{"id":86383,"date":"2021-08-01T22:17:00","date_gmt":"2021-08-02T03:17:00","guid":{"rendered":"https:\/\/www.digitalmarketer.com\/?p=86383"},"modified":"2022-06-13T12:26:49","modified_gmt":"2022-06-13T17:26:49","slug":"the-1-reason-why-you-havent-embraced-digital-marketing-yet","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/the-1-reason-why-you-havent-embraced-digital-marketing-yet\/","title":{"rendered":"The #1 Reason Why You Haven\u2019t Embraced Digital Marketing Yet"},"content":{"rendered":"\n
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You\u2019ve waited long enough. Whether you\u2019re a marketing firm owner, small business owner, or marketing professional, it\u2019s time to address the elephant in the room: everything concerning digital marketing is expanding and evolving, and you DON\u2019T want to get left behind.<\/p>\n\n\n\n

One of the most obvious indicators is digital ad spending. While it only shot up 2.4% in 2020, it\u2019s expected to shoot up 17% in 2021 to $389 billion (Source: eMarketer<\/a>). To put that number in perspective, the global spend on ALL advertising was $657 billion in 2020 (Source: Magna<\/a>).<\/p>\n\n\n\n

Even so, many people still resist digital marketing personally, professionally, and within their businesses (and possibly even their marketing firms).<\/p>\n\n\n\n

If you\u2019ve been \u201cinterneting\u201d even a little bit, you\u2019re probably familiar with this meme:<\/p>\n\n\n\n

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Super funny! However, did you know that this is just the first part of the comic? In the original<\/a>, the dog\u2019s face MELTS. Another artist did a revised version<\/a> that includes the frame you see above followed by several frames like the one below:<\/p>\n\n\n\n

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I hate to say it, but if you haven\u2019t started to develop your digital marketing skills, this will be you before too long.<\/p>\n\n\n\n

Why Aren\u2019t You Digital Marketing?<\/h2>\n\n\n\n

There is a single overwhelming reason why you may have delayed your digital marketing development for so long: you are resistant to change.<\/p>\n\n\n\n

Rosabeth Moss Kanter, a professor at Harvard Business Review, outlined ten reasons why people are resistant to change<\/a>. I paraphrase the points below but I recommend you read the whole thing to truly understand the situation:<\/p>\n\n\n\n

Loss of Control: Change interferes with autonomy.<\/td><\/tr>
Excess Uncertainty: Better the devil you know than the devil you don\u2019t know.<\/td><\/tr>
Surprise, Surprise: Sudden changes are easy to say no to.<\/td><\/tr>
Everything Seems Different: We are creatures of habit and change is uncomfortable.<\/td><\/tr>
Loss of Face: People are defensive that the old methods (their methods) are being superseded.<\/td><\/tr>
Concerns About Competence: Change is resisted when it makes people feel stupid.<\/td><\/tr>
More Work: Change is more work.<\/td><\/tr>
Ripple Effects: Change disrupts departments, customers, etc.<\/td><\/tr>
Past Resentments: Change reminds people of their past ghosts.<\/td><\/tr>
Sometimes the Threat is Real: Change is resisted because it can hurt.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Digital marketing is the biggest change in marketing since the television, and is actually a much greater one at that. The digital marketing environment is growing, evolving, and changing every single minute. Going from zero to a baseline understanding of online marketing is like drinking from a firehose that\u2019s whipping around uncontrollably, and also on fire.<\/p>\n\n\n\n

In regards to Professor Kanter\u2019s list above, you\u2019re dealing with all ten on a regular basis. Here is just a short list of SOME of the situations you will face online as a digital marketer:<\/p>\n\n\n\n