{"id":81620,"date":"2020-06-30T10:00:00","date_gmt":"2020-06-30T15:00:00","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=81620"},"modified":"2020-06-30T10:00:00","modified_gmt":"2020-06-30T15:00:00","slug":"customer-avatar-worksheet-write-copy","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet-write-copy\/","title":{"rendered":"How to Use the Customer Avatar Worksheet to Nail Your Copy"},"content":{"rendered":"\n

Copy is one of the most important parts of your marketing strategy\u2014but it\u2019s also one of the most intimidating.<\/p>\n\n\n\n

And with good reason. Writing copy can be REALLY hard. How should you know what to say in your email campaign that\u2019s going to make someone decide to finally buy your product?<\/p>\n\n\n\n

We have a solution for you. The type of solution that\u2019s going to spell out exactly what to say when you want a reader to become a subscriber or a subscriber to become a customer.<\/p>\n\n\n\n

Excited? So are we!<\/strong><\/p>\n\n\n\n

We\u2019re going to show you how to write copy specifically<\/em> based on your customer avatar. If you haven\u2019t heard of it, we have a Customer Avatar Worksheet<\/a> that helps you figure out exactly who your customers are.<\/p>\n\n\n\n

\"Customer<\/figure>\n\n\n\n

This worksheet talks about their pain points, challenges, goals, values, and buying power. It even talks about what podcasts they listen to, what YouTube channels they\u2019re watching, and what books are on their bookshelf. We get so specific that by the end of it you\u2019re going to be able to tell us the name, age, and marital status of your ideal customer.<\/p>\n\n\n\n

Why do you need to know THIS MUCH about your customers?<\/p>\n\n\n\n

Because that\u2019s how you figure out what you need to say to them to show you have the solution (aka product) they are looking for.<\/p>\n\n\n\n

Let\u2019s get into it!<\/p>\n\n\n\n

Use Your Customers\u2019 Pain Points and Challenges to Remind Them of What Happens if They Don\u2019t Solve Their Problem<\/strong><\/h2>\n\n\n\n

Every customer is just a person with a problem looking for a solution. That solution is your product and your copy is going to convey how well your product solves their problem. A lot of the time, businesses have great products\u2014they just don\u2019t know how to show their customer avatar<\/a> the value of those products.<\/p>\n\n\n\n

That\u2019s where this copy comes in. Your customer avatar\u2019s problem is causing them pain points and challenges. For example, at DigitalMarketer, we teach you how to be a great marketer. Our customer avatar\u2019s pain point is that they\u2019re struggling with their marketing efforts for their small business. Their challenge is that they don\u2019t know where or how to improve.<\/p>\n\n\n\n

We have courses and workshops<\/a> to teach them how to become really, really good marketers.<\/p>\n\n\n\n

That means that our copy is going to talk about how tough it is to market and not see the conversion and traffic you were hoping for (pain point), and not know how to improve (challenge).<\/p>\n\n\n\n

Copy that converts talks about the pain point and challenges a customer is struggling through without your solution.<\/p>\n\n\n\n

Let\u2019s look at another example that you\u2019ve probably seen a few hundred times in your life\u2014a weight loss program. Customers of this program have the pain point that they want to lose weight and the challenge of not being able to stick to workout routines long enough to see a payoff. You\u2019ve seen the copy on magazines or website ads saying, \u201cLose 20 pounds in one month and only workout ONCE a week!\u201d<\/p>\n\n\n\n

While we\u2019ve been inundated by these types of advertisements for workouts, there\u2019s a reason\u2014they worked. Why? Because the copy pointed out the customer\u2019s pain point (being 20 pounds overweight) and their challenge (not being able to stick to workout routines\u2026 working out only once a week is totally doable!).<\/p>\n\n\n\n

See what\u2019s going on here?<\/p>\n\n\n\n\n\n

Talk About Their Goals and Values to Show Them the After State They\u2019ll Experience Once They Have Your Solution<\/strong><\/h2>\n\n\n\n

Your customers have goals that are bigger than just your product\u2019s solution. For example, our business owner customers have a big goal of making more money for their company\u2014marketing is just the turbo boost they\u2019ll use to reach that goal. These goals go hand-in-hand with their values. For example, our business owner customers also value the experience of owning a successful company and the freedom that gives them.<\/p>\n\n\n\n

This makes writing copy<\/a> that motivates them to buy our products much easier. We can show them how our courses and workshops will help them make more money, help them attain that successful company vision, and feel like they\u2019ve reached the ultimate entrepreneurial dream: freedom.<\/p>\n\n\n\n

Every customer has goals and values. For example, an ecommerce trendy clothing company for women has customers who have a goal of being fashionable. Their customers value how they look and the feeling that it gives them. This ecommerce company can use their copy to talk about how owning certain products will help them achieve their goals and in turn, live their values.<\/p>\n\n\n\n

Show Your Customers How Well You Know Them by Talking About the Books, Podcasts, Gurus, Etc. That They Look Up to<\/strong><\/h2>\n\n\n\n

Who are you more likely to buy a product from, your best friend or a stranger on the street? If you said best friend, you\u2019re with the majority. If you said stranger on the street, you\u2019re the ultimate \u201cYes Woman\/Man.\u201d 😂<\/p>\n\n\n\n

When you\u2019re writing your copy, you want to talk about your customer\u2019s pain points, challenges, goals, and values. You also want to show them how well you know them.<\/p>\n\n\n\n

By referencing books that have impacted their lives, podcast episodes that were just published in your industry, or something that a guru that everyone looks up to is doing\u2014you\u2019re showing them how well you know them. You move past marketing to\u2026\u201dWow, these people really get me.\u201d<\/em><\/p>\n\n\n\n

For example, a financial business blog could mention the Robinhood Snacks Daily podcast<\/a>. They know their ideal reader is probably listening to this financial podcast every morning, so by referencing this specific podcast their readers are going to know that this blog gets them.<\/p>\n\n\n\n

Or, let\u2019s say that one of the biggest movers and shakers of your industry just published a book. You\u2019d want to reference that book in your copy, showing how \u201cin the know\u201d your business is.<\/p>\n\n\n\n

And just like that, you move from stranger on the street to (virtual) best friend.<\/p>\n\n\n\n

Tell Them How to Get Your Solution Based Off of Their Buying Power<\/strong><\/h2>\n\n\n\n

Every customer has different levels of buying power. For example, the ecommerce trendy clothing company\u2019s customers have total buying power. Their customers are the one that are going to put their credit card information in and hit the purchase button.<\/p>\n\n\n\n

But not every customer has the same level of power. For example, a marketer who wants to attend our annual Traffic & Conversion Summit<\/a> might need to have their boss greenlight the purchase. In that case, you want your copy to show that you know<\/em> they\u2019ll need help with getting their boss to buy the ticket for you.<\/p>\n\n\n\n

To do this, we create an email template that marketers can use to send their boss and show them why it would be valuable for them to come to the Traffic & Conversion Summit. In our drip email campaign, we\u2019ll make sure to link out to that email template in our copy so that our customers know that we\u2019re not leaving them high and dry wishing<\/em> for a ticket. We\u2019ve got them covered.<\/p>\n\n\n\n

And that\u2019s how you can use the Customer Avatar Worksheet to nail your copy by writing exactly what your customers need to hear.<\/p>\n\n\n\n

Download the Customer Avatar Worksheet for free below so you can start writing conversion driving copy.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

Copy is one of the most important parts of your marketing strategy, and the best way to write copy that converts is by using your Customer Avatar Worksheet.<\/p>\n","protected":false},"author":6,"featured_media":81622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[34],"tags":[],"class_list":["post-81620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nHow to Use the Customer Avatar Worksheet to Nail Your Copy | DigitalMarketer<\/title>\n<meta name=\"description\" content=\"Copy is one of the most important parts of your marketing strategy, and the best way to write copy that converts is by using your customer avatar worksheet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet-write-copy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use the Customer Avatar Worksheet to Nail Your Copy | DigitalMarketer\" \/>\n<meta property=\"og:description\" content=\"Copy is one of the most important parts of your marketing strategy, and the best way to write copy that converts is by using your customer avatar worksheet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet-write-copy\/\" \/>\n<meta property=\"og:site_name\" content=\"DigitalMarketer\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/mark.degrasse\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-30T15:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2020\/06\/9-14_featured_image_03_720.png\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"383\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mark de Grasse\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@markdegrasse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark de Grasse\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet-write-copy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet-write-copy\/\"},\"author\":{\"name\":\"Mark de Grasse\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/be57ad1636221d2c102ea5f80f7bc1bb\"},\"headline\":\"How to Use the Customer Avatar Worksheet to Nail Your Copy\",\"datePublished\":\"2020-06-30T15:00:00+00:00\",\"dateModified\":\"2020-06-30T15:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet-write-copy\/\"},\"wordCount\":1265,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet-write-copy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2020\/06\/customer-avatar-to-nail-your-copy.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet-write-copy\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet-write-copy\/\",\"url\":\"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet-write-copy\/\",\"name\":\"How to Use the Customer Avatar Worksheet to Nail Your Copy | DigitalMarketer\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet-write-copy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet-write-copy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2020\/06\/customer-avatar-to-nail-your-copy.png\",\"datePublished\":\"2020-06-30T15:00:00+00:00\",\"dateModified\":\"2020-06-30T15:00:00+00:00\",\"description\":\"Copy is one of the most important parts of your marketing strategy, and the best way to write copy that converts is by using your customer avatar worksheet.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet-write-copy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet-write-copy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet-write-copy\/#primaryimage\",\"url\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2020\/06\/customer-avatar-to-nail-your-copy.png\",\"contentUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2020\/06\/customer-avatar-to-nail-your-copy.png\",\"width\":1200,\"height\":638},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet-write-copy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.digitalmarketer.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/www.digitalmarketer.com\/.\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to Use the Customer Avatar Worksheet to Nail Your Copy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#website\",\"url\":\"https:\/\/www.digitalmarketer.com\/\",\"name\":\"DigitalMarketer\",\"description\":\"Where AI Meets Real-World Marketing for Real-World Businesses\",\"publisher\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.digitalmarketer.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#organization\",\"name\":\"DigitalMarketer\",\"url\":\"https:\/\/www.digitalmarketer.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/DM-logo-dark.png\",\"contentUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/DM-logo-dark.png\",\"width\":1042,\"height\":367,\"caption\":\"DigitalMarketer\"},\"image\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/be57ad1636221d2c102ea5f80f7bc1bb\",\"name\":\"Mark de Grasse\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/MarkdeGrasse_ProfilePicSquare-300x300-1-150x150.jpg\",\"contentUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/MarkdeGrasse_ProfilePicSquare-300x300-1-150x150.jpg\",\"caption\":\"Mark de Grasse\"},\"description\":\"Mark de Grasse is the President and General Manager of DigitalMarketer and has worked with thousands of business owners to create brands, companies, and marketing campaigns.\",\"sameAs\":[\"https:\/\/markdegrasse.com\/\",\"https:\/\/www.facebook.com\/mark.degrasse\/\",\"https:\/\/www.instagram.com\/markdegrasse\/\",\"https:\/\/www.linkedin.com\/in\/mark-de-grasse-19a50127\/\",\"https:\/\/x.com\/markdegrasse\",\"https:\/\/www.youtube.com\/channel\/UCoep9RACk8rCcKRg2ywwHUA\"],\"url\":\"https:\/\/www.digitalmarketer.com\/author\/mark-degrasse\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Use the Customer Avatar Worksheet to Nail Your Copy | DigitalMarketer","description":"Copy is one of the most important parts of your marketing strategy, and the best way to write copy that converts is by using your customer avatar worksheet.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet-write-copy\/","og_locale":"en_US","og_type":"article","og_title":"How to Use the Customer Avatar Worksheet to Nail Your Copy | DigitalMarketer","og_description":"Copy is one of the most important parts of your marketing strategy, and the best way to write copy that converts is by using your customer avatar worksheet.","og_url":"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet-write-copy\/","og_site_name":"DigitalMarketer","article_author":"https:\/\/www.facebook.com\/mark.degrasse\/","article_published_time":"2020-06-30T15:00:00+00:00","og_image":[{"width":720,"height":383,"url":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2020\/06\/9-14_featured_image_03_720.png","type":"image\/png"}],"author":"Mark de Grasse","twitter_card":"summary_large_image","twitter_creator":"@markdegrasse","twitter_misc":{"Written by":"Mark de Grasse","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet-write-copy\/#article","isPartOf":{"@id":"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet-write-copy\/"},"author":{"name":"Mark de Grasse","@id":"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/be57ad1636221d2c102ea5f80f7bc1bb"},"headline":"How to Use the Customer Avatar Worksheet to Nail Your Copy","datePublished":"2020-06-30T15:00:00+00:00","dateModified":"2020-06-30T15:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet-write-copy\/"},"wordCount":1265,"commentCount":0,"publisher":{"@id":"https:\/\/www.digitalmarketer.com\/#organization"},"image":{"@id":"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet-write-copy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2020\/06\/customer-avatar-to-nail-your-copy.png","articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet-write-copy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet-write-copy\/","url":"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet-write-copy\/","name":"How to Use the Customer Avatar Worksheet to Nail Your Copy | DigitalMarketer","isPartOf":{"@id":"https:\/\/www.digitalmarketer.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet-write-copy\/#primaryimage"},"image":{"@id":"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet-write-copy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2020\/06\/customer-avatar-to-nail-your-copy.png","datePublished":"2020-06-30T15:00:00+00:00","dateModified":"2020-06-30T15:00:00+00:00","description":"Copy is one of the most important parts of your marketing strategy, and the best way to write copy that converts is by using your customer avatar worksheet.","breadcrumb":{"@id":"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet-write-copy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet-write-copy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet-write-copy\/#primaryimage","url":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2020\/06\/customer-avatar-to-nail-your-copy.png","contentUrl":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2020\/06\/customer-avatar-to-nail-your-copy.png","width":1200,"height":638},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalmarketer.com\/blog\/customer-avatar-worksheet-write-copy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.digitalmarketer.com\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.digitalmarketer.com\/.\/blog\/"},{"@type":"ListItem","position":3,"name":"How to Use the Customer Avatar Worksheet to Nail Your Copy"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalmarketer.com\/#website","url":"https:\/\/www.digitalmarketer.com\/","name":"DigitalMarketer","description":"Where AI Meets Real-World Marketing for Real-World Businesses","publisher":{"@id":"https:\/\/www.digitalmarketer.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalmarketer.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.digitalmarketer.com\/#organization","name":"DigitalMarketer","url":"https:\/\/www.digitalmarketer.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.digitalmarketer.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/DM-logo-dark.png","contentUrl":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/DM-logo-dark.png","width":1042,"height":367,"caption":"DigitalMarketer"},"image":{"@id":"https:\/\/www.digitalmarketer.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/be57ad1636221d2c102ea5f80f7bc1bb","name":"Mark de Grasse","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/image\/","url":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/MarkdeGrasse_ProfilePicSquare-300x300-1-150x150.jpg","contentUrl":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/MarkdeGrasse_ProfilePicSquare-300x300-1-150x150.jpg","caption":"Mark de Grasse"},"description":"Mark de Grasse is the President and General Manager of DigitalMarketer and has worked with thousands of business owners to create brands, companies, and marketing campaigns.","sameAs":["https:\/\/markdegrasse.com\/","https:\/\/www.facebook.com\/mark.degrasse\/","https:\/\/www.instagram.com\/markdegrasse\/","https:\/\/www.linkedin.com\/in\/mark-de-grasse-19a50127\/","https:\/\/x.com\/markdegrasse","https:\/\/www.youtube.com\/channel\/UCoep9RACk8rCcKRg2ywwHUA"],"url":"https:\/\/www.digitalmarketer.com\/author\/mark-degrasse\/"}]}},"_links":{"self":[{"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/posts\/81620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/comments?post=81620"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/posts\/81620\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/media\/81622"}],"wp:attachment":[{"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/media?parent=81620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/categories?post=81620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/tags?post=81620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}