{"id":83723,"date":"2020-10-19T09:39:52","date_gmt":"2020-10-19T14:39:52","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=83723"},"modified":"2022-07-15T14:21:33","modified_gmt":"2022-07-15T19:21:33","slug":"grow-your-marketing-agency-question","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/marketing-agencies\/grow-your-marketing-agency-question\/","title":{"rendered":"The ONE Simple Question Proven To Grow Your Agency"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized largeScreensOnly\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/05\/DM_OneQuestionAgency_Feature-1024x576.jpg\" alt=\"\" class=\"wp-image-159928\" width=\"1024\" height=\"576\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/05\/DM_OneQuestionAgency_Feature-1024x576.jpg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/05\/DM_OneQuestionAgency_Feature-300x169.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/05\/DM_OneQuestionAgency_Feature-768x432.jpg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/05\/DM_OneQuestionAgency_Feature-1536x864.jpg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/05\/DM_OneQuestionAgency_Feature.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Have you ever lost a client to a competitor that is less qualified than you?<\/p>\n\n\n\n<p>Or even worse\u2026<\/p>\n\n\n\n<p>Taken on a &#8216;crazy client&#8217; who you knew would be a pain because it was the only work available?<\/p>\n\n\n\n<p>Well\u2026you&#8217;re not alone.<\/p>\n\n\n\n<p>One of the biggest difficulties for most agencies or consultants is setting up a repeatable and predictable pipeline of ideal clients that respect your expertise and pay you what you&#8217;re worth.<\/p>\n\n\n\n<p>The good news is there is a solution for that&#8230;<\/p>\n\n\n\n<p>We&#8217;ve found that after working with hundreds of agencies over the past two decades (and running a few ourselves) <strong>the key to <a href=\"https:\/\/www.digitalmarketer.com\/partners\/info\/\">attracting<\/a>, <a href=\"https:\/\/www.digitalmarketer.com\/partners\/info\/\">converting<\/a> and <a href=\"https:\/\/www.digitalmarketer.com\/partners\/info\/\">retaining<\/a> your ideal clients<\/strong> comes down to one simple question\u2026<\/p>\n\n\n\n<p><em>&#8220;Would you like some help with that?&#8221;<\/em><\/p>\n\n\n\n<p>Now before you go to &#8216;X&#8217; off this page, hold tight.<\/p>\n\n\n\n<p>I know that sounds over simplistic but the magic is not so much in the question, as it is when you ask it.<\/p>\n\n\n\n<p>Let me explain\u2026<\/p>\n\n\n\n<p>As a marketer, you know positioning is key.<\/p>\n\n\n\n<p>If you ask this question too early, you look like you&#8217;re begging.<\/p>\n\n\n\n<p>If you ask this question too late, you probably are already being taken advantage of.<\/p>\n\n\n\n<p>So when is the ideal time to ask the question?<\/p>\n\n\n\n<p>Well there&#8217;s a proven framework for that.<\/p>\n\n\n\n<p>There are really only 4 steps to make sure you are setting yourself up for success\u2026<\/p>\n\n\n\n<p>If you follow this 4-step framework, or as we call it <a href=\"https:\/\/www.digitalmarketer.com\/partners\/info\/\">the Digital Marketing Agency Growth Formula<\/a>, then your positioning will be perfect every time and you&#8217;ll be converting clients like crazy!<\/p>\n\n\n\n<p>Let&#8217;s dive in\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 1: Providing Value In Advance Content<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large agencyLink\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/05\/DM_OneQuestionAgency_Feature2-1024x576.jpeg\" alt=\"\" class=\"wp-image-160208\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/05\/DM_OneQuestionAgency_Feature2-1024x576.jpeg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/05\/DM_OneQuestionAgency_Feature2-300x169.jpeg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/05\/DM_OneQuestionAgency_Feature2-768x432.jpeg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/05\/DM_OneQuestionAgency_Feature2-1536x864.jpeg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/05\/DM_OneQuestionAgency_Feature2.jpeg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Do you want to know how to prove to someone that you can help them?<\/p>\n\n\n\n<p>Here&#8217;s the oldest trick in the book\u2026<em>ACTUALLY HELP THEM!<\/em><\/p>\n\n\n\n<p>The best way to get prospective clients to know you, like you, and trust you isn\u2019t through slimy sales pitches or over inflated promises.<\/p>\n\n\n\n<p>The best way to do that is through sharing highly valuable content in advance.<\/p>\n\n\n\n<p>This content can come in any form you like: public speaking, blog posts, webinars, online videos, and everything in between.<\/p>\n\n\n\n<p>What&#8217;s important is that it&#8217;s easily digestible, solves a specific (and relevant) problem, and changes the way your prospect sees their issue (aka an &#8216;A-ha&#8217; moment.)<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-vertically-aligned-center has-pale-ocean-gradient-background has-background\" style=\"grid-template-columns:17% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/cp-icon2-2-2-150x150.png\" alt=\"\" class=\"wp-image-155724 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group\" style=\"padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p style=\"font-size:14px;line-height:1.2\"><strong>Related Article<\/strong>s<\/p>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-167389 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-content-marketing category-ecommerce category-entrepreneur-interviews category-marketing-agencies category-marketing-management category-seo category-social category-social-media category-social-media-marketing tag-bottom-line tag-business-control tag-business-strategy tag-competition tag-customer-relations tag-entrepreneurship tag-goal-setting tag-leadership tag-marketing tag-self-awareness\">\n<h2 style=\"font-size:18px;font-style:normal;font-weight:400;\" class=\"wp-block-post-title\"><a href=\"https:\/\/www.digitalmarketer.com\/blog\/2-ways-to-take-back-the-power-in-your-business-part-2\/\" target=\"_self\" >2 Ways to Take Back the Power in Your Business: Part 2<\/a><\/h2>\n<\/li><li class=\"wp-block-post post-167349 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-content-marketing category-ecommerce category-entrepreneur-interviews category-marketing-agencies category-marketing-management category-seo category-social category-social-media category-social-media-marketing tag-bottom-line tag-business-control tag-business-strategy tag-competition tag-customer-relations tag-entrepreneurship tag-goal-setting tag-leadership tag-marketing tag-self-awareness\">\n<h2 style=\"font-size:18px;font-style:normal;font-weight:400;\" class=\"wp-block-post-title\"><a href=\"https:\/\/www.digitalmarketer.com\/blog\/2-ways-to-take-back-the-power-in-your-business-part-1\/\" target=\"_self\" >2 Ways to Take Back the Power in Your Business: Part 1<\/a><\/h2>\n<\/li><li class=\"wp-block-post post-165179 post type-post status-publish format-standard has-post-thumbnail hentry category-agencies-consultants category-agency category-blog category-marketing-agencies tag-agency-owner tag-finding-talent tag-hiring-advice tag-hiring-and-onboarding tag-hiring-marketers tag-hiring-process tag-marketing-agency tag-recruiting tag-retaining\">\n<h2 style=\"font-size:18px;font-style:normal;font-weight:400;\" class=\"wp-block-post-title\"><a href=\"https:\/\/www.digitalmarketer.com\/blog\/find-qualified-candidates-for-agency\/\" target=\"_self\" >Unlocking the Secrets to Recruiting and Retaining Top Talent in Your Agency<\/a><\/h2>\n<\/li><\/ul>\n\n<nav class=\"wp-block-query-pagination is-layout-flex wp-block-query-pagination-is-layout-flex\" aria-label=\"Pagination\">\n\n\n<div class=\"wp-block-query-pagination-numbers\"><span aria-current=\"page\" class=\"page-numbers current\">1<\/span>\n<a class=\"page-numbers\" href=\"?query-26-page=2\">2<\/a>\n<a class=\"page-numbers\" href=\"?query-26-page=3\">3<\/a>\n<span class=\"page-numbers dots\">&hellip;<\/span>\n<a class=\"page-numbers\" href=\"?query-26-page=21\">21<\/a><\/div>\n\n<a href=\"\/wp-json\/wp\/v2\/posts\/83723?query-26-page=2\" class=\"wp-block-query-pagination-next\">Next Page<\/a>\n<\/nav><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>(BTW, if you want the <a href=\"https:\/\/www.digitalmarketer.com\/partners\/info\/\">One-Sentence Content Pivot Script<\/a> to tag on to the end of your high value content that almost guarantees clients will raise their hand for Step 2\u2026that is shared in &#8216;<a href=\"https:\/\/www.digitalmarketer.com\/partners\/info\/\">The Digital Marketing Agency Growth Formula<\/a>&#8216; training here. Totally free.)<\/p>\n\n\n\n<p>In the end, what matters is that you produce content from which your prospects will truly benefit.<\/p>\n\n\n\n<p>Once you do, you will establish connection, credibility, and authority.<\/p>\n\n\n\n<p>If done right, prospects will be reaching out to you about step 2\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 2: The Strategic Consult Session<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large agencyLink\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/05\/DM_OneQuestionAgency_Support1-1024x576.jpg\" alt=\"\" class=\"wp-image-159926\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/05\/DM_OneQuestionAgency_Support1-1024x576.jpg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/05\/DM_OneQuestionAgency_Support1-300x169.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/05\/DM_OneQuestionAgency_Support1-768x432.jpg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/05\/DM_OneQuestionAgency_Support1-1536x864.jpg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/05\/DM_OneQuestionAgency_Support1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>This is a crucial step because this is where you transition from being a commodity in the marketplace to an essential strategic partner in the eyes of your prospect.<\/p>\n\n\n\n<p>Typically this consultation lasts anywhere from 60 &#8211; 90 minutes and it&#8217;s important that it isn&#8217;t just a sales pitch in disguise.<\/p>\n\n\n\n<p>The goal in this step is to truly align with your prospect&#8217;s goals and objectives in a way that leaves you integral to their success.<\/p>\n\n\n\n<p>So how do you do that?<\/p>\n\n\n\n<p>The first goal is to determine if this client is a good fit. Posture is important here.<\/p>\n\n\n\n<p>It&#8217;s essential that during this time you are interviewing them as much as they are interviewing you.<\/p>\n\n\n\n<p>But how do you do that without it feeling forced or awkward?<\/p>\n\n\n\n<p>Simple: Engage them in the strategic planning process.<\/p>\n\n\n\n<p>Ask questions &#8211; diagnose issues &#8211; create solutions &#8211; chart the strategy.<\/p>\n\n\n\n<p>This is how you go from the guy or gal that knows about that &#8220;one thing&#8221; you shared in your value-in-advanced content to being seen as an overall, essential strategic partner for their business.<\/p>\n\n\n\n<p>There&#8217;s also additional benefits\u2026<\/p>\n\n\n\n<p>When you engage your prospect in their own strategic planning you:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Create buy-in so that they are more likely to include you in the execution of the plan you outlined and,<\/li><li><a href=\"https:\/\/www.digitalmarketer.com\/partners\/info\/\">Filter out all the &#8216;lookie loos&#8217; and crazy clients with unrealistic expectations<\/a> or those who don&#8217;t respect you as a professional <\/li><\/ol>\n\n\n\n<p>If they won&#8217;t engage you as a strategic partner here, that is not your ideal client and you can move on quickly knowing that it is not a good fit.<\/p>\n\n\n\n<p>The key thing to remember in this strategic consult is\u2026<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong><em>Your job is not to wow your clients with everything you know, your job is to help them understand everything that needs to be done.<\/em><\/strong><\/p>\n\n\n\n<p>If you&#8217;ve done that properly all that is left is executing on what you&#8217;ve strategized together.<\/p>\n\n\n\n<p>At this point, you are positioned properly to ask the one simple question proven to grow your agency\u2026<\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>&#8220;Would you like some help with that?&#8221;<\/em><\/p>\n\n\n\n<p>When you follow this format your ideal clients will practically be begging to hire you.<\/p>\n\n\n\n<p>Which is key to moving to Step 3 &amp; Step 4.<\/p>\n\n\n\n<p>By the way, if you want the specific structure and tools we recommend you use in this consultation, those are all laid out here in &#8216;<a href=\"https:\/\/www.digitalmarketer.com\/partners\/info\/\">The Digital Agency Growth Formula<\/a>&#8216; Training..<\/p>\n\n\n\n<p>Following this structure, our Agency Partners close about 25% of their consultation into 90-day paid engagements averaging $3500 in revenue which then lead to 40% of those becoming long term retainer clients.<\/p>\n\n\n\n<p>If you&#8217;re interested in how they do that, you can check that out <a href=\"https:\/\/www.digitalmarketer.com\/partners\/info\/\">here<\/a>.<\/p>\n\n\n\n<p>This blog post would be a short novel if we dug deep into the following steps:<\/p>\n\n\n\n<p><strong>Step 3:<\/strong> <span><a href=\"https:\/\/www.digitalmarketer.com\/partners\/info\/\">The 90-Day Implementation Process<\/a><\/span> <\/p>\n\n\n\n<p><strong>Step 4:<\/strong> <span><a href=\"https:\/\/www.digitalmarketer.com\/partners\/info\/\">Lock in the Retainer Relationship<\/a><\/span> <\/p>\n\n\n\n<p>But you can take a deep dive into those in the &#8216;<a href=\"https:\/\/www.digitalmarketer.com\/partners\/info\/\">The Digital Agency Growth Formula<\/a>&#8216; Training mentioned above.<\/p>\n\n\n\n<p>The takeaway for today is that creating a repeatable and predictable pipeline of ideal clients is possible and it&#8217;s as simple as positioning yourself to deliver that one powerful question\u2026&#8221;Would you like some help with that?&#8221;<\/p>\n\n\n\n<p>If you want to get the full playbook on the entire Digital Agency Growth Model, I have a totally free 90 minute training that takes you through all 4 steps in detail and shows you the playbook that all our certified partners use to eliminate the learning curve and build 6 &amp; 7 figure scalable agencies relatively quickly.<\/p>\n\n\n\n<p>As a matter of fact, in that same training, I break down <a href=\"https:\/\/www.digitalmarketer.com\/partners\/info\/\">the math on a $366,000 a year, part-time marketing practice<\/a> that is achievable with as little as 5 clients.<\/p>\n\n\n\n<p>So, if you want the blueprint to a proven process to building a highly successful, highly scalable agency or consultancy, <a href=\"https:\/\/www.digitalmarketer.com\/partners\/info\/\">jump on the next training here<\/a> and I&#8217;ll see you there!<\/p>\n\n\n\n<p>-Ryan<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.digitalmarketer.com\/partners\/info\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/05\/DigitalGrowthAgency_Ad2-1920-\u00d7-1080-px-1024x576.jpg\" alt=\"\" class=\"wp-image-160026\" srcset=\"https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/05\/DigitalGrowthAgency_Ad2-1920-\u00d7-1080-px-1024x576.jpg 1024w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/05\/DigitalGrowthAgency_Ad2-1920-\u00d7-1080-px-300x169.jpg 300w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/05\/DigitalGrowthAgency_Ad2-1920-\u00d7-1080-px-768x432.jpg 768w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/05\/DigitalGrowthAgency_Ad2-1920-\u00d7-1080-px-1536x864.jpg 1536w, https:\/\/dmwsprod.wpenginepowered.com\/wp-content\/uploads\/2022\/05\/DigitalGrowthAgency_Ad2-1920-\u00d7-1080-px.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<a href=\"https:\/\/img1.niftyimages.com\/click\/6y5\/d3xh\/0a7h\">\n  <img decoding=\"async\" src=\"https:\/\/img1.niftyimages.com\/6y5\/d3xh\/0a7h\">\n<\/a>\n","protected":false},"excerpt":{"rendered":"<p>If you are an agency owner and having trouble getting leads, you&#8217;re not alone. Here&#8217;s the simple process that DM partners use to bring in clients and grow their agency, all by asking one simple question.<\/p>\n","protected":false},"author":12,"featured_media":159928,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[34,51],"tags":[710],"class_list":["post-83723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing-agencies","tag-agency-growth"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The ONE Simple Question Proven To Grow Your Agency | DigitalMarketer<\/title>\n<meta name=\"description\" content=\"If you are an agency owner and having trouble getting leads, you&#039;re not alone. 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