{"id":83733,"date":"2020-10-19T13:13:09","date_gmt":"2020-10-19T18:13:09","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=83733"},"modified":"2022-05-25T12:33:51","modified_gmt":"2022-05-25T17:33:51","slug":"create-narrative-captivate-audience","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/create-narrative-captivate-audience\/","title":{"rendered":"How to Create a Narrative to Captivate Your Audience (and Convert Sales)"},"content":{"rendered":"\n
\"How<\/figure>\n\n\n\n

In a profession like marketing, it\u2019s your job to keep things fun, engaging, and interesting. It\u2019s all about creating the new and great product, the flashy and irresistible sales pitch that makes people want to buy, and then converting more sales then you can count.<\/p>\n\n\n\n

So then why does it feel like sales pitches can be so\u2026 mundane?<\/p>\n\n\n\n

Every marketer will eventually fall into a rut with their customer where everything becomes the same old thing. The new product, the sales pitch, the sale. Over and over again. Until you become so disinterested in your sales pitch that your customer becomes disinterested too. Then sales start dwindling, and you\u2019re stuck wondering \u201cwhy aren\u2019t my customers engaging with me anymore?\u201d<\/em><\/strong><\/p>\n\n\n\n

We get so caught in our own routine, thinking about our single process and our own goals, that we completely forget about the person we\u2019re supposed to be helping: the customer<\/strong>.       <\/p>\n\n\n\n

Depending on how big your business is, it\u2019s easy to start thinking of customers as numbers on a page. But they\u2019re real people, and just shoving a product in front of their face isn\u2019t going to get them to buy. You need to understand who they are, and why they would be interested in your product in the first place.<\/p>\n\n\n\n

You need a change in point-of-view to be truly successful\u2026<\/p>\n\n\n\n

You need to start thinking about your product through your customers eyes, because then you can create copy that will work every time. <\/strong>You need to move beyond just selling a product\u2014you need to write a story.<\/p>\n\n\n\n

Stories have real impacts on us\u2014they\u2019re engaging, emotional, interesting, and memorable. There\u2019s a reason why old stories have been passed from generation to generation, and we remember our favorite books and movies so well they become fixtures in our minds. People connect with stories.<\/a> But when\u2019s the last time you remembered a cookie-cutter chunk of copy?<\/p>\n\n\n\n

Using a narrative<\/em><\/strong> in your sales pitch goes further than just telling your customers what your product does. That\u2019s because, when done right, narrative is centered around your customer. Instead of selling the customer on what the product can do for them, you should sell the customer on what they<\/strong> can accomplish with the product.<\/p>\n\n\n\n

Remember that characters<\/em> are the forces that move a story forward\u2026 and your customer is definitely the protagonist.<\/p>\n\n\n\n\n \n<\/a>\n\n\n\n

How to Create a Narrative<\/h2>\n\n\n\n

Teaching you how to creative an effective narrative would take an entire book series, not a blog post. It takes a well-thought-out process and a lot of creativity. Especially when you want to avoid a clich\u00e9 narrative\u2014you want to create something that is customizable.<\/p>\n\n\n\n

Not only to the different products\/services you sell, but to the different customers you are selling to. Although there may be some similarities, every customer is different\u2014the story of their success is something that needs to be uniquely captured (But don\u2019t worry, we aren\u2019t going to tell you to write a whole novel for each new customer).<\/p>\n\n\n\n

But to get to the point that you\u2019re a story seller instead of a storyteller, you have to begin with the basics.<\/p>\n\n\n\n

1. Understand Your Customer Avatar<\/h3>\n\n\n\n

Before you can create the narrative arc for your customer, you have to understand who they are in the first place. You need to understand what they want, what problems they may have, their pain points, their goals, and everything in between. If you don\u2019t put in the time to really understand your customer, you\u2019ll inevitably revert to the old, cookie-cutter writing that fell flat before.<\/p>\n\n\n\n

Figuring out the specifics of your customers is something that can seem difficult, but luckily we\u2019ve got resources available to help<\/a> you fully understand your customer avatar\u2014that includes a downloadable Customer Avatar Worksheet<\/a> that makes identifying your customer avatar as simple as it can be. Filling out this worksheet will help you answer all the questions you have about your customers, from demographics to objections they may have in purchasing.<\/p>\n\n\n\n

Then, once you understand your target audience and who you\u2019re selling to, you can do a much better job at accomplishing step 2.<\/p>\n\n\n\n

2. Frame Your Story<\/h3>\n\n\n\n

This is probably the most important part of the process and doing it effectively can be difficult when you\u2019re first trying out using a narrative. But remember what we said earlier: characters are the forces that move the story forward, and your customer is the protagonist.<\/p>\n\n\n\n

When you\u2019re creating the narrative arc, it\u2019s important to have your customer as the hero at the end. The person who wins the gold medal. The one who saves the galaxy. If you remember the ultimate goal is to make your customer the hero of the story, then the rest of the story should fall into place.<\/p>\n\n\n\n

So, if your customer is the ultimate hero of the story, then what does that makes you? You\u2019re the guiding figure and the mentor\u2014the one that helps the main character transform into the hero that they are destined to be. You\u2019re the Dumbledore to Harry Potter. The Yoda to Luke Skywalker. You are the one that equips the hero with what they need to be successful. And your product is the lightsaber.<\/p>\n\n\n\n

You have to make sure you do this right though, because too much emphasis on what you <\/strong>can do will take the focus off of who is important: your customer. People like stories about them<\/em>, especially when they are good. While you play an important role,<\/a> you don\u2019t want to overstate it in the context of the narrative.<\/p>\n\n\n\n

3. Discuss the Obstacles in Their Way (and How Your Product Fixes Them)<\/h3>\n\n\n\n

Just like any good story, your narrative needs conflict, and, depending on your product, industry, or clientele, it may not be that hard to find. If you\u2019ve already been able to talk to your prospective client or customer, there\u2019s a decent chance they already told you what their problems are. But, if you did a deep dive into who your customer is in Step 1, then you were probably able to identify their pain points. Now you have to make those pain points painfully <\/strong>apparent.<\/p>\n\n\n\n

Once you have laid out the obstacles, next comes the fun part.<\/p>\n\n\n\n

It\u2019s time to sell. You\u2019ve done all of your framing and storytelling to get to this point: introducing your product. You should hit all the ways that your product will help your customer overcome his or her problems and provide solutions that they wouldn\u2019t otherwise be able to accomplish without it. If you\u2019ve done a good enough job at creating the narrative, then this part should be easy, efficient, and effective. By the end, your customer will understand what your product is capable of and how it can help them, and it will go much further than just laying it out on a bulleted list.<\/p>\n\n\n\n

4. Paint the Picture of Success<\/h3>\n\n\n\n

Once they know what they <\/strong>can accomplish with your<\/strong> product, you then need to help them look toward the future. It\u2019s a future where they are achieving their dreams, or saving more money, or doing better for the planet (basically the opposite of their pain points. Once they envision where they\u2019ll be if they use their product, they aren\u2019t just going to buy, they\u2019re going to tell all of their friends about it too.<\/p>\n\n\n\n

This is the process from a birds-eye view. There is a lot of work in between those steps to make the process truly effective and, again, it would take a book instead of a blog post to explain it.<\/p>\n\n\n\n

But there is a resource available than can help you how to harness the power of a narrative and convert better than ever before.<\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

Donald Miller, the CEO and author of StoryBrand<\/em>, is a foundational thought-leader around selling with stories and has founded a successful business around that approach. He is offering a workshop for anyone looking to expand their sales game by mastering the art of the narrative, and all you need to do is sign up.<\/a> Now that you know the basic process, he can fill in the gaps, answer any questions, and truly teach you how to use a narrative better than anyone else.<\/p>\n\n\n\n

Once you combine the power of stories and sales, your business\u2019s potential will be unlocked. All you have to do is learn how to do it.<\/p>\n\n\n\n\n \n<\/a>\n","protected":false},"excerpt":{"rendered":"

Although cookie-cutter sales pitches are common in the marketing world, it doesn’t mean they are effective. Learn how to create a narrative for your customer that will go beyond typical sales strategies and convert like never before.<\/p>\n","protected":false},"author":6,"featured_media":83750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[34,200,83],"tags":[577,80,81,472,759],"class_list":["post-83733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-conversion-optimization-2","category-copywriting","tag-before-and-after-grid","tag-content-marketing","tag-copywriting","tag-customer-avatar","tag-transformation"],"acf":[],"yoast_head":"\nHow to Create a Narrative to Captivate Your Audience (and Convert Sales) | DigitalMarketer<\/title>\n<meta name=\"description\" content=\"Although cookie-cutter sales pitches are common in the marketing world, it doesn't mean they are effective. Learn how to create a narrative for your customer that will go beyond typical sales strategies and convert like never before.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalmarketer.com\/blog\/create-narrative-captivate-audience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a Narrative to Captivate Your Audience (and Convert Sales) | DigitalMarketer\" \/>\n<meta property=\"og:description\" content=\"Although cookie-cutter sales pitches are common in the marketing world, it doesn't mean they are effective. Learn how to create a narrative for your customer that will go beyond typical sales strategies and convert like never before.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalmarketer.com\/blog\/create-narrative-captivate-audience\/\" \/>\n<meta property=\"og:site_name\" content=\"DigitalMarketer\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/mark.degrasse\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-19T18:13:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-25T17:33:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2020\/10\/convert_sales-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"639\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mark de Grasse\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@markdegrasse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark de Grasse\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/create-narrative-captivate-audience\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/create-narrative-captivate-audience\/\"},\"author\":{\"name\":\"Mark de Grasse\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/be57ad1636221d2c102ea5f80f7bc1bb\"},\"headline\":\"How to Create a Narrative to Captivate Your Audience (and Convert Sales)\",\"datePublished\":\"2020-10-19T18:13:09+00:00\",\"dateModified\":\"2022-05-25T17:33:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/create-narrative-captivate-audience\/\"},\"wordCount\":1438,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/create-narrative-captivate-audience\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2020\/10\/Convert_Sales.png\",\"keywords\":[\"before and after grid\",\"content marketing\",\"copywriting\",\"Customer avatar\",\"transformation\"],\"articleSection\":[\"Blog\",\"Conversion Optimization\",\"Copywriting\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.digitalmarketer.com\/blog\/create-narrative-captivate-audience\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/create-narrative-captivate-audience\/\",\"url\":\"https:\/\/www.digitalmarketer.com\/blog\/create-narrative-captivate-audience\/\",\"name\":\"How to Create a Narrative to Captivate Your Audience (and Convert Sales) | DigitalMarketer\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/create-narrative-captivate-audience\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/create-narrative-captivate-audience\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2020\/10\/Convert_Sales.png\",\"datePublished\":\"2020-10-19T18:13:09+00:00\",\"dateModified\":\"2022-05-25T17:33:51+00:00\",\"description\":\"Although cookie-cutter sales pitches are common in the marketing world, it doesn't mean they are effective. Learn how to create a narrative for your customer that will go beyond typical sales strategies and convert like never before.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/create-narrative-captivate-audience\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.digitalmarketer.com\/blog\/create-narrative-captivate-audience\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/create-narrative-captivate-audience\/#primaryimage\",\"url\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2020\/10\/Convert_Sales.png\",\"contentUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2020\/10\/Convert_Sales.png\",\"width\":1200,\"height\":638},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.digitalmarketer.com\/blog\/create-narrative-captivate-audience\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.digitalmarketer.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Create a Narrative to Captivate Your Audience (and Convert Sales)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#website\",\"url\":\"https:\/\/www.digitalmarketer.com\/\",\"name\":\"DigitalMarketer\",\"description\":\"Where AI Meets Real-World Marketing for Real-World Businesses\",\"publisher\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.digitalmarketer.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#organization\",\"name\":\"DigitalMarketer\",\"url\":\"https:\/\/www.digitalmarketer.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/DM-logo-dark.png\",\"contentUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/DM-logo-dark.png\",\"width\":1042,\"height\":367,\"caption\":\"DigitalMarketer\"},\"image\":{\"@id\":\"https:\/\/www.digitalmarketer.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/be57ad1636221d2c102ea5f80f7bc1bb\",\"name\":\"Mark de Grasse\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/MarkdeGrasse_ProfilePicSquare-300x300-1-150x150.jpg\",\"contentUrl\":\"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/MarkdeGrasse_ProfilePicSquare-300x300-1-150x150.jpg\",\"caption\":\"Mark de Grasse\"},\"description\":\"Mark de Grasse is the President and General Manager of DigitalMarketer and has worked with thousands of business owners to create brands, companies, and marketing campaigns.\",\"sameAs\":[\"https:\/\/markdegrasse.com\/\",\"https:\/\/www.facebook.com\/mark.degrasse\/\",\"https:\/\/www.instagram.com\/markdegrasse\/\",\"https:\/\/www.linkedin.com\/in\/mark-de-grasse-19a50127\/\",\"https:\/\/x.com\/markdegrasse\",\"https:\/\/www.youtube.com\/channel\/UCoep9RACk8rCcKRg2ywwHUA\"],\"url\":\"https:\/\/www.digitalmarketer.com\/author\/mark-degrasse\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Create a Narrative to Captivate Your Audience (and Convert Sales) | DigitalMarketer","description":"Although cookie-cutter sales pitches are common in the marketing world, it doesn't mean they are effective. Learn how to create a narrative for your customer that will go beyond typical sales strategies and convert like never before.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalmarketer.com\/blog\/create-narrative-captivate-audience\/","og_locale":"en_US","og_type":"article","og_title":"How to Create a Narrative to Captivate Your Audience (and Convert Sales) | DigitalMarketer","og_description":"Although cookie-cutter sales pitches are common in the marketing world, it doesn't mean they are effective. Learn how to create a narrative for your customer that will go beyond typical sales strategies and convert like never before.","og_url":"https:\/\/www.digitalmarketer.com\/blog\/create-narrative-captivate-audience\/","og_site_name":"DigitalMarketer","article_author":"https:\/\/www.facebook.com\/mark.degrasse\/","article_published_time":"2020-10-19T18:13:09+00:00","article_modified_time":"2022-05-25T17:33:51+00:00","og_image":[{"width":1201,"height":639,"url":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2020\/10\/convert_sales-1.png","type":"image\/png"}],"author":"Mark de Grasse","twitter_card":"summary_large_image","twitter_creator":"@markdegrasse","twitter_misc":{"Written by":"Mark de Grasse","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.digitalmarketer.com\/blog\/create-narrative-captivate-audience\/#article","isPartOf":{"@id":"https:\/\/www.digitalmarketer.com\/blog\/create-narrative-captivate-audience\/"},"author":{"name":"Mark de Grasse","@id":"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/be57ad1636221d2c102ea5f80f7bc1bb"},"headline":"How to Create a Narrative to Captivate Your Audience (and Convert Sales)","datePublished":"2020-10-19T18:13:09+00:00","dateModified":"2022-05-25T17:33:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.digitalmarketer.com\/blog\/create-narrative-captivate-audience\/"},"wordCount":1438,"commentCount":0,"publisher":{"@id":"https:\/\/www.digitalmarketer.com\/#organization"},"image":{"@id":"https:\/\/www.digitalmarketer.com\/blog\/create-narrative-captivate-audience\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2020\/10\/Convert_Sales.png","keywords":["before and after grid","content marketing","copywriting","Customer avatar","transformation"],"articleSection":["Blog","Conversion Optimization","Copywriting"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.digitalmarketer.com\/blog\/create-narrative-captivate-audience\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.digitalmarketer.com\/blog\/create-narrative-captivate-audience\/","url":"https:\/\/www.digitalmarketer.com\/blog\/create-narrative-captivate-audience\/","name":"How to Create a Narrative to Captivate Your Audience (and Convert Sales) | DigitalMarketer","isPartOf":{"@id":"https:\/\/www.digitalmarketer.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitalmarketer.com\/blog\/create-narrative-captivate-audience\/#primaryimage"},"image":{"@id":"https:\/\/www.digitalmarketer.com\/blog\/create-narrative-captivate-audience\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2020\/10\/Convert_Sales.png","datePublished":"2020-10-19T18:13:09+00:00","dateModified":"2022-05-25T17:33:51+00:00","description":"Although cookie-cutter sales pitches are common in the marketing world, it doesn't mean they are effective. Learn how to create a narrative for your customer that will go beyond typical sales strategies and convert like never before.","breadcrumb":{"@id":"https:\/\/www.digitalmarketer.com\/blog\/create-narrative-captivate-audience\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalmarketer.com\/blog\/create-narrative-captivate-audience\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.digitalmarketer.com\/blog\/create-narrative-captivate-audience\/#primaryimage","url":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2020\/10\/Convert_Sales.png","contentUrl":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2020\/10\/Convert_Sales.png","width":1200,"height":638},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalmarketer.com\/blog\/create-narrative-captivate-audience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.digitalmarketer.com\/"},{"@type":"ListItem","position":2,"name":"How to Create a Narrative to Captivate Your Audience (and Convert Sales)"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalmarketer.com\/#website","url":"https:\/\/www.digitalmarketer.com\/","name":"DigitalMarketer","description":"Where AI Meets Real-World Marketing for Real-World Businesses","publisher":{"@id":"https:\/\/www.digitalmarketer.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalmarketer.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.digitalmarketer.com\/#organization","name":"DigitalMarketer","url":"https:\/\/www.digitalmarketer.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.digitalmarketer.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/DM-logo-dark.png","contentUrl":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/02\/DM-logo-dark.png","width":1042,"height":367,"caption":"DigitalMarketer"},"image":{"@id":"https:\/\/www.digitalmarketer.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/be57ad1636221d2c102ea5f80f7bc1bb","name":"Mark de Grasse","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.digitalmarketer.com\/#\/schema\/person\/image\/","url":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/MarkdeGrasse_ProfilePicSquare-300x300-1-150x150.jpg","contentUrl":"https:\/\/www.digitalmarketer.com\/wp-content\/uploads\/2022\/01\/MarkdeGrasse_ProfilePicSquare-300x300-1-150x150.jpg","caption":"Mark de Grasse"},"description":"Mark de Grasse is the President and General Manager of DigitalMarketer and has worked with thousands of business owners to create brands, companies, and marketing campaigns.","sameAs":["https:\/\/markdegrasse.com\/","https:\/\/www.facebook.com\/mark.degrasse\/","https:\/\/www.instagram.com\/markdegrasse\/","https:\/\/www.linkedin.com\/in\/mark-de-grasse-19a50127\/","https:\/\/x.com\/markdegrasse","https:\/\/www.youtube.com\/channel\/UCoep9RACk8rCcKRg2ywwHUA"],"url":"https:\/\/www.digitalmarketer.com\/author\/mark-degrasse\/"}]}},"_links":{"self":[{"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/posts\/83733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/comments?post=83733"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/posts\/83733\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/media\/83750"}],"wp:attachment":[{"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/media?parent=83733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/categories?post=83733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalmarketer.com\/wp-json\/wp\/v2\/tags?post=83733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}