, this segment will become very useful.<br \/>\nI\u2019d use this segment with the following reports:<br \/>\n<strong>Acquisition &gt; Channels<\/strong><br \/>\n<strong>Behavior &gt; Site Content &gt; All Pages<\/strong><br \/>\nWith the latter report, I\u2019d set up an advanced search with our DigitalMarketer HQ pages only to take a look at overall consumption by these different sets of visitors.<\/p>\n<h3><a href=\"https:\/\/analytics.google.com\/analytics\/gallery\/#posts\/search\/%3F_.type%3DADVANCED_SEGMENT%26_.start%3D0%26_.count%3D100%26_.label%3DSITE_OPTIMIZATION%26_.viewId%3DaJ7nxEvLTHetUj0JJjWDbA\/\">Really Engaged Traffic<\/a><\/h3>\n<p><a href=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img10.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-61740 size-full\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img10.jpg\" alt=\"google-analytics-reports-img10\" width=\"720\" height=\"259\" \/><\/a><br \/>\nThis is a cool report to see how engaged your traffic actually is on your site and how that impacts your overall goals.<br \/>\nThe default filter is set to show visitors that see more than three\u00a0pages and are on the site for more than three\u00a0minutes. Feel free to tinker with the depth and duration to fit your needs!<\/p>\n<h4><strong>How to Use This Report<\/strong><\/h4>\n<p>Want to know which traffic sources bring the most engaged visitors? Use this segment.<br \/>\n<a href=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img11.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-61741 size-full\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img11.jpg\" alt=\"google-analytics-reports-img11\" width=\"580\" height=\"1108\" \/><\/a><br \/>\nHere\u2019s a breakdown of our traffic channels, and as you can see organic search accounts for our most engaged traffic on the site. Below we found that our most engaged audiences have a higher conversion rate (spoiler alert).<br \/>\nSo, if our highest concentration of engaged visitors comes from organic traffic, then we know we need to spend some more time growing that traffic channel. Cool, huh?<br \/>\nWant to know if more engagement equals more conversions? Use this segment! (Sensing a pattern here?)<br \/>\n<a href=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img12.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-61742 size-full\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img12.jpg\" alt=\"google-analytics-reports-img12\" width=\"600\" height=\"334\" \/><\/a><br \/>\nFor this period, the current ecommerce conversion rate to all traffic was .5%. It\u2019s worth noting we are revamping our ecommerce tracking in Google Analytics so this number is only a representation of a few products.<br \/>\nHowever, for this same set of products we see that our really engaged traffic converts at 3.51% (that\u2019s a 602% increase in conversion rate). Knowing this information, we should find ways to get our visitors more engaged on our page to increase the likelihood that they actually convert.<\/p>\n<h3><a href=\"https:\/\/analytics.google.com\/analytics\/gallery\/#posts\/search\/%3F_.type%3DADVANCED_SEGMENT%26_.start%3D0%26_.count%3D100%26_.label%3DPAID_SEARCH%26_.viewId%3D7gU1ZKmfR5yYwA5_Hpvh6Q\/\">Work Hour Visits vs. Non-Work Hour Visits<\/a><\/h3>\n<p><a href=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img13.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-61743 size-full\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img13.jpg\" alt=\"google-analytics-reports-img13\" width=\"600\" height=\"171\" \/><\/a><br \/>\nThis report segments visitors based on when they accessed your site.\u00a0 The default settings put \u2018Work Hours\u2019 between 8am-5pm and \u2018Non-Work Hours\u2019 between 6pm-7am.<br \/>\nYou can tinker with these hours if you have slightly different times than your competition, but just because your company has different hours doesn\u2019t mean your customers&#8217; hours are different than your competition.<\/p>\n<h4><strong>How to Use This Report<\/strong><\/h4>\n<p>Look at your acquisition channels and your conversion rates with his segment. This is a great segment for ecommerce brands.<br \/>\nIf they see an increase in purchases during one of the two time periods then they can throttle their ad spend to try to drive more traffic during these peak times.<br \/>\n<a href=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img14.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-61744 size-full\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img14.jpg\" alt=\"google-analytics-reports-img14\" width=\"580\" height=\"354\" \/><\/a><br \/>\nIn our case we see a higher conversion rate during work hours, but (not shown here) we see a higher average order value during non-work hours. Granted the volume alone give work hours the edge when it comes to revenue, but this may be vastly different at your organization.<br \/>\nTake a look at this report&#8230; STAT!<\/p>\n<h2><strong>Conversion Segments<\/strong><\/h2>\n<h3><a href=\"https:\/\/www.google.com\/analytics\/web\/importing\/?authuser=0&amp;utm_source&amp;utm_medium&amp;utm_term&amp;utm_content&amp;utm_campaign#importing\/a61924362w96874404p110843605\/%3F_.objectId%3DhBfjxVSCT1Ch7PoohpOz-w%26_.selectedProfile%3D\/\">Cart Abandons By Traffic Source<\/a><\/h3>\n<p><a href=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img15.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-61745 size-full\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img15.jpg\" alt=\"google-analytics-reports-img15\" width=\"720\" height=\"358\" \/><\/a><br \/>\nIn this example the default settings use a \u2018shopping-cart\u2019 url.<br \/>\nMake sure to replace this with whatever is the designator in your page path for your cart. \u00a0Here\u2019s how I edited the segment for DigitalMarketer:<br \/>\n<a href=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img16.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-61746 size-full\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img16.jpg\" alt=\"google-analytics-reports-img16\" width=\"720\" height=\"288\" \/><\/a><br \/>\nYou\u2019ll also notice that this includes a single traffic source. You\u2019ll need to <strong>duplicate this segment for each individual source<\/strong> to get a clean comparison. I recommend only duplicating it for the traffic sources you are most interested in understanding.<br \/>\nBe sure to note in the name which traffic source you are measuring.<\/p>\n<h4>How to Use This Report<\/h4>\n<p>You want to go to <strong>Behavior &gt; Site Content &gt; All Pages<\/strong>. From here I recommend putting your cart designator string into the Advanced Search<br \/>\n<a href=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img17.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-61747 size-full\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img17.jpg\" alt=\"google-analytics-reports-img17\" width=\"720\" height=\"94\" \/><\/a><br \/>\nAnother option would be to look at the Landing Pages. From this screen I can see which campaign is getting drop off on the Upsell.<br \/>\n<a href=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img18.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-61748 size-full\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img18.jpg\" alt=\"google-analytics-reports-img18\" width=\"720\" height=\"266\" \/><\/a><br \/>\nAn even better way to do this is to dig into your <strong>Campaigns<\/strong> if you\u2019re using UTM parameters.<br \/>\n<a href=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img19.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-61749 size-full\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img19.jpg\" alt=\"google-analytics-reports-img19\" width=\"720\" height=\"194\" \/><\/a><br \/>\nIn any case, all of these reports will tell you which of your campaigns aren\u2019t actually generating sales. This is especially useful when you are auditing your ad spend and trying to gauge which campaigns need a little love.<\/p>\n<h3><a href=\"https:\/\/analytics.google.com\/analytics\/gallery\/#posts\/search\/%3F_.term%3Dwhales%26_.start%3D0%26_.type%3DADVANCED_SEGMENT%26_.viewId%3DnUqxd8LJSWua23HVsN2JaA\/\">Whales<\/a><\/h3>\n<p><a href=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img20.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-61750 size-full\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img20.jpg\" alt=\"google-analytics-reports-img20\" width=\"700\" height=\"256\" \/><\/a><br \/>\nThis is a cool report for figuring out what your high-spending visitor\u2019s behavior is like! In this case, I set it to visitors who spent more than $300, feel free to change this as it fits your price point.<\/p>\n<h4>How to Use This Report<\/h4>\n<p>You definitely want to compare this report with some other segments; I\u2019ll compare it to \u2018All Users\u2019 in this example.<br \/>\nI\u2019d look at acquisition channels to see which channels are bringing the most Whales.<br \/>\n<a href=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img21-1.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-61752 size-full\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img21-1.jpg\" alt=\"google-analytics-reports-img21\" width=\"700\" height=\"394\" \/><\/a><br \/>\nNotice here that email traffic, referral traffic, and organic traffic provide us with customers who spend the most with us.<br \/>\nI\u2019d also pay attention to content, content consumption, and the audience overview.<br \/>\n<a href=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img22.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-61754 size-full\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img22.jpg\" alt=\"google-analytics-reports-img22\" width=\"700\" height=\"230\" \/><\/a><br \/>\nIn this example the Whales spend more time on site, bounce less, and are more likely to be returning visitors.<\/p>\n<h3><a href=\"https:\/\/www.google.com\/analytics\/web\/importing\/?authuser=0&amp;utm_source&amp;utm_medium&amp;utm_term&amp;utm_content&amp;utm_campaign#importing\/a61924362w96874404p110843605\/%3F_.objectId%3DdUtLEu-BRgerQaWOhnvCmQ%26_.selectedProfile%3D\/\">Converters By Number Of Visits<\/a><\/h3>\n<p><span style=\"line-height: 1.5;\"><a href=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img23.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-61755 size-full\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img23.jpg\" alt=\"google-analytics-reports-img23\" width=\"720\" height=\"167\" \/><\/a><\/span><br \/>\n<span style=\"line-height: 1.5;\">I love this report because it helps shed some light on the question of touch points and just how many we need to convert a visitor.<\/span><br \/>\nThe default report is based off of Google Analytics \u2018Goals\u2019, at DigitalMarketer we use \u2018Ecommerce\u2019 to track everything so I had to make a slight alteration to the segment.<br \/>\n<a href=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img24.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-61756 size-full\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img24.jpg\" alt=\"google-analytics-reports-img24\" width=\"700\" height=\"255\" \/><\/a><\/p>\n<h4>How to Use This Report<\/h4>\n<p>When comparing these three segments based on your audience overview you get some pretty valuable data.<br \/>\n<a href=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img25.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-61757 size-full\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img25.jpg\" alt=\"google-analytics-reports-img25\" width=\"720\" height=\"390\" \/><\/a><br \/>\nIt looks like our sweet spot for touch points is the 2-4 visits range!<br \/>\nAlso, if you\u2019re using UTM parameters, dig into your campaigns to see which ones are paying off!<br \/>\n<a href=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img26.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-61758 size-full\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img26.jpg\" alt=\"google-analytics-reports-img26\" width=\"600\" height=\"1251\" \/><\/a><br \/>\nI\u2019d also suggest looking at product performance. If you notice that you\u2019re running an email campaign with 5-7 touch points but most people convert between touch point 2-4 then you can cut down your mailing campaign!<br \/>\nSo&#8230; how do you get started? Click any of the headline headings and be linked directly to the segment page so you can import it to your analytics account. Another way to get to the segmentation gallery is directly through Google Analytics.<br \/>\nAt the top of the segment list there are three buttons&#8230;<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-61759\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/google-analytics-reports-img27.jpg\" alt=\"google-analytics-reports-img27\" width=\"700\" height=\"97\" \/><br \/>\nTo access the Google Segment gallery, click <strong>Import from Gallery<\/strong>. If none of the segments I shared today quite fit what you are trying to achieve, browse through the gallery to find what you\u2019re looking for.<br \/>\nRemember, a segment helps you answer a very specific question about <strong>your<\/strong> user\u2019s behavior. Use these templates as a starting point and start tinkering around with the settings to really tailor your analytics reports to your business needs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Use  Justin Rondeau&#8217;s 8 favorite Google Analytic Custom Segments to optimize and gather more insight from your data. Import these directly to your Google Analytic account and learn more about your visitors and customers.<\/p>\n","protected":false},"author":14,"featured_media":61761,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[194,34],"tags":[],"class_list":["post-61711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics-data","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics Segments | 8 Best Custom Imports<\/title>\n<meta name=\"description\" content=\"Use Conversion Optimization expert Justin Rondeau&#039;s 8 favorite Google Analytic Custom Segments to optimize and gather more insight from your data. 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