{"id":86065,"date":"2021-06-28T08:43:54","date_gmt":"2021-06-28T13:43:54","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=86065"},"modified":"2022-01-28T13:55:33","modified_gmt":"2022-01-28T19:55:33","slug":"3-essential-ingredients-to-supercharge-your-facebook-ad-strategy","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/paid-media\/3-essential-ingredients-to-supercharge-your-facebook-ad-strategy\/","title":{"rendered":"3 Essential Ingredients to Supercharge Your Facebook Ad Strategy"},"content":{"rendered":"\n

When was the last time you updated your Facebook advertising strategy? Unless the answer is \u201cI just did,\u201d you need to read this.<\/p>\n\n\n\n

Facebook advertising is one of the most effective forms of digital marketing out there, but it’s not easy. Between massive amounts of competition and the ability (and responsibility) to constantly refine your ads by reviewing loads of metrics, it’s tempting to simply “set it and forget it” after you establish your initial strategy. Don’t do that!<\/p>\n\n\n\n

Facebook advertising is changing and so are your customers’ expectations. Here we’ll give you three new concepts to supercharge your current strategy.<\/strong><\/p>\n\n\n\n

Even with the big iOS 14 update<\/a>, Facebook continues to be one of the most cost-effective advertising strategies. With that in mind, anytime there is a major change to a platform, it\u2019s time for every business to do a little strategy refresh…<\/p>\n\n\n\n

We\u2019ve taken a lot of time to examine and explain our approach to Facebook ads<\/a>, so for this one we\u2019re simply going to give you a few of our favorite \u201cingredients\u201d to refresh your strategy. Combine these with your existing marketing message and past advertising analytics to create a fresh strategy to improve your results.<\/p>\n\n\n\n

If you have yet to set up your first Facebook Ad, we have you covered<\/a>.<\/p>\n\n\n\n

It’s More Divine to Combine<\/h2>\n\n\n\n

As more and more digital marketing methods have become available, the harder it has been for marketers to both learn and integrate them into a holistic marketing approach. Each one has a learning curve for proficiency and creativity and, worse yet, the methods themselves evolve quickly over time. Because of this, it\u2019s now necessary to take a step back every few months and reexamine how all the pieces of your marketing plan fit together.<\/p>\n\n\n\n

Needless to say, Facebook is one of those pieces. Within Facebook, you have your social media presence, advertising, and community management. While these elements are often parceled out individually, doing so actually weakens them all.<\/p>\n\n\n\n

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Related: A Holistic Approach to Marketing<\/a><\/strong><\/p>\n\n\n\n

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Ideally, everything you say on Facebook should feature a similar theme and\/or message (we call it your Brand Voice<\/a>). There\u2019s nothing worse than getting excited about an advertisement just to realize that the most interesting part of a brand was their ad (just imagine the last time you got hyped up for a movie only to find out it was garbage). <\/p>\n\n\n\n

You need to create a set of guidelines that each element of your Facebook presence follows. Here are a few questions to consider:<\/p>\n\n\n\n

  1. If you had to describe your brand as a person, what adjectives would you use?<\/li>
  2. What colors represent your brand, and what percentage of time should you use them?<\/li>
  3. How are you positioning your brand in the viewers’ minds? Are you one of them, an authority figure over them, a friendly buddy?<\/li><\/ol>\n\n\n\n

    These questions really relate to your overall Brand Voice, so be sure to check that out for more details. Once you have that set, use these questions to create a more holistic approach to your Facebook efforts:<\/p>\n\n\n\n

    1. How can your most popular posts be integrated into your ads (and vice versa)?<\/li>
    2. Does your commenting voice match your posting\/advertising voice?<\/li>
    3. If you lined up your last post, ad, and comment, would they look like they came from the same place?<\/li><\/ol>\n\n\n\n

      Yes, Videos<\/strong><\/h2>\n\n\n\n

      Yup, videos are still a thing you need to worry about. The statistics for videos in both content marketing and advertising heavily warrant your attention (thank you 99Firms (https:\/\/99firms.com\/blog\/facebook-video-statistics<\/a>)  for these stats):<\/p>\n\n\n\n