{"id":62074,"date":"2020-08-07T21:00:00","date_gmt":"2020-08-08T02:00:00","guid":{"rendered":"https:\/\/dmwsprod.wpengine.com\/?p=62074"},"modified":"2022-06-03T09:42:06","modified_gmt":"2022-06-03T14:42:06","slug":"books-for-marketers","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/books-for-marketers\/","title":{"rendered":"[UPDATED] 125 Books Every Marketer Should Read"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large largeScreensOnly\"><img decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2020\/08\/100-books.jpg\" alt=\"125 Books Every Marketer Should Read\"\/><\/figure>\n\n\n\n<p>Marketing is a fascinating, rewarding, multidisciplinary field that has the potential to generate revenue and grow any business.<\/p>\n\n\n\n<p>This makes it a great industry to be a part of. However, it also means that in order to be the best marketer you can be, you have to possess at least a basic understanding of a lot of different concepts.<\/p>\n\n\n\n<p>I&#8217;ve updated the list and now have 125 of the most important books that every marketer should read. The books are organized by category:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Classic Marketing Books<\/li><li>Business Strategy Books<\/li><li>Marketing Strategy Books<\/li><li>Marketing Mindset Books<\/li><li>Productivity Books<\/li><li>Behavioral Psychology Books<\/li><li>Business Growth Book<\/li><li>Copywriting Books<\/li><li>Persuasion Books<\/li><li>Value Proposition Books<\/li><li>Content Marketing Books<\/li><li>Social Media Books<\/li><li>Website Design &amp; Optimization Books<\/li><li>Cool &amp; Interesting Marketing Books<\/li><\/ul>\n\n\n\n<p>I know that I\u2019ve gotten a lot of benefit from the vast amount of expertise hiding in the pages of these books. And if you give them the time they need to share their knowledge, I know you will too.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Classic Marketing Books<\/h2>\n\n\n\n<p>There\u2019s no better place to learn the underlying fundamentals of marketing than with the classics. These books may be old, but they\u2019re still the best place to learn the essential principles of profitable marketing.<\/p>\n\n\n\n<p>Get them, study them, and apply what you learn to the marketing channels of today\u2026 and of the future. Do that, and you\u2019ll never be at a loss for effective marketing strategies.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"451\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img1.jpg\" alt=\"Scientific Advertising by Claude C. Hopkins\" class=\"wp-image-82102\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Scientific Advertising<\/em> by Claude C. Hopkins<\/h3>\n\n\n\n<p>Without a doubt, <a href=\"https:\/\/amzn.to\/2O5dqsC\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> is one of the most widely read and influential marketing books of all time. Nowhere else can you get such a clear and concise education on the most essential principles that make up the foundation of modern marketing.<\/p>\n\n\n\n<p>(David Ogilvy was famous for saying that every marketer should read it 7 times.)<\/p>\n\n\n\n<p>Inside this short book (it\u2019s less than 90 pages), you\u2019ll learn why it\u2019s so important to measure the results of your marketing with data and real-world results. You\u2019ll discover how to appeal to consumer psychology, how to craft more compelling sales copy, how to write better headlines, and much more.<\/p>\n\n\n\n<p>Given how influential this book is today, you can\u2019t afford not to read it.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img decoding=\"async\" width=\"300\" height=\"397\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img2.jpg\" alt=\"Ogilvy on Advertising by David Ogilvy\" class=\"wp-image-82103\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Ogilvy on Advertising<\/em> by David Ogilvy<\/h3>\n\n\n\n<p><em>Time Magazine <\/em>once called David Ogilvy, \u201cThe most sought-after wizard in the business.\u201d Unfortunately he\u2019s no longer around today, but luckily for us he left behind <a href=\"https:\/\/amzn.to\/2A0cKBQ\" target=\"_blank\" rel=\"noreferrer noopener\">this book<\/a>.<\/p>\n\n\n\n<p><em>Ogilvy on Advertising <\/em>is kind of like the wizard\u2019s marketing bible. And it\u2019s another must-read.<\/p>\n\n\n\n<p>The good news is that once you open the covers, you\u2019ll <em>want <\/em>to read it. This is a easy-to-read and interesting book that\u2019s packed with over 220 images and visual examples of how to write a high-performing, direct-response-style ad.<\/p>\n\n\n\n<p>It covers a range of important topics that are still relevant today. Like the importance of using facts to back up your claims and doing competitive research. Or how to convey a brand image that sells and position your product for success in the marketplace.<\/p>\n\n\n\n<p>David Ogilvy was one of the most successful and celebrated marketers of all time, and in this book he shares the most important secrets of his trade.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img decoding=\"async\" width=\"300\" height=\"453\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img3-1.jpg\" alt=\"Confessions of an Advertising Man by David Ogilvy\" class=\"wp-image-82105\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Confessions of an Advertising Man<\/em> by David Ogilvy<\/h3>\n\n\n\n<p>Another David Ogilvy classic. What separates <a href=\"https:\/\/amzn.to\/2NZSDa2\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> book from <em>Ogilvy on Advertising <\/em>is its publication date: this book was published in 1963, a full 20 years before Ogilvy\u2019s other famous advertising manual. It also has more of a memoir feel to it, whereas <em>Ogilvy on Advertising <\/em>reads like a more straightforward how-to book.<\/p>\n\n\n\n<p>So which one should you read?<\/p>\n\n\n\n<p>My advice is simple: read both. Both books are quick and pleasurable reads, filled with priceless advertising insights. Both books cover marketing subjects like \u201cHow to Write Potent Copy\u201d and \u201cThe Secrets of Success in Business-to-Business Advertising.\u201d<\/p>\n\n\n\n<p>But that\u2019s not all. Ogilvy also tackles the practical industry issues such as how to run a successful advertising agency and how to get (and keep) advertising clients. So you\u2019ll learn more than simply how to become a better marketer. You\u2019ll also take home valuable lessons about how to manage people, deal with office politics, and run an ethical agency.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"399\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img4.jpg\" alt=\"Breakthrough Advertising by Eugene M. Schwartz\" class=\"wp-image-82106\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Breakthrough Advertising<\/em> by Eugene M. Schwartz<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.breakthroughadvertisingbook.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> is one of the all-time great marketing books by one of the all-time great marketers. Every aspiring marketer or copywriter should read it.<\/p>\n\n\n\n<p>Unfortunately, it\u2019s out-of-print, and a used copy will probably cost you at least a few hundred bucks. But trust me: it\u2019s well worth the investment. And if you implement the insights you learn, this book will pay for itself a thousand times over.<\/p>\n\n\n\n<p>What\u2019s so special about <em>Breakthrough Advertising?<\/em><\/p>\n\n\n\n<p>This goes beyond the vast majority of copywriting books that only talk about the words and how to \u201csell in print.\u201d In this book, Eugene Schwartz goes deeper. He teaches you how to <em>channel demand<\/em>\u2014in other words, how to tap into your audience\u2019s preexisting desires.<\/p>\n\n\n\n<p>To do that, he has to explain some little-understood but extremely important concepts like market awareness. In other words, you\u2019ll learn how to position your marketing for audiences of different levels of sophistication.<\/p>\n\n\n\n<p>So if you\u2019re the first-to-market with a new product, for example, you\u2019ll want to use simple, straightforward messaging. But if you\u2019re entering an already saturated market, on the other hand, you\u2019ll need to come up with something more original to stand out from the competition.<\/p>\n\n\n\n<p>These are just a few of the high-level strategic gems hiding in this book that you can\u2019t afford to miss. Buy it and study it.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"390\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img5.jpg\" alt=\"The Boron Letters by Gary C. Halbert\" class=\"wp-image-82107\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>The Boron Letters<\/em> by Gary C. Halbert<\/h3>\n\n\n\n<p>If you\u2019ve never read anything by Gary Halbert before, you\u2019re in for a treat.<\/p>\n\n\n\n<p>Gary was an amazingly shrewd and persuasive marketer, an interesting one-of-a-kind guy, and oh yeah\u2014possibly the greatest copywriter of all time.<\/p>\n\n\n\n<p>But <a href=\"https:\/\/amzn.to\/2O0IWbe\" target=\"_blank\" rel=\"noreferrer noopener\">this book<\/a> is much more than just a \u201chow to write amazing copy\u201d book (although you\u2019ll learn that). It\u2019s more than a masterclass in marketing &amp; selling (it\u2019s that, too). It\u2019s even more than a collection of profitable secrets that used to be available only as part of a paid monthly newsletter (with insights like, \u201cPrice is relative,\u201d \u201cDelay is the death of a sale,\u201d and \u201cSell stuff people want to buy\u201d).<\/p>\n\n\n\n<p>It\u2019s a work of love written from a father to his son.<\/p>\n\n\n\n<p>And that\u2019s what really stands out about this book: Gary\u2019s sincerity in dispensing the best advice he has to offer\u2014not just on copywriting and persuasion, but on how to live a long, full, happy life.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"387\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img6.jpg\" alt=\"How to Make Maximum Money in Minimum Time by Gary C. Halbert\" class=\"wp-image-82108\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>How to Make Maximum Money in Minimum Time<\/em> by Gary C. Halbert<\/h3>\n\n\n\n<p>Another great book by Gary Halbert. And just like <em>The Boron Letters, <\/em><a href=\"https:\/\/amzn.to\/2uNmjOW\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> book is as enjoyable as it is insightful.<\/p>\n\n\n\n<p>What I love about Gary\u2019s marketing books is that you can learn as much from the <em>way <\/em>he writes as you can from <em>what <\/em>he writes. To see what I mean, just read through a few of the chapter titles in this book:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The Amazing Direct Mail Secret of A Desperate Nerd From Ohio!<\/li><li>How To Get The Exact Name And Address Of Every Man, Woman And Child Who Is Ever Likely To Become One Of Your Customers<\/li><li>How To Use RCS To Find Your Dream Lover!<\/li><\/ul>\n\n\n\n<p>Even when he\u2019s teaching a fairly straightforward concept, Gary always finds a way to make it sound exciting and fun. I mean, who doesn\u2019t want to learn the amazing direct mail secret of a desperate nerd from Ohio?<\/p>\n\n\n\n<p>Obviously some of the <a href=\"https:\/\/www.digitalmarketer.com\/blog\/content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">content<\/a> in this book is a little dated. There are a lot of tips on finding customers through older acquisition channels like newspaper and the Yellow Pages. But while the details of Gary\u2019s tips might be showing their age, the strategy and thought process behind his advice is still as brilliant as ever.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"452\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img7.jpg\" alt=\"Tested Advertising Methods by John Caples\" class=\"wp-image-82111\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Tested Advertising Methods<\/em> by John Caples<\/h3>\n\n\n\n<p>In <a href=\"https:\/\/amzn.to\/2L4R4d0\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> must-read masterpiece on how to write high-converting copy that sells, you\u2019ll learn priceless marketing principles that, properly applied, can lead to massive profits in your business.<\/p>\n\n\n\n<p>John Caples was one of the all-time great copywriters. (He\u2019s the guy who came up with that famous headline, \u201cThey Laughed When I Sat Down At The Piano, But When I Started To Play\u2026!\u201d)<\/p>\n\n\n\n<p>One thing that Caples does very well is teach you how to write copy that appeals to the right buying emotions\u2014copy that grabs people\u2019s attention and generates demand for your product or service.<\/p>\n\n\n\n<p>You\u2019ll learn time-tested tricks to help you write better headlines, improve the layout of your ads, arouse interest or curiosity in your readers, and much, much more.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Business Strategy Books<\/h2>\n\n\n\n<p>Marketing is important\u2014even essential\u2014to the success of a company. But it isn\u2019t everything. The best marketing in the world can\u2019t save a bad business model.<\/p>\n\n\n\n<p>The good news is that a marketer who understands this, and who knows how to build an effective business strategy, will be that much more effective and in-demand. So definitely check out this business strategy books that will help make sure your company stands out from the competition (in a good way).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"302\" height=\"452\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/think-big.jpg\" alt=\"Think Big, Act Small by Jason Jennings\" class=\"wp-image-82126\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Think Big, Act Small<\/em> by Jason Jennings<\/h3>\n\n\n\n<p>Lots of companies are known for their top-notch sales strategies, massive social media following, or lucrative advertising campaigns. But what about the companies that you don\u2019t hear about that also generate massive success? <a href=\"https:\/\/amzn.to\/3i9tiZE\" target=\"_blank\" rel=\"noreferrer noopener\">This book<\/a> is a look inside of those companies, and a research-based, analytical breakdown of all of the things they do right to generate consistent success, even through economic downturn.<\/p>\n\n\n\n<p>There\u2019s a lot of things they do right, but for all of these companies, there is one thing they all have in common: they think big, and act small. They think big about things like customer service and product ideas, but never make any massive changes or do anything too bold. They stick with their formula, which has created a solid foundation for their businesses. There is a lot to be learned from their stories, which author Jason Jennings lays out in an organized, digestible way.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"302\" height=\"459\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/ceo-of-my-soul.jpg\" alt=\"CEO Of My Soul: The Self-Love Journey of a Small Business Owner by Nic Cober, Esquire\" class=\"wp-image-82127\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>CEO Of My Soul: The Self-Love Journey of a Small Business Owner<\/em> by Nic Cober, Esquire<\/h3>\n\n\n\n<p>Sometimes it takes losing it all to realize what really matters, and that is exactly what happened to Nicole \u201cNic\u201d Cober. Running a business successfully with a loyal and large clientele, she felt nearly unstoppable. One day, the downfall of her family life collided with the downfall of her business, leaving her with what felt like nothing but failure. <\/p>\n\n\n\n<p>Through her failures, she not only learned, but overcame the troubles at hand. She began helping other small business owners find their own success, discovering more about herself along the way, and <a href=\"https:\/\/amzn.to\/3i2uuOe\" target=\"_blank\" rel=\"noreferrer noopener\">this book<\/a> was the result. Allow Nic to help you learn more about yourself too, sharing her failures, but even greater successes as an entrepreneur and as a mother.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"302\" height=\"460\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/rise-and-grind.jpg\" alt=\"Rise and Grind: Outperform, Outwork, and Outhustle Your Way to a More Successful and Rewarding Life by Daymond John\" class=\"wp-image-82128\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Rise and Grind: Outperform, Outwork, and Outhustle Your Way to a More Successful and Rewarding Life<\/em> by Daymond John<\/h3>\n\n\n\n<p>If you\u2019ve seen ABC\u2019s hit show <em>Shark Tank<\/em>, you know who Daymond John is. But do you know the hard work that went into getting where he is? FUBU wasn\u2019t built overnight, and neither was Daymond John. <\/p>\n\n\n\n<p>In <a href=\"https:\/\/amzn.to\/3i3PS5C\" target=\"_blank\" rel=\"noreferrer noopener\">this book<\/a>, John provides the life changing routines and winning secrets that he and other successful entrepreneurs have employed to get where they are today alongside his story of the grit and persistence that it took for him to find his way to the top.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"302\" height=\"451\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/smelled-so-sweet.jpg\" alt=\"Success Never Smelled So Sweet: How I Followed My Nose and Found My Passion by Lisa Price and Hilary Beard\" class=\"wp-image-82129\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Success Never Smelled So Sweet: How I Followed My Nose and Found My Passion<\/em> by Lisa Price and Hilary Beard<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/33ncvhw\" target=\"_blank\" rel=\"noreferrer noopener\">This book<\/a> is the story of entrepreneur Lisa Price, who went from bankruptcy to business owner with her all-natural bath and beauty products. Using the tools within her own home, she started a successful business from her kitchen.&nbsp;<\/p>\n\n\n\n<p>Her story of creating financial freedom for herself is inspirational, and details in depth the struggles of making something out of nothing. This memoir gives insight into the struggles of starting your own venture, and doing so from within your home. And as more businesses move to remote work, this is a must read.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"453\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img8.jpg\" alt=\"The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow\" class=\"wp-image-82112\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>The Automatic Customer: Creating a Subscription Business in Any Industry<\/em> by John Warrillow<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/2zTxprp\" target=\"_blank\" rel=\"noreferrer noopener\">This book<\/a> has one very specific focus: how to create a subscription business with recurring revenue in any industry.<\/p>\n\n\n\n<p>This is an incredibly powerful strategy that you should absolutely be exploring. After all, acquiring new customers is difficult\u2014and what better way to maximize the value of your existing customers than to put them on an automatic recurring payment?<\/p>\n\n\n\n<p>The subscription model of business transcends all industries, from start-ups to Fortune 500. For proof of that, just look at the huge number of companies that are based on a recurrent revenue model:<\/p>\n\n\n\n<p>Spotify, Netflix, Amazon Prime, Dollar Shave Club\u2026 Even here at DigitalMarketer, we\u2019re no strangers to the massive power of recurring revenue. Our business was changed forever with the introduction of DM Lab, our flagship membership program. So I can personally attest to the business-changing (and life-changing) power of the strategy outlined in this book.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"456\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img9-1.jpg\" alt=\"Be Like Amazon: Even a Lemonade Stand Can Do It by Jeffrey Eisenberg, Bryan Eisenberg, &amp; Roy H. Williams\" class=\"wp-image-82114\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Be Like Amazon: Even a Lemonade Stand Can Do It<\/em> by Jeffrey Eisenberg, Bryan Eisenberg, &amp; Roy H. Williams<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/2O2SUsY\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> wonderful little book explores the practices shared by many of the world\u2019s most successful brands (like Amazon, Costco, and Kodak). And it organizes these practices around Amazon\u2019s \u201cfour pillars\u201d:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Customer Centricity<\/li><li>Continuous Optimization<\/li><li>Culture of Innovation<\/li><li>Corporate Agility<\/li><\/ul>\n\n\n\n<p>They\u2019re simple ideas\u2014even a lemonade stand can follow them\u2014but they\u2019re powerful. And used correctly, they can help any business to scale quickly and profitably. A big reason why is because they focus on the importance of working <em>on <\/em>your business, rather than <em>in <\/em>it.<\/p>\n\n\n\n<p>I should also point out that unlike most business books (which can be dry), this is presented as a conversation between an old man and a young man sharing business stories. It reads like a story, with witty dialogue that makes it easy to absorb what you\u2019re reading.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"435\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img10.jpg\" alt=\"Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company\u2014and Revolutionized an Industry by Marc Benioff &amp; Carlye Adler\" class=\"wp-image-82115\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company\u2014and Revolutionized an Industry<\/em> by Marc Benioff &amp; Carlye Adler<\/h3>\n\n\n\n<p>Of course Salesforce is an incredibly successful company\u2026 but it\u2019s more than that. Salesforce revolutionized the entire cloud computing and software industries. And in <a href=\"https:\/\/amzn.to\/2uAtEC3\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> book, you\u2019ll learn how they did it.<\/p>\n\n\n\n<p><em>Behind the Cloud<\/em> should be essential reading for any aspiring CEO or entrepreneur. It\u2019s organized into 9 \u201cplaybooks,\u201d each of which focuses on a different aspect of building a high-growth company:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The Start-Up Playbook: How to Turn a Simple Idea Into a High-Growth Company<\/li><li>The Marketing Playbook: How to Cut Through the Noise and Pitch the Bigger Picture<\/li><li>The Events Playbook: How to Use Events to Build Buzz and Drive Business<\/li><li>The Sales Playbook: How to Energize Your Customers Into a Million-Member Sales Team<\/li><li>The Technology Playbook: How to Develop Products Users Love<\/li><li>The Corporate Philanthropy Playbook: How to Make Your Company About More Than Just the Bottom Line<\/li><li>The Global Playbook: How to Launch Your Product and Introduce Your Model to New Markets<\/li><li>The Finance Playbook: How to Raise Capital, Create a Return, and Never Sell Your Soul<\/li><li>The Leadership Playbook: How to Create Alignment\u2014the Key to Organizational Success<\/li><\/ul>\n\n\n\n<p>The great thing about this book is that it comes straight from Marc Benioff, the founder and CEO of Salesforce. So when he says it\u2019s important to have a mentor, take risks, and be transparent\u2026 you can bet he knows what he\u2019s talking about.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"464\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img11.jpg\" alt=\"Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld by James B. Twitchell\" class=\"wp-image-82130\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld<\/em> by James B. Twitchell<\/h3>\n\n\n\n<p>When we talk about \u201cbranding,\u201d most of us think of companies like Coke, Starbucks, Ikea, and so on. But branding is actually much more ubiquitous than most of us realize\u2014even among cultural institutions like churches, museums, and colleges.<\/p>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/2NqAe54\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> book explores the role of branding in Megachurch, College Inc., and Museumworld. It\u2019s a fascinating study of how the principles of marketing can be used to do more than simply sell a product\u2014they can also sell an idea.<\/p>\n\n\n\n<p>It\u2019s an enjoyable read with some hilarious moments and some truly profound insights.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"453\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img12.jpg\" alt=\"The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber\" class=\"wp-image-82131\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>The E-Myth Revisited: Why Most Small Businesses Don&#8217;t Work and What to Do About It<\/em> by Michael E. Gerber<\/h3>\n\n\n\n<p>If you\u2019re an entrepreneur, or even thinking about starting your own business, you cannot not read <a href=\"https:\/\/amzn.to\/2LarUK3\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> book. <em>The E-Myth <\/em>is the classic text that busts many of the entrepreneurial myths out there\u2014dangerous myths that lead many well-meaning business founders into starting a company that will never succeed.<\/p>\n\n\n\n<p>You\u2019ll learn things like:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The fatal assumption that dooms most new businesses<\/li><li>Entrepreneur, the Manager, and the Technician<\/li><li>The difference between working <em>on <\/em>your business and <em>in <\/em>your business<\/li><li>The most common assumptions and mistakes that cause businesses to fail<\/li><\/ul>\n\n\n\n<p>Most importantly, you\u2019ll learn how to build a small business that grows predictably and profitably because it\u2019s based on a sound and realistic business strategy.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"449\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img13.jpg\" alt=\"Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins\" class=\"wp-image-82132\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Good to Great: Why Some Companies Make the Leap&#8230; and Others Don&#8217;t<\/em> by Jim Collins<\/h3>\n\n\n\n<p>Are you stumped as to why your business hasn\u2019t been able to take that leap to the next level of success? If so, you owe it to yourself to check out <a href=\"https:\/\/amzn.to\/2NtkDBL\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> book.<\/p>\n\n\n\n<p>In <em>Good to Great<\/em>, Jim Collins explores what has to happen to take a company from <em>good\u2026 <\/em>meaning competent, getting by\u2026 to GREAT. How do they do it? What strategies do they follow? What qualities set them apart from other companies that failed to make the leap?<\/p>\n\n\n\n<p>My favorite part of this book is the very first chapter: <em>Good is the Enemy of Great. <\/em>Because if you want your company to be able to make the leap, the first thing you have to do is realize that \u201cgood enough\u201d is never good enough, and competence is a curse.<\/p>\n\n\n\n<p>Instead, if you want to create a company that\u2019s truly special, you\u2019ll need to go beyond good. Consider this book your road map to doing just that.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"451\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img14.jpg\" alt=\"Lean Analytics:Use Data to Build a Better Startup Faster by Alistair Croll &amp; Benjamin Yoskovitz\" class=\"wp-image-82133\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Lean Analytics:Use Data to Build a Better Startup Faster<\/em> by Alistair Croll &amp; Benjamin Yoskovitz<\/h3>\n\n\n\n<p>Growing a business is tricky. There are a lot of decisions to be made, and smart marketers and business owners know that the best way to make those decisions is to follow the data.<\/p>\n\n\n\n<p>The problem with data is that there\u2019s sooo much of it.<\/p>\n\n\n\n<p>If you don\u2019t know what data to look at it, it\u2019s easy to get overwhelmed by it. Like taking a drink from a fire hose.<\/p>\n\n\n\n<p>Luckily, <a href=\"https:\/\/amzn.to\/2JCoM4h\" target=\"_blank\" rel=\"noreferrer noopener\">this book<\/a> has a solution. In <em>Lean Analytics, <\/em>you\u2019ll learn how to distill your business objectives down into one single metric that can be your guiding star depending on what phase of growth your business is in: Empathy, Stickiness, Virality, Revenue, or Scale.<\/p>\n\n\n\n<p>In other words, it helps you to utilize data to make your decisions\u2026 without being overwhelmed with it. That way you can keep your mind focused on the most important objective in your business <em>right now<\/em>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"451\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img15.jpg\" alt=\"The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business by David Meerman Scott\" class=\"wp-image-82134\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business<\/em> by David Meerman Scott<\/h3>\n\n\n\n<p>It should come as no surprise that the rules of sales and service have changed radically in recent years. Today\u2019s buyers are more educated, more skeptical, and more demanding than ever. And to top it off, thanks to the Internet they have more purchasing options than any other time in history.<\/p>\n\n\n\n<p>That\u2019s the bad news. But it really isn\u2019t bad news\u2014it\u2019s just news. Because even though buying &amp; selling have changed, they still happen. Products are still produced and sold for a profit. Companies still grow successfully.<\/p>\n\n\n\n<p>As long as they do it according to the new rules of digital commerce and don\u2019t try to force an outdated sales model on consumers who don\u2019t respond to it anymore.<\/p>\n\n\n\n<p>That\u2019s what <a href=\"https:\/\/amzn.to\/2JCUqOK\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> book is all about. Think of it as your handbook for navigating the rocky and constantly evolving terrain of dealing with consumers in the 21st century.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"453\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img16.jpg\" alt=\"No B.S. Business Success in the New Economy by Dan S. Kennedy\" class=\"wp-image-82135\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>No B.S. Business Success in the New Economy<\/em> by Dan S. Kennedy<\/h3>\n\n\n\n<p>Dan Kennedy is a legend in marketing, and <a href=\"https:\/\/amzn.to\/2uVcjTZ\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> is one of my favorite books of his.<\/p>\n\n\n\n<p>In this book, Dan teaches you how to navigate the fine line between following time-honored, reliable business strategies and experimenting with newer business strategies and models designed for the modern consumer.<\/p>\n\n\n\n<p>Along the way you\u2019ll also gain the benefit of Dan\u2019s classic streetwise advice on topics such as&#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Using your business as a path to financial independence&#8230;<\/li><li>Achieving peak productivity (and why \u201cdo it now\u201d is often bad advice)&#8230;<\/li><li>6 strategies to achieving a marketing breakthrough&#8230;<\/li><li>And much more<\/li><\/ul>\n\n\n\n<p>You can\u2019t afford to neglect the time-honored strategies that still work. But you also can\u2019t risk missing out on the benefits of newer business and marketing models designed to appeal to modern consumers. Read this book to find out what changes you should be making in your business to maximize your success in the \u201cnew economy.\u201d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"451\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img17.jpg\" alt=\"Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com by Aaron Ross &amp; Marylou Tyler\" class=\"wp-image-82136\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com<\/em> by Aaron Ross &amp; Marylou Tyler<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/2LwbuIe\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> is the second book in this list about Salesforce, and this one explores the innovative outbound sales process that added $100 million in recurring revenue to Salesforce\u2019s bottom line.<\/p>\n\n\n\n<p>Dubbed \u201cCold Calling 2.0,\u201d this sales process is a creative way to grow sales without having to ever make a traditional \u201ccold call\u201d again.<\/p>\n\n\n\n<p>In a nutshell, it works by sending an email to the person 1-2 levels above your decision maker. So for example, if your prospect is a Sales Manager, you might reach out to the Sales Director. Then ask that person to put you in touch with the correct person. From there, you set up the call and proceed with the sales process as usual.<\/p>\n\n\n\n<p>This simple shift in outbound marketing leads to less wasted time, a better response rate, and most importantly\u2014more closed sales. An essential book for anyone who relies on outbound marketing.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"464\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img18.jpg\" alt=\"The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits by Adrian J. Slywotzky, David J. Morrison, &amp; Bob Andelman\" class=\"wp-image-82137\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow&#8217;s Profits<\/em> by Adrian J. Slywotzky, David J. Morrison, &amp; Bob Andelman<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/2zTcEMj\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> book is written to answer one important question: \u201cHow do I make a profit?\u201d<\/p>\n\n\n\n<p>It might seem like a simple question but it\u2019s actually a fascinating and complicated topic that touches nearly every single aspect of your business.<\/p>\n\n\n\n<p>And it\u2019s a really essential topic to explore. After all, it doesn\u2019t matter what your revenue is if you can\u2019t turn a profit. All your hard work can essentially go to waste if you can\u2019t build a business that turns a tidy profit.<\/p>\n\n\n\n<p>In <em>Profit Zone, <\/em>you\u2019ll learn where profit comes from and what levers you can pull in your business to increase it. Discover the importance of customer-centric business design, learn how to protect your profitability with a strategic business control point, get access to 22 proven profit models, and much more.<\/p>\n\n\n\n<p>You\u2019ll also get 6 in-depth case studies showing you how many other successful companies grew their profits (case studies include the likes of Bill Gates, Charles Schwab, and Michael Eisner).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"399\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img19.jpg\" alt=\"The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes\" class=\"wp-image-82138\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies<\/em> by Chet Holmes<\/h3>\n\n\n\n<p>In <a href=\"https:\/\/amzn.to\/2uVcv5F\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> classic book, you\u2019ll find a wealth of valuable insights you can use to turbocharge your company.<\/p>\n\n\n\n<p>The premise of the book is simple: don\u2019t waste your time trying to master thousands of different strategies (this is something I know a lot of people do).<\/p>\n\n\n\n<p>Instead what you should do is focus on the few things that have been proven, time and time again, to really move the needle in business.<\/p>\n\n\n\n<p>Chet explores 12 of those strategies in this book, including topics like becoming a brilliant strategist, time management secrets of billionaires, how to accelerate your growth by hiring superstars, and more.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"450\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img20.jpg\" alt=\"The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business by Clayton M. Christensen\" class=\"wp-image-82139\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>The Innovator&#8217;s Dilemma: The Revolutionary Book That Will Change the Way You Do Business<\/em> by Clayton M. Christensen<\/h3>\n\n\n\n<p>Even the best companies can topple, if they fail to take advantage of new industry-disrupting technologies. Take Blockbuster for example. They didn\u2019t take the threat of streaming content seriously enough, and as a result, a company that once had 9,000 locations was forced to cease operations in 2013.<\/p>\n\n\n\n<p>It\u2019s a scary thought, the idea that new technologies can make your entire company obsolete. But it\u2019s true\u2014it\u2019s happened many times, and it\u2019s happening even more frequently as technological advances speed up\u2014and it\u2019s something you need to be aware of.<\/p>\n\n\n\n<p>Thankfully you have <a href=\"https:\/\/amzn.to\/2Nv1q2y\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> book, which addresses that very topic in a lucid and insightful way. You\u2019ll learn why no company is bulletproof, and strategies you can use to manage disruptive technological change.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"460\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img21.jpg\" alt=\"\u201cI\u201d Power: The Secrets of Great Business in Bad Times by Martin Edelston &amp; Marion Buhagiar\" class=\"wp-image-82140\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>\u201cI\u201d Power: The Secrets of Great Business in Bad Times<\/em> by Martin Edelston &amp; Marion Buhagiar<\/h3>\n\n\n\n<p>In <a href=\"https:\/\/amzn.to\/2NZjmn3\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> book you\u2019ll learn about Martin Edelston\u2019s 12-part \u201cI\u201d Power system, the set of principles he used to grow his own company exponentially. If you\u2019re not familiar with Marty, he was the founder of Boardroom\u2014one of the most successful direct-mail companies in history\u2014and a brilliant businessman.<\/p>\n\n\n\n<p>Of course he didn\u2019t do it all by himself, and in \u201c<em>I\u201d Power<\/em> he shares the managerial tricks and strategies he used to keep his employees happy and productive. One technique Marty was famous for was requiring employees, at meetings, to make 3 recommendations on how to improve the company\u2026 and then rewarding the winning ideas.<\/p>\n\n\n\n<p>Marty\u2019s book is full of little suggestions like this that are simple, yet capable of transforming your business in amazing ways.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing Strategy Books<\/h2>\n\n\n\n<p>Well, this is a list of the best book for marketers\u2026 so at some point you have to assume we\u2019re going to include some marketing books. \ud83d\ude42 The books in this category are what I\u2019d call relatively big in scope. In other words, rather than focusing on one specific piece of marketing (like Facebook ads), they focus instead on a much bigger part of marketing (like inbound marketing). There are a lot of great books in this section on a lot of different topics.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"302\" height=\"462\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/blue-ocean-strat.jpg\" alt=\"Blue Ocean Strategy by W. Chan Kim\" class=\"wp-image-82230\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Blue Ocean Strategy<\/em> by W. Chan Kim<\/h3>\n\n\n\n<p><em>Blue Ocean Strategy<\/em> is a <a href=\"https:\/\/amzn.to\/33yXd9g\" target=\"_blank\" rel=\"noreferrer noopener\">marketing book<\/a> that encourages you to look beyond the traditional, competition-based industry standard of assessing and outperforming your competitors. While this book won\u2019t teach you about actual oceans, it will help you find the key to becoming more aware of your positioning inside the marketplace through differentiation and innovation.<\/p>\n\n\n\n<p>In this strategy, The Red Ocean represents the businesses and industries of today, and the Blue Ocean is the unoccupied market space, waiting for you to explore and conquer the potential inside. It is a strategy book that you will come back to again and again.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"302\" height=\"380\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/unleash-possible.jpg\" alt=\"Unleash Possible: A Marketing Playbook That Drives B2B Sales by Samantha Stone\" class=\"wp-image-82231\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Unleash Possible: A Marketing Playbook That Drives B2B Sales<\/em> by Samantha Stone<\/h3>\n\n\n\n<p>The explosion of ecommerce throughout the last decade has changed the way sales are normally garnered, and has altered the traditional B2B selling style. Finely tuned online marketing and digital services can go very far today when working with your business clients by letting digital do the heavy lifting.&nbsp;<\/p>\n\n\n\n<p>Samantha Stone offers a very self-aware guide for how to adapt to new trends in the online marketing space. She recognizes that organizational change is no easy task, making <a href=\"https:\/\/amzn.to\/2PrQje0\" target=\"_blank\" rel=\"noreferrer noopener\">this book<\/a> a highly recommended read when you are in the market to increase your sales.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"377\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img22.jpg\" alt=\"Digital Marketing for Dummies by Ryan Deiss &amp; Russ Henneberry\" class=\"wp-image-82141\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Digital Marketing for Dummies<\/em> by Ryan Deiss &amp; Russ Henneberry<\/h3>\n\n\n\n<p>The best thing about <a href=\"https:\/\/amzn.to\/2NtAfFv\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> book, without a doubt, is the unmatched handsomeness of its brilliant authors.<\/p>\n\n\n\n<p>OK, I\u2019m joking. The best thing is actually all the actionable digital marketing insights.<\/p>\n\n\n\n<p>Russ and I were honored to be the ones to officially \u201cwrite the book\u201d on digital marketing. And the result, if I say so myself, came out great.<\/p>\n\n\n\n<p>This book is written with the beginner in mind, and as a result it starts from ground zero and teaches you all the most important, fundamental principles of digital marketing. Each chapter builds on the last, giving you a solid education in the customer journey, customer acquisition, website optimization, and more.<\/p>\n\n\n\n<p>You\u2019ll learn things like&#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The essential principles every digital marketer has to understand<\/li><li>Using <a href=\"https:\/\/www.digitalmarketer.com\/blog\/content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">content<\/a> to generate fans, followers, and customers<\/li><li>How to generate website traffic<\/li><li>Measuring and optimizing your digital marketing campaigns<\/li><li>The 10 most common digital marketing mistakes<\/li><li>Trending digital marketing skills to add to your resume<\/li><li>And much, much more!<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"371\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img23.jpg\" alt=\"$12 Billion of Inside Marketing Secrets Discovered Through Direct Response Television Sales by Steven Dworman\" class=\"wp-image-82142\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>$12 Billion of Inside Marketing Secrets Discovered Through Direct Response Television Sales<\/em> by Steven Dworman<\/h3>\n\n\n\n<p>You\u2019ve seen them before. Those long and sometimes cheesy infomercials that seem to run at all hours of the night.<\/p>\n\n\n\n<p>And yet they\u2019ve produced some massive commercial successes. Products that developed into huge brands: George Foreman Grill, NordicTrack, BluBlocker, Total Gym. The list goes on.<\/p>\n\n\n\n<p>There\u2019s actually a lot of carefully crafted and precisely measured marketing that goes into a successful infomercial, which is why the companies that brought us products like ThighMaster have a lot of marketing secrets to share.<\/p>\n\n\n\n<p>In <a href=\"https:\/\/amzn.to\/2Nua1CH\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> book you can read interviews with 23 of the world\u2019s most successful infomercial marketers\u2014people like Tony Robbins, Joe Sugarman, Michael Levy, and more. And I bet you\u2019ll be as inspired by their stories and their passion as you will be impressed by the depth of their marketing insight.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"451\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img24.jpg\" alt=\"The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries &amp; Jack Trout\" class=\"wp-image-82143\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!<\/em> by Al Ries &amp; Jack Trout<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/2NX0Go9\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> is one of those classic books that should be on every marketer\u2019s bookshelf. In it, Al Ries and Jack Trout take a big-picture view of marketing and share 22 powerful and essential marketing principles.<\/p>\n\n\n\n<p>Some of my personal favorites:<\/p>\n\n\n\n<p>Law 3: Law of mind. You don\u2019t have to be the first to market\u2026 as long as you\u2019re first in the mind of the consumers.<\/p>\n\n\n\n<p>Law 7: Law of the ladder. Your marketing strategy will depend on where you fall in the hierarchy of your competition. The #4 company in an industry has to market very differently from the #1 company.<\/p>\n\n\n\n<p>Law 9: Law of opposite. Don\u2019t try to beat the leader\u2014try to be different from them. Turn their strength into a weakness.<\/p>\n\n\n\n<p>But really, they\u2019re all gems. Give this one a look\u2014it\u2019s quick and easy to read, and the stories inside will stick with you long after you put it down.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"376\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img25.jpg\" alt=\"The 22 Immutable Laws of Branding by Al Ries &amp; Laura Ries\" class=\"wp-image-82144\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>The 22 Immutable Laws of Branding<\/em> by Al Ries &amp; Laura Ries<\/h3>\n\n\n\n<p>Al Ries followed up <em>The 22 Immutable Laws of Marketing <\/em>with <a href=\"https:\/\/amzn.to\/2LtmI3y\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> book, a similar work that\u2019s focused on the topic of branding.<\/p>\n\n\n\n<p>How do you build a recognizable brand that people pay attention to, remember, and trust?<\/p>\n\n\n\n<p>Once again, Ries delivers with 22 principles that cut to the heart of what really matters in branding. Along the way you\u2019ll see examples from the likes of world-class brands like Rolex, Volvo, and Heineken.<\/p>\n\n\n\n<p>Consider it your primer for how to build a world-class brand.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"448\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img26.jpg\" alt=\"The Art of Profitability by Adrian Slywotzky\" class=\"wp-image-82145\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>The Art of Profitability<\/em> by Adrian Slywotzky<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/2NvNgy7\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> book shares 23 different profit models that companies can use to generate greater profits. And the central mantra that ties all these profit strategies together is the importance of understanding your customer.<\/p>\n\n\n\n<p>The great thing about this book is how easy it is to read and understand. It\u2019s written as a dialogue between a manager and a Zen-like master, David Zhao. And unlike other dry business books, it has almost a fable-like quality to it that makes it feel like you\u2019re reading an age-old story filled with very relevant lessons for modern businesses.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"447\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img27.jpg\" alt=\"Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller\" class=\"wp-image-82146\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Building a StoryBrand: Clarify Your Message So Customers Will Listen<\/em> by Donald Miller<\/h3>\n\n\n\n<p>In <a href=\"https:\/\/amzn.to\/2Nwhbqf\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> book Donald Miller from StoryBrand explains the 7 universal elements of powerful stories, which he calls the SB7 Framework. These are the 7 story events that appeal to all humans\u2014they help us to identify with the story and empathize with the characters in it.<\/p>\n\n\n\n<p>What\u2019s remarkable about this book is that Donald teaches you how to leverage these elements to forge deeper connections with your customers through the power of story.<\/p>\n\n\n\n<p>So what are the 7 universal elements of powerful stories? They\u2019re really quite simple:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A character<\/li><li>Has a problem<\/li><li>And meets a guide<\/li><li>Who gives them a plan<\/li><li>And calls them to action<\/li><li>That helps them to avoid failure<\/li><li>And ends in success<\/li><\/ul>\n\n\n\n<p>Like I said, simple\u2026 but powerful.<\/p>\n\n\n\n<p>And you can probably already start to see how your product or service fits perfectly into the role of \u201cmentor.\u201d<\/p>\n\n\n\n<p>I\u2019m a big fan of StoryBrand. If you haven\u2019t been exposed to any of Donald\u2019s teachings before, this book is a great place to start.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"450\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img28.jpg\" alt=\"Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore\" class=\"wp-image-82147\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers<\/em> by Geoffrey A. Moore<\/h3>\n\n\n\n<p>If you have an innovative product but you\u2019re not sure how to bring it to a larger market, <a href=\"https:\/\/amzn.to\/2NqAKA2\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> is definitely the book for you.<\/p>\n\n\n\n<p>In <em>Crossing the Chasm <\/em>you\u2019ll learn how to find success in high-tech industries by leveraging the technology adoption lifecycle (innovators, early adopters, early majority, late majority, and laggards). Geoffrey Moore reveals that there\u2019s a huge chasm between early adopters and the early majority, which can prove to be a special challenge for cutting-edge products.<\/p>\n\n\n\n<p>Using the insights in this book, you\u2019ll learn how to narrow that chasm so you can speed up your growth &amp; sales. Make sure to get the 3rd edition, which has been updated with new examples and more information on digital marketing.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"456\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img29.jpg\" alt=\"Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition by Jay Abraham\" class=\"wp-image-82148\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Getting Everything You Can Out of All You&#8217;ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition<\/em> by Jay Abraham<\/h3>\n\n\n\n<p>Jay Abraham is an absolute master of business and marketing, which is probably why he\u2019s an advisor to many of the top corporations in the US today. He\u2019s written a lot of great books, but <a href=\"https:\/\/amzn.to\/2zOTmrD\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> one takes the cake as the one you absolutely have to read.<\/p>\n\n\n\n<p>In this book, Jay will help you to find and take advantage of the hidden assets that lie within arm\u2019s reach of each and every one of us. When you know where to look, and how to seize opportunity and make it yours, you\u2019ll be surprised at how easy it can be to grow your business, make more money, or achieve any other big goals.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"453\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img30.jpg\" alt=\"Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative by Scott Brinker\" class=\"wp-image-82149\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative<\/em> by Scott Brinker<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/2zOTQ0V\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> compares marketing to software development and gives you a management framework that can help to improve your marketing results without getting lost in the sea of overwhelming changes and data that inundate most modern marketers.<\/p>\n\n\n\n<p>That framework is based on 5 fundamentals that, when leveraged properly, will give your marketing department all the benefits of agile management:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Speed<\/li><li>Adaptability<\/li><li>Adjacency<\/li><li>Scale<\/li><li>Precision<\/li><\/ul>\n\n\n\n<p>Marketing today is more complicated than ever, with more channels, data, and touchpoints than ever before. Implementing this framework is a great way to help simplify all that data so you can focus on what matters most in your business.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"451\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img31.jpg\" alt=\"Inbound Marketing: Attract, Engage, and Delight Customers Online by Brian Halligan &amp; Dharmesh Shah\" class=\"wp-image-82150\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Inbound Marketing: Attract, Engage, and Delight Customers Online<\/em> by Brian Halligan &amp; Dharmesh Shah<\/h3>\n\n\n\n<p>If you aren\u2019t familiar with the inbound method of marketing, <a href=\"https:\/\/amzn.to\/2L4VMrn\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> book will give you a great understanding of what inbound is and how to leverage it to attract, engage, and delight your customers online.<\/p>\n\n\n\n<p>Inbound marketing is designed for the modern consumer\u2014the person who doesn\u2019t respond to cold calling or direct mail, but instead takes a more active role in searching for the products and services they want. In a nutshell, it gives your customers the type of digital experience they want\u2014which means they\u2019re more likely to enjoy their experience with your company and come back again.<\/p>\n\n\n\n<p>You\u2019ll learn things like\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>How to turn strangers into website visitors, and visitors into customers<\/li><li>Advice on creating remarkable content by building <em>tools<\/em><\/li><li>Tactics to increase your visibility so more people find you online<\/li><\/ul>\n\n\n\n<p>And much more.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"488\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img32.jpg\" alt=\"Positioning: The Battle for Your Mind by Al Ries &amp; Jack Trout\" class=\"wp-image-82151\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Positioning: The Battle for Your Mind<\/em> by Al Ries &amp; Jack Trout<\/h3>\n\n\n\n<p>Here is another great book by Al Ries and Jack Trout. <a href=\"https:\/\/amzn.to\/2LvtzGp\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> is the classic work on how to create a position in the minds of your customers that helps you to generate new customers, stand out from your competitors, and capture market share.<\/p>\n\n\n\n<p>It\u2019s an enlightening book that\u2019s filled with case studies on everything from Xerox to Milk Duds to Jamaica, giving you a broad range of insights into how positioning can help (or hurt) your company\u2019s efforts to grow.<\/p>\n\n\n\n<p>You\u2019ll also get some valuable advice on how to choose a product or company name that\u2019s aligned with the position you want to occupy in the marketplace. For example, can companies with long and complex names successfully shorten them by using initials?<\/p>\n\n\n\n<p>(The quick answer is no, not usually. But you\u2019ll have to reach chapter 10 to learn why.)<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"455\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img33.jpg\" alt=\"Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith\" class=\"wp-image-82152\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Selling the Invisible: A Field Guide to Modern Marketing<\/em> by Harry Beckwith<\/h3>\n\n\n\n<p>Selling a service presents some tricky obstacles. For one thing, you can\u2019t really <em>see <\/em>them, which makes it hard to clarify to your prospects exactly what they will be getting. And in <a href=\"https:\/\/amzn.to\/2NvwSOh\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> bestselling book on service selling, author Harry Beckwith explains why some traditional marketing principles\u2014like the old adage to \u201csell the sizzle, not the steak\u201d\u2014is actually terrible advice when you\u2019re selling a service as opposed to a product.<\/p>\n\n\n\n<p>So what should you do instead? Harry recommends a lot of practical tips like listening to the customer, selling a long-term relationship, figuring out what you\u2019re <em>really <\/em>selling, and much more. You\u2019ll learn why less is more when it comes to communication, get tips to help you navigate focus groups, discover why greatness may get you nowhere, and much more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing Mindset Books<\/h2>\n\n\n\n<p>One of the things I\u2019ve noticed, time and time again, is that the most successful marketers are the ones with the right mindset. They might not know all the strategies (yet). They might not be a whiz in Google Analytics (yet). But their underlying thought process as a marketer is solid, and as a result, they tend to become successful faster than most.<\/p>\n\n\n\n<p>Check out these books to help build a strong foundation in some of the most important principles for any digital marketer:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"302\" height=\"481\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/marketing-a-love-story.jpg\" alt=\"Marketing: A Love Story by Bernadette Jiwa\" class=\"wp-image-82225\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Marketing: A Love Story<\/em> by Bernadette Jiwa<\/h3>\n\n\n\n<p>In a world full of good products and concepts, making yours matter the most can seem like a tremendous obstacle. The products and services themselves are often solving a problem that the consumer is having\u2014but what if your marketing could help to do the same?&nbsp;<\/p>\n\n\n\n<p>Building value is a concept that is invaluable itself, and being able to do that by becoming a company your customers will care about is what Jiwa shows you in <a href=\"https:\/\/amzn.to\/3idqJ8D\" target=\"_blank\" rel=\"noreferrer noopener\">this book<\/a>. Learning more about what your customers want and need will not only help you create better offerings, but it can guide your marketing efforts to focus on connecting more with customers and solving their problems along the way.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"302\" height=\"421\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/all-marketers-lie.jpg\" alt=\"All Marketers Are Liars by Seth Godin\" class=\"wp-image-82226\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>All Marketers Are Liars<\/em> by Seth Godin<\/h3>\n\n\n\n<p>Being able to effectively sell your product or service often goes way beyond setting a competitive price for what is offered. <a href=\"https:\/\/amzn.to\/39YieeX\" target=\"_blank\" rel=\"noreferrer noopener\">This book<\/a> teaches you about the true power of telling great stories, taking you from a business to a brand.&nbsp;<\/p>\n\n\n\n<p>While puffery can often be found in the marketing world, this book will guide you in being an ethical story teller to avoid misleading your audience. The advice shared by Godin is to practice telling stories, but not telling lies. The power of branding through truthful story-telling has infinite potential, and this book is ready to help you further those skills.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"302\" height=\"456\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/dare-to-lead.jpg\" alt=\"Dare to Lead by Bren\u00e9 Brown\" class=\"wp-image-82228\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Dare to Lead<\/em> by Bren\u00e9 Brown<\/h3>\n\n\n\n<p>What does it mean to be a leader? Is it about status? Wielding power and using it to take control? Is it supporting your team and allowing them to become leaders themselves? <a href=\"https:\/\/amzn.to\/2PqHlha\" target=\"_blank\" rel=\"noreferrer noopener\">This book<\/a> seeks to answer all of those questions.&nbsp;<\/p>\n\n\n\n<p>Bren\u00e9 Brown uses stories, research, and empirical evidence to investigate leadership within successful businesses and figure out what they are doing right. Then, she supplies that information back to you so you can practice it in your own career. The need for strong leadership is important, but not as important as the need for capable leadership. Daring to lead isn\u2019t about the strength you have, but the way you strengthen those around you.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"302\" height=\"487\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/click-happy.jpg\" alt=\"Click Happy: Your Guide to a Meaningful Life &amp; Career in the Digital Era By Molly Pittman\" class=\"wp-image-82229\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Click Happy: Your Guide to a Meaningful Life &amp; Career in the Digital Era<\/em> By Molly Pittman<\/h3>\n\n\n\n<p>Is having a digital job the life you envisioned for yourself when you were a kid? Probably not, but how could it have been? As the world continues to shift to a digital landscape, our expectations for life have also shifted. How do we make sure we\u2019re happy in the digital age, as well as well prepared to succeed?&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/3gw7yGK\" target=\"_blank\" rel=\"noreferrer noopener\">This book<\/a> gives you those tools and fundamentals that you need to be successful and happy in this rapidly changing world, teaching you how to find your own place in this digital workforce that will enable you to do things that you want to do.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"454\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img34.jpg\" alt=\"Hooked: How to Build Habit-Forming Products by Nir Eyal\" class=\"wp-image-82153\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Hooked: How to Build Habit-Forming Products<\/em> by Nir Eyal<\/h3>\n\n\n\n<p>Brainstorming your next product? If so, definitely bump <a href=\"https:\/\/amzn.to\/2Lmpqrm\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> book up in your queue.<\/p>\n\n\n\n<p>And by \u201cbump it up in your queue,\u201d what I really mean is, \u201cdrop everything else and read <em>Hooked <\/em>right now.\u201d<\/p>\n\n\n\n<p>Nir\u2019s best-selling product design manual teaches the real principles behind product success. Why do some products flop, and others go on to massive success?<\/p>\n\n\n\n<p>The key to a product\u2019s success, Nir argues, lies in the way that product influences consumer behavior. The most successful products aren\u2019t just easy to use\u2014they\u2019re hard <em>not <\/em>to use. They\u2019re compelling. Un-put-down-able.<\/p>\n\n\n\n<p>And Nir even explains how you can create habit-forming product using his \u201cHook Method.\u201d The Hook Method consists of 4 main steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Trigger:<\/strong> prompt the consumer to take action.<\/li><li><strong>Action:<\/strong> make it easy for the consumer to take action<\/li><li><strong>Variable reward:<\/strong> make the reward inconsistent to make it habit-forming<\/li><li><strong>Investment:<\/strong> get the user to make a small investment in the product<\/li><\/ul>\n\n\n\n<p>By implementing this process into your own products and marketing campaigns, you can create habit-forming products that keep your customers hooked.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"458\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img35.jpg\" alt=\"Purple Cow: Transform Your Business by Being Remarkable by Seth Godin\" class=\"wp-image-82154\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Purple Cow: Transform Your Business<\/em> by Being Remarkable by Seth Godin<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/2JGAsmi\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> is one of Seth Godin\u2019s best books, and the premise behind it is really simple:<\/p>\n\n\n\n<p>In today\u2019s market, you have to stand out to stand a chance.<\/p>\n\n\n\n<p>The old ways of promoting a product (things like promotion and publicity) just don\u2019t work the way they used to. Why? Because the market is too saturated. It\u2019s too hard to stand out.<\/p>\n\n\n\n<p>Unless you\u2019re a purple cow.<\/p>\n\n\n\n<p>So what is a purple cow? It\u2019s just what it sounds like! Think of how many cows you\u2019ve probably seen in your life. Maybe not in person, but on TV. In books or magazines or even on milk cartons.<\/p>\n\n\n\n<p>You never pay much attention to these cows, do you? Of course not. Because they\u2019re just cows. They\u2019re common, everyday. Boring.<\/p>\n\n\n\n<p>Well, today people are under a constant barrage of boring. Commercial after commercial of \u201cme-too\u201d products that don\u2019t do anything to differentiate themselves.<\/p>\n\n\n\n<p>The way to stand out? Become a purple cow. Be something people have never seen before.<\/p>\n\n\n\n<p>In this book Seth will show you how to put purple cows into everything you create\u2014your products, your marketing\u2014to creating something remarkable. Something that stands out and gets noticed.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"451\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img36.jpg\" alt=\"Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek\" class=\"wp-image-82155\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Start with Why: How Great Leaders Inspire Everyone to Take Action<\/em> by Simon Sinek<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/2Ntlcvn\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> is one of the most inspiring books on this list.<\/p>\n\n\n\n<p>Simon\u2019s basic premise: don\u2019t start with <em>what <\/em>you want to do, or<em> how <\/em>you want to do it. That\u2019s what most people do, and it leads to all sorts of uninspired efforts.<\/p>\n\n\n\n<p>Instead, start with <em>why. <\/em>Get in touch with your purpose, and let that powerful motivation drive you through the <em>what <\/em>and the <em>how.<\/em><\/p>\n\n\n\n<p>Get this right, and you\u2019ll create something\u2014a product, a company, a marketing campaign\u2014that stands out because it\u2019s there to serve a clear and compelling purpose.<\/p>\n\n\n\n<p>To get an idea of what this looks like, Simon makes a great example using Apple computers.<\/p>\n\n\n\n<p>If Apple was like most other companies, their marketing message would say something like this:<\/p>\n\n\n\n<p>\u201cWe make great computers. They\u2019re beautifully designed, simple to use, and user-friendly. Want to buy one?\u201d<\/p>\n\n\n\n<p>It\u2019s not particularly compelling. They start with <em>what <\/em>they do, then get into <em>how <\/em>they do it, then provide a call-to-action. <em>Why <\/em>isn\u2019t even addressed.<\/p>\n\n\n\n<p>OK, now here\u2019s a better description of how Apple <em>actually <\/em>communicates:<\/p>\n\n\n\n<p>\u201cEverything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use and user-friendly. And we happen to make great computers. Want to buy one?\u201d<\/p>\n\n\n\n<p>This time, by starting with the <em>why, <\/em>then moving on to the <em>how, <\/em>and finally the <em>what<\/em>, Apple makes a much more compelling marketing message. This is just one example, obviously\u2014for a deeper understanding, definitely check out Simon\u2019s book.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"456\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img37.jpg\" alt=\"Contagious: Why Things Catch On by Jonah Berger\" class=\"wp-image-82156\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Contagious: Why Things Catch On<\/em> by Jonah Berger<\/h3>\n\n\n\n<p>Want to know why some things catch on and others don\u2019t?<\/p>\n\n\n\n<p>In <a href=\"https:\/\/amzn.to\/2NvNDsv\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> <em>New York Times <\/em>bestseller, Jonah Berger examines the phenomenon of popularity. Why do some ideas and products go viral and spread like wildfire\u2014while others don\u2019t?<\/p>\n\n\n\n<p>Jonah spent 10 years answering that question, and he came to the conclusion that what REALLY makes things catch on is word of mouth. Social transmission. We pay attention to what other people are talking about.<\/p>\n\n\n\n<p>In other words, we don\u2019t listen to advertising\u2026 we listen to people.<\/p>\n\n\n\n<p>And in <em>Contagious, <\/em>you\u2019ll learn how companies are leveraging word-of-mouth through the manipulation of 6 basic principles to raise awareness and increase sales. You\u2019ll come away with a set of techniques you can use to help encourage the spread of any kind of information you want\u2014advertisements, content, social or political messages, and more.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"386\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img38.jpg\" alt=\"Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change by Jeremy Gutsche\" class=\"wp-image-82157\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change<\/em> by Jeremy Gutsche<\/h3>\n\n\n\n<p>It\u2019s a little-known fact that some of our biggest companies\u2014like Disney, CNN, Microsoft, Hewlett-Packard, and more\u2014all started during economic recessions.<\/p>\n\n\n\n<p>It sounds counterintuitive, but those periods of fear and uncertainty also provide an opportunity for growth and innovation. The key is knowing how to take advantage of it.<\/p>\n\n\n\n<p>That\u2019s what <a href=\"https:\/\/amzn.to\/2L9wk3V\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> book is all about. In <em>Exploiting Chaos, <\/em>you\u2019ll learn how to not only survive in times of change\u2026 you\u2019ll learn how to grow and thrive in them.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"457\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img39.jpg\" alt=\"Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets by Nassim Nicholas Taleb\" class=\"wp-image-82158\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets<\/em> by Nassim Nicholas Taleb<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/2LpIeGi\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> book explores the under-appreciated role that random chance plays in our lives and in business.<\/p>\n\n\n\n<p>It\u2019s an important message because as a digital marketer, I\u2019m always preaching the importance of trusting data and analytics. And I still believe those things are important\u2014but they\u2019re not infallible.<\/p>\n\n\n\n<p>And as you\u2019ll learn in this book, they can actually be a lot more fallible than we want.<\/p>\n\n\n\n<p>The point isn\u2019t that data is untrustworthy. It\u2019s just that we shouldn\u2019t let ourselves be lured into overconfidence. We need to be aware of the role that randomness plays in business so we can prepare for it. And this book will help you do it.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"404\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img40.jpg\" alt=\"The Four Steps to the Epiphany by Steve Blank\" class=\"wp-image-82159\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>The Four Steps to the Epiphany<\/em> by Steve Blank<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/2LlIuWM\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> is without a doubt, one of the most influential business books of the past decade. If you want to understand the underlying principles that inspired the Lean Startup revolution, then you need to give <em>The Four Steps to the Epiphany<\/em> a read.<\/p>\n\n\n\n<p>It\u2019s a book about \u201cnew ventures,\u201d which includes startups. And one of the biggest contributions this book has delivered is the new thought that small businesses are NOT simply a smaller version of large businesses.<\/p>\n\n\n\n<p>Instead, they\u2019re something entirely different.<\/p>\n\n\n\n<p>Where big businesses simply execute on existing business models, smaller companies find success by searching for and discovering brand-new business models. And given their greater speed and agility, they\u2019re much better suited for the kind of pivots required to make these kinds of discoveries.<\/p>\n\n\n\n<p>You\u2019ll learn how to spot the flaws in your business plan, how to employ rapid iteration in combination with customer feedback to improve your business, and much more.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"445\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img41.jpg\" alt=\"The Goal: A Process of Ongoing Improvement by Eliyahu M. Goldratt &amp; Jeff Cox\" class=\"wp-image-82160\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>The Goal: A Process of Ongoing Improvement<\/em> by Eliyahu M. Goldratt &amp; Jeff Cox<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/2Lp5Hak\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> is one of the most enjoyable business books I\u2019ve read. And technically it isn\u2019t a business book at all. It\u2019s actually a novel about a plant manager who has 90 days to make a dramatic turnaround in both his work and his marriage (both of which are going down in flames).<\/p>\n\n\n\n<p>Alex (the main character) runs into one of his old professors who helps to guide him to the new way of thinking that can save both his plant and his relationship. And the messages Alex learns from that professor make up the foundations for author Eli Goldratt\u2019s Theory of Constraints.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"454\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img42.jpg\" alt=\"Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg &amp; Justin Mares\" class=\"wp-image-82161\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Traction: How Any Startup Can Achieve Explosive Customer Growth<\/em> by Gabriel Weinberg &amp; Justin Mares<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/2Lp6gAY\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> book is based on a really powerful assumption:<\/p>\n\n\n\n<p>Most startups fail not because they have a bad product, but because they can\u2019t get any traction.<\/p>\n\n\n\n<p><em>Traction <\/em>refers to your ability to grow by acquiring new customers, and it trumps just about everything else in a startup. Nothing else\u2014creating a great product, assembling an awesome team, raising a bunch of capital\u2014compares to traction in terms of importance.<\/p>\n\n\n\n<p>And in this book you\u2019ll learn how to leverage 19 separate channels to build your customer base. These channels include all the typical digital channels (social advertising, search engine marketing, content marketing, etc.), but also less-crowded platforms like trade shows, affiliate programs, sales, existing platforms, and speaking engagements.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Productivity Books<\/h2>\n\n\n\n<p>The gulf between a productive marketer, and a marketer with an inefficient workflow, can be enormous. In my experience you can dramatically increase your output by putting more effective productivity strategies in place. I\u2019ve read a lot of productivity books, and these are some of the best.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"302\" height=\"461\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/productivity-project.jpg\" alt=\"The Productivity Project by Chris Bailey\" class=\"wp-image-82224\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>The Productivity Project: Proven Wats to Become More Awesome<\/em>  by Chris Bailey<\/h3>\n\n\n\n<p>For some (okay, maybe for many), being productive is a difficult task. Whether you need ideas for staying focused or help being more efficient when you finally can focus, this book is for you.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/33ooUSp\" target=\"_blank\" rel=\"noreferrer noopener\">This book<\/a> gives you a unique take on getting things done, thanks to author Chris Bailey, who spent an entire year dedicated to testing and discovering methods for improving productivity. Become instantly more productive by letting Bailey do the work for you (sort of), with advice on how he improved productivity through a few surprising tricks.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"451\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img43.jpg\" alt=\"80\/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall\" class=\"wp-image-82162\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>80\/20 Sales and Marketing: The Definitive Guide to Working Less and Making More<\/em> by Perry Marshall<\/h3>\n\n\n\n<p>Most people are familiar with the 80\/20 principle (AKA the Pareto Principle) at this point: it\u2019s the idea that 20% of inputs have a tendency to produce 80% of outputs. And if you can learn to focus most of your time on that 20% of inputs, then you\u2019ll be giving yourself the leverage you need to multiply your personal productivity.<\/p>\n\n\n\n<p>And <a href=\"https:\/\/amzn.to\/2uOw5QC\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> book by Perry Marshall is the classic guide on how to apply the 80\/20 principle to sales and marketing.<\/p>\n\n\n\n<p>When you dig into the topic and really start thinking about it, you\u2019ll realize that you can 80\/20 just about anything:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Your time<\/li><li>The profit centers in your business<\/li><li>Your buyers<\/li><li>Your search engine results<\/li><li>Your points of marketing differentiation<\/li><li>And more<\/li><\/ul>\n\n\n\n<p>I highly recommend this for any marketer who wants to be more effective not just with their time, but also in terms of the results they produce from their marketing efforts.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"453\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img44.jpg\" alt=\"The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage by Roland Smart\" class=\"wp-image-82163\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage<\/em> by Roland Smart<\/h3>\n\n\n\n<p>Sometimes as marketers we forget that the most important part of your company\u2019s marketing success isn\u2019t your ads, your <a href=\"https:\/\/www.digitalmarketer.com\/blog\/content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">content<\/a>, or your funnel. Ultimately, the most important thing is the experience your customers have with your product or service.<\/p>\n\n\n\n<p>And in <a href=\"https:\/\/amzn.to\/2zShkCh\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> book, you\u2019ll learn how to apply the Agile methodology to deliver a superior customer experience that will drive great reviews, word of mouth, and repeat purchases. You\u2019ll also discover why it\u2019s becoming increasingly important for marketers to work together with product management to ensure that your company is delivering the best product possible\u2014essentially baking your marketing message directly into your product or service.<\/p>\n\n\n\n<a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\">\n  <img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\">\n<\/a>\n\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"451\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img45.jpg\" alt=\"The 4 Disciplines of Execution by Sean Covey, Chris McChesney, &amp; Jim Huling\" class=\"wp-image-82164\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>The 4 Disciplines of Execution<\/em> by Sean Covey, Chris McChesney, &amp; Jim Huling<\/h3>\n\n\n\n<p>Have you ever watched a major project or initiative die in your company?<\/p>\n\n\n\n<p>Most marketers with at least a few years of experience have seen this many times. And in most cases, the cause is the same:<\/p>\n\n\n\n<p>Everyone is too busy with their urgent day-to-day work that they don\u2019t have time to execute the strategies necessary for future success.<\/p>\n\n\n\n<p>It\u2019s a tricky situation, but fortunately <a href=\"https:\/\/amzn.to\/2O0O0wt\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> book offers a compelling solution: the 4 Disciplines of Execution (4DX). 4DX is a simple system that can help produce breakthrough results in your company. It consists of 4 main steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Focus on the wildly important things<\/li><li>Act on lead measures<\/li><li>Keep a compelling scoreboard<\/li><li>Create a cadence of accountability<\/li><\/ul>\n\n\n\n<p>4DX gives you a new way of working that will give you a competitive advantage in terms of focus and productivity. Highly recommended for managers, founders, and business leaders.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"460\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img46.jpg\" alt=\"Getting Things Done: The Art of Stress-Free Productivity by David Allen\" class=\"wp-image-82165\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Getting Things Done: The Art of Stress-Free Productivity<\/em> by David Allen<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/2L5iwYd\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> is one of my favorite books on productivity. David Allen is a productivity guru who really gets it\u2014he knows what it\u2019s like to be buried under an avalanche of emails, meetings, and to-do lists. But more importantly, he knows the systems you can use to get from under that heap and be more productive without the feeling of constant stress.<\/p>\n\n\n\n<p>You\u2019ll learn the 5 steps of mastering your workflow, the 5 phases of effective project planning, the power of next-action decision, and much more. One of his best productivity strategies, in my experience, is the suggestion to set up an inbox where you can toss all your incoming \u201cstuff.\u201d Then make a priority to triage all those incoming messages into separate buckets where you\u2019ll know where to do with them.<\/p>\n\n\n\n<p>As a result you\u2019ll have a much stronger feeling of control over your workflow, an inbox that is constantly hitting zero, and as the title of the book promises\u2014stress-free productivity.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"451\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img47.jpg\" alt=\"The New One Minute Manager by Ken Blanchard, PhD &amp; Spencer Johnson, MD\" class=\"wp-image-82166\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>The New One Minute Manager<\/em> by Ken Blanchard, PhD &amp; Spencer Johnson, MD<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/2L63ktP\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> classic management book is told in the form of a story of a young man looking for a good manager. And inside you\u2019ll learn the secrets of more effective leadership, starting with 3 practical secrets about leading others: 1-minute goals, 1-minute praisings, and 1-minute redirects.<\/p>\n\n\n\n<p>You\u2019ll learn a lot in these 112 pages that you can use to be a better manager and achieve more success with less stress in both your personal and professional lives.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"451\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img48.jpg\" alt=\"Running Lean: Iterate from Plan A to a Plan That Works by Ash Maurya\" class=\"wp-image-82167\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Running Lean: Iterate from Plan A to a Plan That Works<\/em> by Ash Maurya<\/h3>\n\n\n\n<p>Most new products and businesses fail. But not because they can\u2019t create a great product, but because they waste their time and resources building the <em>wrong <\/em>product. Unfortunately, you can\u2019t always know what the right product is until you\u2019ve had time to test and vet your product ideas.<\/p>\n\n\n\n<p>That\u2019s why <a href=\"https:\/\/amzn.to\/2NtlLoZ\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> is such an important book for startups. It teaches you how to use the Lean methodology to achieve product\/market fit as quickly and efficiently as possible. You\u2019ll learn how to find a product that\u2019s really worth solving, how to test your product with multiple quick iterations, when it\u2019s time to pivot, and much more.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"457\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/best-marketing-books-img49.jpg\" alt=\"Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp, John Zeratsky, &amp; Braden Kowitz\" class=\"wp-image-82168\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days<\/em> by Jake Knapp, John Zeratsky, &amp; Braden Kowitz<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/2zP2MDo\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> book describes the 5-day sprint that was created at Google and which gives companies a rapid new way of solving problems and tackling big projects: the sprint.<\/p>\n\n\n\n<p>Sprints work for companies of all shapes and sizes. The power of this process lies in its short timespace and intense focus. Over the course of just 5 days you can take any new project from idea to prototype to decision\u2014avoiding the wasted time &amp; expense that comes from projects that drag on\u2026 and on\u2026 and on\u2026<\/p>\n\n\n\n<p>And in Jake Knapp\u2019s book you\u2019ll get a complete day-by-day walkthrough of your entire sprint, so that you know exactly which topics to tackle every day of the week in order to arrive at the solution to your problem on Friday\u2014just in time for happy hour.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Behavioral Psychology Books<\/h2>\n\n\n\n<p>No matter what kind of marketing you\u2019re doing, you\u2019re always marketing to the same kind of creature: a human being. And human beings share many different psychological qualities that, if properly understood, can be leveraged to help make your marketing message stand out from the crowd. These books will give you a great foundation in some of the most important aspects of behavioral psychology.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"302\" height=\"466\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/words-that-work.jpg\" alt=\"Words that Work: It\u2019s Not What You Say, It\u2019s What People Hear by Frank I. Luntz\" class=\"wp-image-82223\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Words that Work: It\u2019s Not What You Say, It\u2019s What People Hear<\/em> by Frank I. Luntz<\/h3>\n\n\n\n<p>The way you use your words is everything. That universal truth applies in marketing, politics, teaching, and everything in between. <a href=\"https:\/\/amzn.to\/2DzYBxA\" target=\"_blank\" rel=\"noreferrer noopener\">This book<\/a> offers a behind-the-scenes look at what goes into word choice and why crafting sentences is way more complicated than putting words in front of each other.&nbsp;<\/p>\n\n\n\n<p>It gives you an in-depth view at what goes into persuasion, and why the way you frame a message is just as important as the message itself. Turns out, it is possible to say too much. So read this to learn how to use your words wisely.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"462\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img50.jpg\" alt=\"Why We Buy: The Science of Shopping\u2014Updated and Revised for the Internet, the Global Consumer and Beyond by Paco Underhill\" class=\"wp-image-82169\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Why We Buy: The Science of Shopping\u2014Updated and Revised for the Internet, the Global Consumer and Beyond<\/em> by Paco Underhill<\/h3>\n\n\n\n<p>As a marketer whose job is to get people to buy stuff, it stands to reason that you should understand WHY people buy things in the first place\u2014right?<\/p>\n\n\n\n<p>Makes sense to me. And that\u2019s why <a href=\"https:\/\/amzn.to\/2JHlPiU\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> book is absolutely required reading for all marketers and business owners.<\/p>\n\n\n\n<p>You\u2019ll learn the science of shopping, including many of the reasons why we <em>really <\/em>choose to buy the things we do. The insights in this book are broken out into topics like demographics; the dynamics of sight, sound, and touch; differences in culture; and the actual mechanics of shopping itself.<\/p>\n\n\n\n<p>Make sure to get the updated version for its new chapters on digital shopping.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"454\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img51.jpg\" alt=\"Buyology: Truth and Lies About Why We Buy by Martin Lindstrom\" class=\"wp-image-82170\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Buyology: Truth and Lies About Why We Buy<\/em> by Martin Lindstrom<\/h3>\n\n\n\n<p>Similar to <em>Why We Buy, <\/em><a href=\"https:\/\/amzn.to\/2NpHJJF\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> book provides some piercing insights into why we buy the things we buy.<\/p>\n\n\n\n<p>What is it that really influences our buying decisions? Is it advertisements, slogans, jingles, personal recommendations? Is it subliminal messages, neuromarketing, the promise of sex, or product placement?<\/p>\n\n\n\n<p>In a nutshell, the answer is\u2026 yes. All these things play a role in the purchasing decisions we make, but depending on the situation, certain factors play a stronger role than others. In this book you\u2019ll learn how each of these factors influence our behavior, giving you many incredibly valuable insights into how selling works on a human level.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"420\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img52.jpg\" alt=\"The 48 Laws of Power by Robert Greene\" class=\"wp-image-82171\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>The 48 Laws of Power<\/em> by Robert Greene<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/2Ntmsi5\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> Machiavellian guide to power reveals many of the hidden rules that govern the way we structure power in human society. It draws on many important lessons learned throughout history by some of our greatest leaders and philosophers like Sun Tzu, Machiavelli, P.T. Barnum, and more.<\/p>\n\n\n\n<p>Some examples of the lessons you\u2019ll learn in the page of <em>Power<\/em> include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Never outshine the master<\/li><li>Do not commit to anyone<\/li><li>Win through your actions, never through argument<\/li><li>Strike the shepherd and the sheep will scatter<\/li><\/ul>\n\n\n\n<p>They\u2019re not always the lessons we <em>want <\/em>to hear, but it\u2019s hard to argue with the truth in these 48 vital lessons on human psychology.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"508\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img53.jpg\" alt=\"The 5 Elements of Effective Thinking by Edward B. Burger &amp; Michael Starbird\" class=\"wp-image-82172\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>The 5 Elements of Effective Thinking<\/em> by Edward B. Burger &amp; Michael Starbird<\/h3>\n\n\n\n<p>Marketing is a job for thinkers. To make it in this industry you have to be able to analyze problems, ask the right questions, brainstorm effectively, learn from mistakes, and change yourself when you recognize an opportunity for self-improvement.<\/p>\n\n\n\n<p>That sounds like a big ask, but with the help of <a href=\"https:\/\/amzn.to\/2NtBODn\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> book you\u2019ll have the strategies you need to be a more effective thinking and ultimately, a more effective marketer.<\/p>\n\n\n\n<p>Learn how to create new ideas from old ones, how to turn answers into even more valuable questions, how to \u201cfail by intent\u201d to learn faster, how to clear the clutter and seek the essential, and much more. Highly recommended for thinkers of all kinds.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"456\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img54.jpg\" alt=\"Meet Your Happy Chemicals: Dopamine, Endorphin, Oxytocin, Serotonin by Loretta Graziano Breuning, PhD\" class=\"wp-image-82173\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Meet Your Happy Chemicals: Dopamine, Endorphin, Oxytocin, Serotonin<\/em> by Loretta Graziano Breuning, PhD<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/2uVdWRB\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> might sound like a book that belongs on a biologist\u2019s bookshelf, not a marketer\u2019s. But trust me\u2014the information in this book is pure gold if you give it a chance.<\/p>\n\n\n\n<p>In <em>Meet Your Happy Chemicals, <\/em>Loretta Breuning gives you a thorough walkthrough of your feel-good chemicals:<\/p>\n\n\n\n<p>Dopamine, serotonin, endorphin, and oxytocin.<\/p>\n\n\n\n<p>As a marketer, understanding how our feel-good chemicals work will give you the competitive advantage of knowing how to spark positive feelings in your leads, fans, and customers\u2014ultimately delivering a customer experience that keeps people coming back again and again.<\/p>\n\n\n\n<p>(Note: the book has been republished with a new title, which you can get <a href=\"https:\/\/amzn.to\/2mH9d27\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.)<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"451\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img55.jpg\" alt=\"Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions by Dan Ariely\" class=\"wp-image-82174\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions<\/em> by Dan Ariely<\/h3>\n\n\n\n<p>Human behavior is inherently irrational. It\u2019s driven less by logic and more by hidden forces that exert a surprisingly strong influence on how we live our lives.<\/p>\n\n\n\n<p>And in <a href=\"https:\/\/amzn.to\/2NoFupK\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> book, Dan Ariely explains what those forces are.<\/p>\n\n\n\n<p>In many cases, these behaviors don\u2019t make any rational sense until you start tracing them back to the psychological traits that cause them.<\/p>\n\n\n\n<p>This is so important for marketers to understand. Your customers aren\u2019t logic machines who always do the most sensible thing. Instead they\u2019re living, breathing organisms with opinions, biases, emotions, and misperceptions that cause them to do some truly irrational things.<\/p>\n\n\n\n<p>But by understanding <em>why <\/em>we do the sometimes-crazy things that we do, you\u2019ll be in a much better position to help influence the behavior of your potential customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Business Growth Books<\/h2>\n\n\n\n<p>Unfortunately, the best product (or service) does not always win. Growth relies on specific business and marketing systems designed to reach new audiences and increase revenue in a scalable fashion. And in these books, you\u2019ll learn what those systems are and how to put them to work in your company.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"454\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img56.jpg\" alt=\"From Impossible to Inevitable: How Hyper-Growth Companies Create Predictable Revenue by Aaron Ross &amp; Jason Lemkin\" class=\"wp-image-82175\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>From Impossible to Inevitable: How Hyper-Growth Companies Create Predictable Revenue<\/em> by Aaron Ross &amp; Jason Lemkin<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/2LhMcRl\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> book explores the strategies you can use to achieve massive growth in a short time. You\u2019ll start by answering these 3 questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Why aren\u2019t you growing faster?<\/li><li>What does it take to get to hypergrowth?<\/li><li>How do you sustain growth?<\/li><\/ul>\n\n\n\n<p>From there you\u2019ll learn how to kick off a massive growth spurt by combining these 7 ingredients:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Nail a niche<\/li><li>Create a systematic pipeline for discovery<\/li><li>Make your sales scalable<\/li><li>Double your \u201cdealsize\u201d<\/li><li>Do the time<\/li><li>Embrace employee ownership<\/li><li>Define your destiny<\/li><\/ul>\n\n\n\n<p>Each ingredient is powerful on its own, but combining them can lead to some truly impressive results. If you\u2019ve been frustrated with your company growth, give them a try.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"453\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img57.jpg\" alt=\"Hacking Growth: How Today\u2019s Fastest-Growing Companies Drive Breakout Success by Sean Ellis &amp; Morgan Brown\" class=\"wp-image-82176\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Hacking Growth: How Today\u2019s Fastest-Growing Companies Drive Breakout Success<\/em> by Sean Ellis &amp; Morgan Brown<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/2LjQXJT\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> book by Sean Ellis (founder of growthhacker.com) is a growth classic. You\u2019ll learn the secrets behind many of our fastest-growing companies. (Hint: having a great product is NOT enough. Not by a long shot.)<\/p>\n\n\n\n<p>Examples include companies such as\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Airbnb<\/li><li>Pinterest<\/li><li>LinkedIn<\/li><li>Facebook<\/li><li>Uber<\/li><\/ul>\n\n\n\n<p>How did these now-huge companies grow to such a massive size so quickly? And how can you replicate some of that success in your own company? Grab a copy of <em>Hacking Growth <\/em>to find out.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"306\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img58.jpg\" alt=\"Scaling Lean: Mastering the Key Metrics for Startup Growth by Ash Maurya\" class=\"wp-image-82177\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Scaling Lean: Mastering the Key Metrics for Startup Growth<\/em> by Ash Maurya<\/h3>\n\n\n\n<p>One of the big problems that companies run into when scaling up\u2014particularly startups whose product or business model hasn\u2019t been proven\u2014is knowing whether or not their offer will work on a bigger scale.<\/p>\n\n\n\n<p>That\u2019s why, when you\u2019re ready to scale up your startup, you\u2019ll definitely want to refer to the <a href=\"https:\/\/amzn.to\/2zT29ZH\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> little gem. It gives you a methodology you can use to ballpark the viability of your business model, so you can harvest quick insights you can use to decide when to start over\u2026 and when to scale up.<\/p>\n\n\n\n<p>You\u2019ll learn counterintuitive but valuable secrets like why you should stop using revenue as a measure of progress and focus on <em>traction<\/em> instead. You\u2019ll discover how to set growth goals the same way Facebook and Tesla did. And perhaps most importantly, you\u2019ll find out how to use sprints to quickly test your ideas and use the lessons you learn to drive continuous improvement.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"470\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img59.jpg\" alt=\"Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson\" class=\"wp-image-82178\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Ready, Fire, Aim: Zero to $100 Million in No Time Flat<\/em> by Michael Masterson<\/h3>\n\n\n\n<p>In <a href=\"https:\/\/amzn.to\/2L6KdzQ\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> book from Michael Masterson, you\u2019ll get a practical primer on how to grow and scale a business. Michael explains the 4 stages of entrepreneurial growth that all new companies go through, and reveals the new challenges, opportunities, and changes you\u2019ll have to make at every stage of your company\u2019s development.<\/p>\n\n\n\n<p>Some of the things you\u2019ll learn include&#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Why selling is always your #1 business priority<\/li><li>How to create a \u201cplan B\u201d in your company (and why it\u2019s just as important as plan A)<\/li><li>The numbers that are most critical to your success<\/li><li>How to double profits with Michael\u2019s front-end\/back-end strategies<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Copywriting Books<\/h2>\n\n\n\n<p>Copywriting is one of the most important skills any marketer can have. Even if you aren\u2019t a copywriter per se, you still need to be able to put together a persuasive message in print from time to time\u2014whether it\u2019s on a Facebook ad, in a company tweet, or just an email to your boss. These books will help you write engaging copy that compels the reader to pay attention and take action.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"302\" height=\"468\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/copywriters.jpg\" alt=\"Instant Inspiration for Copywriters by R. Scott Frothingham\" class=\"wp-image-82222\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Instant Inspiration for Copywriters<\/em> by R. Scott Frothingham<\/h3>\n\n\n\n<p>It\u2019s a misconception that copywriting is easy. It\u2019s hard, especially when you have to do it a lot. Finding the inspiration to write, let alone things to write about, is extremely challenging over a long period of time. Writer\u2019s block is a real problem, and this book helps.&nbsp;<\/p>\n\n\n\n<p>Simply put, <a href=\"https:\/\/amzn.to\/2PntvMb\" target=\"_blank\" rel=\"noreferrer noopener\">this book<\/a> will make you a better copywriter. It is full of tips and advice for copywriters, as well as topical and pertinent quotes from industry leaders in content marketing. This book is a must have if you do any copywriting at all, especially if it\u2019s your full-time job.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"369\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img60.jpg\" alt=\"The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters by Joseph Sugarman\" class=\"wp-image-82179\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America&#8217;s Top Copywriters<\/em> by Joseph Sugarman<\/h3>\n\n\n\n<p>Joe Sugarman is one of the all-time great copywriters, and <a href=\"https:\/\/amzn.to\/2NwyHe2\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> is his bible on how to write compelling copy that sells.<\/p>\n\n\n\n<p>This is as comprehensive a copywriting book as you\u2019ll find anywhere. Joe illuminates every part of the copywriting process, answering basic questions like \u201cHow much copy should I write?\u201d and progressing to more advanced topics, such as the 31 psychological triggers that make people buy.<\/p>\n\n\n\n<p>Finally Joe provides 13 case studies from a wide range of campaigns and products. These are some of the most helpful chapters in the book, in my opinion, because of the way they pull back the curtain on how good copy really works.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"450\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img61.jpg\" alt=\"Confessions of a Direct Mail Guy by Gordon W. Grossman\" class=\"wp-image-82180\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Confessions of a Direct Mail Guy<\/em> by Gordon W. Grossman<\/h3>\n\n\n\n<p>Throughout history (and especially before the Internet came along), many of our best copywriters and marketers worked in direct mail. The reason why is pretty simple: because in direct mail they measure everything. They have to. And as a result, they know exactly what kind of marketing really works.<\/p>\n\n\n\n<p>And in <a href=\"https:\/\/amzn.to\/2zUgFQI\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> book, you\u2019ll get to learn from one of the industry\u2019s all-time greats. Gordon Grossman spent 17 years at Writer\u2019s Digest, where he helped to build the magazine\u2019s massive subscription base. From there he became a consultant and worked with nearly 100 other direct mail companies around the country.<\/p>\n\n\n\n<p>You\u2019ll gain the benefit of Gordon\u2019s decades of experience and learn from many examples about some of the most effective direct mail marketing principles. Everything is delivered with Gordon\u2019s wry sense of humor that will have you chuckling in your chair as you read along.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"471\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img62.jpg\" alt=\"Secrets of Successful Direct Mail by Richard V. Benson\" class=\"wp-image-82181\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Secrets of Successful Direct Mail<\/em> by Richard V. Benson<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/2O1e76o\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> is another classic marketing book from an old direct mail master. In it, Richard Benson shares stories and experiences from his direct mail days and shares the marketing lessons you should take away from each.<\/p>\n\n\n\n<p>Remember that sending direct mail wasn\u2019t like email marketing. Sending out a mailer cost money\u2014significant money\u2014so you had to be a sharp marketer and learn fast if you were going to turn a profit selling by mail.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"400\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketersimg63.jpg\" alt=\"Great Leads: The Six Easiest Ways to Start Any Sales Message by Michael Masterson &amp; John Forde\" class=\"wp-image-82182\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Great Leads: The Six Easiest Ways to Start Any Sales Message<\/em> by Michael Masterson &amp; John Forde<\/h3>\n\n\n\n<p>In an ad or sales letter, the \u201clead\u201d refers to the beginning section of copy just after the headline. The lead is, without a doubt, one of the most important parts of any ad. The reason why should be pretty obvious: because if the lead doesn\u2019t do its job of pulling the reader in, then the rest of the ad or sales letter won\u2019t even get read.<\/p>\n\n\n\n<p>And in <a href=\"https:\/\/amzn.to\/2zPQr20\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> book you\u2019ll learn how to write a killer lead from iconic marketers Michael Masterson and John Forde. They\u2019ll share the 6 most common types of leads and how, when, and why to use each for maximum effectiveness.<\/p>\n\n\n\n<p>This is really a one-of-a-kind book. I don\u2019t think I\u2019ve ever seen another book that focuses solely on writing leads\u2014and even if another one gets written, it will have to be pretty impressive to rival this copywriting classic.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"449\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img64.jpg\" alt=\"Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan &amp; Edward Boches\" class=\"wp-image-82183\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads<\/em> by Luke Sullivan &amp; Edward Boches<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/2LyfVlU\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> book has inspired thousands of young ad students, creatives, and copywriters with lessons and examples from some of the best ads ever printed. It\u2019s a fun book filled with one great ad after another, and the 400+ pages go by in a flash once you get sucked in.<\/p>\n\n\n\n<p><em>Hey Whipple <\/em>also offers some realistic and very practical advice to people who are thinking of breaking into the advertising industry. You\u2019ll learn how to get started, how to find work, and how to create ads that communicate powerful benefits in a compelling way.<\/p>\n\n\n\n<p>(The fifth edition also includes more examples and insight into creating ads for digital media.)<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"308\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img65.jpg\" alt=\"Phrases that Sell: The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas by Edward Werz &amp; Sally Germain\" class=\"wp-image-82184\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Phrases that Sell: The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas<\/em> by Edward Werz &amp; Sally Germain<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/2LaxdJt\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> is a really handy little tool to have near your desk anytime you need to give a sentence in your copy a little more <em>oomph.<\/em><\/p>\n\n\n\n<p>It\u2019s not really a book that you would read cover-to-cover. It\u2019s more of a reference guide that shares some of the most persuasive ways to get across many of the most common marketing messages.<\/p>\n\n\n\n<p>For example, if you flip to the chapter on \u201cPrice\u201d you\u2019ll see entries like:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>An economical choice<\/li><li>An exceptional value<\/li><li>Everyday discounted prices<\/li><li>Cost-effective<\/li><li>Easy payments<\/li><\/ul>\n\n\n\n<p>The list goes on and on. It\u2019s a great way to quickly find a few new phrases that can improve your copy.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img66.jpg\" alt=\"Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas by Richard Bayan\" class=\"wp-image-82185\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas<\/em> by Richard Bayan<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/2NtdykB\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> book will fit nicely right next to <em>Phrases that Sell. <\/em>And just like that book, this one is a reference that shares hundreds of compelling \u201cpower words\u201d that will give your copy more punch.<\/p>\n\n\n\n<p>Keep it by your desk and flip through it whenever you come across a word in your copy that feels a bit weak. Have you used the word \u201cauthentic\u201d too many times, for example? This book gives you 57 synonyms to choose from. Think of it like a thesaurus for copywriters.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"425\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img67.jpg\" alt=\"The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires by Roy H. Williams\" class=\"wp-image-82186\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires<\/em> by Roy H. Williams<\/h3>\n\n\n\n<p>One of the all-time great marketers, Roy Williams was my mentor. I can say with confidence that without Roy\u2019s help, I would not be where I am today.<\/p>\n\n\n\n<p>In <a href=\"https:\/\/amzn.to\/2zTC7FB\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> book, Roy shares his wealth of experience on radio marketing (which, it turns out, has a lot in common with digital marketing).<\/p>\n\n\n\n<p>After all, both radio and digital marketing have to grab people\u2019s attention quickly, before they move on to the next thing.<\/p>\n\n\n\n<p>Fortunately, the marketing gems Roy shares in this book are timeless\u2014they work just as well in Facebook ads today as they did in radio ads 15 years ago.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"432\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img68.jpg\" alt=\"Secret Formulas of the Wizard of Ads: Turning Paupers into Princes and Lead into Gold by Roy H. Williams\" class=\"wp-image-82187\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Secret Formulas of the Wizard of Ads: Turning Paupers into Princes and Lead into Gold<\/em> by Roy H. Williams<\/h3>\n\n\n\n<p>Roy followed up <em>The Wizard of Ads<\/em> with <a href=\"https:\/\/amzn.to\/2LcfcuA\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> book, with even more of his one-of-a-kind marketing insights from the world of radio. Discover why being out-of-style can actually lead to profit, how to find a champion to sell your ideas more effectively, the counterintuitive reason why targeted marketing can actually be a mistake, and much more. Read it, apply it, and see the results for yourself.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"456\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img69.jpg\" alt=\"Story Theater Method: Strategic Storytelling in Business (previously titled: Never Be Boring Again) by Doug Stevenson\" class=\"wp-image-70094\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Story Theater Method: Strategic Storytelling in Business (previously titled: Never Be Boring Again)<\/em> by Doug Stevenson<\/h3>\n\n\n\n<p>Storytelling isn\u2019t just for novelists and screenwriters. It\u2019s an essential skill for any marketer who wants a proven method for selling their product or service with a compelling message.<\/p>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/2Lkl5ov\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> book will walk you through Doug Stevenson\u2019s \u201cStory Theater Method\u201d for creating a well-told story that serves an important business purpose in your company. Using his 9-step formula you\u2019ll learn how to brand your message, incorporate humor for prolonged attention spans, make dull or technical information come alive, and much more.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"462\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img70.jpg\" alt=\"The Ultimate Sales Letter: Attract New Customers. Boost your Sales. by Dan S. Kennedy\" class=\"wp-image-70095\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>The Ultimate Sales Letter: Attract New Customers. Boost your Sales.<\/em> by Dan S. Kennedy<\/h3>\n\n\n\n<p>Dan Kennedy is a flat-out copywriting genius. He has a massive amount of experience in a wide range of markets, and I doubt that anyone alive has a better understanding of how a sales letter really works.<\/p>\n\n\n\n<p>Is it any wonder, then, why <a href=\"https:\/\/amzn.to\/2NrnyLo\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> is such an indispensable book for copywriters?<\/p>\n\n\n\n<p>In this book, Dan teaches you how to write a great sales letter through a series of teaching points, examples, and creativity-sparking exercises. You\u2019ll learn how to use graphics to support your sales message, which formulas lead to the most effective headlines, and much more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Persuasion Books<\/h2>\n\n\n\n<p>As marketers, persuasion is kind of what we do. Our job is to persuade people to take an action that will bring them closer to buying our product or service\u2014whether that action is clicking an ad, opening an email, watching a video, or adding a product to their shopping cart.<\/p>\n\n\n\n<p>These books do a fantastic job of explaining the hidden psychological factors that influence persuasion. While they don\u2019t address the topic of digital marketing specifically, the principles they explain can be applied to any situation in which persuasion is called for.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"443\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img71.jpg\" alt=\"Influence: The Psychology of Persuasion by Robert B. Cialdini, PhD\" class=\"wp-image-82188\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Influence: The Psychology of Persuasion<\/em> by Robert B. Cialdini, PhD<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/2LsPgXp\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> is the granddaddy of all persuasion books. If you have any aspirations of persuading people to take an action (like, say, buying your product or service), then you <em>need <\/em>to read this book.<\/p>\n\n\n\n<p>Cialdini has spent 35 years investigating the psychology of what makes people say \u201cyes.\u201d And he distills this knowledge down into 6 primary things\u2014his \u201cprinciples of persuasion.\u201d<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Reciprocation<\/li><li>Commitment and consistency<\/li><li>Social proof<\/li><li>Liking<\/li><li>Authority<\/li><li>Scarcity<\/li><\/ul>\n\n\n\n<p>No doubt you\u2019ve heard of some of these before, like social proof and scarcity. Well, this is the book that popularized those concepts and made them part of our everyday marketing lexicon.<\/p>\n\n\n\n<p>They\u2019re simple concepts, but don\u2019t underestimate how powerful they can be! These ideas can be applied to all areas of your marketing\u2014from your ad copy to your landing pages and more, making your marketing more effective throughout your entire funnel.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"456\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img72.jpg\" alt=\"Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini, PhD\" class=\"wp-image-82189\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Pre-Suasion: A Revolutionary Way to Influence and Persuade<\/em> by Robert Cialdini, PhD<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/2Lt4IGx\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> book is Cialdini\u2019s follow-up to <em>Influence, <\/em>and in time I believe it will become just as much of a persuasion classic as his first book.<\/p>\n\n\n\n<p>In <em>Pre-Suasion<\/em>, Cialdini investigates <em>how our decisions are impacted based on the context in which we receive certain messages<\/em>. And he shows, through the course of this book, how you can take advantage of \u201cthe essential window of time <em>before <\/em>you deliver an important message\u201d to increase the odds of that message getting across successfully.<\/p>\n\n\n\n<p>That might sound complicated, but it\u2019s really not. Let me share an example to drive home the point.<\/p>\n\n\n\n<p>In one chapter, Cialdini shares one strategy employed by job applicants that substantially increased their odds of being offered the job. All the applicant did was ask the interviewer one simple question:<\/p>\n\n\n\n<p>\u201cWhat was it that led you to bring me in for this interview?\u201d<\/p>\n\n\n\n<p>A simple question, but an incredibly effective one because it forces the interviewer to think about the positive traits on the applicant\u2019s resume that stood out to them.<\/p>\n\n\n\n<p>In effect, it makes the interviewer <em>convince themselves <\/em>of how qualified the applicant is.<\/p>\n\n\n\n<p>Of course, that\u2019s just one example. The book is full of great examples and insights like this, so definitely check it out. (But read <em>Influence <\/em>first, since it will help improve your understanding of <em>Pre-Suasion.<\/em>)<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"515\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img73.jpg\" alt=\"Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein, Steve J. Martin, &amp; Robert B. Cialdini, PhD\" class=\"wp-image-82190\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Yes!: 50 Scientifically Proven Ways to Be Persuasive<\/em> by Noah J. Goldstein, Steve J. Martin, &amp; Robert B. Cialdini, PhD<\/h3>\n\n\n\n<p>OK, so <a href=\"https:\/\/amzn.to\/2LA9aja\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> is the 3rd persuasion book in a row on this list by Robert Cialdini. Are you starting to get the point that this guy knows his persuasion?<\/p>\n\n\n\n<p>Unlike <em>Influence <\/em>and <em>Pre-Suasion, <\/em>which are groundbreaking books that give an in-depth analysis of the critical elements of persuasion, <em>Yes! <\/em>is a more practical guide full of case studies and relevant takeaways.<\/p>\n\n\n\n<p>For example, the first chapter is titled \u201cHow can inconveniencing your audience increase your persuasiveness?\u201d And it goes on to explain how a small change in wording increased the response rate of an infomercial dramatically. What was the change, you might be wondering?<\/p>\n\n\n\n<p>Instead of saying, \u201cOperators are waiting, please call now,\u201d the infomercial was changed to, \u201cIf operators are busy, please call again.\u201d And that little shift was enough to give the viewer the impression of much greater social proof, leading to massive profits for one lucky advertiser.<\/p>\n\n\n\n<p>Of course that\u2019s just one example. The book has 50 such examples, all of them fleshed out with explanations, relevant studies, and more, to help you take leverage these principles of persuasion in your own business.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"435\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img74.jpg\" alt=\"The Architecture of Persuasion: Strategic Storytelling in Business by Michael Masterson\" class=\"wp-image-82191\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>The Architecture of Persuasion: Strategic Storytelling in Business<\/em> by Michael Masterson<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/2LmuLz2\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> is another classic from Michael Masterson that explains how persuasion works on a deep human level. And he does it using a metaphor of an Indiana Jones-like character trying to court an attractive young woman, which makes it a surprisingly enjoyable read. And the metaphor follows 4 basic steps that correspond to the different parts of a sales letter:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Conversation openers (the envelope teaser)<\/li><li>The seduction (headline &amp; lead)<\/li><li>The living room (sales argument)<\/li><li>The bedroom (the close)<\/li><\/ul>\n\n\n\n<p>Along the way you\u2019ll discover how to apply the new principles you\u2019re learning to a sales message and lay the groundwork for a productive long-term relationship with any new prospective customers.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"453\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img75.jpg\" alt=\"Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead\" class=\"wp-image-82192\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Fascinate: Your 7 Triggers to Persuasion and Captivation<\/em> by Sally Hogshead<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/2NZYDzA\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> influential book explores persuasion through the lens of fascination.<\/p>\n\n\n\n<p>Fascination exerts a powerful impact on persuasion. It makes sense when you think about it: when you\u2019re fascinated by something, you pay attention to it. You listen to it. And the longer this goes on, the more irresistible it becomes.<\/p>\n\n\n\n<p>This turns out to be something that smart businesses can leverage in their marketing. When you can bake fascination into your product, service, company mission, or messaging, then you arm your business with a powerful method of mass persuasion.<\/p>\n\n\n\n<p>And in our culture where marketing messages are everywhere, and most people don\u2019t have enough time or attention to go around, this concept is more important than ever.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"464\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img76.jpg\" alt=\"How to Win Friends &amp; Influence People by Dale Carnegie\" class=\"wp-image-82193\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>How to Win Friends &amp; Influence People<\/em> by Dale Carnegie<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/2A0jLma\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> classic book has helped millions of people to become more charismatic in social situations, and its advice applies just as well to marketers hoping to up their persuasion factor.<\/p>\n\n\n\n<p>It\u2019s chock-full of practical advice on how to make people like you, how to win people over to your way of thinking, how to handle difficult people, how to change people without arousing resentment, and much more.<\/p>\n\n\n\n<p>You\u2019re sure to come away with a handful of specific techniques you can use to improve not only your business persuasion, but also your personal charisma and relationships.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"428\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img77.jpg\" alt=\"Magical Worlds of the Wizard of Ads: Tools and Techniques for Profitable Persuasion by Roy H. Williams\" class=\"wp-image-82194\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Magical Worlds of the Wizard of Ads: Tools and Techniques for Profitable Persuasion<\/em> by Roy H. Williams<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/3j1C1yj\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> is at least the third book by Roy Williams on this list, and in this one, he turns to the topic of persuasion. And like many of the books in this category, the insights you take away from this book can be applied not just to your professional life but to your personal one as well.<\/p>\n\n\n\n<p>People from some of the world\u2019s largest organizations\u2014like Procter and Gamble, the University of Michigan, <em>USA Today<\/em>\u2014have sought out Roy\u2019s advice. And in this book he shares many of the secrets taught at his Academy.<\/p>\n\n\n\n<p>I admire Roy\u2019s ability to take lessons and examples from many different walks of life and connect them all to a deeper topic (in this case, persuasion), and I think you will too.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"490\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img78.jpg\" alt=\"Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff\" class=\"wp-image-82195\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal<\/em> by Oren Klaff<\/h3>\n\n\n\n<p>As a marketer, it\u2019s almost a guarantee that you\u2019ll have to pitch something sooner or later. And if you want to have the best chance of winning the deal, read <a href=\"https:\/\/amzn.to\/3iVowQJ\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> book before you do it.<\/p>\n\n\n\n<p><em>Pitch Anything <\/em>teaches the methods you can use to stand out from the rest of the pack when delivering a pitch. It will open your eyes to what\u2019s been missing in your presentations to give it that WOW factor that will leave your audience impressed. And it follows a 6-step framework:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Set <\/strong>the Frame<\/li><li><strong>Tell <\/strong>the Story<\/li><li><strong>Reveal <\/strong>the Intrigue<\/li><li><strong>Offer <\/strong>the Prize<\/li><li><strong>Nail <\/strong>the Hookpoint<\/li><li><strong>Get <\/strong>a Decision<\/li><\/ul>\n\n\n\n<p>And author Oren Klaff is the perfect person to write this book. He\u2019s used the techniques explained here to raise nearly half a <em>billion <\/em>dollars in investor capital\u2014so you can be assured they\u2019ll work on a massive scale.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"451\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img79.jpg\" alt=\"The It Factor by Mark Wiskup\" class=\"wp-image-82196\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>The It Factor<\/em> by Mark Wiskup<\/h3>\n\n\n\n<p>Have you ever met someone who had \u201cit\u201d?<\/p>\n\n\n\n<p>It\u2019s hard to define exactly what \u201cit\u201d is, but you know it when you see it.<\/p>\n\n\n\n<p>A charisma. A sense of personal magnetism. A likeability that makes a certain person\u2019s ideas much more likely to be heard, listened to, and adopted.<\/p>\n\n\n\n<p>So how can you get \u201cit\u201d? Is it something you can foster, or is \u201cit\u201d in your DNA\u2014and therefore out of your control?<\/p>\n\n\n\n<p>Well, you\u2019ll be happy to learn that\u2014according to Mark Wiskup in <a href=\"https:\/\/amzn.to\/2DBiFQ9\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> book\u2014\u201cit\u201d isn\u2019t something you\u2019re born with. It\u2019s something you can develop\u2026 but only if you know how. And in this guide to personal persuasion, you\u2019ll learn how to start conversations, draw in listeners, and consistently make a positive impression.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"460\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img80.jpg\" alt=\"As We Speak: How to Make Your Point and Have It Stick by Peter Meyers &amp; Shann Nix\" class=\"wp-image-82197\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>As We Speak: How to Make Your Point and Have It Stick<\/em> by Peter Meyers &amp; Shann Nix<\/h3>\n\n\n\n<p>I\u2019ve known a few really bright marketers who always had great ideas\u2026 but nobody ever seemed to listen to them. It wasn\u2019t that their ideas were bad\u2014the problem was in the way they presented their ideas in public.<\/p>\n\n\n\n<p>Public speaking isn\u2019t anyone\u2019s favorite task, but with the help of <a href=\"https:\/\/amzn.to\/2DFxAZJ\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> book you\u2019ll feel like a much more confident public speaker\u2014whether you\u2019re speaking to an audience of 1 or 1,000. You\u2019ll learn tricks to help overcome anxiety, deliver your message effectively, and improve your state so that you can feel at your best when it matters most.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"459\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img81.jpg\" alt=\"Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing by Bryan Eisenberg &amp; Jeffrey Eisenberg\" class=\"wp-image-82198\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing<\/em> by Bryan Eisenberg &amp; Jeffrey Eisenberg<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/3gUf5yR\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> book starts from an interesting premise.<\/p>\n\n\n\n<p>Many companies approach marketing the way Pavlov trained his dogs: if we keep marketing this product, sooner or later we\u2019ll train people to buy it. And for years, that worked! (At least, sort of.) Before the age of the Internet, people largely learned about new products and services from advertisements.<\/p>\n\n\n\n<p>But that\u2019s all changed. Traditional advertising is working less and less. There are a few different reasons for that (over-saturation of ads; people preferring to search on their own terms online), but it\u2019s affecting the bottom line of many companies who refuse to change with the times.<\/p>\n\n\n\n<p>Consumers today are less like Pavlov\u2019s dogs and more like cats: aloof, indifferent, self-indulgent. More concerned with self-interest than with pleasing others.<\/p>\n\n\n\n<p>Can you still market to these people effectively? Absolutely. But only if you market to them in the right way\u2014a way that caters to what they\u2019re looking for. And in this book, you\u2019ll find out how to do just that using the Eisenbergs\u2019 Persuasion Architecture model. Learn why the market\u2019s changed, how you can anticipate your customers\u2019 needs, ways you can measure &amp; optimize the ROI throughout every step of your marketing funnel, and more.<\/p>\n\n\n\n<a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\">\n  <img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\">\n<\/a>\n\n\n\n\n<h2 class=\"wp-block-heading\">Value Proposition Books<\/h2>\n\n\n\n<p>Why should people choose you over your competitors? In an increasingly competitive world, this question is more important than ever. And the answer lies in your value proposition. Figuring out what sets you apart from all the other cookie-cutter companies in the world is an important step in taking the next big leap in your company\u2019s growth. These books take a deep-dive into this topic and will help you develop your own compelling value prop.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"464\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img82.jpg\" alt=\"Value Prop: Create Powerful I3 Value Propositions to Enter and Win New Markets by Jose Palomino\" class=\"wp-image-82199\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Value Prop: Create Powerful I3 Value Propositions to Enter and Win New Markets<\/em> by Jose Palomino<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/3ft33MF\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> is a great book for anyone who isn\u2019t sure that their value proposition is as clear or compelling as it should be. Think of it as your reality check for evaluating just how strong your value prop really is.<\/p>\n\n\n\n<p>Jose Palomino, founder of valueprop.com, will take you through the basics of value proposition development and give you a few methods you can use to get a more objective look at your own value prop. You\u2019ll also learn how to use the I<sup>3<\/sup> process to strengthen a so-so value prop. (Is it innovative? Is it indispensable? Is it inspirational?)<\/p>\n\n\n\n<p>By the time you\u2019re done reading you\u2019ll understand why you need to start with the truth, how to discover your real value, ways to test your proposition, and much more.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"236\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img83.jpg\" alt=\"Value Proposition Design: How to Create Products and Services Customers Want by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, &amp; Alan Smith\" class=\"wp-image-82200\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Value Proposition Design: How to Create Products and Services Customers Want<\/em> by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, &amp; Alan Smith<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/2Whw7iK\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> book, written in an engaging visual format, will give you a solid 4-step strategy for creating a value proposition customers can\u2019t resist.<\/p>\n\n\n\n<p>First, you canvas. This is where you gather all the data &amp; information, such as customer profiles, that you\u2019ll use to design your value prop.<\/p>\n\n\n\n<p>Then you design. Here you take all the information from step 1 and use it to design a compelling value proposition based on what you know about your customers, your company, and your competitors.<\/p>\n\n\n\n<p>Next you test. Just because you\u2019ve developed a value prop doesn\u2019t mean you\u2019re done\u2014what if it\u2019s not as effective as you think? Here you\u2019ll learn how to test the value of your value prop and learn where you can improve.<\/p>\n\n\n\n<p>And finally, evolve. No value prop will remain compelling forever. As technology and markets change, so will your company\u2014and eventually, so will your value prop. Learn how to apply continuous improvement to your company messaging to make sure your value proposition is always aligned with your customers\u2019 needs and desires.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"451\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img84.jpg\" alt=\"Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit by Cindy Barnes, Helen Blake, &amp; David Pinder\" class=\"wp-image-82201\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit<\/em> by Cindy Barnes, Helen Blake, &amp; David Pinder<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/3j2Mo4H\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> book actually provides you with a series of 6 \u201cValue Proposition Builders\u201d that you can use to help explore different options and discover the best value prop for your company. The value prop builders are focused around 6 different elements:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The market<\/li><li>The value you provide<\/li><li>Your offers<\/li><li>The benefits of your product or service<\/li><li>Alternatives &amp; differentiation<\/li><li>Proof<\/li><\/ul>\n\n\n\n<p>Even if you already have a value proposition, I would still recommend trying out all 6 of these methods. Sometimes simply brainstorming from a new prompt can help you make an unexpected discovery.<\/p>\n\n\n\n<p>Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Content Marketing Books<\/h2>\n\n\n\n<p>We\u2019ve all heard the saying that \u201ccontent is king.\u201d There\u2019s no denying that both the supply and the demand for content is higher than ever before. The challenge for many companies is finding a way to make their content stand out and progress their visitors farther along the Customer Journey. And here are a few books that will help you do just that.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"302\" height=\"463\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/made-to-stick.jpg\" alt=\"Made to Stick by Chip and Dan Heath\" class=\"wp-image-82217\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Made to Stick<\/em> by Chip and Dan Heath<\/h3>\n\n\n\n<p>Why do some ideas seem stickier than others? How come we can remember old urban legends and stories that we weren\u2019t even a part of, but we can\u2019t remember what was on our grocery list? Understanding what goes into crafting a sticky idea is life changing for marketers, especially content marketers. And that\u2019s exactly what <a href=\"https:\/\/amzn.to\/33tm1zt\" target=\"_blank\" rel=\"noreferrer noopener\">this book<\/a> tries to teach you.&nbsp;<\/p>\n\n\n\n<p>If you can create content that people will remember, they are more likely to trust you, think of you, and remember your brand. And once you are remembered, you are way more likely to make conversions later on in your marketing funnel. Learn to create sticky content, and you\u2019ll go further than you\u2019ve ever been.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"302\" height=\"455\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/epic-content-marketing.jpg\" alt=\"Epic Content Marketing by Joe Pulizzi\" class=\"wp-image-82218\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Epic Content Marketing <\/em>by Joe Pulizzi<\/h3>\n\n\n\n<p>There is a lot of distractions and noise that your customers automatically tune out in their digital space every day. How do you make sure that you can reach your customers, and your emails don\u2019t just end up in the junk folder? Epic content marketing.&nbsp;<\/p>\n\n\n\n<p>It\u2019s become more important than ever to create content that people will actually learn something from, and then figure out what you can do to actually make them interact with it. Finding your content niche is the biggest part. Then, once you perfect what you\u2019re good at, you can send it out to the masses in your content and use it to leverage more sales and subscribers. <a href=\"https:\/\/amzn.to\/2PtcxMo\" target=\"_blank\" rel=\"noreferrer noopener\">This book<\/a> offers tactical information, guides, and case studies that anyone can use to start their own epic journey.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"302\" height=\"436\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/content-that-converts.jpg\" alt=\"Content That Converts by Laura Hanly \" class=\"wp-image-82219\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Content That Converts<\/em> by Laura Hanly&nbsp;<\/h3>\n\n\n\n<p>The biggest lie in content marketing is that it doesn\u2019t bring in revenue. How do we know it\u2019s a lie? Because Laura Hanly has laid out the perfect plan for creating a predictable stream of qualified leads through content marketing in <a href=\"https:\/\/amzn.to\/3ilsaSy\" target=\"_blank\" rel=\"noreferrer noopener\">this very book<\/a>.<\/p>\n\n\n\n<p>After reading through her proven plan for entrepreneurs and B2B companies, you\u2019ll be ready to get your own sales funnel overflowing with customers. And they will all be primed and ready to buy after reading your amazing content.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"302\" height=\"470\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/bird-by-bird.jpg\" alt=\"Bird by Bird by Anne Lammot\" class=\"wp-image-82221\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Bird by Bird<\/em> by Anne Lammot<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/3i7HfXL\" target=\"_blank\" rel=\"noreferrer noopener\">This book<\/a> by Anne Lammot is a timeless classic that is not only heartwarming, but also offers tactical advice for writers or people who want to be writers. Offering herself up as evidence, she walks you through the writing process that every writer goes through, answers important questions, and gives you advice on how to improve, while seamlessly intertwining her advice about writing with her advice about what it takes to actually be one.&nbsp;<\/p>\n\n\n\n<p>By opening yourself up to the world around you, you can find the inspiration you need to survive life as a writer. This book is a must read for any writer, aspiring or otherwise.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"490\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img85.jpg\" alt=\"Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) by Ann Handley &amp; C.C. Chapman\" class=\"wp-image-82203\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)<\/em> by Ann Handley &amp; C.C. Chapman<\/h3>\n\n\n\n<p>Written by the chief marketing officers of marketingprofs.com, <a href=\"https:\/\/amzn.to\/32dwSgs\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> book is the go-to guide for creating standout content across all channels: blogs, videos, podcasts, webinars, social media, ebooks, and more.<\/p>\n\n\n\n<p>Over the course of 29 in-depth chapters you\u2019ll learn how to tell a bold story in various formats to generate awareness and create excitement around your company. Along the way you\u2019ll get plenty of case studies you can use for inspiration or ideas.<\/p>\n\n\n\n<p>You\u2019ll also learn strategies you can use to get your content out there\u2014such as distributing it on social media and other channels\u2014to help make sure all your hard work pays off in the form of new visits and customers.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"447\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img86.jpg\" alt=\"Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content by Ann Handley\" class=\"wp-image-82202\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content<\/em> by Ann Handley<\/h3>\n\n\n\n<p>In today\u2019s content-driven world, everybody is a writer. This applies to publishers, marketers, anyone who has a website or is on social media\u2014if you have an audience that you\u2019re trying to reach with a message, the overwhelming method that you use to deliver that message is through writing.<\/p>\n\n\n\n<p>In today\u2019s day and age, words are your primary currency of communication.<\/p>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/2Cb2UyW\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> book examines the role of writing in an age of Twitter-sized messages. How do you write for the modern age in a way that grabs attention while still communicating your message clearly and effectively?<\/p>\n\n\n\n<p>Learn how to create the kind of writing that helps businesses thrive, including lessons you can apply across all your online assets (websites, emails, social media accounts, etc.). Get a list of the most effective tools for content marketing. Discover best practices for creating content that generates trust and credibility. And much more.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"491\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img87.jpg\" alt=\"Get Content Get Customers: Turn Prospects into Buyers with Content Marketing by Joe Pulizzi &amp; Newt Barrett\" class=\"wp-image-82204\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Get Content Get Customers: Turn Prospects into Buyers with Content Marketing<\/em> by Joe Pulizzi &amp; Newt Barrett<\/h3>\n\n\n\n<p>Are you tired of pumping out content that generates plenty of visits and engagement\u2026 but no sales? Then <a href=\"https:\/\/amzn.to\/2CzUt0g\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> book is for you.<\/p>\n\n\n\n<p>In <em>Get Content, Get Customers <\/em>you\u2019ll learn how to create content that SELLS. You\u2019ll learn how to select the content types that best match your strategy, why you might want to consider shifting more of your media budget to content, how to develop a content marketing mindset within your organization, and more.<\/p>\n\n\n\n<p>In a nutshell, you\u2019ll learn how to put the \u201cmarketing\u201d back into \u201ccontent marketing.\u201d<\/p>\n\n\n\n<p>And with 16 in-depth case studies, like the classic \u201cWill It Blend\u201d campaign, you\u2019ll get a bunch of examples that will give you ideas and inspiration to draw on for your own content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Social Media Books<\/h2>\n\n\n\n<p>For many companies, social media marketing is hit-or-miss. Either they have a rabid base of engaged fans, or they\u2019re constantly dealing with trolls and complaints. In these books you\u2019ll learn how to put social media to work in your company to achieve an important business function.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"302\" height=\"458\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/influencer.jpg\" alt=\"Influencer: Building Your Personal Brand in the Age of Social Media by Brittany Hennessy\" class=\"wp-image-82213\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Influencer: Building Your Personal Brand in the Age of Social Media<\/em> by Brittany Hennessy<\/h3>\n\n\n\n<p>Growing an audience and building a brand is not only important for the growth of a company, but for the development of your personal brand. Social media is such an important tool for building your personal brand and then using it as a source of income, entertainment, or channel to land a better job.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/2PmIeqX\" target=\"_blank\" rel=\"noreferrer noopener\">This book<\/a> will focus on using your personal brand as a source of income, teaching better strategies for creating content and producing branded content for your audience. Being able to sell your personal brand to the marketing team of companies can be a valuable skill no matter what your goals are.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"302\" height=\"464\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/miracle-drops.jpg\" alt=\"When The Miracle Drops: How Instagram Helped Turn A Quick Fix Into A Million-Dollar Product by Jesseca Dupart\" class=\"wp-image-82214\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>When The Miracle Drops: How Instagram Helped Turn A Quick Fix Into A Million-Dollar Product<\/em> by Jesseca Dupart<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/31fmnXU\" target=\"_blank\" rel=\"noreferrer noopener\">This book<\/a> tells the story of Jesseca Dupart, the founder and CEO of Kaleidoscope Hair Products, and her journey from overcoming adversity during her childhood in New Orleans to creating a multi-million dollar business. Jesseca uses her story of persistence to lay out a path to success through unconventional steps.&nbsp;<\/p>\n\n\n\n<p>She talks about the strategies she used to build her brand through Instagram, as well as gives tactical advice to entrepreneurs and marketers looking to climb their way through the obstacle-ridden business world. This book is educational and inspiring and is well worth a read.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"302\" height=\"436\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/social-power.jpg\" alt=\"The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick\" class=\"wp-image-82215\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>The Art of Social Media: Power Tips for Power Users<\/em> by Guy Kawasaki and Peg Fitzpatrick<\/h3>\n\n\n\n<p>Seeking advice from those who have experienced success and failures can help tremendously, and this is exactly the practical experience that authors Guy and Peg provide in <a href=\"https:\/\/amzn.to\/3fvUzDC\" target=\"_blank\" rel=\"noreferrer noopener\"><em>The Art of Social Media<\/em><\/a>.&nbsp;<\/p>\n\n\n\n<p>These experts provide something helpful for any experience level and business size in their start-to-finish guide on growing and improving your social media presence. Learn how to gain more followers, create more engaging posts, and more from authors who have seen it all.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"302\" height=\"456\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/one-million-followers.jpg\" alt=\"One Million Followers by Brendan Kane\" class=\"wp-image-82216\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>One Million Followers<\/em> by Brendan Kane<\/h3>\n\n\n\n<p>Do you wish you had all the secrets to growing an exponential following on social media? To become the influencer that promotes your brand instead of paying other ones to promote it for you? Well, thanks to <a href=\"https:\/\/amzn.to\/2DnLwHT\" target=\"_blank\" rel=\"noreferrer noopener\">this book<\/a> by Brendan Kane, you can. As a social media growth hacker who has done work for celebrities like Taylor Swift and Rihanna, as well as brands like IKEA, MTV, and Sketchers, Kane has lots of experience in helping big brands grow.<\/p>\n\n\n\n<p>Kane teaches how to create a following of real, dedicated, diverse online following out of thin air on any social media platform you or your business may be looking to expand on. Using his tools and strategies for growth, any brand can go from follower to leader in a short amount of time. Featuring interviews from top promoters, influencers, and celebrities, This book is truly your one-stop-shop for learning how to grow your social media presence, <strong><em>and fast.<\/em><\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"302\" height=\"381\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/gary-v.jpg\" alt=\"Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk\" class=\"wp-image-82220\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World<\/em> by Gary Vaynerchuk<\/h3>\n\n\n\n<p>Most marketers are familiar with Gary Vaynerchuk for his social media presence, but did you know that he\u2019s written <a href=\"https:\/\/amzn.to\/3fyjmHg\" target=\"_blank\" rel=\"noreferrer noopener\">this book<\/a> about his social media strategy? Imagine reading a book that details how to become as recognizable of a name as Gary Vaynerchuk! He breaks down why creating good content for social media is only half the battle.&nbsp;<\/p>\n\n\n\n<p>To be truly successful, you have to curate your content to fit the specific social media site you are posting on, which Vaynerchuk gives you the blueprint for doing. Agencies always focus on landing the \u201cright hooks,\u201d massive actions that make them grow exponentially, but he reminds you that landing the jabs is just as important.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"472\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketersimg88.jpg\" alt=\"The Essential Social Media Marketing Handbook: A New Roadmap for Maximizing Your Brand, Influence, and Credibility by Gail Z. Martin\" class=\"wp-image-82205\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>The Essential Social Media Marketing Handbook: A New Roadmap for Maximizing Your Brand, Influence, and Credibility<\/em> by Gail Z. Martin<\/h3>\n\n\n\n<p>Today, social media is where people hang out online. And the smart companies are joining them there\u2014and entering into meaningful conversations that help to forge deeper connections with their customers.<\/p>\n\n\n\n<p>This company\/customer connection is becoming more and more important, and in <a href=\"https:\/\/amzn.to\/309y4P8\" target=\"_blank\" rel=\"noreferrer noopener\">this book<\/a> you\u2019ll learn how to rise above the competition and stand out in an increasingly crowded marketplace. This book dives into all the major platforms, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The \u201cMighty 3\u201d (Facebook, Twitter, and LinkedIn)<\/li><li>The blogosphere (Pinterest, Tumblr, Instagram)<\/li><li>Video sites (YouTube, Facebook Live)<\/li><li>Interest sites (Meetup &amp; Reddit)<\/li><li>Internet radio &amp; podcasting<\/li><li>Crowdfunding (Kickstarter, Patreon, and GoFundMe)<\/li><\/ul>\n\n\n\n<p>You\u2019ll gain effective strategies for maximizing these channels for different purposes\u2014whether you\u2019re an author, a speaker, an event planner, a not-for-profit, and so on.<\/p>\n\n\n\n<p>When done right, social media can build your brand, establish credibility &amp; encourage loyalty, and strengthen your relationship with customers. Consider this book your \u201csocial media bible\u201d to do that in your own company or career.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"451\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img89.jpg\" alt=\"The New Influencers: A Marketer's Guide to the New Social Media by Paul Gillin\" class=\"wp-image-82206\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>The New Influencers: A Marketer&#8217;s Guide to the New Social Media<\/em> by Paul Gillin<\/h3>\n\n\n\n<p>Social media is more influential than ever before, and <a href=\"https:\/\/amzn.to\/2C7n9h8\" target=\"_blank\" rel=\"noreferrer noopener\">this book<\/a> examines the ways in which it has disrupted and transformed our traditional media channels. It also shares strategies your company can use to leverage these new communication forums to increase your reach and credibility with modern-day consumers.<\/p>\n\n\n\n<p>Slowly but surely, the old influencers are declining. Big TV stations lose ground to YouTube every year, and brick-and-mortar companies like Borders and Blockbuster have been effectively replaced by online companies like Amazon and Netflix.<\/p>\n\n\n\n<p>The key to avoiding the fate of these old companies\u2014and growing your following as more and more of our interactions take place on social media\u2014is to properly understand and leverage the new media: social media sites, blogs, podcasts, and more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Website Design &amp; Optimization Books<\/h2>\n\n\n\n<p>These books teach you the strategies of website design and optimization that you can use to improve the conversion rate of your website. Through the ongoing process of usability testing and conversion optimization, you can ultimately drive more leads &amp; sales from your website traffic.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"390\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img90.jpg\" alt=\"Call to Action: Secret Formulas to Improve Online Results by Bryan Eisenberg, Jeffrey Eisenberg, &amp; Lisa T. Davis\" class=\"wp-image-82207\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Call to Action: Secret Formulas to Improve Online Results<\/em> by Bryan Eisenberg, Jeffrey Eisenberg, &amp; Lisa T. Davis<\/h3>\n\n\n\n<p>The Eisenbergs are well-known conversion rate optimization (CRO) experts, and in <a href=\"https:\/\/amzn.to\/3euw6OC\" target=\"_blank\" rel=\"noreferrer noopener\">this book<\/a> they share a treasure trove of web usability &amp; conversion secrets.<\/p>\n\n\n\n<p>What I love about this book is that Bryan &amp; Jeffrey don\u2019t simply jump to giving superficial advice like what color to make your website buttons. Instead, they provide a much deeper, more foundational understanding of the principles underlying effective CRO.<\/p>\n\n\n\n<p>You\u2019ll learn things like how to&#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Take a micro-perspective on your conversions<\/li><li>Understand your customers (and how <em>not <\/em>to frustrate them)<\/li><li>Avoid \u201caccidental marketing\u201d in your industry<\/li><li>Architect your website\u2019s path to success<\/li><li>Increase your ROI from pay-per-click traffic<\/li><li>Find out if your homepage is helping or hindering sales<\/li><\/ul>\n\n\n\n<p>And much more. Along the way, you\u2019ll even get the chance to see many of these techniques in action through case studies and examples.<\/p>\n\n\n\n<p><em>Call to Action <\/em>an essential book for anyone interested in generating maximum results from their website traffic. Study it and put what you learn to practice. You\u2019ll be glad you did.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"386\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img91.jpg\" alt=\"Don't Make Me Think, Revisited: A Common Sense Approach to Web &amp; Mobile Usability by Steve Krug\" class=\"wp-image-82208\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Don&#8217;t Make Me Think, Revisited: A Common Sense Approach to Web &amp; Mobile Usability<\/em> by Steve Krug<\/h3>\n\n\n\n<p>These days, it\u2019s hard to underestimate the importance of your website. It\u2019s your company\u2019s 24\/7 salesperson, the most visible part of your business. Even if you own a local brick-and-mortar business, most people will still check out your website before visiting your store. They want to research your company online before committing the time to drive to your store.<\/p>\n\n\n\n<p>And if they find your website is confusing or hard to use, what is that going to say about your company?<\/p>\n\n\n\n<p>That\u2019s why <a href=\"https:\/\/amzn.to\/3frlKjX\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> is such an important book. <em>Don\u2019t Make Me Think <\/em>is the all-time classic book on web usability. You\u2019ll learn the most important principles of usability, which means you\u2019ll learn how to make sure your website is simple and intuitive to navigate.<\/p>\n\n\n\n<p>And as you probably already know, the easier your website is to use\u2026 the better.<\/p>\n\n\n\n<p>This new and updated version includes more recent examples and an all-new chapter on mobile usability (which becomes more and more important every day). This is a smart book full of common-sense advice and practical tips to help improve your website.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"375\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img92.jpg\" alt=\"Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity by Avinash Kaushik\" class=\"wp-image-82209\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity<\/em> by Avinash Kaushik<\/h3>\n\n\n\n<p>Accurate and actionable analytics are essential to good digital marketing.<\/p>\n\n\n\n<p>Essential.<\/p>\n\n\n\n<p>After all, good data is the only way you can know which parts of your marketing funnel are working\u2026 and which ones aren\u2019t.<\/p>\n\n\n\n<p>The problem is that web analytics can be difficult to set up and interpret if you don\u2019t know what you\u2019re doing. And keep in mind that the only thing worse than no idea is <em>bad data.<\/em><\/p>\n\n\n\n<p>Enter <em><u><a href=\"https:\/\/amzn.to\/2Wck5Hi\" target=\"_blank\" rel=\"noreferrer noopener\">Web Analytics 2.0<\/a><\/u><\/em>. This book, penned by analytics master Avinash Kaushik, gives you a simple and effective framework you can use to interpret your analytics and use your website data to make smarter business decisions.<\/p>\n\n\n\n<p>So if you want to measure the effect of a marketing campaign, social media efforts, and even track the performance of multi-channel campaigns, give this book a read. You\u2019ll learn how to create an actionable analytics strategy for data-driven growth.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"445\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img93.jpg\" alt=\"Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist by Brian Massey\" class=\"wp-image-82210\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist<\/em> by Brian Massey<\/h3>\n\n\n\n<p>Brian Massey, \u201cThe Conversion Scientist\u2122,\u201d is one of the leaders in the growing field of conversion rate optimization. And in <a href=\"https:\/\/amzn.to\/3fm9DEG\" target=\"_blank\" rel=\"noreferrer noopener\">this book<\/a>, he shares the same optimization formulas he has used to drive increased sales and new business for his clients.<\/p>\n\n\n\n<p>You\u2019ll learn how to set up your own \u201cconversion lab\u201d where you can measure, experience, and ultimately improve the performance of your website. Discover how to develop effective product pages, landing pages, homepages, shopping carts, and more. And find out how to use competitive analysis to keep a finger on the pulse of your industry.<\/p>\n\n\n\n<p>These days, it\u2019s not enough to simply have a website. You have to have a website that <em>works\u2014<\/em>one that\u2019s easy to use and effectively compels your visitors to take the actions you want them to take.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cool &amp; Interesting Marketing Books<\/h2>\n\n\n\n<p>These books are unique. They don\u2019t fit neatly into one of the categories above\u2014instead they examine a wide range of fascinating topics. And while they may or may not deal directly with the topics of marketing or sales, they do examine some fascinating corners of the human psyche that can help you to better understand your customers and appeal to the hidden motivations that drive their behavior.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"302\" height=\"448\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/creativity.jpg\" alt=\"Cultivating Creativity: How to Create on Campuses, In Corporations, + Beyond by Amma Marfo\" class=\"wp-image-82232\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Cultivating Creativity: How to Create on Campuses, In Corporations, + Beyond<\/em> by Amma Marfo<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/2EJOhDI\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Cultivating Creativity<\/em><\/a> is a book for anyone finding themselves in a creative rut. It dispels the self-deprecating idea that not everyone is creative, and helps anyone uncover their creative potential through stories and examples from real life.&nbsp;<\/p>\n\n\n\n<p>It also provides exercises to help you get the reps that you need to unlock your creative potential, giving you a chance to improve as you learn. By the end of the book, you\u2019ll look at your creative potential in a whole new way.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"302\" height=\"471\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/end-of-marketing.jpg\" alt=\"The End of Marketing: Humanizing your Brand in the Age of Social Media and AI by Carlos Gil\" class=\"wp-image-82233\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>The End of Marketing: Humanizing your Brand in the Age of Social Media and AI<\/em> by Carlos Gil<\/h3>\n\n\n\n<p>If you\u2019ve been in marketing for a while, you\u2019ve seen traditional practices quickly fall by the wayside. The world has become more digital, and marketers have had to adjust. But, as digital as the world is now, it\u2019s still important to make sure your brand has human aspects to it.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/2PoNLgB\" target=\"_blank\" rel=\"noreferrer noopener\"><em>The End of Marketing<\/em><\/a><strong><em> <\/em><\/strong>revolutionizes the way brands, agencies, and marketers should approach marketing, utilizing old marketing tips to better approach new marketing strategies. Even though it\u2019s easier to reach customers than ever before, the relationship you build with them is still the most important aspect to marketing and business growth. Humanization is key, especially in a world where human interaction seems scarce.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"302\" height=\"452\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/start-a-podcast.jpg\" alt=\"So You Want to Start a Podcast by Kristen Meinzer\" class=\"wp-image-82234\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>So You Want to Start a Podcast<\/em> by Kristen Meinzer<\/h3>\n\n\n\n<p>Podcasts are one of the best (and widely accessible) content marketing tools around, and while it may seem like everyone and their best friend already have a podcast, it\u2019s never too late to get started yourself.<\/p>\n\n\n\n<p>And <a href=\"https:\/\/amzn.to\/2XEGYE2\" target=\"_blank\" rel=\"noreferrer noopener\">this book<\/a> will help you get started. Kristen Meinzer has a step-by-step plan for how to decide your niche, find your listeners, and get going on your audio adventure. The best way to find success in the podcast world is to have a strategy, and Kristen is here to get you there.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"455\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img94.jpg\" alt=\"The Cluetrain Manifesto: The End of Business as Usual by Rick Levine, Christopher Locke, Doc Searls, &amp; David Weinberger\" class=\"wp-image-82211\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>The Cluetrain Manifesto: The End of Business as Usual<\/em> by Rick Levine, Christopher Locke, Doc Searls, &amp; David Weinberger<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/3fDMldP\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> is a fun and sometimes shocking book that explores the many ways in which the Internet has fundamentally changed the way we do business\u2014and the way we live our lives\u2014in the digital age.<\/p>\n\n\n\n<p>Learn why customers want conversations (not messages), and why the companies that succeed in the digital age will be those that <em>enter into <\/em>two-way conversations with their customers\u2026 rather than using the one-way messaging of the past.<\/p>\n\n\n\n<p>It\u2019s a great book that has informed many of the techniques we teach here at DigitalMarketer.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"451\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img95.jpg\" alt=\"Getting Naked: A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty by Patrick Lencioni\" class=\"wp-image-82212\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Getting Naked: A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty<\/em> by Patrick Lencioni<\/h3>\n\n\n\n<p>If you\u2019re a consultant or part of a marketing agency, you really need to check out <a href=\"https:\/\/amzn.to\/2Dwr0Vc\" target=\"_blank\" rel=\"noreferrer noopener\">this book<\/a>.<\/p>\n\n\n\n<p>In <em>Getting Naked, <\/em>author Patrick Lencioni talks about why it\u2019s so important to display vulnerability with your clients\u2014and why you must always be 100% transparent with them.<\/p>\n\n\n\n<p>He also examines the 3 big fears that have a tendency to sabotage the loyalty of your clients. They include the fear of losing business, the fear of being embarrassed, and the fear of being inferior.<\/p>\n\n\n\n<p>When you understand those fears and recognize the need to express your vulnerability to your clients, then you\u2019ll start to generate more trust &amp; loyalty with them. It also empowers your company to differentiate from your competition, to be less desperate during the sales process, and to attract the kind of clients who will love working with you.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"480\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img96.jpg\" alt=\"The Life of P. T. Barnum, Written by Himself by P T. Barnum\" class=\"wp-image-70121\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>The Life of P. T. Barnum,<\/em> <em>Written by Himself<\/em> by P T. Barnum<\/h3>\n\n\n\n<p>Though he\u2019s been dead for well over 100 years, P.T. Barnum is still a household name. The man revolutionized the entertainment industry, most notably through his Barnum &amp; Bailey Circus.<\/p>\n\n\n\n<p>What made Barnum so successful was the way he was able to attract an audience and keep them spellbound with interest\u2014invaluable skills for any marketer. His methods were so influential that they influenced everything from advertising to marketing to public relations.<\/p>\n\n\n\n<p>And in <a href=\"https:\/\/amzn.to\/2ZqFq1D\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a> book, which is drawn from the 1855 version (meaning it still contains some of Barnum\u2019s more controversial stories), you\u2019ll get a candid account of this innovator\u2019s life and career. You can even read copies of some of his original press reviews and other writings.<\/p>\n\n\n\n<p>P.T. Barnum is a great example of why true innovation takes the courage and persistence to bring your vision to life. I hope that\u2019s 1 message you take away from this book.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"463\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img97.jpg\" alt=\"Peterman Rides Again: Adventures Continue with the Real &quot;J. Peterman&quot; Through Life &amp; the Catalog Business by John Peterman\" class=\"wp-image-70122\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Peterman Rides Again: Adventures Continue with the Real &#8220;J. Peterman&#8221; Through Life &amp; the Catalog Business<\/em> by John Peterman<\/h3>\n\n\n\n<p>Thanks to <em>Seinfeld<\/em>, J. Peterman (Elaine\u2019s boss in the show) is almost a household name. He was also one of the most successful mail-order catalog entrepreneurs in history. Peterman stood out among advertisers not just for his massive success, but also for his unique style. Unlike most other catalogs, Peterman wrote long, intricate copy and used watercolor illustrations rather than real photographs.<\/p>\n\n\n\n<p>And in <a href=\"https:\/\/amzn.to\/2ZpwUA9\" target=\"_blank\" rel=\"noreferrer noopener\">this memoir<\/a>, Peterman tells his story of his exciting life and his storied career. You\u2019ll learn how he started his company with just $500 and a single product\u2026 and grew it into a $75 million behemoth. It wasn\u2019t without trials, of course\u2014you\u2019ll hear about his company\u2019s cash-flow crisis, and how he dealt with it.<\/p>\n\n\n\n<p>But most of all, <em>Peterman Rides Again<\/em> is a tale of a man who was willing to be unconventional, to learn from his mistakes, and to make his dreams a reality. It\u2019s as inspiring as it is instructional. (And it just might give you a better appreciation for some of the jokes in <em>Seinfeld.<\/em>)<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"301\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img98.jpg\" alt=\"Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte\" class=\"wp-image-70123\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Resonate: Present Visual Stories that Transform Audiences<\/em> by Nancy Duarte<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/2WdZMte\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> book focuses on helping you to deliver more effective presentations by connecting with your audience and compelling them to take purposeful action. You\u2019ll learn to borrow storytelling techniques from myths &amp; movies, define the \u201chero\u2019s journey,\u201d structure your presentation to reinforce your message, and more.<\/p>\n\n\n\n<p>This is a great book for marketers for 2 main reasons:<\/p>\n\n\n\n<p>First, because most of us are going to have to deliver a presentation now and then\u2014whether it\u2019s an informal meeting with your boss and a few coworkers, or a live recorded event at a massive marketing conference like Traffic &amp; Conversion Summit. Making the most of these opportunities can do amazing things for your career.<\/p>\n\n\n\n<p>The second reason why this book is helpful is because the insights you learn from this book can be applied to other mediums! The whole concept of the hero\u2019s journey is a really powerful concept to understand in marketing, and is something you should apply to your Customer Journey and all your marketing funnels.<\/p>\n\n\n\n<p>(Remember, your product or service is NOT the hero. Your <em>customer <\/em>is the hero. And your product or service is the \u201cmentor\u201d that guides the hero to their end goal.)<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"453\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img99.jpg\" alt=\"Understanding Comics: The Invisible Art by Scott McCloud\" class=\"wp-image-70124\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Understanding Comics: The Invisible Art<\/em> by Scott McCloud<\/h3>\n\n\n\n<p>If you like comics, you\u2019ll absolutely <a href=\"https:\/\/amzn.to\/2WiTcSd\" target=\"_blank\" rel=\"noreferrer noopener\">this book<\/a>.<\/p>\n\n\n\n<p>In <em>Understanding Comics, <\/em>Scott McCloud does a deep-dive into how this art form really works. He explores the many strategies that comic book artists use to tell highly consumable stories in a visual medium. Trust me\u2014you\u2019ll be amazed by the amount of subtlety and artistry that goes into a \u201csimple\u201d comic book.<\/p>\n\n\n\n<p>And you\u2019ll never look at Spider-Man the same way again.<\/p>\n\n\n\n<p>What\u2019s even cooler is the way the book\u2019s written. The entire thing is written <em>as <\/em>a comic book, so you\u2019re never stuck reading a dry paragraph on a page without pictures. The whole book is full of movement and comedy, which is probably why it\u2019s such an easy book to read in a single session.<\/p>\n\n\n\n<p>So why should you, as a marketer, read this book about comic books? I\u2019m glad you asked. While it doesn\u2019t deal with marketing directly, this book has a lot to offer the ambitious marketer\u2014as long as he or she is willing to learn. Here\u2019s why:<\/p>\n\n\n\n<p>Comics are <em>stories <\/em>that are written with mass appeal. They\u2019re carefully constructed narratives designed to catch a reader\u2019s attention, draw them in with a compelling intellectual or emotional appeal, and keep them engaged throughout the entire issue. And hopefully, if the comic book has done everything right, then the reader will want to come back again and again for more.<\/p>\n\n\n\n<p>Sound a little bit like marketing to you?<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"456\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2021\/11\/books-for-marketers-img100.jpg\" alt=\"When to Rob a Bank: ...And 131 More Warped Suggestions and Well-Intended Rants by Steven D. Levitt &amp; Stephen J. Dubner\" class=\"wp-image-70125\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><em>When to Rob a Bank: &#8230;And 131 More Warped Suggestions and Well-Intended Rants<\/em> by Steven D. Levitt &amp; Stephen J. Dubner<\/h3>\n\n\n\n<p><a href=\"https:\/\/amzn.to\/3gSGT6Q\" target=\"_blank\" rel=\"noreferrer noopener\">This<\/a> book, by the authors of <em>Freakonomics, <\/em>is a fascinating read that will leave you scratching your head at some of the bizarre truths and weird enigmas in the world today.<\/p>\n\n\n\n<p>While the content here isn\u2019t directly related to marketing, the insights regarding human behavior can be extremely helpful knowledge for anyone who wants to do a better job of marketing to\u2026 you know\u2026 humans.<\/p>\n\n\n\n<p>(And remember, forget about B2B and B2C\u2014all selling is ultimately H2H.)<\/p>\n\n\n\n<p>This book is also a great reminder never to take anything for granted. Many of the conclusions that Steven Levitt &amp; Stephen Dubner arrive at are counterintuitive, going against what most people would call \u201ccommon sense.\u201d But that\u2019s often how it is in life, isn\u2019t it? When you look past the surface, you often find that things are more complicated than they appear.<\/p>\n\n\n\n<p>Personally, I enjoy <em>When to Rob a Bank <\/em>even more than the original <em>Freakonomics <\/em>thanks to the more casual writing style (most of the content here came from their blog) and even more outlandish subjects of investigation. But if you love this book and you haven\u2019t read their original yet, you might want to check out <em>Freakonomics<\/em> as well.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Are You Passionate About Learning Marketing?<\/h2>\n\n\n\n<p>If you love learning about marketing (and the fact that you\u2019re even reading this post makes me think you are), then dig into these books. Study them. Enjoy them.<\/p>\n\n\n\n<p>There are enough insights in these 125 classics to keep you busy. \ud83d\ude42<\/p>\n\n\n\n<a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\">\n  <img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\">\n<\/a>\n\n","protected":false},"excerpt":{"rendered":"<p>Ryan Deiss shares 125 books marketers must read to get a broad understanding of how business works, how to craft winning offers, and provide a great foundation for all those other books on the shelf.<\/p>\n","protected":false},"author":12,"featured_media":82235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[34],"tags":[],"class_list":["post-62074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[UPDATED] 125 Books Every Marketer Should Read | DigitalMarketer<\/title>\n<meta name=\"description\" content=\"Ryan Deiss shares the 125 books all marketers should read. 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