{"id":63604,"date":"2017-03-23T11:32:46","date_gmt":"2017-03-23T16:32:46","guid":{"rendered":"https:\/\/dev02.developer24x7.com\/dmbloglive-web\/?p=63604"},"modified":"2022-01-26T16:34:29","modified_gmt":"2022-01-26T22:34:29","slug":"generate-organic-pinterest-traffic","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/generate-organic-pinterest-traffic\/","title":{"rendered":"Get the 3-Step Pinterest Jumpstart Plan that Led to a 40% Increase in BabyList’s Revenue"},"content":{"rendered":"

It\u2019s easy to push Pinterest under the rug.<\/p>\n

Yes, more people use Facebook. \"BrittanyMurlas_Pinterest2\"<\/p>\n

However, users on Pinterest are signing onto the platform to plan, buy, and do<\/em>. That’s a much different intention than users signing onto a platform to watch cat videos.<\/p>\n

And, when you consider that 50% of women and 50% of dads in the United States are using Pinterest\u2014that’s some buying power. (Hint: that’s 47,000,000 American users.)<\/p>\n

See where I’m going with this?<\/p>\n

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If you need more reason to pay attention to Pinterest, then let me let you in on a little secret: Very few marketers get<\/em> Pinterest, which means there is opportunity left on the table<\/strong>, and you can rake it in by learning the basics.<\/p>\n

(RELATED:<\/strong> How Ezra Firestone Generated $41,254.34 in Ecommerce Sales From $775.50 in Pinterest Ad Spend<\/a>)<\/p>\n

This is exactly how I got started establishing a Pinterest presence for BabyList<\/a> during my time as their CMO.<\/p>\n

Using the incredible results from the three strategies below, we were in a great position when we were given access to Pinterest Promoted Pins\u2014a venture that resulted in a 40% increase in revenue during its first five months!<\/p>\n

Those steps were basic, but powerful, and they’re what I’ll be sharing today.<\/p>\n

Let\u2019s get started.<\/p>\n

Step #1: Forget Your Profile<\/h2>\n

Everyone thinks you have to<\/em> start with a Pinterest profile, and then you have to<\/em> find and save cool pins to your profile day and night to gain followers.<\/p>\n

These people are WRONG<\/strong>.<\/p>\n

And I understand their confusion.<\/p>\n

Every other social platform makes you start with a profile and encourages businesses to build their number of followers.<\/p>\n

But Pinterest is different.<\/strong><\/p>\n

While you do need a Pinterest profile to spend advertising dollars on Pinterest, you DON\u2019T need a profile to get tons of traffic from Pinterest<\/strong>.<\/p>\n

Let me give you an example.<\/p>\n

The grocery store Trader Joe\u2019s does not have a Pinterest profile, but I know<\/em> they get tons of traffic from Pinterest.<\/p>\n

How do I know Trader Joe\u2019s gets tons of traffic from Pinterest?<\/p>\n

Here\u2019s the trick:<\/strong> You can go to \u201cwww.pinterest.com\/source\/[enter_url_here]\u201d to see what people are pinning from ANY website.<\/p>\n

So, let\u2019s see what people are pinning from traderjoes.com by typing in www.pinterest.com\/source\/traderjoes.com<\/a>:<\/p>\n

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Look at that! Recipes from the Trader Joe\u2019s website are being saved to thousands of Pinterest profiles, all without Trader Joe\u2019s having a Pinterest profile<\/strong>. Huzzah!<\/p>\n

Step #2: Figure Out What People Like Pinning<\/h2>\n

Okay, now you know you don\u2019t have to create a profile to get Pinterest traffic.<\/p>\n

What\u2019s next?<\/p>\n

Start by getting a feel for your competition on Pinterest.<\/p>\n

To do this, type your best search terms<\/strong> into the Pinterest search bar.<\/p>\n

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For example, if I have a toy company, I\u2019d type \u201ctoys\u201d into the Pinterest search bar. If I\u2019m a motivational speaker, I\u2019d start by typing in \u201cmotivational speaker\u201d into Pinterest.<\/p>\n

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What comes up for your search terms? Which pins have the most re-pins?<\/p>\n

Now, a lot of people think of Pinterest as a social media site, but it really functions as a search engine<\/strong>. \"BrittanyMurlas_Pinterest1\"<\/p>\n

So, treat Pinterest like Google.<\/p>\n

Type in your search terms, see who wins them, and strategize on the content you can create to get you to appear among the results.<\/p>\n

(Related:<\/strong> Episode 66: Creating Content that Converts with Laura Hanly<\/a>)<\/p>\n

To illustrate, during my time as CMO of BabyList, I realized there was a lot of potential for us when it came to baby gear searches on Pinterest.<\/p>\n

Search terms like\u2026<\/p>\n