{"id":81945,"date":"2020-07-28T13:58:15","date_gmt":"2020-07-28T18:58:15","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=81945"},"modified":"2023-08-11T14:58:07","modified_gmt":"2023-08-11T19:58:07","slug":"hiring-community-manager","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/hiring-community-manager\/","title":{"rendered":"What to Look for When Hiring a Community Manager"},"content":{"rendered":"\n
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A community manager is the person you hire to talk to your leads or customers\u2014and chances are they\u2019ll spend MORE time talking to them than you do. <\/p>\n\n\n\n

Which means… this is an important hire. You\u2019ll need someone with a proven track record of being an awesome community manager, so you know<\/em> that your leads and customers are in safe hands.<\/p>\n\n\n\n

This can sound scary at first, but once you find the perfect community manager for your business\u2014you\u2019ll be so grateful that you outsourced community management to someone passionate about making your community the best place it can be.<\/p>\n\n\n\n

But who is<\/em> that person?<\/p>\n\n\n\n

6 Things to Look for When Hiring a Community Manager:<\/h2>\n\n\n\n

#1: Someone Who Knows the Importance of Filtering from the Very Beginning<\/h3>\n\n\n\n

Your community manager is in charge of making your community a fun place to be. Online communities can either be awesome places to hang out… or a black hole of self-promotion and spam that turns your community into one of the least<\/em> enjoyable places online.<\/p>\n\n\n\n

Obviously, we\u2019re aiming for the former. That means you need a community manager who knows the importance of filtering your community from the very start<\/em>. They\u2019ll understand that 100,000 members doesn\u2019t mean anything if half of those people are just trying to promote their own offers without adding any value to the group.<\/p>\n\n\n\n

Ask your community manager candidates:<\/strong> How do you vet new requests to make sure they are aligned with our group and will be a valuable part of our community?<\/em><\/p>\n\n\n\n

#2: Someone Who Has Experience Creating Community Policies & Guidelines<\/h3>\n\n\n\n

On the topic of creating a high-quality group, your community manager is going to put together your community\u2019s policies and guidelines. You\u2019ll want someone who has experienced creating policies that ensure your group is a positive and safe place for your members and<\/em> has clear rules as to what is and isn\u2019t allowed by members.<\/p>\n\n\n\n

Here\u2019s an example of what our guidelines look like for the <\/strong>DigitalMarketer Engage Group<\/strong><\/a>:<\/strong><\/p>\n\n\n\n

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Ask your community manager candidates:<\/strong> Do you have examples of policies and guidelines you\u2019ve created for communities you previously managed?<\/em><\/p>\n\n\n\n

#3: Someone Who Has Experience with YOUR Top Channels that You\u2019re Using<\/h3>\n\n\n\n

Community channels are not created equal\u2014a community manager who has nailed managing a community on Reddit might not be able to do the same on Facebook. While this isn\u2019t always the case, you do want to be aware of the specific channel experience your community manager has.<\/p>\n\n\n\n

Here are a few different channels you may see on a candidate\u2019s resume:<\/strong><\/p>\n\n\n\n